Resources

Demand-side Platforms (DSPs)

How to: PMP Setup on TTD

Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar…

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Demand-side Platforms (DSPs)

How-to: Set up campaign in TTD (Solimar Edition)

Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…

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Demand-side Platforms (DSPs)

How to: Set up campaign in The Trade Desk

Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…

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Demand-side Platforms (DSPs)

How-to: Set up campaign in DV360

Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…

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Resources

Useful Browser Extensions for Digital Marketers

Extensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and…

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Resources

Naming Convention: A Key Ingredient to Campaign Success

Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are…

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Courses

Free Programmatic and Analytics Online Courses

With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital…

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