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AdExchanger
- Paramount Ad Revenue Dips In Q1 (But It’s OK, It Was The Super Bowl’s Fault) May 8, 2025Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last year’s Q1 – which just so happens to be when CBS hosted the 2024 Super Bowl broadcast. The post Paramount Ad Revenue Dips In Q1 (But It’s OK, It Was The Super Bowl’s Fault) […]Victoria McNally
- Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter May 8, 2025For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag. The post Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter appeared first on AdExchanger.Victoria McNally
- The CTV DSP May 8, 2025Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts. The post The CTV DSP appeared first on AdExchanger.Sarah Sluis
- Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine May 8, 2025Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest-growing segment is CTV, which grew from $54.9 million a year ago to $63.2 million as of Q1 2025. Its mobile business stands at $58 million, while desktop […]James Hercher
- Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons May 8, 2025I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible conference in Miami. The conference included nary a mention of tariffs or macro-economic headwinds. Nobody wants to be the downer when everyone is expensing drinks in the sunshine. But the lack of interest in tough realities reinforced the […]James Hercher
- The NewFronts Tariff Budget Shuffle; NYT Says ‘What Tariffs?’ May 8, 2025More Like NoFronts? With one more day left to go in this year’s IAB NewFronts – and with the TV upfronts season set to start next week – the mood remains steadfastly optimistic. This despite the fact that 54% of marketers plan to reduce their budgets in 2025, according to Ameneh Atai, general manager of […]AdExchanger
- Disney’s Streaming Biz Is Still Profitable Heading Into The Upfronts May 7, 2025Disney had a good quarter, with revenue on the rise and streaming on the brain. Overall revenue between January and March was up 7% year over year to $23.6 billion, while operating profit for Disney’s DTC division, which houses its streaming business, increased to $336 million from $289 million. “Streaming remains a key priority and […]Allison Schiff
- Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild May 7, 2025If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on Wednesday, roughly three months […]Allison Schiff
- Rethinking Brand Safety In The Age Of Compulsive Media Experiences May 7, 2025The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […]AdExchanger Guest Columnist
- Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts May 7, 2025GroupM No More What’s in a name? WPP will shortly retire the GroupM brand, Adweek reports, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and Omnicom, which houses their respective ad-buying agencies under the monikers Publicis Media and Omnicom Media Group. WPP started out as Wire and Plastic Products plc, a […]AdExchanger
Digiday
- Q1 was a win for The Trade Desk, but bigger tests lie ahead May 8, 2025The Trade Desk rebounds but agency tensions and strategic doubts linger.Ronan Shields
- Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement May 8, 2025As Uber’s ad business scales past $1.5 billion, it hires first head of measurement.Marty Swant
- Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts May 8, 2025At the IAB NewFronts, news publishers are hammering home a familiar message to advertisers that their content is brand safe, at a time when stakes are high.Sara Guaglione
- Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further May 8, 2025Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.Julia Tabisz
- ‘Made in USA’ is trending on Amazon, and sellers are leaning in May 8, 2025According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like “made in USA products only” have surged.Allison Smith
- Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend May 8, 2025At this stage even a rollback of tariffs might do more harm than good because what goes down could just as easily snap back up. The volatility itself has become the risk.Seb Joseph
- Why AI integration is the key to amplifying its value May 7, 2025Karim Rayes, Chief Product Officer, Nexxen Artificial intelligence has quickly become the ad tech industry’s favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and automated campaign recommendations. But amid the buzzwords and marketing decks, a more important question is overlooked: Is […]Nexxen
- New 4A’s CEO Justin Thomas-Copeland speaks out on hot button industry issues May 7, 2025Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO.Kristina Monllos
- Execs talk creators, sports, retail media and M&A at Possible May 7, 2025At Possible last week, topics that bubbled to the surface included the cooling of the M&A market, the opportunities/challenges of retail media and the power of sports.Michael Bürgi
- Podcast consumption shifts toward connected TVs May 7, 2025As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house.Alexander Lee
Adweek Feed
- EXCLUSIVE: Layoffs Hit WPP Media Agencies Days After Reports of GroupM Rebrand May 8, 2025Staff at WPP’s media agencies say they were blindsided by sudden layoffs, locked out of email, and told to leave—just days after the company’s high-profile rebrand.
- Katie Jeffries to Leave First Coast News After 13 Years May 8, 2025“It is time for a new chapter with new adventures,” she wrote.
- 4A’s DEI Programs Were Broadened After Agency Feedback, Says Marla Kaplowitz May 8, 2025CEO confirms eligibility for MAIP, and Vanguard was expanded before President Trump's second term.
- EXCLUSIVE: Dentsu Americas Media CEO Sean Reardon Is Leaving May 8, 2025Will Swayne's role will expand to cover the U.S.
- Paramount Shares ‘Early Indicator’ for TV Upfront Performance May 8, 2025Paramount shares early signs of upfront, with scatter up double digits.
- 400M+ Snapchat Monthly Active Users Are on Snap Map May 8, 2025The high usage has attracted brands to the Promoted Places feature within Snap Map.
- TikTok Pledges $1M in Ad Credits to US Small Businesses May 8, 2025TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs.
- YouTube Makes Pitch for Brand Dollars With New Creator Offerings at NewFronts May 8, 2025YouTube looks to connect brands with creators at NewFronts.
- 3 Simple Rules for Navigating Uncertain Times, According to 20+ TV and Video Experts May 8, 2025The IAB NewFronts Main Stage event included Nielsen, Amazon Ads, Revry, and more, with companies revealing how they navigate uncertainty.
- Here’s How the News Networks Covered the Election of Pope Leo XIV May 8, 2025The Conclave commenced on May 7 with a winner emerging one day later.
