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AdExchanger
- Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) February 19, 2026During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) […]Victoria McNally
- Ad Tech Says It’s Not In The Surveillance Business. Now Is The Time To Prove It February 19, 2026I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spelled it out: “The Government is seeking to understand the current state […]Allison Schiff
- CTV Should Be Automated – But It Doesn’t Need To Be Programmatic February 19, 2026Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel. The post CTV Should Be Automated – But It Doesn’t Need To Be Programmatic […]Alyssa Boyle
- The End of ‘Good Enough’ Data: Advertising’s Shift Toward Defensible Performance February 19, 2026For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, because performance without accountability is no longer credible. Performance is being redefined as not only the ability to generate outcomes […]AdExchanger Content Studio
- Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way February 19, 2026When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family. That connection between local media and local livelihoods left a lasting impression on me and pulled me […]AdExchanger Guest Columnist
- The AI Targeting Joke; Agentic AI Outgrows Its Hype February 19, 2026Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization. San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […]AdExchanger
- Q4: Omnicom’s IPG Merger Is An AI Test Case February 19, 2026On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal as a “data-led AI transformation,” highlighting plans to use AI for targeting, measurement and creative testing through Omni, Omnicom’s centralized […]Allison Schiff
- Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market February 18, 2026Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some of America’s biggest CPG brands. Companies like Procter & Gamble, Pepsi and Colgate-Palmolive are contending with cautious consumers and shrinking […]James Hercher
- Influence, At Half The Cost; Are ChatGPT Ads On Target? February 18, 2026Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.AdExchanger
- AI In Advertising: What’s Real Beyond The Buzz February 18, 2026AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, few are seeing real results. New research from AdExchanger and Comcast Advertising found that 77% of advertisers agree […]AdExchanger Content Studio
Digiday
- Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing February 19, 2026Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic GroupMichael Bürgi
- Media Briefing: Publishers explore selling AI visibility know-how to brands February 19, 2026Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.Sara Guaglione
- How the MLS plans to convert World Cup interest into lasting soccer fandom February 19, 2026Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.Sam Bradley
- ‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push February 19, 2026Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.Kimeko McCoy
- TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges February 19, 2026TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.Allison Smith
- Creators eye Snapchat as a reliable income alternative to TikTok and YouTube February 18, 2026Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.Alyssa Mercante
- Future of TV Briefing: WTF is server-guided ad insertion? February 18, 2026This week's Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.Tim Peterson
- ‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving February 18, 2026And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.Sam Bradley
- ‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program February 18, 2026Dick's Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends.Julia Waldow
- In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks February 17, 2026Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.Sara Guaglione
Adweek Feed
- How Build-A-Bear’s Sharon Price John Made the CMO to CEO Jump Flawlessly February 19, 2026Why softness, not power, propelled a brand from malls into the digital realm.
- Walmart’s Ad Business Grew 46% in 2025, Hitting Nearly $6.4B February 19, 2026Walmart's total revenue was $713.2 billion last year.
- Google Brings Marketing Mix Modeling to the Masses, No Coding Needed February 19, 2026The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
- TBWA Alum Launch AI-Native Shop with Hitachi as Founding Client February 19, 2026Two former TBWA leaders have left Omnicom to launch JK, an AI-native strategy and creative agency debuting with Hitachi as a global founding client and built to accelerate “brand velocity” in the AI era.
- A New Startup Is Personalizing Paywalls for Bots and Humans Alike February 18, 2026Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
- Omnicom Swings to $941M Q4 Loss After Closing IPG Deal February 18, 2026The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback.
- TikTok Reverses Plan to End Independent Shipping for U.S. Sellers February 18, 2026In an email to merchants, TikTok said Seller Shipping “remains unchanged,” pausing the earlier plan that would have required orders to go through its own logistics network.
- Nielsen’s TV and Streaming Ratings for January 2026 February 18, 2026The cable viewing segment was the star of the month, with a +9% increase in viewership compared to December.
- ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officer February 18, 2026The hire comes weeks after the social publisher returned to founder ownership.
- Scared Sheetless of Taylor Swift February 18, 2026Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.
