If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and…
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With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The…
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As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with…
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Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a…
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YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of…
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YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While…
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In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are…
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Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…
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"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.
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