If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and…
Read More »Unboxed Series
With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The…
Read More »As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with…
Read More »Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a…
Read More »YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of…
Read More »YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While…
Read More »In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are…
Read More »Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…
Read More »"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.
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