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Campaign Management

  • Programmatic Soup
  • Posted by Programmatic Soup
May 15, 2020

Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are your team would already have a naming convention in place.

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  • Programmatic Soup
  • Posted by Programmatic Soup
March 8, 2020

As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more difficult than it already is, some clients have multiple KPIs to meet, and as a programmatic trader, you are answerable and accountable for the results promised to the clients.

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