Supply path optimisation (SPO) has gone from a buzzword to a core part of how programmatic teams operate. Buyers want cleaner, more transparent routes to inventory, and supply-side teams in APAC need clear evidence that the paths they offer are efficient, authorised and worth prioritising. In Southeast Asia, this can be challenging. You have a … Read more
The programmatic advertising ecosystem in Asia-Pacific continues to grow and diversify. CTV adoption is accelerating, curated marketplaces are becoming more common and brands are demanding cleaner, more transparent supply paths. Yet most global documentation and tooling conversations are still heavily centred around the US and Europe. For teams in Southeast Asia – whether on the … Read more
If you’re navigating programmatic campaigns in Southeast Asia, you’re likely feeling the heat of a rapidly shifting landscape. The region’s ad tech ecosystem is growing fast, but it’s not without its hurdles. From fragmented markets to evolving privacy rules, advertisers face a unique set of challenges that could make or break their 2025 strategies. So, … Read more
If you’re running programmatic campaigns in Southeast Asia, you’ve probably noticed how fast things are changing. More brands are shifting budgets toward Connected TV (CTV), retail media is booming, and AI is playing a bigger role in ad buying. At the same time, privacy regulations are tightening, and advertisers are rethinking their media supply chains. … Read more
Pioneering ad platform refreshes its senior leadership team in APAC appointing Rueben Vijaratnam as Managing Director South-East Asia. Singapore, 25th June 2024 — Equativ, the leading global independent ad platform, today announces leadership changes. New Managing Director joins the Singapore office to build a demand-focused strategy and lead Equativ to even greater success. With significant … Read more
Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers and their behavior, and they are using that information to target them with ads. But do you wish to be targeted?
This article will explore the following: (1) different types of information that can be collected, (2) how they are collected and (3) how they are used to look at how you can protect yourself.
As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry.
Programmatic account managers have to juggle a lot of balls. Not just in their day-to-day work, but also when it comes to keeping up with the rapidly changing digital landscape. To keep up with all the changes, they need to stay current on new technologies, strategies and best practices. And they need to be able to adapt quickly to any changes that come their way. This often means staying up to date on the latest trends and tools in order to service clients.
This article hopes to unveil the role of a programmatic account manager in a publisher, along with a quick overview of what a typical day looks like.
2021 has been a whirlwind year with numerous changes in the ad tech landscape. As investment in the programmatic landscape continues to grow, we focus on two key programmatic trends that we expect to see in 2022.
Data privacy and ad tracking concerns will undoubtedly continue to take centre stage. Automation is also one of the key focus for this year as marketers are looking to simplify the process.
