Insights
Independent analysis, opinions and practitioner perspectives on programmatic advertising across APAC.
How Buyers Activate Contextual Targeting in APAC Across DSPs and SSPs
Once publishers have been validated and supply paths have been cleaned through SPO, the next challenge for programmatic teams in…
How to Validate Publishers in APAC: Web, App & CTV Workflow
Validating publishers is one of the most important responsibilities for programmatic teams in APAC. Whether you work on the supply…
SPO & Supply Path Transparency Tools
Supply path optimisation (SPO) has gone from a buzzword to a core part of how programmatic teams operate. Buyers want…
The Ultimate Guide to Programmatic Tools Every APAC Team Should Use in 2025
The programmatic advertising ecosystem in Asia-Pacific continues to grow and diversify. CTV adoption is accelerating, curated marketplaces are becoming more…
2025 Programmatic Advertising Challenges in Southeast Asia
If you’re navigating programmatic campaigns in Southeast Asia, you’re likely feeling the heat of a rapidly shifting landscape. The region’s…
2025 Programmatic advertising trends in Southeast Asia
If you're running programmatic campaigns in Southeast Asia, you’ve probably noticed how fast things are changing. More brands are shifting…
Programmatic Media Landscape: Singapore
A 13-part Programmatic Media Landscape series in APAC
Personalised Ads: Should We Be Worried?
Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers…
A Day in the Life: Programmatic Account Manager (Publisher)
As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Programmatic…
Programmatic Trends Predictions in 2022
2021 has been a whirlwind year with numerous changes in the ad tech landscape. As investment in the programmatic landscape…
A Day in the Life: Programmatic Manager (Agency)
As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Below…
A Day in the Life: Programmatic Trader
Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.…