Validating publishers is one of the most important responsibilities for programmatic teams in APAC. Whether you work on the supply side, on a DSP, or support buyers with inventory recommendations, you need to confirm that a publisher is legitimate, offers real scale and provides authorised, brand-safe supply. In Southeast Asia, this can be complex. Many … Read more
As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry.
Programmatic account managers have to juggle a lot of balls. Not just in their day-to-day work, but also when it comes to keeping up with the rapidly changing digital landscape. To keep up with all the changes, they need to stay current on new technologies, strategies and best practices. And they need to be able to adapt quickly to any changes that come their way. This often means staying up to date on the latest trends and tools in order to service clients.
This article hopes to unveil the role of a programmatic account manager in a publisher, along with a quick overview of what a typical day looks like.