LinkedIn is the largest professional social network available in the world. The site boasts about 224 million users in APAC alone, and of the 25 supported languages, 10 of which are Asian. For the most up-to-date user statistics on LinkedIn, you can refer to their publicly available page here. If you like other relevant statistics on LinkedIn, you can head over here for more. It covers all sorts of metrics and even provides the source link to some of them for your reference, such as: LinkedIn Financials and Info LinkedIn Demographics Statistics LinkedIn Content Marketing Statistics and Info LinkedIn Usage Statistics With such a valuable set of audiences, LinkedIn allows marketers to reach out to these audiences through their LinkedIn Campaign Manager platform. Unlike the DSPs we have covered, which typically require a contractual agreement and/or minimum commitment to get started, this platform is free to access for anyone with a valid company account on LinkedIn. In this article, we will walk you through how to set up a campaign on LinkedIn Campaign Manager and reach these audiences.
Read More
Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post - Unboxed: Programmatic Inventory Types. To start, we'll require these few information: Deal ID SSP/Exchange Floor or Fixed Price with Start and End date (if any) We'll go through the difference between first-party contracts and third-party contracts, as well as the entire PMP setup workflow.
Read More
Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released a new platform experience named Solimar, we have written an updated guide to walk you through on how to set up campaign on The Trade Desk (Solimar edition). Solimar aims to help marketers prepare for a new age of digital advertising around these three areas: Setting business goals right at the start Activate first-party data easily Measure impact of campaigns effectively This article will not be a “sales pitch” on Solimar; instead, we will show the changes in the user interface and bring through the new campaign setup flow. Read on to find out what are the differences between Solimar and the legacy edition, as well as the step-by-step guide on creating your first campaign on TTD.
Read More
Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD. TTD is one of the biggest independent DSP. This means that big tech companies do not own TTD, unlike its competitors like DV360 (Google), Xandr (AT&T), Amazon DSP (Amazon), or Amobee (Singtel). While being a pureplay may seem to put TTD at a disadvantage with the lack of Owned & Operated (O&O) data or inventory, it compensates through best-in-class integration and adoption of the latest and emerging Programmatic technology. We will be exploring the differences between DV360 and TTD in another post, but in the meantime, let’s dig into how a campaign is set up within TTD! Read on to find out more.
Read More
Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of Google Marketing Platform (GMP) products. If you're new to programmatic, you'll find that there are a lot of acronyms in a sentence, but don't worry about it now. Hopefully, you will get used to it as there will be more to come in this handy guide to campaign setup in DV360. There are basically 7 levels which we will be going through: 1) Partner 2) Advertiser 3) Campaign 4) Insertion Order (IO) 5) Line Item (LI) 6) Ad Group 7) Ad/Creative Read on to find out more on how to set up correctly on DV360!
Read More
Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign. Now, let us dig into the different bid types available in DV360. There are 3 main bid types: Manual Bidding (fixed value) Automated Bidding (Combine Manual Bidding, Google’s Dataset and Machine Learning) Custom Bidding (optimise for whatever use cases outside automated bidding)
Read More