Supply path optimisation (SPO) has gone from a buzzword to a core part of how programmatic teams operate. Buyers want cleaner, more transparent routes to inventory, and supply-side teams in APAC need clear evidence that the paths they offer are efficient, authorised and worth prioritising. In Southeast Asia, this can be challenging. You have a … Read more
The programmatic advertising ecosystem in Asia-Pacific continues to grow and diversify. CTV adoption is accelerating, curated marketplaces are becoming more common and brands are demanding cleaner, more transparent supply paths. Yet most global documentation and tooling conversations are still heavily centred around the US and Europe. For teams in Southeast Asia – whether on the … Read more
If you’re navigating programmatic campaigns in Southeast Asia, you’re likely feeling the heat of a rapidly shifting landscape. The region’s ad tech ecosystem is growing fast, but it’s not without its hurdles. From fragmented markets to evolving privacy rules, advertisers face a unique set of challenges that could make or break their 2025 strategies. So, … Read more
If you’re running programmatic campaigns in Southeast Asia, you’ve probably noticed how fast things are changing. More brands are shifting budgets toward Connected TV (CTV), retail media is booming, and AI is playing a bigger role in ad buying. At the same time, privacy regulations are tightening, and advertisers are rethinking their media supply chains. … Read more