Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement April 1, 2026Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […]Allison Schiff
- Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief April 1, 2026Referral traffic is drying up, and for local news publishers, the impact is inescapable. AI-generated answers are replacing clicks, pushing links further down the page or removing the need to visit a site altogether. The trend accelerated traffic downturns caused by social platforms locking engagement inside their walled gardens. For smaller publishers whose revenue still […]Andrew Byrd
- AI Is Moving Fast. The Law, Not So Much April 1, 2026If you were playing AI bingo at the IAPP’s Global Summit in Washington, DC, on Monday, your card filled up fast. Nearly every vendor booth in the exhibition hall at the event, which is one of the largest annual gatherings of privacy professionals in the US, bragged about its tech being “AI forward” or “AI […]Allison Schiff
- Duplicative Data Doesn’t Pay; Investors Soften On Software April 1, 2026Deduplicated Dollars Much ado has been made of late about The Trade Desk’s data fees. Well, TTD is making a change to its fee structure, overhauling how the DSP pays ID providers. But it’s unclear how it will affect how advertisers pay to apply data to their campaigns. Going forward, TTD will pay ID providers […]AdExchanger
- Reclaiming The Original Promise Of Programmatic March 31, 2026No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web. Instead, the ecosystem has steadily moved in the […]AdExchanger Content Studio
- Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It March 31, 2026It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ad revenue siphoned away from premium publishers – further eroding high-quality video inventory. If programmatic video is going to mature […]AdExchanger Content Studio
- Why Scripps Is All In On Women’s Sports March 31, 2026Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan. The post Why Scripps Is All In On Women’s Sports appeared first on AdExchanger.Allison Schiff
- CIMM Is Out To Prove That All Media Isn’t Equal March 31, 2026The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, […]Anthony Vargas
- She’s So Anthro-popular; Junked Food March 31, 2026Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its being declared a national “Supply Chain Risk”; Americans rushed to download Claude. But as the dust settles, will Anthropic enjoy […]AdExchanger
- Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward March 30, 2026Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth? These campaigns are working, but the industry lacks a consistent, credible way to prove exactly how much of […]AdExchanger Content Studio
Digiday
- As programmatic faces signal degradation, agentic advertising offers a solution April 1, 2026Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what […]Optable
- How E.l.f. Beauty is using AI to alleviate the workload of its workforce April 1, 2026E.l.f. Beauty's chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand's approach to AI implementation.Anna Hensel
- Walmart-Vizio’s CTV measurement faces incrementality hurdle April 1, 2026Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.Kimeko McCoy
- Future of TV Briefing: What publishers have to offer creators April 1, 2026This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.Tim Peterson
- Publishers see double-digit growth from The Trade Desk’s OpenPath, but volatility remains April 1, 2026Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”Jessica Davies
- ‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat April 1, 2026Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.Seb Joseph
- Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026 April 1, 2026Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.Catherine Wolf
- Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth March 31, 2026Criteo is bringing itself into more direct competition with Amazon and Google.Ronan Shields
- CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem March 31, 2026CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.Alyssa Mercante
- Why The Guardian’s first reader-facing AI product isn’t a chatbot March 31, 2026The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.Tim Peterson
Adweek Feed
- Real-Time AI Video Is Nvidia’s New Pitch to Agencies—and It’s Turning Creatives Into Curators April 1, 2026S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.
- How Bayer Uses AI to Avoid Sending Customers to its Competition April 1, 2026As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build brand […]
- 2026 NFL Draft Ad Looks to Smash Expectations With 2 Steelers Legends April 1, 2026Cam Heyward and Jerome Bettis star in 'Smash the Glass,' a new ad touting the 2026 Draft.
- Move Over, Sabrina Carpenter: Pringles Has a New Chip-Made Love Interest April 1, 2026Pringles' unconventional love story follows viral Super Bowl ad starring Sabrina Carpenter.
- YouTube Reveals Upfront Event Details, Including Trevor Noah and Chappell Roan April 1, 2026YouTube Brandcast 2026 takes place on Wednesday, May 13.
- Why Unilever Gave Up Its Most Beloved Food Brands April 1, 2026Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money.
- The Job That Broke Gucci Also Built Hermès April 1, 2026In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.
- 7 April Fools’ Day Brand Stunts That Almost Got Us April 1, 2026The best marketing pranks from Yahoo, Olipop, and more
- News Outlets Share Coverage Plans for Historic Artemis II Launch March 31, 2026The historic launch will take place from the Kennedy Space Center in Florida.
- The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama March 31, 2026Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.
