Programmatic

Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance…

In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are…

As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Below…

Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.…

There are many glossaries related to programmatic out there, but we've come up with our own version by incorporating industry…

Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…

"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.

Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are…

With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital…

As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger,…