If you are in the digital advertising industry, you would have come across the acronym DSP...
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With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The general consensus is that with industry changes around privacy management, brands should leverage on their own, trusted user base to build their data strategy. Collecting first-party data is nothing revolutionary. Here, we outline detailed steps that your brand can take to maximise its potential. 1) Data Collection 2) Segmentation 3) Activation Read on to learn how to employ first party data into your marketing strategy.
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As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with display & video inventory: Google Ads and Display & Video 360 (DV360). Find out they key differences between the two platforms in terms of inventory, capabilities and even costs.
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Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a creative that they would like to show to relevant users. What exactly happens in between? Right there, where the buyers and sellers finally connect, is what is commonly known as a “bid request” The bid request comes in at the point of the RTB auction, which happens between the DSP and SSP (right in the middle of the RTB supply chain). The RTB supply chain, in programmatic advertising, is typically used to refer to an open system where the buy side and sell side are independent entities (in contrast with walled gardens and ad networks that combine both sides). Read on to learn more!
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YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of their video watching experience? Cue: Video Discovery Ads, also known as in-feed video ads. As part of our Unboxed: YouTube Advertising series, we will be introducing this format, and it is best used for. Video Discovery Ads allow us to promote content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. Read on to find out more!
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YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While TikTok has steadily risen in watch time in the US, YouTube continues to be a key channel for marketers with users watching it more than ever in this pandemic. So how then do we get in on the action and what can it be used for? Cue in-stream ads, the most common type of inventory that you can buy on YouTube! In-stream ads can serve before a video (pre-roll), during a video at a pre-determined timeslot (mid-roll), or when the video ends (post-roll). YouTube inventory can only be bought on Google Ads, DV360 or via direct reservation (from Google or from publishers). All other methods would involve a reseller using one of these channels. We will be introducing various types of in-stream ads and their cost models on YouTube. Read on to find out more.
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In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are constantly trying to get users' attention every single time, but how do they determine whether their ads can be seen? We are a deep-dive on this fundamental metric: viewability. The term viewability was coined at least nine years ago. While the standardisation of what constitutes "a view" was a game-changer to the advertising industry, it also resulted in many varying interpretations and inconsistencies. In this post, we hope to debunk viewability myths and explore how to be more accurate in reporting viewability for a campaign.
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Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in different ways. Understanding different ways of transacting media, or as we call “inventory types”, help us to become smarter about how we can maximise value from programmatic buys. Being able to grasp this concept is also critical to help us learn to optimise our supply paths.
Read More"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.
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