Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign.

Now, let us dig into the different bid types available in DV360. There are 3 main bid types:
Manual Bidding (fixed value)
Automated Bidding (Combine Manual Bidding, Google’s Dataset and Machine Learning)
Custom Bidding (optimise for whatever use cases outside automated bidding)