Supply-side Platforms (SSPs) & Inventory

  • Programmatic Soup
  • Posted by Programmatic Soup
May 30, 2021

Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in different ways. Understanding different ways of transacting media, or as we call “inventory types”, help us to become smarter about how we can maximise value from programmatic buys. Being able to grasp this concept is also critical to help us learn to optimise our supply paths.

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