Insights
Independent analysis, opinions and practitioner perspectives on programmatic advertising across APAC.
Glossary: The Programmatic Alphabet Soup
There are many glossaries related to programmatic out there, but we've come up with our own version by incorporating industry…
Here’s How Apple’s iOS 14 Update on IDFA Impacts Marketers
A historical explainer of Apple’s iOS 14 privacy changes, IDFA and their implications for mobile advertising, first published in 2021.
Chrome is changing the advertising industry. With Cookies.
A historical look at Google’s third-party cookie plans and their implications for advertising when this article was published in 2021.
Unboxed: An Introduction to Programmatic
"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.
A Programmatic Trader’s Best Friend – The Campaign Tracker
As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger,…
2019: A Year in Review – Privacy-first World (Part 3 of 3)
With 3 days till we usher in 2020, let us take a look at the top 3 events of the…
2019: A Year in Review – First Price Auction (Part 2 of 3)
With 3 days till we usher in 2020, let us take a look at the top 3 events of the…
2019: A Year in Review – Supply Transparency (Part 1 of 3)
With 3 days till we usher in 2020, let us take a look at the top 3 events of the…