Best Practices

Demand-side Platforms (DSPs)

How to: PMP Setup on TTD

Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar…

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Day in the Life of

A Day in the Life: Programmatic Account Manager (Publisher)

As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Programmatic…

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Demand-side Platforms (DSPs)

How-to: Set up campaign in TTD (Solimar Edition)

Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…

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Day in the Life of

A Day in the Life: Programmatic Manager (Agency)

As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Below…

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Demand-side Platforms (DSPs)

How to: Set up campaign in The Trade Desk

Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…

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Day in the Life of

A Day in the Life: Programmatic Trader

Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.…

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Demand-side Platforms (DSPs)

How-to: Set up campaign in DV360

Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…

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Campaign Management

A Programmatic Trader’s Best Friend – The Campaign Tracker

As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger,…

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