Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post - Unboxed: Programmatic Inventory Types. To start, we'll require these few information: Deal ID SSP/Exchange Floor or Fixed Price with Start and End date (if any) We'll go through the difference between first-party contracts and third-party contracts, as well as the entire PMP setup workflow.
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