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  • CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear July 26, 2024
    I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on […]
    Allison Schiff
  • Comic: Told Ya So July 26, 2024
    Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Told Ya So appeared first on AdExchanger.
    Kevvo
  • Why Sponsors Love Niche Sports; Does GAID Need Aid? July 26, 2024
    With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?  The post Why Sponsors Love Niche Sports; Does GAID Need Aid? appeared first on AdExchanger.
    AdExchanger
  • The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval July 25, 2024
    Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside […]
    Anthony Vargas
  • The Third-Party Cookie Pardon July 25, 2024
    Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future. The post The Third-Party Cookie Pardon appeared first on AdExchanger.
    Sarah Sluis
  • The FTC Orders Companies To Disclose Info On “Surveillance Pricing” July 25, 2024
    President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because Khan, an aggressive antitrust enforcer, is ordering data from eight companies, which she describes as a “shadowy ecosystem of pricing middlemen,” in […]
    James Hercher
  • How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome July 25, 2024
    When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines.  And then Google surprised us with its latest announcement: Cookies are […]
    AdExchanger Guest Columnist
  • Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous July 25, 2024
    Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search. The post Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous appeared first on AdExchanger.
    AdExchanger
  • Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up July 24, 2024
    Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. The post Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up appeared first on AdExchanger.
    James Hercher
  • To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach July 24, 2024
    Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and digital experiences, creating a cohesive customer journey across both realms. By seamlessly bringing together data from customers’ physical movements and online interactions, retailers can personalize shopping journeys, optimize inventory management and enhance targeted marketing efforts. […]
    AdExchanger Content Studio
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  • Cannes Lions and Possible Purchases Reflect Growing Optimism in the Ad Industry July 26, 2024
    Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of business-to-business events. The business intelligence firm Informa acquired Ascential, the parent company of the Cannes Lions Festival, on Wednesday for $1.6 billion. And on Friday, Beyond Ordinary...
  • Colin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll Spend $4 Million in Funding July 26, 2024
    Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police violence against Black communities, he's become a civil rights activist, which has informed the businesses he's founded. In 2020, he started Kaepernick Publishing to emphasize minority voices...
  • NBA Responds After WBD Takes Legal Action Over Media Rights July 26, 2024
    The NBA preseason doesn't start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Discovery over the league's media rights deal. Today, in response to the NBA denying Warner Bros. Discovery's attempt to match Amazon's deal for rights, WBD announced it was taking the NBA to court due to...
  • Even If Third-Party Cookies Had Vanished, We Would Have Been OK  July 26, 2024
    Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI. The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising...
  • The TV-Themed 2024 Comic-Con Activations You Need to See July 26, 2024
    San Diego Comic-Con is back. Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming services showing up to provide activations for attendees. Though last year's Comic-Con saw some major brands, such as Marvel, skip out on...
  • Meet Your Match: 5 Cultural Insights Shaping Dating Apps July 26, 2024
    Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times it's not a formal romantic relationship a user is seeking but a social connection. In this episode of...
  • Pfizer’s First CMO Drew Panayioutou to Depart July 26, 2024
    Drew Panayioutou, Pfizer's first global CMO, has announced via LinkedIn that he's leaving the company. Pfizer U.K. president Susan Rienow will succeed Panayioutou, the pharma giant confirmed. Rienow's Pfizer career has spanned two decades and has included leading U.K. vaccines during the pandemic. At a time of ever-shortening CMO tenures (the average is just over...
  • Montefiore Einstein’s Olympics Spot Links Breakdancing and Early Cancer Detection July 26, 2024
    Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South Bronx and arguing for the value of keeping an eye out for talent -- and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures...
  • SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access July 26, 2024
    The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather than relying solely on algorithms to do the job. Magnite is charging higher fees for publishers to participate in auction packages, curator deals and supply path optimization...
  • Exclusive: Max’s The Penguin Takes Shot on Jefferson’s Bourbon as Title Sponsor July 26, 2024
    If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros. Discovery announced that Jefferson's Bourbon has signed on as a title sponsor for Max's The Penguin for a slate of advertising products that includes co-marketing opportunities, custom creative content and a consumer activation at San Diego Comic-Con,...
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  • The Stack: Google’s Cookie U-Turn; Latest Company Earnings July 26, 2024
    This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast  The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...] The post The Stack: Google’s Cookie U-Turn; Latest Company Earnings appeared first on […]
    Aimee Newell Tarín
  • Farah Golant Joins Seedtag Board of Directors July 25, 2024
    Seedtag, the global leader in contextual advertising, announced the appointment of Farah Golant to its board of directors.  Golant joins the Seedtag board with over three decades of experience in executive roles, including serving as the CEO of All3Media and 22 [...] The post Farah Golant Joins Seedtag Board of Directors appeared first on ExchangeWire.com.
    ExchangeWire PressBox
  • Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing July 25, 2024
    Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly created role of vice president of marketing. With 20 years of experience in the ad tech industry, Rachel is set [...] The post Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing […]
    ExchangeWire PressBox
  • The Cookie Lives, But the Pie Gets Smaller July 25, 2024
    First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com.
    Mathew Broughton
  • The Future is Bright for Contextual Technologies  July 25, 2024
    John Snyder, Grapeshot co-founder, joins us to discuss the future of contextual advertising, and how contextual tech solves some of the industry’s trickiest challenges. I was deeply saddened to hear that Oracle Data Cloud is closing its advertising data services, including [...] The post The Future is Bright for Contextual Technologies  appeared first on ExchangeWire.com.
    editorial
  • Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising July 25, 2024
    Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...] The post Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied […]
    ExchangeWire PressBox
  • United States Vs Google: The Biggest Event of the Year July 25, 2024
    Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [...] The post United States Vs Google: The Biggest Event of the Year appeared first […]
    Mathew Broughton
  • Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers July 25, 2024
    On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...] The post Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 […]
    Aimee Newell Tarín
  • Teads Appoints Nick Crossley as UK Automotive Industry Director July 24, 2024
    Teads, the global media platform, announces the appointment of Nick Crossley as UK automotive industry director. Nick joins Teads from his role as UK market director at McClaren, bringing with him over 20 years of experience in the automotive industry, across [...] The post Teads Appoints Nick Crossley as UK Automotive Industry Director appeared first […]
    ExchangeWire PressBox
  • Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers July 24, 2024
    Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever.  Taboola for Audience [...] The post Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers appeared first […]
    ExchangeWire PressBox
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.