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Unboxed: 1st Party Data
With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The general consensus is that with industry changes around privacy management,…
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Personalised Ads: Should We Be Worried?
Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers and their behavior, and they are using that information to…
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Unboxed: Google Ads vs DV360
As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with display & video inventory: Google Ads and Display & Video…
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A Day in the Life: Programmatic Account Manager (Publisher)
As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Programmatic account managers have to juggle a lot of balls. Not…
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Summing it up: How to Use SUMIFs and Pivot Tables for Data Analysis
In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow you to summarise data based on a condition, while pivot…