Resources
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Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post - Unboxed: Programmatic Inventory Types. To start, we'll require these few information: Deal ID SSP/Exchange Floor or Fixed Price with…
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In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow you to summarise data based on a condition, while pivot tables allow you to summarise data by row and column. In this article, we will look at how to use…
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Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released a new platform experience named Solimar, we have written an updated guide to walk you through on how to set up campaign on The Trade Desk (Solimar edition). Solimar aims…
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Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD. TTD is one of the biggest independent DSP. This means that big tech companies do not own TTD, unlike its competitors like DV360 (Google), Xandr (AT&T), Amazon DSP (Amazon), or…
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Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of Google Marketing Platform (GMP) products. If you're new to programmatic, you'll find that there are a lot of acronyms in a sentence, but don't worry about it now. Hopefully, you…
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Extensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and social, these extensions might come in handy in terms enabling you to be more efficient. Don't you love it when you're able save some time on your tasks? Even if…
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Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign. Now, let us dig into the different bid types available in DV360. There are 3 main bid types: Manual Bidding (fixed value) Automated Bidding (Combine Manual…
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There are many glossaries related to programmatic out there, but we've come up with our own version by incorporating industry standards and our experience to help you start. This is a living post and will be updated sporadically whenever there are new terms that emerge.
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Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are your team would already have a naming convention in place.
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With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital marketing and programmatic online courses to productively utilise your spare time.
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