Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness June 4, 2026The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment period remains open through June 10. At a moment when advertisers face enormous pressure to justify spending and many publishers outside the largest platforms are struggling economically, industry […]AdExchanger Guest Columnist
- AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media June 4, 2026Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media. The post AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media appeared first on AdExchanger.AdExchanger
- Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act June 3, 2026Prebid is turning the page on what might be called its second chapter, as the organization navigates some major changes in the digital advertising landscape and within its own ranks. Over the course of just a few days last week, news emerged that Prebid President Mike Racic and Christian Janelli, Prebid’s director of product management, […]James Hercher
- This Data Platform Helps Health Care Providers Walk The Line Between Privacy And Precision June 3, 2026If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery options abroad, same deal: A medical tourism practice wants you in their target audience. These are the types […]Joanna Gerber
- Don’t Take Customers At Face Value June 3, 2026Prepaid wireless has a perception problem. It tends to get treated as one big, undifferentiated category, with the lingering stigma that it’s the only option for people shut out of traditional plans. But prepaid customers run the gamut from families watching every dollar to people who could easily go postpaid but simply prefer not to […]Allison Schiff
- How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation June 3, 2026Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […]Joanna Gerber
- Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 June 3, 2026Sales Support Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information reports. Over the past year, Amazon contracted two outside partners to sell ads on Twitch and has reached out to […]AdExchanger
- How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance June 2, 2026Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or difficult to convey, according to Dan Larkman, CEO and founder of performance CTV tech company Keynes. Keynes’ goal is to […]Joanna Gerber
- This Chrome Extension Reads Privacy Policies So You Don’t Have To June 2, 2026If there were an Olympics event for how fast someone can scroll to the bottom of a privacy policy and hit “accept,” you’d find me on the podium with a medal. But buried in those endless paragraphs are real trade-offs related to data sharing, liability and, increasingly, whether your content and data can be used […]Allison Schiff
- Digital Advertising Needs Guardrails For AI June 2, 2026The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. The real risk is what happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability. That […]AdExchanger Guest Columnist
Digiday
- Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers June 4, 2026Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.Sara Guaglione
- Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves June 4, 2026Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.Mitchell Parton
- Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships June 4, 2026Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.Alyssa Mercante
- ‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species June 4, 2026AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.Seb Joseph
- More AI agents won’t fix advertising June 3, 2026Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. The systems that […]Clinch
- As programmatic DOOH scales, buyers are turning to curated marketplaces June 3, 2026Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant a double-page spread in a glossy magazine or a 30-second spot during the Super Bowl. It was about prestige, proximity to power and high price tags tied to exclusivity. But in the hyper-fragmented world of 2026, the definition of an exclusive environment has […]VIOOH
- Why DSW and other brands are pivoting back to ‘old’ marketing tactics June 3, 2026Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.Kimeko McCoy
- Tariffs forced Temu to slash its U.S. ad spend on nearly every platform June 3, 2026The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.Krystal Scanlon
- Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market June 3, 2026This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.Tim Peterson
- The case for and against publishers buying paid traffic June 3, 2026For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.Jessica Davies
Adweek Feed
- Apple Turns Rival Browsers’ Trackers Into Creepy Chrome Stalkers June 3, 2026Apple continues its privacy push by exposing vast system of online tracking.
- 1440 Nabs a $101 Million Valuation As Its Newsletter Playbook Pays Off June 3, 2026The bootstrapped newsletter publisher generates $1 million per each of its 27 employees.
- Week of May 25 Evening News Ratings: Post-Holiday Blues for the Newscasts June 3, 2026CBS News fell by double digits in the Adults 25-54 demo.
- Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M June 3, 2026Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million.
- Scott Pelley Ousted From 60 Minutes After Heated Exchange With Executive Producer June 3, 2026He had been with CBS News for 37 years.
- Why the NWSL Could Be a Big Winner at the Men’s World Cup June 3, 2026The National Women's Soccer League launches a new marketing push ahead of the Men's World Cup and the 2027 Women's World Cup.
