CPL Calculator (Cost Per Lead)
We have provided a useful CPL Calculator below to work out your CPL as well as derive the number of leads and cost you would need to get a specific CPL.
Feel free to experiment with different scenarios in order to help you understand this pricing model better.
CPL Calculator
Enter the stats you know below.
Notes:
- Fill out any two of the metric boxes. Filling out all three will break the calculator.
- Don’t enter any special characters, such as £$!% etc.
- Results may be used for a benchmark. Entering optional info will show you a comparison of your results to the benchmark (when available).
↑ Enter your stats above and submit to get your results below ↓
What Does CPL Mean?
CPL stands for Cost Per Lead and means that a payout is triggered every time an ad generates a lead. It is basically a variation of a CPA campaign, but with much more focus as lead generation is a whole industry.
CPL Formula
The CPL equation is:
CPL = Cost ÷ Leads