Supply Path Optimisation (SPO) doesn’t need to be complicated – especially if you’re running campaigns in DV360 and you just want a practical hygiene routine. In SEA, one of the most common blind spots isn’t “fraud dashboards” or fancy supply-chain diagnostics. It’s the long tail of low-volume inventory that doesn’t surface clearly in reporting – … Read more
Did you know you can do more than activate campaigns on DV360? It has quite a robust set of features available for other tasks, like media planning and reporting/analysis.
Digital advertising is becoming increasingly data-driven, with marketers relying on comprehensive reporting to measure the effectiveness of their campaigns. Google’s Display & Video 360 (DV360) platform is a powerful tool for managing programmatic display and video advertising, but its reporting capabilities can be complex. In this article, we’ll explore the complexities of DV360 reporting and … Read more
Explore how programmatic buying supports native advertising through audience targeting, creative adaptation, campaign measurement and optimisation.
Display advertising has evolved significantly over the years, becoming a powerful tool for businesses to reach their target audience online. Unlike traditional advertising mediums, display advertising offers the advantage of precise targeting, real-time tracking, and the ability to engage users with visually appealing ads. However, to achieve success in display advertising, businesses must implement effective … Read more
Explore audience segmentation, contextual targeting, remarketing and testing techniques for planning more relevant display advertising campaigns.
Compare programmatic and traditional advertising across audience targeting, personalisation, optimisation, cost and measurement.
Explore digital out-of-home advertising, from billboards and transit screens to targeting, dynamic messaging and campaign measurement.
Learn what native advertising is, the main formats available, and how to balance engagement with clear ad disclosure.
In recent years, there has been a significant shift in the way people consume video content. Traditional cable and satellite television have taken a backseat to newer technologies such as Over-the-top (OTT) and Connected TV (CTV). These two technologies are often compared to each other, but they serve different purposes and cater to different audiences. … Read more