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    Must Read - Top Articles

      March 27, 2022

      Summing it up: How to Use SUMIFs and Pivot Tables for Data Analysis

      In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow…
      August 22, 2021

      How to: Set up campaign in The Trade Desk

      Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…
      July 25, 2021

      How-to: Set up campaign in DV360

      Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…
      September 26, 2021

      How-to: Set up campaign in TTD (Solimar Edition)

      Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…
      July 11, 2021

      How to choose the right bid strategy in DV360

      Having the right bid strategy can often make or break a campaign’s performance and the time you will need to…
      March 29, 2020

      Free Programmatic and Analytics Online Courses

      With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital…

      Fresh Updates

      • Uncategorized
        Naveed sNovember 15, 2023
        72

        Effective Strategies for Success in Display Advertising

        Introduction Display advertising has evolved significantly over the years, becoming a powerful tool for businesses to reach their target audience online. Unlike traditional advertising mediums, display advertising offers the advantage of precise targeting, real-time tracking, and the ability to engage users with visually appealing ads. However, to achieve success in display advertising, businesses must implement effective strategies that align with their goals and target audience. In this article, we will explore some key strategies to help businesses make the most…

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      • Ad Formats
        Naveed sOctober 12, 2023
        253

        Mastering Audience Targeting in Display Advertising

        Introduction Display advertising has evolved beyond traditional, one-size-fits-all campaigns. Today, successful display advertising hinges on the ability to precisely target your audience. The more you understand your audience and tailor your ads to their preferences and behaviors, the more effective your campaigns will be. In this article, we’ll explore the art and science of mastering audience targeting in display advertising. Audience Segmentation: The Foundation Audience targeting begins with segmentation. Segmentation involves dividing your audience into distinct groups based on common…

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      • Ad Formats
        Naveed sSeptember 11, 2023
        282

        Programmatic vs. Traditional

        Advertising: Which Is More Effective The advertising landscape has undergone a seismic shift in recent years, with programmatic advertising emerging as a disruptive force that challenges traditional advertising methods. To determine which is more effective, we’ll compare programmatic advertising and traditional advertising across various dimensions: Audience Targeting: Programmatic: Programmatic advertising excels in audience targeting. It leverages data-driven insights to deliver ads to specific demographics, interests, behaviors, and even individual users. Thisprecision ensures that ads reach the right audience at the…

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      • Supply-side
        Programmatic SoupMay 22, 2023
        366

        What is DOOH (Digital Out of Home)?

        Exploring the Power of DOOH (Digital Out of Home) Advertising Introduction: In today’s fast-paced digital era, traditional advertising methods are continuously evolving to capture consumers’ attention. One such evolution is the rise of Digital Out of Home (DOOH) advertising, which combines the effectiveness of out-of-home advertising with the dynamic capabilities of digital technology. This blog post will delve into the world of DOOH, its key features, benefits, and its impact on the advertising landscape. Understanding DOOH: Definition: DOOH refers to…

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      • Supply-side
        Programmatic SoupApril 30, 2023
        355

        What is Native Advertising

        Introduction to Native Advertising Native advertising refers to a type of advertising that blends seamlessly with the content and format of the platform on which it appears. The goal is to make the ad feel like a natural part of the user experience rather than an intrusive interruption. Characteristics of Native AdvertisingNative advertising typically shares a few key characteristics: It matches the look and feel of the platform on which it appears It is often presented in a way that…

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