Did you know you can do more than activate campaigns on DV360? It has quite a robust set of features available for other tasks, like media planning and reporting/analysis.
Read More
Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post - Unboxed: Programmatic Inventory Types. To start, we'll require these few information: Deal ID SSP/Exchange Floor or Fixed Price with Start and End date (if any) We'll go through the difference between first-party contracts and third-party contracts, as well as the entire PMP setup workflow.
Read More
In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow you to summarise data based on a condition, while pivot tables allow you to summarise data by row and column. In this article, we will look at how to use SUMIFs and pivot tables to organise and analyse campaign data. When it comes to working with data, there are two main ways to summarise it: SUMIFs and pivot tables. Both have their pros and cons, but which is the best tool for the job?
Read More
Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released a new platform experience named Solimar, we have written an updated guide to walk you through on how to set up campaign on The Trade Desk (Solimar edition). Solimar aims to help marketers prepare for a new age of digital advertising around these three areas: Setting business goals right at the start Activate first-party data easily Measure impact of campaigns effectively This article will not be a “sales pitch” on Solimar; instead, we will show the changes in the user interface and bring through the new campaign setup flow. Read on to find out what are the differences between Solimar and the legacy edition, as well as the step-by-step guide on creating your first campaign on TTD.
Read More
Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD. TTD is one of the biggest independent DSP. This means that big tech companies do not own TTD, unlike its competitors like DV360 (Google), Xandr (AT&T), Amazon DSP (Amazon), or Amobee (Singtel). While being a pureplay may seem to put TTD at a disadvantage with the lack of Owned & Operated (O&O) data or inventory, it compensates through best-in-class integration and adoption of the latest and emerging Programmatic technology. We will be exploring the differences between DV360 and TTD in another post, but in the meantime, let’s dig into how a campaign is set up within TTD! Read on to find out more.
Read More
Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of Google Marketing Platform (GMP) products. If you're new to programmatic, you'll find that there are a lot of acronyms in a sentence, but don't worry about it now. Hopefully, you will get used to it as there will be more to come in this handy guide to campaign setup in DV360. There are basically 7 levels which we will be going through: 1) Partner 2) Advertiser 3) Campaign 4) Insertion Order (IO) 5) Line Item (LI) 6) Ad Group 7) Ad/Creative Read on to find out more on how to set up correctly on DV360!
Read MoreExtensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and social, these extensions might come in handy in terms enabling you to be more efficient. Don't you love it when you're able save some time on your tasks? Even if it's by a small fraction, a few minutes here and there do multiply. You could have more coffee breaks instead, which is nice to have as a perk-me-up after looking at dozens of Excel files. We will evaluate and review these extensions regardless of role functions. These extensions could be for programmatic buy-side, sell-side operations or even media planners. Search and social specialists may find them useful too. We will elaborate more in detail on each extension covered in this list. We'll look at 3 dimensions: Productivity: in terms of time saving and effort required Usability: ease of use and usefulness Reliability: how reliable would the tool be - whether we can trust the information derived from the extension, or if it breaks easily
Read More
Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign. Now, let us dig into the different bid types available in DV360. There are 3 main bid types: Manual Bidding (fixed value) Automated Bidding (Combine Manual Bidding, Google’s Dataset and Machine Learning) Custom Bidding (optimise for whatever use cases outside automated bidding)
Read More
There are many glossaries related to programmatic out there, but we've come up with our own version by incorporating industry standards and our experience to help you start. This is a living post and will be updated sporadically whenever there are new terms that emerge.
Read MoreNaming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are your team would already have a naming convention in place.
Read More