Demand-side Platforms (DSPs)

 

  • If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and others like SSP, DMP, PMP, PA, PD, PG, and many more. Welcome to the world of Programmatic! It is confusing for anyone new. Afraid you should not be. In this…

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  • As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with display & video inventory: Google Ads and Display & Video 360 (DV360). Find out they key differences between the two platforms in terms of inventory, capabilities and even costs.

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  • Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post - Unboxed: Programmatic Inventory Types. To start, we'll require these few information: Deal ID SSP/Exchange Floor or Fixed Price with…

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  • Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance metrics. Before that, let's walkthrough the traditional CPM buying model that we're all used to. CPM has been the only transaction mode for Programmatic for the longest time. That is…

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  • Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released a new platform experience named Solimar, we have written an updated guide to walk you through on how to set up campaign on The Trade Desk (Solimar edition). Solimar aims…

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  • Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD. TTD is one of the biggest independent DSP. This means that big tech companies do not own TTD, unlike its competitors like DV360 (Google), Xandr (AT&T), Amazon DSP (Amazon), or…

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  • Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of Google Marketing Platform (GMP) products. If you're new to programmatic, you'll find that there are a lot of acronyms in a sentence, but don't worry about it now. Hopefully, you…

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  • Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign. Now, let us dig into the different bid types available in DV360. There are 3 main bid types: Manual Bidding (fixed value) Automated Bidding (Combine Manual…

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