Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance…
Read More »Programmatic
In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are…
Read More »As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Below…
Read More »Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.…
Read More »There are many glossaries related to programmatic out there, but we've come up with our own version by incorporating industry…
Read More »Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…
Read More »"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.
Read More »Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are…
Read More »With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital…
Read More »As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger,…
Read More »