Unboxed Series

Demand-side Platforms (DSPs)

Unboxed: Demand Side Platform (DSP)

If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and…

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Audience Data

Unboxed: 1st Party Data

With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The…

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Demand-side Platforms (DSPs)

Unboxed: Google Ads vs DV360

As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with…

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Industry Insights

Unboxed: What’s in a Bid Request?

Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a…

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Ad Formats

Unboxed: YouTube Advertising (Video Discovery Ads)

YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of…

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Ad Formats

Unboxed: YouTube Advertising (In-Stream Ads)

YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While…

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Learn

Unboxed: Debunking Viewability Myths

In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are…

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Supply-side Platforms (SSPs) & Inventory

Unboxed: Programmatic Inventory Types

Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…

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Industry Insights

Unboxed: An Introduction to Programmatic

"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.

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Programmatic Soup