ExchangeWire.com
- Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy May 8, 2025Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully achieved SOC 2 compliance, a critical milestone that underscores the company’s commitment to delivering enterprise-grade data security, confidentiality, and operational [...] The post Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security […]ExchangeWire PressBox
- NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands May 8, 2025NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform. This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for [...] The post NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced […]ExchangeWire PressBox
- DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google’s Search Partner Network May 8, 2025DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 8th, 2025) announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending [...] The post DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google’s Search Partner Network […]ExchangeWire PressBox
- Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN) May 8, 2025Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Google’s [...] The post Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner […]ExchangeWire PressBox
- The Wires 2025: Third Wave of Judges Revealed May 8, 2025As ExchangeWire’s ninth The Wires Awards edges closer, we reveal the third wave of judges who will be assessing this year’s entries… As the year progresses and entries begin to roll in, we feel excitement building for The Wires 2025. For [...] The post The Wires 2025: Third Wave of Judges Revealed appeared first on […]Aimee Newell Tarín
- Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple’s App Store Control; EU Takes Action Against Member States May 8, 2025In today’s Digest, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with the Digital Services Act. LinkedIn introduces New Video [...] The post Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple’s […]Sheila Obeng-King
- DoubleVerify Releases Global Insights Report on the State of Streaming in 2025 May 7, 2025DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 7th, 2025) released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising [...] The post DoubleVerify Releases Global Insights Report on the State of Streaming in 2025 […]ExchangeWire PressBox
- Perion Announces Preliminary First Quarter 2025 Results May 7, 2025Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025) preliminary financial results for the first quarter ended March 31, 2025. Perion expects to report revenue of approximately USD$88m (£65.9m), adjusted [...] The post Perion Announces Preliminary First Quarter 2025 Results appeared first on ExchangeWire.com.ExchangeWire PressBox
- StackAdapt Launches Biggest Product Update to Date May 7, 2025StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ad tech and martech—increasing efficiency, streamlining workflows, [...] The post StackAdapt Launches Biggest Product Update to Date appeared first on ExchangeWire.com.ExchangeWire PressBox
- Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising May 7, 2025Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their real-world impact across industries, and the future of advertising in a privacy-first world. Contextual targeting has transformed remarkably over the [...] The post Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising appeared first […]editorial
MediaPost.com: mobile
- NHL Sponsors Go To Town For Stanley Cup May 8, 2025In Canada, Hyundai is offering the "Race to the Cup Sales Event" at 220-plus dealerships with NHL giveaways, branded signage and a Stanley Cup standee for customer photo opportunities.
- TBWA\Media Arts Lab Taps Lee, Noh For Senior Posts May 8, 2025The duo work solely on projects for Apple.
- 'The Guardian' Debuts Redone Home Page And Mobile App May 8, 2025The web design will better serve readers who access "The Guardian" with their mobile devices.
- Canada's Investigative Journalism Bureau Teams Up With Postmedia May 8, 2025IJB stories will be featured across Postmedia's network. The goal is to drive investigative reporting.
- Boxed Out Of The Inbox: Shoppers Quick To Cite Emails As Spam May 6, 2025Most people check their email every day, but more for work than marketing content, ZeroBounce reports.
- Stagwell Acquires Experiential Firm JetFuel May 6, 2025Capabilities include live brand experiences, retail and shopper marketing, digital content and sponsorship activations. The firm has worked with clients such as Walmart, Unilever, Kimberly Clark and others.
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns May 2, 2025Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more accurate and secure conversion measurements for iOS campaigns.
- Visa Introduces Intelligent Commerce Platform Enabling 'AI Buying' May 2, 2025Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock.
- Willie Sutton Would Love The CTV Ad Business May 1, 2025Yes, the famous bank robber who hit banks "because that's where the money is" would figure the money is now in CTV advertising.
- Mastercard, Visa Building AI Shopping Agents May 1, 2025Consumers will soon delegate online shopping tasks to agentic agents, moving brands into a new world of advertising and online commerce. Credit card and payment systems are working with AI experts to build the technology.
MediaPost.com: video
- Why Buy Now? Here's 31,000 Reasons May 8, 2025Vitamin and supplements marketer NOW is testing for quality assurance 31,000 times a month and is updating its "feel good spending less" creative platform to promote the increase from 19,000 two years ago.
- TikTok Offers $1M In Ad Credits To SMBs For Small Business Month May 8, 2025TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning further into its stance as a major supporter of small business.
- Chuck E. Cheese Launches Branded Media Network May 8, 2025CEC Media Network will feature family-friendly content and CEC characters, with large format video walls and television screens.
- Meta To Introduce New 'Trending' Ad Formats For Reels, Threads At NewFronts May 8, 2025Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, and adding video ads on Threads.
- QVC's Social Bet Misses The Mark As Sales Fall 10% May 8, 2025With TV viewership down and digital gains lagging, the once-dominant shopping network searches for relevance.
- Havas Media Wins Olive Garden's US Account May 8, 2025Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010.
- Nicole Stetter, head of creative at Saylor May 8, 2025Saylor's Nicole Stetters on I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain […]
- TBWA\Media Arts Lab Taps Lee, Noh For Senior Posts May 8, 2025The duo work solely on projects for Apple.
- Reba McEntire Covers The 'Home' Front For Realtor.com May 8, 2025Developed by GSD&M, the campaign wants to make home-buying less overwhelming.
- Podcast Industry Rakes In $7.3 Billion, Far Outpacing Expectations May 8, 2025Advertising remains the primary source of revenue, with smaller contributions coming from subscriptions.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.