Programmatic Soup
Programmatic Soup
Programmatic Soup

Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).

RSS AdExchanger
  • CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them August 4, 2025
    Many CTV advertisers are buying a lot of inventory that might not fit their personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements are sold alongside “sorta CTV” inventory, like streaming apps on phones and tablets, digital out-of-home […]
    Anthony Vargas
  • It’s Time To Invest In Influencer Marketing (According To This Influencer Ad Platform) August 4, 2025
    It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure out how to collaborate with them effectively. Influencer budgets were often tiny, if they existed at all, and brands struggled to measure the […]
    Joanna Gerber
  • Stop The Scraping Wars: Instead Of Fighting AI Search, Publishers Need To Take A Seat At The Table August 4, 2025
    By Joshua Koran, Chief Executive Officer, Koran Consulting  AI-powered answer engines are revolutionizing how consumers discover and engage with information. AI-generated answers are slowly taking over, replacing traditional search and its long lists of blue website links. This evolution brings undeniable convenience to consumers, but also raises an existential question for online publishing: How can […]
    AdExchanger Guest Columnist
  • Back To The Base; A Betsy On Etsy? August 4, 2025
    Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies. The post Back To The Base; A Betsy On Etsy? appeared first on AdExchanger.
    AdExchanger
  • Not So Long, Solimar August 1, 2025
    Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms. The post Not So Long, Solimar appeared first on AdExchanger.
    Sarah Sluis
  • Why FAST Channels Are So Interested In Courting YouTube Creators August 1, 2025
    My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube. The post Why FAST Channels Are So Interested In Courting YouTube Creators appeared first on AdExchanger.
    Victoria McNally
  • Comic: Agentic Programmatic August 1, 2025
    Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Agentic Programmatic appeared first on AdExchanger.
    Kevvo
  • Dotdash, By The People, For The People; Mopping Up Social August 1, 2025
    Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls. The post Dotdash, By The People, For The People; Mopping Up Social appeared first on AdExchanger.
    AdExchanger
  • Ad Automation Powers Reddit’s Most Profitable Quarter Yet August 1, 2025
    Reddit is giving advertisers what they want: more easy buttons. Thanks, in part, to its investments in campaign automation, new ad products and white glove service for top advertiser clients, Reddit netted $465 million in ad revenue in Q2, an 84% year-over-year increase. Advertising accounted for the vast majority of Reddit’s $500 million in revenue […]
    Anthony Vargas
  • For Roku, Upfronts Have Become A ‘Full Yearlong Marketplace’ July 31, 2025
    Roku's video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening. The post For Roku, Upfronts Have Become A ‘Full Yearlong Marketplace’ appeared first on AdExchanger.
    Victoria McNally
RSS Digiday
RSS Adweek Feed
RSS ExchangeWire.com
  • Digest: Amazon & Microsoft Cloud Dominance Harms Competition, Says CMA; Reddit Revenue Surges on AI and Ads August 4, 2025
    In today’s Digest, we discuss Amazon & Microsoft’s cloud dominance harming competition, Reddit’s revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case. Amazon and Microsoft cloud dominance harms competition Britain's antitrust [...] The post Digest: Amazon & Microsoft Cloud Dominance Harms Competition, Says CMA; […]
    Sheila Obeng-King
  • Teads UK CTV Pulse 2025 Reveals 42% of UK Consumers Prefer Ad-Supported Streaming Services August 1, 2025
    UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to new research from Teads UK. The new UK CTV Pulse 2025 reveals that 42% of viewers choose to watch via AVOD (ad-supported video on demand) services, [...] The post Teads UK CTV Pulse 2025 Reveals 42% of UK Consumers Prefer […]
    ExchangeWire PressBox
  • DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta’s Feeds & Reels August 1, 2025
    DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, [...] The post DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta’s Feeds & Reels […]
    ExchangeWire PressBox
  • The Stack: Online Safety Under Scrutiny  August 1, 2025
    This week, digital platforms face mounting pressure as regulators tighten online safety rules for minors, while the ad market shows steady growth. In today’s MadTech Daily, we cover Google joining the EU’s AI Code of Practice and AI boosting engagement [...] The post The Stack: Online Safety Under Scrutiny  appeared first on ExchangeWire.com.
    Sheila Obeng-King
  • Surviving Google Zero: What’s Next for Publishers? August 1, 2025
    Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...] The post Surviving Google Zero: What’s Next for Publishers? appeared first on […]
    editorial
  • Azerion Promotes Ava Moran to Newly Created Role of EVP, Country Manager, North America July 31, 2025
    Azerion has promoted Ava Moran to executive vice president (EVP), country manager, North America, as it continues to strengthen its investment in the territory. The new role has been created in response to significant business growth in North America and [...] The post Azerion Promotes Ava Moran to Newly Created Role of EVP, Country Manager, […]
    ExchangeWire PressBox
  • Digest: YouTube Becomes Top TV Choice for Children; YouTube Added to Australia’s Social Media Ban for Under-16s; Havas Reports Solid H1   July 31, 2025
    In today’s Digest, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia’s social media ban for under-16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia. The post Digest: YouTube Becomes Top TV Choice for Children; YouTube Added to Australia’s Social Media Ban for Under-16s; […]
    Sheila Obeng-King
  • Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires July 30, 2025
    Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today (30th July, 2025) announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.  Irina Katsnelson [...] The post Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires appeared first […]
    ExchangeWire PressBox
  • If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections? July 30, 2025
    In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms... The post If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections? appeared first on ExchangeWire.com.
    editorial
  • Digest: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to Follow Split July 30, 2025
    In today’s Digest, we cover Google and Microsoft launching new AI features in search and browsing, Warner Bros Discovery revealing further details of its split, and Temu being accused of violating EU online safety law. The post Digest: Google and Microsoft Expand AI Features in Search and Browsing; Warner Bros Discovery Names Standalone Entities to […]
    Sheila Obeng-King
RSS MediaPost.com: mobile
RSS MediaPost.com: video
RSS MediaPost | Data and Targeting Insider
  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.