SPO

2025 Programmatic Advertising Challenges in Southeast Asia

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If you’re navigating programmatic campaigns in Southeast Asia, you’re likely feeling the heat of a rapidly shifting landscape. The region’s ad tech ecosystem is growing fast, but it’s not without its hurdles. From fragmented markets to evolving privacy rules, advertisers face a unique set of challenges that could make or break their 2025 strategies. So, … Read more

2025 Programmatic advertising trends in Southeast Asia

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If you’re running programmatic campaigns in Southeast Asia, you’ve probably noticed how fast things are changing. More brands are shifting budgets toward Connected TV (CTV), retail media is booming, and AI is playing a bigger role in ad buying. At the same time, privacy regulations are tightening, and advertisers are rethinking their media supply chains. … Read more