Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop? April 30, 2026Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help […]Allison Schiff
- Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled April 29, 2026Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in Q1 […]James Hercher
- Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data April 29, 2026The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […]Joanna Gerber
- A New Standard For Transparency In CTV: What Advertisers Should Expect April 29, 2026As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency […]AdExchanger Content Studio
- What’s Really Possible; The New Home Takeover April 29, 2026POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger.Victoria McNally
- Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing April 29, 2026In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a […]AdExchanger Guest Columnist
- Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen April 29, 2026Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […]Allison Schiff
- Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry April 28, 2026The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […]James Hercher
- What A Lead Generation Conference Taught Me About Fixing Ad Ops April 28, 2026I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week. Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […]Andrew Byrd
- The Trade Desk Makes Its DSP Available Within Skai And Pacvue April 28, 2026Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms. That sounds like a mundane integration story, of which there are countless within the martech and ad […]James Hercher
Digiday
- Meta opens its ad ecosystem to third-party AI tools April 29, 2026The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.Krystal Scanlon
- The promise and threat of AI, as understood through the eyes of Possible April 29, 2026Nielsen's Peter Naylor, Multilocal's Fern Potter and Crossmedia's Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami.Digiday Editors
- ‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen April 29, 2026The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.Seb Joseph
- The rise of deepfakes poses a new trust challenge for publishers April 29, 2026As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.Sara Guaglione
- WPP CFO says The Trade Desk operates in a smaller slice of the ad market April 29, 2026Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.Seb Joseph
- Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026 April 29, 2026This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.Tim Peterson
- ‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever April 29, 2026The ad industry’s hottest M&A target isn’t what you think.Seb Joseph
- Podcast engagement drives brand audio spending ahead of World Cup April 29, 2026Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer's big moment.Sam Bradley
- Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve April 28, 2026Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.Michael Bürgi
- CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study April 28, 2026Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.Michael Bürgi
Adweek Feed
- AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers April 29, 2026AMC Global Media showcases new ad opportunities around sports and franchises at upfront.
- Publisher Traffic Is Surging From an Unlikely Source April 29, 2026Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ADWEEK.
- Amazon Hits $70 Billion in Ad Revenue Over the Past 12 Months April 29, 2026AWS growth rate continues to accelerate, driven by the ecommerce giant's AI services.
- Former X CEO Linda Yaccarino: ‘X’s Ads Business is Not Falling Short’ April 29, 2026Former X CEO Linda Yaccarino defended the platform’s cultural and advertising relevance despite steep revenue declines under Elon Musk.
- Week of April 20 Morning News Ratings: GMA Shrinks Today’s Demo Lead April 29, 2026All three networks registered positive week-to-week movement in the advertiser-coveted demo.
- Week of April 20 Evening News Ratings: WNT Only Broadcast With Week-to-Week Growth April 29, 2026CBS News finishes below 4 million total viewers for three weeks straight.
- Retail Media Silos, Measurement, and Misconceptions Continue to Stymie Growth April 29, 2026During an ADWEEK House group chat during POSSIBLE in Miami, executives from retail and commerce media networks, brands, and adtech companies took the stage to discuss challenges related to profitability, measurement, collaboration, and standardization.
- Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow April 29, 2026The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.
- EXCLUSIVE: iProspect North America CEO to Depart April 29, 2026Longtime Dentsu vet Liz Rutgersson spent just shy of three years in the role.
- Want a Pop Star Collab? Brands Need to Be Ready to Take Risks April 29, 2026At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work.
ExchangeWire.com
- Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America April 29, 2026Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners [...] The post Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in […]ExchangeWire PressBox
- Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems April 29, 2026In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad tech in 2026 are not just being [...] The post Rewriting the Rules of Ad Tech: From Black Boxes to AI […]John Still
- Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign April 29, 2026Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...] The post Kargo Drives Measurable Store Visits for UCB India with Immersive Festive […]ExchangeWire PressBox
- Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy April 29, 2026Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...] The post Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy appeared first […]ExchangeWire PressBox
- Mirror, Mirror… Are LLMs the Fairest of them All? April 29, 2026Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the latest ad tech fairy tale... The post Mirror, Mirror… Are LLMs the Fairest of them All? appeared first on ExchangeWire.com.Shirley Marschall
- Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace April 29, 2026In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot. The post Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace appeared first on ExchangeWire.com.Sheila Obeng-King
- How are Regulations Shaping Ad Tech in 2026? April 28, 2026We look at how regulations are shaping at tech at the moment. What are the latest significant changes, and what’s on the horizon for the rest of 2026? As 2026 unfolds, regulations are one of the driving forces of change. It looks [...] The post How are Regulations Shaping Ad Tech in 2026? appeared first […]Aimee Newell Tarín
- FreeWheel Launches New Partner Portal April 28, 2026FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...] The post FreeWheel Launches New Partner Portal appeared first on ExchangeWire.com.ExchangeWire PressBox
- Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement April 28, 2026Aux côtés de trois autres acteurs majeurs du secteur (Didomi, iubenda et Usercentrics), Axeptio annonce la création de l’European CMP Association, une organisation visant à porter une voix commune sur les enjeux du consentement, dans un contexte réglementaire en pleine [...] The post Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et […]ExchangeWire PressBox
- Opti Digital Launches Sixth Edition of Green Challenge to Support Forest Preservation April 28, 2026Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...] The post Opti Digital Launches Sixth Edition of Green Challenge to Support Forest […]ExchangeWire PressBox
MediaPost.com: mobile
- Vine Video-Sharing App Relaunches As AI-Free 'Divine' April 29, 2026Video-sharing app Vine is being reimagined as "Divine." The new mobile app will be a hub for "authentic, non-AI-generated media," ultimately valuing "creativity and constraint over engagement for an ad algorithm."