- Indeed Wants to Make Hiring Feel Human Again as AI Disrupts the Job Market June 3, 2026Indeed's campaign by 72andSunny reminds employers that hiring must remain fundamentally human.
- AI and Advertising: Protecting Creativity in an Automated World June 3, 2026OMD's Jim Cowsert sits down with Voya Financial's Kim Einan to discuss how AI strengthens human talents.
- Prime Video’s NASCAR Coverage Is Driving Sales Results for Sponsors June 3, 2026Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.
- InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying June 3, 2026InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying.
ExchangeWire.com
- Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance June 3, 2026xpln.ai, an attention intelligence company focused on creative performance and media measurement, and Seedtag, the global Neuro-Contextual advertising company, today (3rd June, 2026) announced the renewal and expansion of their strategic partnership, deepening a multiyear collaboration designed to help brands [...] The post Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance appeared […]ExchangeWire PressBox
- BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand June 3, 2026A major US hospitality brand achieved a 45% increase in awareness among high earners, a 28% increase among parents and a 19% lift overall in a World Cup travel podcast campaign developed with BBC Studios, NumberEight, Barometer, and Veritonic. The campaign [...] The post BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality […]ExchangeWire PressBox
- Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest Preservation June 3, 2026Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (3rd June, 2026) announced the successful completion of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. From [...] The post Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest […]ExchangeWire PressBox
- MAU Vegas 2026: Insights on AI June 3, 2026We chat to Yaron Tomchin, CEO of Mobupps to discuss his main takeaways from the recent MAU conference .. The post MAU Vegas 2026: Insights on AI appeared first on ExchangeWire.com.editorial
- The Problem With Seedless Watermelons and Ad Tech June 3, 2026What links a disappointingly dull watermelon and the ad tech ecosystem? Only Shirley Marschall could bring you the answer... The post The Problem With Seedless Watermelons and Ad Tech appeared first on ExchangeWire.com.Shirley Marschall
- Digest: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat June 3, 2026In today’s Digest, we cover UK ad exports reaching £19.4bn, Tencent readying an AI agent for China’s most-used app, and Anthropic making its public market debut amid the AI surge. The post Digest: UK ad exports hit £19.4bn; Tencent Nears Launch of AI Agent for WeChat appeared first on ExchangeWire.com.Sheila Obeng-King
- FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising June 2, 2026FreeWheel, a Comcast company and leading global technology platform for the streaming advertising ecosystem, and Outernet, the most visited cultural attraction in the UK with the most advanced screen technology in the world today (2nd June, 2026), announced a pioneering [...] The post FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising […]ExchangeWire PressBox
- Kevel Partners with Scandinavian Airlines to Launch Next Generation Travel Media Network June 2, 2026Kevel, the leading provider of retail media infrastructure through its Retail Media Cloud®, today (2nd June, 2026) announced that Scandinavian Airlines (SAS) has selected Kevel to power its new digital commerce media network. The partnership will enable SAS to deliver [...] The post Kevel Partners with Scandinavian Airlines to Launch Next Generation Travel Media Network […]Sheila Obeng-King
- impact.com to Power Minecraft’s First-Ever Affiliate Program June 2, 2026impact.com, the global infrastructure for partnership-driven commerce, today announced on 1st June, 2026 that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. The post impact.com to Power Minecraft’s First-Ever Affiliate Program appeared first on ExchangeWire.com.ExchangeWire PressBox
- Pubstack to Host Live Webinar on SSP Throttling & Its Impact on Publisher Revenue June 2, 2026Pubstack, the publisher monetisation platform, has announced a free live webinar taking place on Tuesday, June 16th at 3:00 PM CET, titled "Why Buyers Ignore Most Publisher Inventory: The Hidden Impact of SSP Throttling". Led by co-founder and CSO Loïc Sfiligoï [...] The post Pubstack to Host Live Webinar on SSP Throttling & Its Impact […]ExchangeWire PressBox
MediaPost.com: mobile
- TikTok U.S. Launches Separate App To Highlight Cultural Moments June 3, 2026As it prepares for the World Cup, TikTok's U.S. operation announced a stand-alone app designed to help users, creators and brands celebrate and engage with major cultural moments in real-time.
