Ad Technology

Demand-side Platforms (DSPs)

Unboxed: Demand Side Platform (DSP)

If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and…

Read More »
Demand-side Platforms (DSPs)

How to: PMP Setup on TTD

Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar…

Read More »
Demand-side Platforms (DSPs)

How-to: Set up campaign in TTD (Solimar Edition)

Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…

Read More »
Demand-side Platforms (DSPs)

How to: Set up campaign in The Trade Desk

Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…

Read More »
Demand-side Platforms (DSPs)

How-to: Set up campaign in DV360

Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…

Read More »
Back to top button
Programmatic Soup