Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear July 26, 2024I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on […]Allison Schiff
- Comic: Told Ya So July 26, 2024Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Told Ya So appeared first on AdExchanger.Kevvo
- Why Sponsors Love Niche Sports; Does GAID Need Aid? July 26, 2024With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID? The post Why Sponsors Love Niche Sports; Does GAID Need Aid? appeared first on AdExchanger.AdExchanger
- The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval July 25, 2024Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside […]Anthony Vargas
- The Third-Party Cookie Pardon July 25, 2024Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future. The post The Third-Party Cookie Pardon appeared first on AdExchanger.Sarah Sluis
- The FTC Orders Companies To Disclose Info On “Surveillance Pricing” July 25, 2024President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because Khan, an aggressive antitrust enforcer, is ordering data from eight companies, which she describes as a “shadowy ecosystem of pricing middlemen,” in […]James Hercher
- How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome July 25, 2024When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines. And then Google surprised us with its latest announcement: Cookies are […]AdExchanger Guest Columnist
- Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous July 25, 2024Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search. The post Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous appeared first on AdExchanger.AdExchanger
- Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up July 24, 2024Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. The post Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up appeared first on AdExchanger.James Hercher
- To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach July 24, 2024Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms. By seamlessly bringing together data from customers’ physical movements and online interactions, retailers can personalize shopping journeys, optimize inventory management and enhance targeted marketing efforts. […]AdExchanger Content Studio
Digiday
- Hyve Group buys the Possible conference, and will add a meeting element to it in the future July 26, 2024Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.Michael Bürgi
- Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’ July 26, 2024The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.Sam Bradley
- AI Briefing: How political startups are helping small political campaigns scale content and ads with AI July 26, 2024With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.Marty Swant
- Publicis intends to acquire Influential as it expands influencer marketing offerings July 26, 2024Publicis Groupe on Thursday said it will acquire influencer marketing company and platform Influential to expand its influencer marketing services.Antoinette Siu
- Gaming’s rise at San Diego Comic-Con reflects a broader cultural ascendance July 26, 2024This year, many of San Diego Comic-Con’s attendees will be gamers. Forty-eight percent have expressed an interest in games, making the medium the third-most popular entertainment format among event attendees, after movies and television shows, according to data shared by YouGov.Alexander Lee
- Why Esports World Cup sponsors aren’t in it for the viewership July 26, 2024Over the past month, the Esports World Cup has announced a veritable who’s-who of major non-endemic sponsors, including PepsiCo, Mastercard, Unilever, Amazon and Adidas. Instead of focusing on viewership, brands such as PepsiCo and Mastercard told Digiday that they sponsored the event in a bid to build a long-term connection with the gaming community in […]Alexander Lee
- Where Kamala Harris and Donald Trump stand on big tech issues July 26, 2024The next U.S. president is going to have a tough job of reining in social media companies' dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.Krystal Scanlon
- Why DSP technology isn’t the future of TV advertising July 25, 2024Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Reliance on demand-side platforms and the need to reach consumers across a fractured TV landscape are happening simultaneously, but these two forces are often at odds. […]Tatari
- Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal July 25, 2024Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.Kayleigh Barber
- Nexxen adds CTV tools to tap into political ad market growth July 25, 2024Nexxen has new tools for political advertising that let campaigns geo-target voters, optimize campaigns and analyze trendsMarty Swant
Adweek Feed
- Cannes Lions and Possible Purchases Reflect Growing Optimism in the Ad Industry July 26, 2024Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of business-to-business events. The business intelligence firm Informa acquired Ascential, the parent company of the Cannes Lions Festival, on Wednesday for $1.6 billion. And on Friday, Beyond Ordinary...
- Colin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll Spend $4 Million in Funding July 26, 2024Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police violence against Black communities, he's become a civil rights activist, which has informed the businesses he's founded. In 2020, he started Kaepernick Publishing to emphasize minority voices...
- NBA Responds After WBD Takes Legal Action Over Media Rights July 26, 2024The NBA preseason doesn't start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Discovery over the league's media rights deal. Today, in response to the NBA denying Warner Bros. Discovery's attempt to match Amazon's deal for rights, WBD announced it was taking the NBA to court due to...
