Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube Now January 22, 2026YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns. The post You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube […]Victoria McNally
- What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation January 22, 2026ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel. The post What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation appeared first on AdExchanger.Joanna Gerber
- Privacy Enforcement Crossed A Line In 2025 – And There’s No Going Back January 22, 2026For most of the last decade, privacy compliance lived in a gray zone. Companies could point to a cookie banner, update a policy and reasonably believe they were doing enough. In 2025, that gray zone disappeared. What changed was not the sudden arrival of a sweeping new law, but the scale and seriousness of enforcement. […]AdExchanger Guest Columnist
- AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count January 22, 2026Everyone has an opinion on OpenAI's revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount. The post AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count appeared first on AdExchanger.AdExchanger
- Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media January 21, 2026The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media […]James Hercher
- Sizing Up Success Metrics, With The CMO Of True Religion January 21, 2026Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […]Allison Schiff
- A Win For Open Standards: Amazon’s Prebid Adapter Goes Live January 21, 2026When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s promise to support a more collaborative programmatic ecosystem has gotten a little closer to reality: The APS Prebid adapter is available for open beta testing, APS announced […]Andrew Byrd
- How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy January 21, 2026Adswerve recently developed a custom bidding script to help Betterment generate more conversions from its leads. The post How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy appeared first on AdExchanger.Joanna Gerber
- Can Amazon Be Luxurious?; The Declaration Of Dependence January 21, 2026A Life Of Luxury The internet is a powerhouse for commerce – just not so much when it comes to the luxury category. Although that’s hardly surprising. Over the past several years, fast-fashion and discount-driven marketplaces like Temu, Shein and Amazon have put relentless downward pressure on the cost of luxury items. Now, major retailers are […]AdExchanger
- Netflix Doubled Its Ad Revenue Last Year – And Expects To Do The Same In 2026 January 21, 2026Netflix dropped two sets of numbers on the same day: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery. During a call with investors, Netflix boasted that it beat its revenue expectations for last year, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. The post Netflix Doubled Its Ad […]Alyssa Boyle
Digiday
- Media Briefing: The anatomy of the publishers’ SEO dilemma January 22, 2026As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.Sara Guaglione
- Dick’s invests in in-house influencers as brands seek control January 22, 2026Dick's beefs up its in-house influencer program, joining brands moving to own creator relationships.Kimeko McCoy
- The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing January 22, 2026“Tennis is in vogue at the moment," said Roddy Campbell, director of partnerships and international business at Tennis AustraliaEmily Jensen
- Albertsons is putting digital screens for ads in more than a third of its stores January 22, 2026The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.Mitchell Parton
- Bold Call: AI will rewrite publishers’ websites in 2026 January 22, 2026This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.Sara Guaglione
- OpenAI is hiring engineers, not ad sellers, first to build its ad business January 21, 2026OpenAI is focused on constructing the machine before worrying about selling what comes out of it.Krystal Scanlon
- As U.S. courts near a remedy, Europe puts Google’s ad tech concessions under the microscope January 21, 2026The European Commission is probing the industry’s response to Google’s proposed behavioral remedies.Ronan Shields
- ‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model January 21, 2026Microsoft’s CEO just handed ad execs a survival guide for the agentic era.Seb Joseph
- Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows January 21, 2026This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.Tim Peterson
- Bold Call: OpenAI’s ads pivot may come too little, too late January 21, 2026Advertising is coming to ChatGPT, but not fast enough to outrun incumbent platform giants -- one in particular.Sam Bradley
Adweek Feed
- With Crossplay, The New York Times Gets Serious About Games January 21, 2026Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
- EXCLUSIVE: WPP Media Snags SC Johnson’s North America Account January 21, 2026Omnicom Media will retain control of the CPG giant's media business internationally
- Ejae Sings In the Bathroom in Liquid I.V. Super Bowl Teaser January 21, 2026The KPop Demon Hunters star fronts the hydration brand's promo ad ahead of its first Big Game appearance.
- The Lego Group Is Revolutionizing the Iconic Toy With Screen-Free Interactive Play January 21, 2026On long-cycle R&D product development, and how creativity and AI leadership are shaping the future of play.
- ElevenLabs Enlists Liza Minnelli, Art Garfunkel, and Others to Create an Album of AI-Generated Music January 21, 2026The release comes as musicians push back on AI tools trained on copyrighted work without permission.
- TikTok’s New Ad Formats Cater to Streaming and Entertainment Advertisers January 21, 2026New TikTok ads will showcase multiple film or show titles within a single ad unit.
