Must Read

    March 27, 2022

    Summing it up: How to Use SUMIFs and Pivot Tables for Data Analysis

    In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow…
    August 22, 2021

    How to: Set up campaign in The Trade Desk

    Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…
    July 25, 2021

    How-to: Set up campaign in DV360

    Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…
    September 26, 2021

    How-to: Set up campaign in TTD (Solimar Edition)

    Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…
    March 29, 2020

    Free Programmatic and Analytics Online Courses

    With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital…
    July 11, 2021

    How to choose the right bid strategy in DV360

    Having the right bid strategy can often make or break a campaign’s performance and the time you will need to…
    August 8, 2021

    A Day in the Life: Programmatic Trader

    Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.…
    May 15, 2020

    Naming Convention: A Key Ingredient to Campaign Success

    Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are…
    April 24, 2022

    How to: PMP Setup on TTD

    Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar…

    Fresh Updates

    • Demand-side Platforms (DSPs)

      Unboxed: Demand Side Platform (DSP)

      If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and others like SSP, DMP, PMP, PA, PD, PG, and many more. Welcome to the world of Programmatic! It is confusing for anyone new. Afraid you should not be. In this article, we will be explaining what the heck a DSP is and why it matters to the digital advertising industry. Check out the Glossary below to learn more acronyms. Glossary:…

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    • Audience Data1st party data

      Unboxed: 1st Party Data

      With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The general consensus is that with industry changes around privacy management, brands should leverage on their own, trusted user base to build their data strategy. Collecting first-party data is nothing revolutionary. Here, we outline detailed steps that your brand can take to maximise its potential. 1) Data Collection 2) Segmentation 3) Activation Read on to learn how to employ first party…

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    • Social

      How-to: Set up campaign on LinkedIn

      LinkedIn is the largest professional social network available in the world. The site boasts about 224 million users in APAC alone, and of the 25 supported languages, 10 of which are Asian.  For the most up-to-date user statistics on LinkedIn, you can refer to their publicly available page here. If you like other relevant statistics on LinkedIn, you can head over here for more. It covers all sorts of metrics and even provides the source link to some of them…

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    • Industry InsightsAds Personalisation

      Personalised Ads: Should We Be Worried?

      Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers and their behavior, and they are using that information to target them with ads. But do you wish to be targeted? This article will explore the following: (1) different types of information that can be collected, (2) how they are collected and (3) how they are used to look at how you can protect yourself.

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    • Demand-side Platforms (DSPs)

      Unboxed: Google Ads vs DV360

      As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with display & video inventory: Google Ads and Display & Video 360 (DV360). Find out they key differences between the two platforms in terms of inventory, capabilities and even costs.

      Read More »
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