Display and Video 360

Demand-side Platforms (DSPs)

Unboxed: Google Ads vs DV360

As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with…

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Demand-side Platforms (DSPs)

Outcome Based Buying on DV360

Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance…

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Demand-side Platforms (DSPs)

How-to: Set up campaign in DV360

Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…

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Demand-side Platforms (DSPs)

How to choose the right bid strategy in DV360

Having the right bid strategy can often make or break a campaign’s performance and the time you will need to…

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