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A Day in the Life: Programmatic Manager (Agency)
As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Below is an excerpt of some of the answers in our…
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A Day in the Life: Programmatic Trader
Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed. As a result, there is high demand for Programmatic talent,…
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Useful Browser Extensions for Digital Marketers
Extensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and social, these extensions might come in handy in terms enabling…
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How to choose the right bid strategy in DV360
Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign. Now, let us dig into the…
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Glossary: The Programmatic Alphabet Soup
There are many glossaries related to programmatic out there, but we’ve come up with our own version by incorporating industry standards and our experience to help you start. This is…
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Types of Audience Data in Programmatic (1st, 2nd & 3rd Party)
Programmatic has been around since early 2000, but it is only in recent years when digital marketers have begun to turn to it to increase their efficiency of buying advertising…