- Even If Third-Party Cookies Had Vanished, We Would Have Been OK July 26, 2024Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI. The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising...
- The TV-Themed 2024 Comic-Con Activations You Need to See July 26, 2024San Diego Comic-Con is back. Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming services showing up to provide activations for attendees. Though last year's Comic-Con saw some major brands, such as Marvel, skip out on...
- Meet Your Match: 5 Cultural Insights Shaping Dating Apps July 26, 2024Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times it's not a formal romantic relationship a user is seeking but a social connection. In this episode of...
- Pfizer’s First CMO Drew Panayioutou to Depart July 26, 2024Drew Panayioutou, Pfizer's first global CMO, has announced via LinkedIn that he's leaving the company. Pfizer U.K. president Susan Rienow will succeed Panayioutou, the pharma giant confirmed. Rienow's Pfizer career has spanned two decades and has included leading U.K. vaccines during the pandemic. At a time of ever-shortening CMO tenures (the average is just over...
- Montefiore Einstein’s Olympics Spot Links Breakdancing and Early Cancer Detection July 26, 2024Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South Bronx and arguing for the value of keeping an eye out for talent -- and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures...
- SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access July 26, 2024The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather than relying solely on algorithms to do the job. Magnite is charging higher fees for publishers to participate in auction packages, curator deals and supply path optimization...
- Exclusive: Max’s The Penguin Takes Shot on Jefferson’s Bourbon as Title Sponsor July 26, 2024If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros. Discovery announced that Jefferson's Bourbon has signed on as a title sponsor for Max's The Penguin for a slate of advertising products that includes co-marketing opportunities, custom creative content and a consumer activation at San Diego Comic-Con,...
ExchangeWire.com
- The Stack: Google’s Cookie U-Turn; Latest Company Earnings July 26, 2024This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...] The post The Stack: Google’s Cookie U-Turn; Latest Company Earnings appeared first on […]Aimee Newell Tarín
- Farah Golant Joins Seedtag Board of Directors July 25, 2024Seedtag, the global leader in contextual advertising, announced the appointment of Farah Golant to its board of directors. Golant joins the Seedtag board with over three decades of experience in executive roles, including serving as the CEO of All3Media and 22 [...] The post Farah Golant Joins Seedtag Board of Directors appeared first on ExchangeWire.com.ExchangeWire PressBox
- Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing July 25, 2024Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly created role of vice president of marketing. With 20 years of experience in the ad tech industry, Rachel is set [...] The post Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing […]ExchangeWire PressBox
- The Cookie Lives, But the Pie Gets Smaller July 25, 2024First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com.Mathew Broughton
- The Future is Bright for Contextual Technologies July 25, 2024John Snyder, Grapeshot co-founder, joins us to discuss the future of contextual advertising, and how contextual tech solves some of the industry’s trickiest challenges. I was deeply saddened to hear that Oracle Data Cloud is closing its advertising data services, including [...] The post The Future is Bright for Contextual Technologies appeared first on ExchangeWire.com.editorial
- Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising July 25, 2024Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...] The post Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied […]ExchangeWire PressBox
- United States Vs Google: The Biggest Event of the Year July 25, 2024Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [...] The post United States Vs Google: The Biggest Event of the Year appeared first […]Mathew Broughton
- Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers July 25, 2024On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...] The post Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 […]Aimee Newell Tarín
- Teads Appoints Nick Crossley as UK Automotive Industry Director July 24, 2024Teads, the global media platform, announces the appointment of Nick Crossley as UK automotive industry director. Nick joins Teads from his role as UK market director at McClaren, bringing with him over 20 years of experience in the automotive industry, across [...] The post Teads Appoints Nick Crossley as UK Automotive Industry Director appeared first […]ExchangeWire PressBox
- Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers July 24, 2024Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever. Taboola for Audience [...] The post Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers appeared first […]ExchangeWire PressBox
MediaPost.com: mobile
- Charter Sees Steeper Q2 Video Subscriber Declines, Broadband Fares Better July 26, 2024Total video subscribers losses widened substantially in Q2 to 408,000 from 200,000 in Q2 2023 -- 12% higher than expected.
