Blog & Articles – Programmatic Soup

Equativ appoints Rueben Vijaratnam as Managing Director SEA

July 5, 2024

Pioneering ad platform refreshes its senior leadership team in APAC appointing Rueben Vijaratnam as Managing Director South-East Asia. Singapore, 25th June 2024 — Equativ, the leading global independent ad platform,…
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Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

June 28, 2024

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
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Navigating the Complexities of DV360 Reporting

January 17, 2024

Digital advertising is becoming increasingly data-driven, with marketers relying on comprehensive reporting to measure the effectiveness of their campaigns. Google’s Display & Video 360 (DV360) platform is a powerful tool…
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Exploring the Benefits of Programmatic Native Advertising

December 14, 2023

Explore how programmatic buying supports native advertising through audience targeting, creative adaptation, campaign measurement and optimisation.
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Effective Strategies for Success in Display Advertising

November 15, 2023

Display advertising has evolved significantly over the years, becoming a powerful tool for businesses to reach their target audience online. Unlike traditional advertising mediums, display advertising offers the advantage of…
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Mastering Audience Targeting in Display Advertising

October 12, 2023

Explore audience segmentation, contextual targeting, remarketing and testing techniques for planning more relevant display advertising campaigns.
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Programmatic vs. Traditional

September 11, 2023

Compare programmatic and traditional advertising across audience targeting, personalisation, optimisation, cost and measurement.
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What is DOOH (Digital Out of Home)?

May 22, 2023

Explore digital out-of-home advertising, from billboards and transit screens to targeting, dynamic messaging and campaign measurement.
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What is Native Advertising

April 30, 2023

Learn what native advertising is, the main formats available, and how to balance engagement with clear ad disclosure.
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