APAC Programmatic

SPO & Supply Path Transparency Tools 

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Supply path optimisation (SPO) has gone from a buzzword to a core part of how programmatic teams operate. Buyers want cleaner, more transparent routes to inventory, and supply-side teams in APAC need clear evidence that the paths they offer are efficient, authorised and worth prioritising. In Southeast Asia, this can be challenging. You have a … Read more

The Ultimate Guide to Programmatic Tools Every APAC Team Should Use in 2025

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Top-down view of multiple laptops, phones, notebooks and work tools on a shared desk during a collaborative digital workspace session.

The programmatic advertising ecosystem in Asia-Pacific continues to grow and diversify. CTV adoption is accelerating, curated marketplaces are becoming more common and brands are demanding cleaner, more transparent supply paths. Yet most global documentation and tooling conversations are still heavily centred around the US and Europe. For teams in Southeast Asia – whether on the … Read more