About Programmatic Soup
Demystifying digital advertising in APAC — one bowl at a time.
We make programmatic simple, accessible, and relevant for Asia-Pacific professionals — so teams can make smarter, data-driven decisions with confidence.
Why We Exist
Programmatic adoption is growing globally, but in APAC knowledge gaps remain. Many digital teams feel left behind as technology evolves quickly and training varies by market. Programmatic Soup exists to cut through the jargon, share APAC-specific context, and provide actionable guidance you can use right away.
We’re here so you don’t get lost in acronyms — just clear, practical knowledge you can put to work.
Our Mission
Make programmatic advertising simple, clear, and actionable for APAC — so practitioners can make smarter decisions with confidence.
What We Do
We turn complex topics into practical knowledge you can use:
- Explain ad formats, platforms, data & identity, and measurement with evergreen guides.
- Guide everyday workflows with step-by-step tutorials and troubleshooting.
- Contextualize trends with regional insight tailored to APAC markets.
- Equip teams with resources, templates, and tools to speed up day-to-day work.
Who We’re For
Marketers, agencies, publishers, and anyone curious about how programmatic really works in APAC — from newcomers to seasoned operators.
Join Us
Programmatic doesn’t have to be complicated. Let’s make sense of it — together.
Disclaimer
Disclaimer: All views are our own and do not represent our employers. We are not compensated by any company we review or mention. Graphics credit: Freepik, Unsplash, Pixabay. Logo created in Canva.