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    Must Read - Top Articles

      March 27, 2022

      Summing it up: How to Use SUMIFs and Pivot Tables for Data Analysis

      In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow…
      August 22, 2021

      How to: Set up campaign in The Trade Desk

      Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…
      July 25, 2021

      How-to: Set up campaign in DV360

      Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…
      July 11, 2021

      How to choose the right bid strategy in DV360

      Having the right bid strategy can often make or break a campaign’s performance and the time you will need to…
      September 26, 2021

      How-to: Set up campaign in TTD (Solimar Edition)

      Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…
      August 8, 2021

      A Day in the Life: Programmatic Trader

      Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.…

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      • Ad Formats

        Navigating the Complexities of DV360 Reporting

        Digital advertising is becoming increasingly data-driven, with marketers relying on comprehensive reporting to measure the effectiveness of their campaigns. Google’s Display & Video 360 (DV360) platform is a powerful tool for managing programmatic display and video advertising, but its reporting capabilities can be complex. In this article, we’ll explore the complexities of DV360 reporting and provide guidance on how to effectively navigate them. Understanding DV360 Reporting DV360 offers a wide array of reporting options to help marketers track the performance…

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      • Ad Formats

        Exploring the Benefits of Programmatic Native Advertising

        Introduction In the ever-evolving landscape of digital marketing, programmatic native advertising has emerged as a powerful tool for businesses to engage with their target audience in a seamless and non-disruptive manner. This sophisticated approach combines the strengths of programmatic advertising with the subtlety and effectiveness of native advertising. In this article, we will delve into the numerous benefits of programmatic native advertising and why it has become an indispensable strategy for marketers. Understanding Programmatic Native Advertising Programmatic native advertising involves…

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      • Uncategorized

        Effective Strategies for Success in Display Advertising

        Introduction Display advertising has evolved significantly over the years, becoming a powerful tool for businesses to reach their target audience online. Unlike traditional advertising mediums, display advertising offers the advantage of precise targeting, real-time tracking, and the ability to engage users with visually appealing ads. However, to achieve success in display advertising, businesses must implement effective strategies that align with their goals and target audience. In this article, we will explore some key strategies to help businesses make the most…

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      • Ad Formats

        Mastering Audience Targeting in Display Advertising

        Introduction Display advertising has evolved beyond traditional, one-size-fits-all campaigns. Today, successful display advertising hinges on the ability to precisely target your audience. The more you understand your audience and tailor your ads to their preferences and behaviors, the more effective your campaigns will be. In this article, we’ll explore the art and science of mastering audience targeting in display advertising. Audience Segmentation: The Foundation Audience targeting begins with segmentation. Segmentation involves dividing your audience into distinct groups based on common…

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      • Ad Formats

        Programmatic vs. Traditional

        Advertising: Which Is More Effective The advertising landscape has undergone a seismic shift in recent years, with programmatic advertising emerging as a disruptive force that challenges traditional advertising methods. To determine which is more effective, we’ll compare programmatic advertising and traditional advertising across various dimensions: Audience Targeting: Programmatic: Programmatic advertising excels in audience targeting. It leverages data-driven insights to deliver ads to specific demographics, interests, behaviors, and even individual users. Thisprecision ensures that ads reach the right audience at the…

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