- Microsoft Rewrites How Brands Reach Audiences June 3, 2026Microsoft previewed a new operating system intended for internet-connected smart devices to give users remote control of AI agents in a move that will rewrite how the company helps advertisers and brands reach audiences in ways not yet discovered or revealed.
- OOH, Experiential: The Skip Button Doesn't Work Out Here June 3, 2026You can't fast-forward a billboard. OOH and experiential are earning attention by being genuinely impossible to ignore. That's not a small thing.
- Privacy Watchdog Urges Lawmakers To Reject GOP Bill June 2, 2026The proposed Secure Act, modeled on a 2024 Kentucky law, would override more stringent state laws.
- QR Query: Consumers, Marketers Warned About 'Quishing' Emails June 2, 2026Fox reports it received a "quishing" email from a suspected scammer.
- Don't Let 'Agentic Layers' Become Next Ad Dollar Sinkhole May 29, 2026If we let agentic middle tech sit between our budgets and the platforms without absolute transparency, we are allowing a new, higher-tech black hole.
- Most QSRs 'Effectively Absent' From AI-Generated Recommendations May 28, 2026Uberall study found a whopping 83% of restaurant locations are "entirely invisible" in AI-generated suggestions.
- Amazon Expands Signals To Improve Performance May 28, 2026Amazon Publisher Services at its summit on Thursday introduced new capabilities to help publishers use data signals that improve an advertiser's performance across web, mobile, and streaming TV.
- BarkleyOKRP Promotes Jiffy Lube's Car Care May 28, 2026The campaign reunites TJ and Pete in seven new commercials.
- Musk's SpaceX Plan: Beyond Rockets To Soaring Ad Potential May 28, 2026SpaceX is focusing on how it will be the parent company for X, Grok and Starlink - with a major emphasis on advertising.
MediaPost.com: video
- Jeep Celebrates Original Superheroes June 3, 2026By spotlighting real veterans, captains across land, air and sea, it's a powerful reminder of what leadership, service and true heroism look like," says Stellantis Global CMO Olivier Francois.
- 'Sesame Street''s The Count Takes On Online Fraud, Scams June 3, 2026The Count, tapped by scam-prevention group founded by craigslist founder, warns consumers to pause for 9 seconds before clicking or sharing anything online.
- Watchdogs: Louisiana Law Unconstitutional, Poses Security Risks June 3, 2026If Louisiana's social media restrictions take effect, "all users will lose their ability to speak anonymously online and face increased risks of privacy invasions and data breaches," digital rights advocates say.
- Amazon Shifts Prime Day Focus To Grocery Deals June 3, 2026With worries about gas and food prices motivating shoppers, this year's deal event will look a little different.
- NFL Season Ad Spend Rises 7% To $5.9B June 3, 2026Regular NFL season TV ad revenue was up 6% to $4.1 billion, and for NFL playoff games it was 13% higher to $1.1 billion.
- Colbert, Kimmel? Late-Night TV Scores Well On YouTube June 3, 2026NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15.2 million uniques, while CBS' "Late Show With Stephen Colbert" had a 30% increase in unique viewers in April 2026 vs. April 2025 to around 6.5 million.
- Olipop Launches 'The Feel Good Soda' June 2, 2026Ad aims to advance "Olipop's mission to redefine the role soda can play in supporting digestive health," according to the brand.
- Meta 'Series' Feature Welcomes Episodic Reels Content June 2, 2026Meta is testing a new feature called "Series" that welcomes episodic creator-made videos, to foster engagement around longer-form content on Instagram and Facebook,
- Hennessy's Taps Gen Z Influencers To Tout Very Special Cocktails June 2, 2026The ads promote three new ready-to-serve drinks.
- FAST Growth Among Younger Audiences - How Far Can It Go? June 2, 2026Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.