Must Read

    March 27, 2022

    Summing it up: How to Use SUMIFs and Pivot Tables for Data Analysis

    In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow…
    August 22, 2021

    How to: Set up campaign in The Trade Desk

    Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…
    July 25, 2021

    How-to: Set up campaign in DV360

    Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…
    September 26, 2021

    How-to: Set up campaign in TTD (Solimar Edition)

    Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…
    July 11, 2021

    How to choose the right bid strategy in DV360

    Having the right bid strategy can often make or break a campaign’s performance and the time you will need to…
    March 29, 2020

    Free Programmatic and Analytics Online Courses

    With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital…
    August 8, 2021

    A Day in the Life: Programmatic Trader

    Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.…
    April 24, 2022

    How to: PMP Setup on TTD

    Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar…
    May 15, 2020

    Naming Convention: A Key Ingredient to Campaign Success

    Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are…

    Fresh Updates

    • Supply-side
      Programmatic SoupMay 22, 2023
      74

      What is DOOH (Digital Out of Home)?

      Exploring the Power of DOOH (Digital Out of Home) Advertising Introduction: In today’s fast-paced digital era, traditional advertising methods are continuously evolving to capture consumers’ attention. One such evolution is the rise of Digital Out of Home (DOOH) advertising, which combines the effectiveness of out-of-home advertising with the dynamic capabilities of digital technology. This blog post will delve into the world of DOOH, its key features, benefits, and its impact on the advertising landscape. Understanding DOOH: Definition: DOOH refers to…

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    • Supply-side
      Programmatic SoupApril 30, 2023
      71

      What is Native Advertising

      Introduction to Native Advertising Native advertising refers to a type of advertising that blends seamlessly with the content and format of the platform on which it appears. The goal is to make the ad feel like a natural part of the user experience rather than an intrusive interruption. Characteristics of Native AdvertisingNative advertising typically shares a few key characteristics: It matches the look and feel of the platform on which it appears It is often presented in a way that…

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    • Ad Formats
      Programmatic SoupApril 23, 2023
      113

      Over-the-top (OTT) vs Connected TV (CTV)

      In recent years, there has been a significant shift in the way people consume video content. Traditional cable and satellite television have taken a backseat to newer technologies such as Over-the-top (OTT) and Connected TV (CTV). These two technologies are often compared to each other, but they serve different purposes and cater to different audiences. In this article, we will explore the differences between OTT and CTV. OTT refers to video content delivered over the internet directly to the consumer…

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    • Demand-side Platforms (DSPs)
      Programmatic SoupAugust 7, 2022
      476

      Unboxed: Demand Side Platform (DSP)

      If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and others like SSP, DMP, PMP, PA, PD, PG, and many more. Welcome to the world of Programmatic! It is confusing for anyone new. Afraid you should not be. In this article, we will be explaining what the heck a DSP is and why it matters to the digital advertising industry. Check out the Glossary below to learn more acronyms. Glossary:…

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    • Audience Data1st party data
      Programmatic SoupJuly 11, 2022
      550

      Unboxed: 1st Party Data

      With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The general consensus is that with industry changes around privacy management, brands should leverage on their own, trusted user base to build their data strategy. Collecting first-party data is nothing revolutionary. Here, we outline detailed steps that your brand can take to maximise its potential. 1) Data Collection 2) Segmentation 3) Activation Read on to learn how to employ first party…

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