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  • What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing May 1, 2026
    As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]
    Alyssa Boyle
  • What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer May 1, 2026
    I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […]
    James Hercher
  • Comic: ‘I Just Wanna Watch The Game!’ May 1, 2026
    Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger.
    Kevvo
  • Is Amazon Ready For An Agentic Future?; The Cost Of Building AI May 1, 2026
    Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a […]
    AdExchanger
  • Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users May 1, 2026
    Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t expecting […]
    Anthony Vargas
  • Roku Is Carving Out A Niche As A Low-Cost Alternative May 1, 2026
    Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue. The post Roku Is Carving Out A Niche As A Low-Cost Alternative appeared first on AdExchanger.
    Victoria McNally
  • POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos? April 30, 2026
    At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer. The post POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those […]
    Alyssa Boyle
  • Zefr Builds A New Front Door For YouTube Buys April 30, 2026
    Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […]
    Joanna Gerber
  • Google Touts Its AI Ad Tech Adoption And New AI Max Features April 30, 2026
    The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product […]
    James Hercher
  • Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web? April 30, 2026
    Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry, […]
    AdExchanger
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  • Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth May 1, 2026
    Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajectory of more than five years of growth, achieving increases in both [...] The post Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth appeared first […]
    ExchangeWire PressBox
  • The Stack: Advertising Gets More Autonomous  May 1, 2026
    This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems. In today’s MadTech Daily, we discuss Meta being found in breach of EU law over child [...] The post The Stack: Advertising Gets More Autonomous  appeared first on ExchangeWire.com.
    Sheila Obeng-King
  • Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News April 30, 2026
    In today’s Digest, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend [...] The post Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to […]
    Sheila Obeng-King
  • IAB Europe Opens CTV Measurement Framework for Public Comment April 30, 2026
    IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th April, 2026) opened its Connected TV (CTV) Measurement Framework and Transparency Principles for public comment, setting out a bold step toward tackling one of [...] The post IAB Europe Opens CTV Measurement Framework for Public Comment appeared first on […]
    ExchangeWire PressBox
  • Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America April 29, 2026
    Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners [...] The post Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in […]
    ExchangeWire PressBox
  • Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems April 29, 2026
    In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad tech in 2026 are not just being [...] The post Rewriting the Rules of Ad Tech: From Black Boxes to AI […]
    John Still
  • Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign April 29, 2026
    Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...] The post Kargo Drives Measurable Store Visits for UCB India with Immersive Festive […]
    ExchangeWire PressBox
  • Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy April 29, 2026
    Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...] The post Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy appeared first […]
    ExchangeWire PressBox
  • Mirror, Mirror… Are LLMs the Fairest of them All? April 29, 2026
    Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the latest ad tech fairy tale... The post Mirror, Mirror… Are LLMs the Fairest of them All? appeared first on ExchangeWire.com.
    Shirley Marschall
  • Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace  April 29, 2026
    In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot. The post Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace  appeared first on ExchangeWire.com.
    Sheila Obeng-King
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.