- Paramount Steps Up Its Game With Programmatic Ads in Premium Live Sports January 21, 2026Paramount takes a big swing with guaranteed placements in live moments.
- Indie Agency Alto Plants European Flag in Amsterdam January 21, 2026Alto brings its senior-led, hands-on approach to the region.
- Pentaleap Is Powering Macy’s Ad Deal With Amazon January 21, 2026The retailer is using the tech startup's ad server and mediation layer.
- Oikos Goes All-In on Streaming for Its Seventh Super Bowl Ad January 20, 2026The yogurt brand shared an exclusive teaser of its upcoming spot, which features Derrick Henry and Kathryn Hahn.
ExchangeWire.com
- MarkApp Launches Harion DSP, an Omnichannel Performance & Branding Platform January 21, 2026MarkApp, a global ad tech company operating across web, mobile app, and CTV environments, today (21st January, 2026) announced the launch of Harion DSP, its new omnichannel demand-side platform (DSP) designed for brands and agencies executing both branding and performance [...] The post MarkApp Launches Harion DSP, an Omnichannel Performance & Branding Platform appeared first […]ExchangeWire PressBox
- Ads in Chats: Your AI BFF Just Got a Sales Job January 21, 2026They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating... The post Ads in Chats: Your AI BFF Just Got a Sales Job appeared first on ExchangeWire.com.Shirley Marschall
- Digest: Temu Revenue Catches up to Amazon; Meta Accused of Ignoring Illegal Gambling Ads; ByteDance Challenges Alibaba With AI-Powered Cloud Push January 21, 2026In today’s Digest, we discuss Temu closing the gap with Amazon in global cross-border e-commerce, Meta being accused of ignoring illegal gambling ads, and ByteDance challenging Alibaba with an AI-powered cloud push. The post Digest: Temu Revenue Catches up to Amazon; Meta Accused of Ignoring Illegal Gambling Ads; ByteDance Challenges Alibaba With AI-Powered Cloud Push […]Sheila Obeng-King
- Anonymised Launches Audience Lift to Transform First-Party Data into High-Performance Audiences January 20, 2026Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences for better marketing outcomes, today (20th January, 2026) announced the launch of Audience Lift, a new product that transforms first-party data into intelligent, high-performance [...] The post Anonymised Launches Audience Lift to Transform First-Party Data into High-Performance Audiences appeared […]ExchangeWire PressBox
- Adelaide’s 2026 Outcomes Guide Reveals How Attention Drives Results January 20, 2026Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry’s most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of [...] The post Adelaide’s 2026 Outcomes Guide Reveals How Attention Drives Results appeared first […]ExchangeWire PressBox
- Assertive Yield Achieves SOC 2 Certification, Reinforcing Commitment to Data Security & Operational Excellence January 20, 2026Assertive Yield, a leading provider of programmatic performance optimisation solutions, today (20th January, 2026) announced that it has achieved SOC 2 Type II certification, underscoring the company’s dedication to rigorous data security, operational maturity, and trusted partnerships across the ad [...] The post Assertive Yield Achieves SOC 2 Certification, Reinforcing Commitment to Data Security & […]ExchangeWire PressBox
- Displayce Partners with TikTok to Extend Mobile Campaigns to Digital Out-of-Home Screens Across Europe January 20, 2026Displayce, the pioneering specialist technology suite for out-of-home (OOH), announces a collaboration with TikTok as enabler of the out-of-phone (OOP) solution. Through this collaboration, Displayce helps bring TikTok campaigns to life beyond mobile screens and into the real world. The [...] The post Displayce Partners with TikTok to Extend Mobile Campaigns to Digital Out-of-Home Screens […]ExchangeWire PressBox
- Digest: Publishers Sue Google Over Alleged Ad Tech Manipulation; Labour MPs Push for Under-16s Social Media Ban; Threads Surpasses X in Daily Mobile Users January 20, 2026In today’s Digest we cover five US publishers suing Google over alleged ad tech manipulation as well as Google appealing a landmark antitrust verdict over its search monopoly. We also cover 60 plus MPs urging Starmer to act on an [...] The post Digest: Publishers Sue Google Over Alleged Ad Tech Manipulation; Labour MPs Push […]Sheila Obeng-King
- Jet Line’s MORE Digital Inventory Available via VIOOH January 19, 2026Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across [...] The post Jet Line’s MORE Digital Inventory Available via VIOOH appeared first on ExchangeWire.com.ExchangeWire PressBox
- Content Ignite Named in The Sunday Times 100 Tech 2026 January 19, 2026Content Ignite today (19th January, 2026) announced it has been included in the 2026 edition of The Sunday Times 100 Tech, the league table recognising Britain’s fastest-growing private technology companies. Content Ignite placed in 45th place in the software table, and [...] The post Content Ignite Named in The Sunday Times 100 Tech 2026 appeared […]ExchangeWire PressBox
MediaPost.com: mobile
- Threads To Roll Out Ads To All Users Globally January 21, 2026Next week, Threads will officially begin rolling out ads to all users across the globe. The announcement states that users can expect the same level of personalization in Threads ads as what they are accustomed to on Facebook and Instagram, as all ads will be powered by Meta's AI ads system.
