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Here’s How Apple’s iOS 14 Update on IDFA Impacts Marketers
A historical explainer of Apple’s iOS 14 privacy changes, IDFA and their implications for mobile advertising, first published in 2021.
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Free Programmatic and Analytics Online Courses
With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital marketing and programmatic online courses to productively utilise your spare…
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A Programmatic Trader’s Best Friend – The Campaign Tracker
As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and…
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2019: A Year in Review – Privacy-first World (Part 3 of 3)
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad…
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2019: A Year in Review – First Price Auction (Part 2 of 3)
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad…
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2019: A Year in Review – Supply Transparency (Part 1 of 3)
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad…