Extensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and social, these extensions might come in handy in terms enabling you to be more efficient. Don't you love it when you're able save some time on your tasks? Even if it's by a small fraction, a few minutes here and there do multiply. You could have more coffee breaks instead, which is nice to have as a perk-me-up after looking at dozens of Excel files. We will evaluate and review these extensions regardless of role functions. These extensions could be for programmatic buy-side, sell-side operations or even media planners. Search and social specialists may find them useful too. We will elaborate more in detail on each extension covered in this list. We'll look at 3 dimensions: Productivity: in terms of time saving and effort required Usability: ease of use and usefulness Reliability: how reliable would the tool be - whether we can trust the information derived from the extension, or if it breaks easily
Read More"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.
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