ExchangeWire.com
- adWMG Launches a Self-Service Monetisation Platform for Web Publishers February 19, 2026adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...] The post adWMG Launches a Self-Service Monetisation Platform for Web Publishers appeared first on […]ExchangeWire PressBox
- Opportunities in Audio: Where can Advertisers Find the Most Value? February 19, 2026How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights. The post Opportunities in Audio: Where can Advertisers Find the Most Value? appeared first on ExchangeWire.com.Aimee Newell Tarín
- MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio February 19, 2026Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients. Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...] The post MM Creative Agency optimise la gestion du consentement de ses clients […]ExchangeWire PressBox
- EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention February 19, 2026In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the global media platform, [...] The post EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins […]ExchangeWire PressBox
- Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion February 19, 202659A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...] The post Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A […]ExchangeWire PressBox
- “AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch February 19, 2026We sat down with to Clinch CEO and co-founder Oz Etzioni to discuss the impact of AI on advertising workflows… The post “AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch appeared first on ExchangeWire.com.editorial
- Digest: Perplexity Abandons Ads to Protect Trust in AI; Havas Posts Gains in ‘Transformative’ Year February 19, 2026In today’s Digest, we discuss Perplexity stopping ads to protect AI trust, Havas posting APAC gains in a ‘transformative’ year, and Nvidia landing a multibillion-dollar deal with Meta. The post Digest: Perplexity Abandons Ads to Protect Trust in AI; Havas Posts Gains in ‘Transformative’ Year appeared first on ExchangeWire.com.Sheila Obeng-King
- Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor February 19, 2026Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. The round brings additional strategic capital and deep ad tech [...] The post Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures […]ExchangeWire PressBox
- MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio February 18, 2026Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...] The post MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands […]ExchangeWire PressBox
- Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games February 18, 2026Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...] The post Hershey’s “The Real Gold” Crowned The Most Emotionally Engaging Ad of […]ExchangeWire PressBox
MediaPost.com: mobile
- The Half Life Of AI Brand Affinity, Moltbook And More: Conversations With Josh Lovison February 18, 2026Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" column to combine two important videos featuring my favorite AI whisperer, Josh Lovison.
- Netflix Projected To Double Ad Revenue This Year February 18, 2026Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030.
- Hearst Rallies, Invests To Overcome Magazine Publishing Challenges February 17, 2026Hearst saw revenue gains in 2025, CEO Steven R. Swartz writes.
- Ogilvy Debuts First MLS Creative To Up Soccer Engagement February 16, 2026The year-long effort targets fans across digital platforms and match-day experiences.
- Meta Eyes Controversial Facial Recognition For Smart Glasses February 13, 2026Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The New York Times."
- Brush Up Your Emails: 10 Tips For Boosting Customer Acquisition February 13, 2026Claritas offers tactics that can help brands drive conversions while remaining compliant.
- BarkleyOKRP Positions Sierra As 'Athletish' February 12, 2026The apparel brand celebrates all forms of recreation.
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube February 12, 2026In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according to TVision.
- Tech Group Seeks To Block Utah Restrictions On App Downloads February 10, 2026The Utah App Store Accountability Act amounts to "a sweeping censorship regime," the Computer & Communications Industry Association argues in a request to enjoin enforcement.
- Gen Z, Tech And Democracy: A Gathering February 9, 2026Among the themes that kept surfacing: Gen Z is not one thing.
MediaPost.com: video
- Mother New York, StreetEasy Celebrate New Yorkers February 19, 2026New Yorker live longer than most Americans - so why not live here?
- So Long Daytime Talk: Video Podcasts Grow February 19, 2026Much of current daytime content is unscripted "talk" shows. Now that discussion will look to be smaller in future years - less spin by way of modern podcasts.
- Toyota Offers More EV Options With Distinct Targets February 19, 2026"For our loyal Toyota owners out there, they've been waiting for this for a while, and now we can come with three out of the gate," Toyota's Owen Peacock tells "Marketing Daily."
- 'Hypertension Bites' Makes Blood Pressure Control A Priority February 18, 2026Daily mishaps befell a man and a woman in two spots where they learn they have high blood pressure,
- The Half Life Of AI Brand Affinity, Moltbook, More: A Conversation With Josh Lovison February 18, 2026Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" column to combine two important videos featuring my favorite AI whisperer, Josh Lovison.
- Panda Express Blends Tradition And Tech To Celebrate Lunar New Year February 18, 2026The largest Asian food-based chain in the U.S. pays tribute to the Year of the Horse with traditional cultural celebrations as well as digital and offline content and events.
- 'Inch By Inch': Nestle's Compleat Celebrates Small Steps In Pediatric Tube-Feeding February 18, 2026The video features a family of animated possums "inspired" by a real "tubie" family.
- Netflix Projected To Double Ad Revenue This Year February 18, 2026Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030.
- Using Performance Signals To Prevent AI Ad 'Slop' February 18, 2026While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.
- Depop Debuts 'Depoponomics,' Turning Personal Style Into Cash February 17, 2026As consumers continue to warm to used threads, the Etsy-owned reseller offers a new take on old clothes.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.