CPI Calculator

CPI Calculator (Cost Per Install)

We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI.

Feel free to experiment with different scenarios in order to help you understand this pricing model better.

 

Cost Per Install Calculator

Enter the stats you know below.

Notes:

  1. Fill out any two of the metric boxes. Filling out all three will break the calculator.
  2. Don’t enter any special characters, such as £$!% etc.
  3. Results may be used for a benchmark. Entering optional info will show you a comparison of your results to the benchmark (when available).
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What Does CPI Mean?

CPI stands for Cost Per Install and means that a payout is triggered every time an ad causes an installation. It generally refers to mobile ads, where the thing being installed is an app. It is essentially a variation of the CPA ad pricing model.

CPI Formula

The equation to work out the cost per install couldn’t be simpler:

CPI = Ad Spend ÷ Installs

 


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