Blog & Articles

  • Unboxed: YouTube Outstream Ads

    Outstream video ads refer to video ad placements that exist and appear outside of online video content that a user is watching. This would include placements such as video ads…

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  • Programmatic Trends Predictions in 2022

    2021 has been a whirlwind year with numerous changes in the ad tech landscape. As investment in the programmatic landscape continues to grow, we focus on two key programmatic trends…

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  • Outcome Based Buying on DV360

    Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance metrics. Before that, let’s walkthrough the traditional CPM buying model…

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  • Unboxed: What’s in a Bid Request?

    Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a creative that they would like to show to relevant users.…

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  • Brand Safety vs Brand Suitability

    A quick search on Google outlines the many impacts COVID has on our lifestyle, health and wellbeing. This social and economic disruption has also greatly affected most industries, and needless…

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  • Unboxed: YouTube Advertising (Video Discovery Ads)

    YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of their video watching experience? Cue: Video Discovery Ads, also known…

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  • Unboxed: YouTube Advertising (In-Stream Ads)

    YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While TikTok has steadily risen in watch time in the US,…

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  • Unboxed: Debunking Viewability Myths

    In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are constantly trying to get users’ attention every single time, but…

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  • How-to: Set up campaign in TTD (Solimar Edition)

    Previously, we posted a guide to set up campaign in TTD – the classic edition. As TTD has recently released a new platform experience named Solimar, we have written an…

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