- Take One: Beverly Hills Agency Offers Email Tool For SMBs July 26, 2024The Chambers Group uses AI technology to help clients leverage its consumer profiles.
- Reddit Lead-Generation Ads Tap User Consent July 26, 2024Lead Generation Ads on Reddit moved into public beta this week. The ad format integrates with the AI automation platform Zapier to collect "high-quality leads" signaled by opt-in information provided by Reddit users.
- OpenAI Tests Search Prototype, Plans ChatGPT Integration July 25, 2024New OpenAI search features that reply to queries with timely information and source links are being tested by a limited number of users. The company calls the tool a "temporary prototype."
- WhatsApp Hits 100 Million Monthly Active U.S. Users July 25, 2024The most popular messaging app in the world, WhatsApp is starting to become more popular in the U.S. Meta is working to build the app out as a conversational hub for businesses and their customers.
- YouTube Growth Slows: CTV, Competition Poised To Make A Dent? July 25, 2024YouTube has seen continued quarterly improvements in ad revenues since Q1 2023 - and its Q2 '24 results look good. But Wall Street was expecting a bit more.
- FTC Tells Businesses: Identifiers Are Not Anonymous July 24, 2024"Companies should not act or claim as if hashing personal information renders it anonymized," the FTC said Wednesday.
- Taboola Unveils AI Tool For Audience Development July 24, 2024The new product combines AI-powered personalization capabilities, the company says.
- Forget Coupons - QSR Club Members Get The Most For The Money July 24, 2024It's the summer of the meal deal and membership is where it's at - with every fast-food chain offering bundle deals or combos to help consumers combat high food costs.
- Dr Pepper Devotes More Ad Budget To TV Than Rivals Coca-Cola, Pepsi July 23, 2024Dr Pepper devoted 92% of its ad spend to TV in the first 4 months of 2024 -- more than any other brand in the category, a A MediaRadar analysis of soft-drink advertising found.
MediaPost.com: video
- California Pizza Kitchen Turns Order Mishap Into Viral Promotion July 26, 2024When an order mishap went public, the chain cleverly turned the incident into a deal for all customers.
- Charter Sees Steeper Q2 Video Subscriber Declines, Broadband Fares Better July 26, 2024Total video subscribers losses widened substantially in Q2 to 408,000 from 200,000 in Q2 2023 -- 12% higher than expected.
- American Eagle, Gap Launch Denim-Drenched Campaigns July 26, 2024With stars like Coco Gauff and Trevor Lawrence, retailers look for an edge in the back-to-school jeans race.
- Connected Television Ads Help To Drive Brand Interaction July 26, 2024Sixty percent of Target shoppers said they look up products after seeing a video ad they're interested in.
- Modern TV-Video Consumers: How Much Do They Really Spend Per Month? July 26, 2024The average TV consumer may be looking at least $60-$70 a month in total fees - comparable to (or more than) what they were paying before the streaming revolution started.
- Firearm Safety 'Pause To Heal' PSA Seeks To Spread Awareness Of Red Flag Laws July 25, 2024A new PSA campaign seeks to spread awareness of red flag laws that allow household and family members to request civil orders that temporarily prevent the purchase or possession of firearms by a person in crisis.
- Amazon Prime Subscribers Battle Company Over Video Privacy July 25, 2024"Once consumers are in the Amazon system, Amazon amasses data profiles for consumers with little regard for protecting their privacy," lawyers for subscribers say in new court papers.
- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events July 25, 2024The 2024 Olympics kick off Friday in Paris as more than 10,000 athletes compete in 320 events across a 19-day period.
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer July 25, 2024On Wednesday, as expected, the NBA finalized deals with Walt Disney, NBCU and Amazon Prime Video - 11-year agreements totaling $77 billion.
- T-Boz, Glad Team For 'Scent-Stalgia' July 25, 2024FCB promotes scent as a way to go back in time.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.