Programmatic Soup
Programmatic Soup
Programmatic Soup

Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).

RSS AdExchanger
  • Mobile App Marketers Shouldn’t Ignore The Biggest Screen In The Home July 14, 2025
    Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving lower-funnel outcomes. The problem? Social reach is limited, and marketers are running out of places to get in front of their audiences. But what […]
    AdExchanger Content Studio
  • Behind The IAB Tech Lab’s New Initiative To Deal With AI Scraping And Publisher Revenue Loss July 14, 2025
    In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new solution will get publishers back on their feet – and keep them there. Publishers are like “the plankton of the digital media […]
    Joanna Gerber
  • The Record CCPA Fine Against Healthline Should Be A Wake-Up Call For Publishers July 14, 2025
    You know that feeling when you visit the doctor and they ask you whether you’ve been exercising and you haven’t, but you know you really should be because it’s the healthy thing to do? Well, getting consent – especially for sensitive data – is the healthy thing to do, and businesses should really know that by now. […]
    Allison Schiff
  • Owning Ad Targeting Is Paying Off For Hearst July 14, 2025
    The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its publisher network since it launched AURA, an AI-based targeting solution, last June, Mike Nuzzo, VP and head of audience intelligence and insights at Hearst, told AdExchanger. The company has seen […]
    Anthony Vargas
  • AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm July 14, 2025
    Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino. The post AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm appeared first on AdExchanger.
    AdExchanger
  • TripleLift Quietly Lays Off A Double-Digit Percentage Of Its Workforce July 11, 2025
    TripleLift laid off a double-digit percentage of employees on Friday, AdExchanger has learned. A spokesperson for the company could neither confirm nor deny the exact number of people who were let go nor the roles that were affected, but AdExchanger was able to ascertain that the total is less than 20%. The company had more […]
    Allison Schiff
  • Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions July 11, 2025
    Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived […]
    AdExchanger Content Studio
  • Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP July 11, 2025
    Here's what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands. The post Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP […]
    Victoria McNally
  • Comic: Attribution Meltdown July 11, 2025
    Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Attribution Meltdown appeared first on AdExchanger.
    Kevvo
  • Amazon Pays Up For Old Media; Begun, The Browser Wars Have July 11, 2025
    Amazon locked in two more publishers for its AI shopping engine; AI companies are working on web browsers now; and platforms have a hard time telling AI from reality. The post Amazon Pays Up For Old Media; Begun, The Browser Wars Have appeared first on AdExchanger.
    AdExchanger
RSS Digiday
RSS Adweek Feed
RSS ExchangeWire.com
  • Digest: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany July 14, 2025
    In today’s Digest, we cover ITV and Disney’s new content-sharing deal, Meta’s GDPR violation ruling in Germany, and the EU’s progress on its AI code of practice. The post Digest: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany appeared first on ExchangeWire.com.
    Sheila Obeng-King
  • OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council July 11, 2025
    IAB Australia announced today (10th July, 2025) that Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ETC representative on the IAB Australia board. Greenway replaces [...] The post OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology […]
    ExchangeWire PressBox
  • Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility July 11, 2025
    Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [...] The post Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility appeared first on […]
    ExchangeWire PressBox
  • Covatic Enhances Platform with New Contextual Event Feature July 11, 2025
    Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation.  This feature enables publishers [...] The post Covatic Enhances Platform with New Contextual Event Feature appeared first on […]
    ExchangeWire PressBox
  • The Stack: Shifting Priorities and Mounting Pressures July 11, 2025
    This week, trust takes centre stage in business strategy, while marketers, tech giants, and newsrooms navigate growing pressures around regulation and AI. In today’s Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge [...] The post The Stack: Shifting Priorities and Mounting Pressures appeared first on ExchangeWire.com.