- CTV Performance Grows Faster Than Buyer Measurement Tools April 29, 2026MIAMI BEACH, FL -- Many marketers still rely on attribution models that undercount TV's contribution, according to a panel discussion at POSSIBLE.
- NFL Still Owns America, But Washington Wants To See The Receipts April 29, 2026While more lawmakers and fans complain about the NFL, it remains one of the few places where scale, attention and cultural relevance still arrive together.
- Agentic Is Changing Agency, Consulting Business Models April 28, 2026Goodway Group announced a partnership with Optable to embed agentic AI into connected commerce, with more than 70 team members using the platform.
- Stellantis Reorganizes Marketing Department April 24, 2026Employees who have departed include Rajoielle "Raj" Register, senior vice president and chief marketing officer.
- Instants-Gram: Meta Launches Photo-Sharing Copycat April 24, 2026"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms.
- Pedigree, Spot & Tango Campaigns Feature Real Dog Owners April 23, 2026Legacy pet food brand Pedigree and direct-to-consumer company Spot & Tango both appeal to the love consumers have for their dogs.
- Time's Running Out: Email Senders Are Offered A Countdown Timer April 23, 2026Service eliminates the need for pasting HTM, firm says.
- EU Watchdog Eyes Google Agentic April 23, 2026Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is AI-generated, up from 50% last fall, and 25% in 2024.
- House Republicans Introduce Industry-Friendly Privacy Bill April 22, 2026Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and wouldn't require businesses to allow consumers to reject common forms of ad targeting.
MediaPost.com: video
- Vine Video-Sharing App Relaunches As AI-Free 'Divine' April 29, 2026Video-sharing app Vine is being reimagined as "Divine." The new mobile app will be a hub for "authentic, non-AI-generated media," ultimately valuing "creativity and constraint over engagement for an ad algorithm."
- Tech Group Seeks To Block Minnesota Social Media Warning Mandate April 29, 2026A Minnesota law requiring social platforms to display cigarette-style warning labels violates the First Amendment, NetChoice alleges in a lawsuit filed Wednesday.
- Concierge Doctors: The Lowdown From MDVIP's New CMO April 29, 2026"Rushed visits leaving you with unanswered questions? An MDVIP-affiliated doctor has more time to truly listen," is the company's marketing message.
- LinkedIn Enables Marketers To Run Promotions For Off-Platform Events April 29, 2026LinkedIn is expanding its Event Ads format to allow brands to promote webinars, field events, hybrid experiences and other event types beyond the social platform.
- Stagwell Promotes 'Agent Cloud' With New Toolkit April 29, 2026Designed for SMBs, the toolkit targets what the company says is the friction between developing a high-level strategy and bringing it to market.
- NFL Still Owns America, But Washington Wants To See The Receipts April 29, 2026While more lawmakers and fans complain about the NFL, it remains one of the few places where scale, attention and cultural relevance still arrive together.
- Disney's Jimmy Kimmel Problem April 29, 2026Kimmel's ratings have been falling for a long time. Focusing on abusing Trump every night is part of the reason.
- Trade Desk's Green: Supply Chain Being 'Cleaned Up,' Agencies Face New Trust Questions April 28, 2026MIAMI BEACH, FL -- Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference.
- Teremana Tequila Aims To 'Share the Mana' For Good Vibes IRL April 28, 2026Teremana partnered with social networking app Timeleft to connect small groups over drinks at participating bars and restaurants across the U.S.
- Shortcut To Popularity: Grubhub's Loyalty Program April 28, 2026Spot shows everyone in town flirting with program member. "When you have something great, other people want in," says Grubhub VP.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.