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RSS AdExchanger
  • How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent March 24, 2026
    Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent appeared first on AdExchanger.
    Joanna Gerber
  • Why Ad-Blocking Browser Brave Introduced Its Own Ads March 24, 2026
    Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […]
    Anthony Vargas
  • AI Media Is Already Here. Here’s What Marketers Need to Know March 24, 2026
    Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […]
    AdExchanger Guest Columnist
  • Google’s Antitrust Teflon; Apple Goes For Map Ads March 24, 2026
    Google The Untouchable Penske Media, Chegg and the Helena World Chronicle brought speedy antitrust lawsuits against Google last year following the DOJ’s yearslong monopoly cases against Google Search and Google’s publisher ad tech services. The DOJ landed guilty verdicts, although the remedies were considered clement in the Search decision, and experts who tracked the publisher […]
    AdExchanger
  • Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie March 23, 2026
    During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a major advertising and data opportunity for advertisers. The post Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad […]
    Alyssa Boyle
  • Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media March 23, 2026
    The age-old question for streaming TV advertisers is how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national […]
    James Hercher
  • Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts March 23, 2026
    Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators. The post Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts appeared first on AdExchanger.
    Victoria McNally
  • What Happens When A Brand Fails To Deliver On Its Basic Promise March 23, 2026
    FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But what if you’re part of the 4.7% percent? I’d argue a company whose […]
    Allison Schiff
  • It’s Time For CTV To Fix Its Accuracy Problem March 23, 2026
    When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong metric. Somewhere along the way, we started equating scale with truth. Match rates became the scoreboard, and accuracy stopped being the goal. When Truthset Founder […]
    AdExchanger Content Studio
  • The New Data Buyer In Town; The Old Agency Buyer Of AI March 23, 2026
    The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?  The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.
    AdExchanger
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  • Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands March 24, 2026
    Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about in the UK - revealing the importance of tradition in Britain’s car culture. Cars developed by Chinese companies made up 9.7% of the [...] The post Brits Buying More Chinese Cars – But Prefer Reading About Classic […]
    ExchangeWire PressBox
  • Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP March 24, 2026
    Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...] The post Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP appeared […]
    ExchangeWire PressBox
  • Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership March 24, 2026
    Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...] The post Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership appeared first […]
    ExchangeWire PressBox
  • Álvaro Mayol Appointed CEO of Taptap Digital March 24, 2026
    Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...] The post Álvaro Mayol Appointed CEO of Taptap Digital appeared first on ExchangeWire.com.
    ExchangeWire PressBox
  • Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules March 24, 2026
    In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe. The post Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter […]
    Sheila Obeng-King
  • The Psychology of Connectivity March 24, 2026
    Our new columnist, Chloe Singleton, group media and social director at eightandfour, looks at why people are increasingly gravitating toward social media spaces where connection feels more intentional... The post The Psychology of Connectivity appeared first on ExchangeWire.com.
    Chloe Singleton
  • GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic March 23, 2026
    GoWit, a global leader in omnichannel commerce and retail media technology, and Futura DDB, a leading marketing agency in the Adriatic region and part of the global Omnicom network, delivering strategic brand, creative, and media solutions. By combining GoWit’s omnichannel commerce [...] The post GoWit & Futura DDB Form Exclusive Retail Media Partnership in the […]
    ExchangeWire PressBox
  • Azerion Promotes ‘Leading DOOH Specialist’ Rebecca Callaghan to Head of Out-of-Home March 23, 2026
    Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the omnichannel advertising platform’s ongoing commitment to investing in programmatic digital OOH (pDOOH) to ensure it is a fully-fledged element of [...] The post Azerion Promotes ‘Leading DOOH Specialist’ Rebecca Callaghan to Head of Out-of-Home appeared […]
    ExchangeWire PressBox
  • Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub March 23, 2026
    Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd March, 2026) announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution. Vocento is the number one media group in [...] The post Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub appeared […]
    ExchangeWire PressBox
  • Digest: Meta Reduces Reliance on Third-Party Vendors for Content Moderation in Favour of AI; Walmart Secures Patents for Algorithmic Pricing March 23, 2026
    In today’s Digest, we cover Meta announcing reduced reliance on third-party vendors as it expands its AI tools, Walmart securing two new patents for algorithmic pricing, and OpenAI planning a desktop superapp. The post Digest: Meta Reduces Reliance on Third-Party Vendors for Content Moderation in Favour of AI; Walmart Secures Patents for Algorithmic Pricing appeared […]
    Sheila Obeng-King
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.