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Programmatic Archives – Programmatic Soup

Programmatic

Demand-side Platforms (DSPs)

Outcome Based Buying on DV360

Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance…

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Learn

Unboxed: Debunking Viewability Myths

In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are…

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Day in the Life of

A Day in the Life: Programmatic Manager (Agency)

As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Below…

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Day in the Life of

A Day in the Life: Programmatic Trader

Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.…

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Learn

Glossary: The Programmatic Alphabet Soup

There are many glossaries related to programmatic out there, but we've come up with our own version by incorporating industry…

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Supply-side Platforms (SSPs) & Inventory

Unboxed: Programmatic Inventory Types

Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…

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Industry Insights

Unboxed: An Introduction to Programmatic

"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.

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Resources

Naming Convention: A Key Ingredient to Campaign Success

Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are…

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Courses

Free Programmatic and Analytics Online Courses

With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital…

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Campaign Management

A Programmatic Trader’s Best Friend – The Campaign Tracker

As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger,…

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