ExchangeWire.com
- Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald’s Singapore April 1, 2026Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD. The campaign brings together digital out-of-home (DOOH), premium programmatic display, and dynamic creative [...] The post Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald’s Singapore appeared first on […]ExchangeWire PressBox
- Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem April 1, 2026In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...] The post Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem appeared first […]Shirley Marschall
- Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands April 1, 2026In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...] The post Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with […]Sheila Obeng-King
- Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, France March 31, 2026At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international [...] The post Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, […]ExchangeWire PressBox
- Regulating Social Media: Where do we go from here? March 31, 2026We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...] The post Regulating Social Media: Where do we go from here? appeared first on […]Aimee Newell Tarín
- Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est March 31, 2026À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...] The post Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance […]ExchangeWire PressBox
- Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote March 31, 2026In today’s Digest, we cover Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to [...] The post Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions […]Sheila Obeng-King
- “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company March 31, 2026We spoke to Neda Lazic, The Coca-Cola Company, about becoming a Wires judge, and what excites her about the industry… The post “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company appeared first on ExchangeWire.com.editorial
- PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM March 31, 2026Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...] The post PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using […]ExchangeWire PressBox
- How Publishers are Balancing AI Fear with Opportunity March 30, 2026In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech… The post How Publishers are Balancing AI Fear with Opportunity appeared first on ExchangeWire.com.Charlotte McEleny
MediaPost.com: mobile
- SCOTUS Should Uphold Telecoms' Privacy Fines, Watchdogs Argue March 31, 2026Consumer advocates and former FCC heads support the agency's decision to fine wireless carriers for selling customers' geolocation data.
- Google To Judge: Scrap $425M Privacy Verdict March 31, 2026Google is again seeking to reverse a jury verdict requiring the company to pay $425 million for allegedly violating mobile users' privacy.
- Coca-Cola's Creative Strategy Director on Why AI Can't Replace Human Instinct and the 1.7-Second Fight for Attention March 31, 2026Luke Perkins shares why AI produces "correct" work but not meaningful ideas, how the 1.7-second attention window is changing creative, and why lived human experience still drives the most impactful briefs today.
- Amazon MGM Shocks With Massive Original Movie Opening In Theaters March 31, 2026Analysts believe this original, family-friendly sci-fi, real-life action movie is fueling new excitement that original theatrical movie content is still alive and well.
- The Big Seat For The Big Dumper: Cal Raleigh Stars In Alaska Airlines Spot March 26, 2026The Seattle Mariners player enjoys the comfort of the airlines' new lie-flat suites in latest ad. "This never gets old," he says.
- Nearly 80% Of Businesses Struggle To Measure AI Search Impact March 26, 2026In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late 2026, according to findings released today.
- Molnar Joins Home As ECD As Agency Undergoes National Expansion March 25, 2026The two-time Emmy winner joined the agency to build "something enduring."
- Apple Creates Ad Platform For Maps March 24, 2026Apple will launch an ad platform for Maps this summer, allowing agencies and brands to run campaigns in the company's Maps app.
- No Growth For S4 Capital In 2025 Or 2026 March 24, 2026But cost cuts, including an 11.5% staff reduction last year, encouraged investors to boost the company's stock price 25% after full-year earnings were released this morning.
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content? March 23, 2026"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers.
MediaPost.com: video
- TV Station Concerns: More Digital-First Media Taking Sports April 1, 2026TV station groups have formalized their concerns in comments filed with the FCC as it opens a review of live sports moving more to premium streamers, away from TV-networks/TV station-based legacy media companies.
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers April 1, 2026'March Madness" has hit its highest viewership since 1993, with the strongest result in UConn's last-minute victory over Duke in a game that averaged 13.4 million viewers.
- State Of The 'Currency' Marketplace: Fiesta, Siesta, Fiasco? April 1, 2026The Advertising Research Foundation's CIMM East Conference began where last year's left off: on an advertising "currency fiesta," per Fox Senior Vice President-Research & Data, Ad Sales' Kym Frank, who famously made that quip in 2025.
- Mediaspace Health Debuts, Focuses On Targeted Marketing And Media Strategy April 1, 2026The new unit aids agencies, pharma and healthcare brands.
- Criteo GO Uses Generative AI To Scale Wider Ad Base, Allocate Budgets April 1, 2026Display, video, native and social are unified within a single campaign environment.
- Google Pressured To Stop Serving AI Video To Kids April 1, 2026Child development experts are pressuring Google to stop serving AI-generated videos to children on YouTube and YouTube Kids, which could significantly impact how advertisers reach young audiences on the platforms.
- Harmelin's Meder Weighs In On Principal Media, Rebates Too April 1, 2026In an "open letter" to advertisers published this morning, Harmelin Media President Mary Meder becomes the latest agency executive to weigh in on the controversies surrounding principal media-buying and agencies pocketing rebates from the media that might otherwise be intended for their clients. Not surprisingly, she's against the practice, and gives some compelling reasons why […]
- The Ben & Jerry's Of Tomato Sauce Brands April 1, 2026Born in Italy, made in Vermont, Dell'Amore contains the secret ingredient needed for a super-premium packaged food brand.
- Comcast Engages In High-Stakes Streaming Pivot March 31, 2026The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X […]
- Ranting Media Mischaracterizes Barkley's Immigration Remarks March 31, 2026Charles Barkley's reflections on immigration during an NCAA pregame show sparked coverage and reactions that mischaracterized his tone and intentions.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.