- Exploring The Peaceful Transition Of Power In Advertising January 21, 2026The worst thing a leader can do is hang on too long, promising a transition but never making it happen.
- Threads Surpasses X In Mobile Users: Report January 20, 2026Threads has surpassed X in daily active mobile users, having further increased its user count in previous months while X's continues to decline, per a new report from Similarweb.
- Court Sides With RNC In Battle Over Video Texting January 19, 2026A divided federal appellate panel has refused to reinstate a lawsuit alleging that the Republican National Committee violated a robotexting law by sending an unsolicited video message to an Arizona resident's cell phone.
- Young American Men Face Screen Time Challenges January 19, 2026A study conducted by Ipsos found a large majority of Americans believe screens are a problem - especially how they are used and the attention and money people give them. The data suggests this ties into differences in optimism among youth in terms of views on the U.S. and the American dream.
- TikTok Shop Offers Merchants More AI-Powered Tools January 19, 2026TikTok Shop is attempting to boost merchant sales with the introduction of more AI-powered shopping tools designed to better showcase products and convert consumers.
- Instagram, Facebook Lead Ranking Of Apps With Deepest Data Signals January 19, 2026Data richness, while critical for targeting and performance, increasingly sits alongside regulatory risk, consumer scrutiny and platform-level privacy controls.
- Robitussin 'Hacks' Subway Series With Coughs January 16, 2026Participants in the social media video series "Subway Takes" discuss public coughing.
- Mobile App Economy Sees More In-App Spending, Subscription Reliance January 15, 2026Marketers, app developers and publishers saw consumers spending more money on mobile apps in 2025, according to a new report from app intelligence company Appfigures, with revenue up 21% year-over-year despite app downloads dropping for the fifth year in a row.
- Ohio AG Presses To Reinstate Suit Against Google Over Search Results January 15, 2026Ohio Attorney General David Yost is pressing a state appeals court to revive his lawsuit claiming that Google wrongly preferences its own products and services in the search results.
MediaPost.com: video
- Threads To Roll Out Ads To All Users Globally January 21, 2026Next week, Threads will officially begin rolling out ads to all users across the globe. The announcement states that users can expect the same level of personalization in Threads ads as what they are accustomed to on Facebook and Instagram, as all ads will be powered by Meta's AI ads system.
- YouTube To Use Creator Likeness In Shorts Videos January 21, 2026YouTube CEO Neal Mohan stated Wednesday that creators will be able to make Shorts using their "own likeness" sometime this year.
- Leo New York Generates Excitement For Subway's Protein Deal January 21, 2026Subway's new menu pushes more for less.
- Samsung TV Plus Tops 100M Monthly Active Users January 21, 2026Samsung TV Plus now has over 4,300 ad-supported streaming channels - all for free - available across 30 countries. In the U.S., it has more than 700 FAST channels. The platform also offers video-on-demand.
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag January 21, 2026The only net decrease in ad-spending plans among media in Mediaocean's just-released survey of marketers is for TV and print.
- NewsNation Goes All In With 'News For All Americans' January 21, 2026The promo starts with Chris Cuomo offering some initial words about NewsNation's effort - highlighting the position the network has been pushing since its launch in 2020: a network for everyone.
- Most Instagram Ads Currently Run On Reels, Data Shows January 21, 2026As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.
- Chili's, Spire Motorsports Extend Racing Partnership January 20, 2026Chili's and Spire Motorsports have encouraged fans to "Ride the 'Dente," a nod to the QSR's Presidente Margarita.
- Bots, Bad Clicks Quietly Siphon Billions From Digital Ad Spend January 20, 2026Invalid clicks contaminate conversion data, mislead bidding algorithms, inflate acquisition costs and push spend toward campaigns that appear effective on paper but fail to generate revenue.
- Lessons from the Campaign Trail: How the 2026 Elections Will Impact Media Buying January 20, 2026At our last TV & Video Summit, we spoke with Tyler Goldberg, Director of Political Strategy at Assembly Global, about how political advertising will impact the B2C industry and what brands should do now to prepare.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.