CPI Calculator (Cost Per Install)
We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI.
Feel free to experiment with different scenarios in order to help you understand this pricing model better.
Cost Per Install Calculator
Enter the stats you know below.
Notes:
- Fill out any two of the metric boxes. Filling out all three will break the calculator.
- Don’t enter any special characters, such as £$!% etc.
- Results may be used for a benchmark. Entering optional info will show you a comparison of your results to the benchmark (when available).
↑ Enter your stats above and submit to get your results below ↓
What Does CPI Mean?
CPI stands for Cost Per Install and means that a payout is triggered every time an ad causes an installation. It generally refers to mobile ads, where the thing being installed is an app. It is essentially a variation of the CPA ad pricing model.
CPI Formula
The equation to work out the cost per install couldn’t be simpler:
CPI = Ad Spend ÷ Installs