    Sheila Obeng-King
  • ‘Agility and Impact’: the Biggest Current Opportunities in Audio July 10, 2025
    From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way... Aceex AceeX is an ad tech platform that [...] The post ‘Agility and Impact’: the Biggest Current Opportunities in Audio appeared […]
    editorial
  • StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions July 10, 2025
    StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle. With AI at its [...] The post StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions appeared first […]
    ExchangeWire PressBox
  • AdPlayer.Pro mejora su servidor de publicidad en vídeo con capacidades avanzadas de integración S2S July 10, 2025
    AdPlayer.Pro, el proveedor global de tecnologías publicitarias en vídeo SaaS, ha lanzado nuevas funciones de integración servidor a servidor (S2S) dentro de su servidor de publicidad en vídeo, expandiendo significativamente su infraestructura para una distribución de publicidad más escalable y [...] The post AdPlayer.Pro mejora su servidor de publicidad en vídeo con capacidades avanzadas de […]
    ExchangeWire PressBox
  • AdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with High-End S2S Integration Capabilities July 10, 2025
    AdPlayer.Pro, a global provider of SaaS video ad tech solutions, has released a suite of new server-to-server integration features within its core video ad serving stack, significantly expanding its infrastructure for scalable and efficient ad delivery. According to the company’s announcement, [...] The post AdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with […]
    ExchangeWire PressBox
  • Digest: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA July 10, 2025
    In today’s Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver. WPP Cuts Outlook After Client Losses WPP has cut its full-year profit outlook following a sharp slowdown in [...] The post Digest: WPP Cuts Outlook After Client Losses; Trust Ranked Key […]
    Sheila Obeng-King
RSS MediaPost.com: mobile
RSS MediaPost.com: video
  • Dark Horses Joins TBWA\London To Bolster Sports Expertise July 14, 2025
    The agency will work with the TBWA Collective to help brands engage with sports.
  • Our Media Classification Does Not Fit The Containers Of The Past July 11, 2025
    As consumers migrate from one device or channel to another, the old labels are no longer useful for strategic planning.
  • JIC Issues Updated Measurement Provider Analysis July 10, 2025
    The U.S. joint industry committee says this measurement assessment means each provider - Comscore, iSpot, and VideoAmp - "can support the current demands of a multi-currency ecosystem, adding that "this process represents a new standard of transparency and rigor in video currency validation."
  • Apple Settles Claims Over Allegedly Deceptive 'Buy' Button July 10, 2025
    Apple has agreed to settle claims that it violated California consumer protection laws by representing that consumers could "buy" digital music and video, but allegedly retaining the right to revoke access.
  • Perplexity's AI Browser Will Have All The Data July 10, 2025
    Perplexity subscribers on Wednesday gained first access to the company's AI-based browser, Comet, which challenges Google Chrome and Microsoft Edge. Consumers will need to give up data to use its services.
  • Up To Three-Year Ban For Future Cannes Lions Cheaters July 10, 2025
    The new rules follow Cannes Lions investigation into a Grand Prix winning campaign at this year's Festival of Creativity for appliance maker Consul by Brazilian agency DM9 (part of DDB). The submission was withdrawn and the award rescinded.
  • Why This Mattel Director Can Be Anything! July 9, 2025
    What do attending nine schools in twelve years, glow-in-the-dark basketballs, and raising your hand have in common? For Leigh Anna Trelenberg, they all speak to perseverance and adaptability- the common threads that run through her life and career. As Mattel's Director of U.S. Media, Leigh Anna shares how growing up all over the country and […]
  • Linda Yaccarino To Step Down As X CEO July 9, 2025
    Yaccarino announced her departure from X less than two years after becoming the company's chief executive. In a post on X, Yaccarino highlights her responsibilities at the company, including "protecting free speech, turning the company around, and transforming X into the Everything App."
  • Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7% July 9, 2025
    Five races on broadcast networks Fox and NBC are higher - up 14% to 4.5 million viewers. The CW is up 18% to 1.1 million (18 races). New entry Prime Video through four races is averaging 2.1 million.
  • Affleck's AI Insights: A Blueprint For Moviemaking's Creative Future July 9, 2025
    AI can significantly impact the industry, but moviemaker Ben Affleck believes it will not replace human artistry. It will play a supporting role similar to the launch of "Paramount+ Fan Frontier," an interactive social experience that builds on the streaming service's "Find Your Mountain on Paramount+" campaign.
RSS MediaPost | Data and Targeting Insider
  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.