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Calculators – Programmatic Soup


From performance rates to media costs, there are many things to calculate in digital advertising.

Is a CPC buying model better than CPM? How do you convert margins to markups? What are the different pricing types available such as CPV, CPC and many more?

It can be quite a handful to know all of these at one go, especially for those who are new to digital advertising. Even for the experienced, sometimes you just need a tool to quickly help you do calculations.

Check out our (hopefully) useful Calculators below to work out what you need to know quickly and easily. For any feedback or suggestions, do drop us an email at

Media Costs Calculators


Performance Rate Calculators

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Programmatic Soup