Digital advertising is becoming increasingly data-driven, with marketers relying on comprehensive reporting to measure the effectiveness of their campaigns. Google’s Display & Video 360 (DV360) platform is a powerful tool for managing programmatic display and video advertising, but its reporting capabilities can be complex. In this article, we’ll explore the complexities of DV360 reporting and … Read more
In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are constantly trying to get users’ attention every single time, but how do they determine whether their ads can be seen? We are a deep-dive on this fundamental metric: viewability.
The term viewability was coined at least nine years ago. While the standardisation of what constitutes “a view” was a game-changer to the advertising industry, it also resulted in many varying interpretations and inconsistencies.
In this post, we hope to debunk viewability myths and explore how to be more accurate in reporting viewability for a campaign.