Demand-side

Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are your team would already have a naming convention in place.

As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more…