Ad Formats
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Exploring the Power of DOOH (Digital Out of Home) Advertising Introduction: In today’s fast-paced digital era, traditional advertising methods are continuously evolving to capture consumers’ attention. One such evolution is the rise of Digital Out of Home (DOOH) advertising, which combines the effectiveness of out-of-home advertising with the dynamic capabilities…
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Introduction to Native Advertising Native advertising refers to a type of advertising that blends seamlessly with the content and format of the platform on which it appears. The goal is to make the ad feel like a natural part of the user experience rather than an intrusive interruption. Characteristics of…
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In recent years, there has been a significant shift in the way people consume video content. Traditional cable and satellite television have taken a backseat to newer technologies such as Over-the-top (OTT) and Connected TV (CTV). These two technologies are often compared to each other, but they serve different purposes…
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Outstream video ads refer to video ad placements that exist and appear outside of online video content that a user is watching. This would include placements such as video ads that play in-between articles that users are reading. The goal of this format is to increase brand awareness of your…
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YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of their video watching experience? Cue: Video Discovery Ads, also known as in-feed video ads. As part of our Unboxed: YouTube Advertising series, we will be introducing this format, and it…
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YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While TikTok has steadily risen in watch time in the US, YouTube continues to be a key channel for marketers with users watching it more than ever in this pandemic. So…
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