Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing? April 24, 2026Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. […]Allison Schiff
- An Audience So Nice You Bought It Twice (And That’s Not A Good Thing) April 24, 2026Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to […]AdExchanger Content Studio
- Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? April 24, 2026It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu yet. The post Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? appeared first on AdExchanger.Victoria McNally
- Programmatic Peacekeeping April 24, 2026Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict. The post Programmatic Peacekeeping appeared first on AdExchanger.Sarah Sluis
- Why Not Just Read AdExchanger?; Tubi Or Not Tubi April 24, 2026How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?; Tubi Or Not Tubi appeared first on AdExchanger.AdExchanger
- Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments April 23, 2026FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel distribution from Cannes Lions 2026. [NEW YORK, NY]: AdExchanger announced today a strategic partnership with Equativ, the leading independent end-to-end media platform, to capture, convene and amplify the most important conversations shaping the future of […]AdExchanger
- NBCU’s Peacock Is Officially On Its Way To Profitability April 23, 2026NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger.Victoria McNally
- ChatGPT Ads Have Begun Showing Up For Logged-Out Users April 23, 2026Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.Joanna Gerber
- How Mobile Became The Foundation Of Omnichannel Identity April 23, 2026When it comes to identity, most marketers moved past third-party cookie concerns a long time ago. Identity today is not about a single technology or solution; it is about learning how to combine different signals in ways that allow campaigns to reach real people across channels while respecting privacy and maintaining performance. In that environment, […]AdExchanger Content Studio
- Amazon Faces An Easy Boycott But An Existential Question April 23, 2026I couldn’t help but follow up on recent news, first reported by CNBC, about an Amazon ad platform boycott – compelling because it’s been some time since advertisers have boycotted a major walled garden platform. Advertisers used to regularly throw their weight around. Remember when hundreds of major advertisers ditched YouTube for several months in 2017 […]James Hercher
Digiday
- Sports guidance to brands from three sources: Keep the fan top of mind and you might just win April 24, 2026Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.Michael Bürgi
- Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns April 24, 2026After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.Zofia Zwieglinska
- Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage April 24, 2026in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.Seb Joseph
- Why Coca-Cola has made World Cup TV ads one part of its sports marketing play April 24, 2026The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.Alyssa Mercante
- Beehiiv adds even more features to go up against competitors and win over creators April 23, 2026Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?Alyssa Mercante
- Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal April 23, 2026Consumer brands are waking up to LinkedIn's creator appeal, valuing its affluent, intentional audience over scale and reach alone.Kimeko McCoy
- Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR April 23, 2026Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.Sara Guaglione
- NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada April 23, 2026The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.Sam Bradley
- Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war April 23, 2026As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.Allison Smith
- YouTube is turning audio into an ad product — SiriusXM is selling it April 23, 2026The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube's "audio-first" inventory in the U.S.Krystal Scanlon
Adweek Feed
- Week of April 13 Evening News Ratings: NBC and CBS Grow in Demo April 24, 2026NBC News and CBS News finish the week with growth in the Adults 25-54 demo.
- Ticker: Cable Networks Offer Live Coverage of the WHCD April 24, 2026NBC News’ Jenna Bush Hager recently interviewed four former U.S. presidents.
- Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow April 24, 2026The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.
- HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions April 24, 2026HP TV+ wants to capitalize on laptop-based viewing.
- ‘It Existed Before Fox News Channel’: Inside the 30th Anniversary of Fox News Sunday April 24, 2026Fox News Sunday's Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.
- Ads of the Week: 12 Campaigns That Caught Our Eye, From Marc Jacobs to Ikea April 24, 2026Marc Jacobs, Ikea, Goop Kitchen, Bloomberg Media, and more are behind the week's notable ads.
- What to Expect from Possible 2026: Eden Roc Expansion, Invite-Only Programming, A-Listers, and More April 24, 2026Possible is scaling fast, spilling beyond the Fontainebleau, courting C-suite dealmaking, and leaning into creators, AI, and star power, as it blazes ahead in its mission to become marketing’s answer to Davos.
- Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey April 23, 2026Building new business strategies while maintaining emotional resonance.
- ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate April 23, 2026Big marketing chief shakeups last month signal clues about how the role is evolving
- Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes April 23, 2026Claire Parker and Ashley Hamilton explain how they're navigating podcasting and social media in a crowded environment.
