Measurement & Verification

  • A quick search on Google outlines the many impacts COVID has on our lifestyle, health and wellbeing. This social and economic disruption has also greatly affected most industries, and needless to say it has also largely impacted the advertising industry. Amidst this chaos and disruption, brands have come to realise…

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  • In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are constantly trying to get users' attention every single time, but how do they determine whether their ads can be seen? We are a deep-dive on this fundamental metric: viewability. The…

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