Display advertising has evolved significantly over the years, becoming a powerful tool for businesses to reach their target audience online. Unlike traditional advertising mediums, display advertising offers the advantage of precise targeting, real-time tracking, and the ability to engage users with visually appealing ads. However, to achieve success in display advertising, businesses must implement effective … Read more
Introduction Display advertising has evolved beyond traditional, one-size-fits-all campaigns. Today, successful display advertising hinges on the ability to precisely target your audience. The more you understand your audience and tailor your ads to their preferences and behaviors, the more effective your campaigns will be. In this article, we’ll explore the art and science of mastering … Read more
With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The general consensus is that with industry changes around privacy management, brands should leverage on their own, trusted user base to build their data strategy.
Collecting first-party data is nothing revolutionary. Here, we outline detailed steps that your brand can take to maximise its potential.
1) Data Collection
2) Segmentation
3) Activation
Read on to learn how to employ first party data into your marketing strategy.