ExchangeWire.com
- Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale April 24, 2026Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop Index Exchange’s Index Cloud infrastructure. The integration introduces a new model for how DSPs host their bidders at scale on the open internet, reshaping [...] The post Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding […]ExchangeWire PressBox
- New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories April 24, 2026New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding content [...] The post New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories […]ExchangeWire PressBox
- Taboola Launches Realize+ April 24, 2026Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize. Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...] The post Taboola Launches Realize+ appeared first on ExchangeWire.com.ExchangeWire PressBox
- DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting April 24, 2026DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...] The post DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting appeared first on […]ExchangeWire PressBox
- From Insight to Action: Rethinking Media Planning in the Age of AI Agents April 24, 2026Caroline Sajas, SVP sales at Locala, examines the persistent gap between planning and activation in advertising, and why the industry's fixation on automation is missing the bigger opportunity The post From Insight to Action: Rethinking Media Planning in the Age of AI Agents appeared first on ExchangeWire.com.editorial
- The Stack: Big Tech Reckoning April 24, 2026This week, industry players faced mounting legal pressure, sweeping job cuts, and major leadership shifts, signalling a period of deep structural change across the industry. In today’s MadTech Daily, we cover WBD shareholders approving Paramount–Skydance deal , WPP Consolidates Commerce [...] The post The Stack: Big Tech Reckoning appeared first on ExchangeWire.com.Sheila Obeng-King
- ‘Influence isn’t driven by how loud you are, but by how available you are.’: Omicom Media Singapore’s Chloe Neo and Daniel Henriksen April 24, 2026Charlotte Mceleny chats to Omnicom Media Singapore’s Chloe Neo and Daniel Henriksen about their new growth model and the agency landscape… The post ‘Influence isn’t driven by how loud you are, but by how available you are.’: Omicom Media Singapore’s Chloe Neo and Daniel Henriksen appeared first on ExchangeWire.com.Charlotte McEleny
- Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership April 23, 2026Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today (23rd April, 2026) announced that Clinch's ad-serving tags have been certified to run within OpenGlass's Advanced CTV Formats, beginning with pause ads, [...] The post Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership appeared […]ExchangeWire PressBox
- Firefly Expands Programmatic Capabilities Through Integration with VIOOH April 23, 2026Firefly, the global leader in moving out-of-home (OOH) advertising, today (23rd April, 2026) announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's [...] The post Firefly Expands Programmatic Capabilities Through Integration with VIOOH appeared first on […]ExchangeWire PressBox
- Pubstack Unveils ‘Spark for Publishers’ to End Publisher Inventory Commoditisation April 23, 2026Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publishers reclaim lost value in programmatic advertising. Over the past decade, the buy side [...] The post Pubstack Unveils ‘Spark for Publishers’ to End Publisher Inventory Commoditisation appeared […]ExchangeWire PressBox
MediaPost.com: mobile
- Stellantis Reorganizes Marketing Department April 24, 2026Employees who have departed include Wendy Orthman, vice president of brand marketing and communications at Jeep, who was with the automaker less than a year.
- Instagram Launches Photo-Sharing Copycat App April 24, 2026"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms.
- Pedigree, Spot & Tango Campaigns Feature Real Dog Owners April 23, 2026Legacy pet food brand Pedigree and direct-to-consumer company Spot & Tango both appeal to the love consumers have for their dogs.
- Time's Running Out: Email Senders Are Offered A Countdown Timer April 23, 2026Service eliminates the need for pasting HTM, firm says.
- EU Watchdog Eyes Google Agentic April 23, 2026Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is AI-generated, up from 50% last fall, and 25% in 2024.
- House Republicans Introduce Industry-Friendly Privacy Bill April 22, 2026Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and wouldn't require businesses to allow consumers to reject common forms of ad targeting.
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads April 22, 2026The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
- Elvis Enhances Brand Partnerships, Names Prince Head Of Entertainment April 22, 2026The new hire will build on the agency's "SeriousEntertainment" mission.
- Apple Focuses On 'Hardware': Thinking Big Screens? April 22, 2026Apple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks April 21, 2026Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
MediaPost.com: video
- To Be A Good Neighbor, Catholic Charities Is There April 24, 2026A new national campaign encourages people to visit PeopleOfHope.US to connect with a local Catholic Charities chapter.
- Omnicom Unveils Daring 'Brave Bot,' Teams With Google To Create 'Dual-AI' Mode April 24, 2026"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and built to be remembered."
- When Is A Glass Of Beer Like A Cup Of Tea? April 23, 2026When it comes out of a Miller Lite-branded teakettle that allows you to insert a 12-oz can to dispense beer via the pour spout.
- Activation Is Now THE Critical Value Fulcrum In Premium Video Ads April 23, 2026Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.
- Other Gum Is 'Dumb,' Says 'Smart' Neuro In First Campaign April 23, 2026In one spot, "dumb" is symbolized by a sloth blowing bubble gum. The sloth chews Neuro and presto, can play classical piano!
- Is It Time For A Multimodal Media Rep? April 23, 2026YouTube may be the largest "audio" medium in the world, but it's a tiny player in terms of audio ad sales. Which explains why it hired SiriusXM as its rep.
- NBCU Ads Up 4.7%, Peacock A Major Factor April 23, 2026The increase was largely driven by an NBA programming deal for NBCU including major gains from Peacock, which now represents 26% of overall NBCU ad revenues.
- Netflix: Future Content Wasn't About WBD - What About Other Video? April 23, 2026Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy.
- Band-Aid Runs With Boston Marathon To Promote 5 Day Protect April 23, 2026As the official first aid sponsor of the run, Band-Aid provided samples to 30,000 participants as they approached the infamous "Heartbreak Hill."
- Medical Cannabis: Not Your Retailer's' CBD April 23, 2026Kazmira Therapeutics aims to "move CBD from an over-the-counter product to evidence-based, pharmacy-dispensed medicine."
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.