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Ad Formats
Programmatic vs. Traditional
Advertising: Which Is More Effective The advertising landscape has undergone a seismic shift in recent years, with programmatic advertising emerging…
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Supply-side
What is DOOH (Digital Out of Home)?
Exploring the Power of DOOH (Digital Out of Home) Advertising Introduction: In today’s fast-paced digital era, traditional advertising methods are…
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Supply-side
What is Native Advertising
Introduction to Native Advertising Native advertising refers to a type of advertising that blends seamlessly with the content and format…
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Ad Formats
Over-the-top (OTT) vs Connected TV (CTV)
In recent years, there has been a significant shift in the way people consume video content. Traditional cable and satellite…
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Demand-side Platforms (DSPs)
Unboxed: Demand Side Platform (DSP)
If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and…
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Audience Data
Unboxed: 1st Party Data
With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The…
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