Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method April 14, 2026Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish channels playing in the background at the supermarket. Discount retailer Dollar General has outfitted 6,000 of its 21,000 locations with […]AdExchanger
- Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court April 13, 2026Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their properties. On3, a site that tracks high school and college sports, as well as operating a network of 70+ fan […]Anthony Vargas
- Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys April 13, 2026Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […]Andrew Byrd
- AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It April 13, 2026AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed. The industry talks a lot about targeting and measurement, but it rarely confronts the fidelity of the data behind those outcomes. This is akin to tuning up a car that’s running on the wrong fuel entirely […]AdExchanger Content Studio
- Why CTV Is Becoming The First Real Test Of Agentic Advertising April 13, 2026Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […]AdExchanger Guest Columnist
- OpenAI’s Big Ambitions; Tricks Of The Trade April 13, 2026ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again. The post OpenAI’s Big Ambitions; Tricks Of The Trade appeared first on AdExchanger.AdExchanger
- Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth April 10, 2026Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first […]Alyssa Boyle
- How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers April 10, 2026I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it makes me curious about how a big brand marketer might see these theoretical (and real) customer journeys play out in […]James Hercher
- Comic: Benchmarking April 10, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Benchmarking appeared first on AdExchanger.Kevvo
- Primed For Upfronts; How Much AI Is Too Much AI? April 10, 2026Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? appeared first on AdExchanger.AdExchanger
Digiday
- Inside The Trade Desk’s programmatic power struggle April 14, 2026The Trade Desk faces rising tensions with agencies over transparency — and more importantly, programmatic control.Kimeko McCoy
- Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’ April 14, 2026So many exits, so much confusion in a buyer's market.Ronan Shields
- MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit April 14, 2026Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.Alyssa Mercante
- Creator content has become critical for retail media networks April 14, 2026Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.Mitchell Parton
- Digiday+ Research: Publishers favor generative AI over predictive AI April 14, 2026Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.Catherine Wolf
- What separates brands that grow from brands that stand still April 13, 2026Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital alone does not guarantee success. The brands that win are not necessarily those with the deepest pockets; they are the […]Keen Decision Systems
- Why marketing is now the operating system for growth April 13, 2026Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding […]OpenX
- ‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions April 13, 2026Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.Kimeko McCoy
- Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts April 13, 2026As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.Michael Bürgi
- With the World Cup around the corner, media buyers expect streaming prices to soar April 13, 2026Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.Sam Bradley
Adweek Feed
- Dove Built a Vending Machine to Show How Algorithms Flatten Beauty April 14, 2026Dove's vending machine appeared to offer variety but, like social media feeds, only dispensed unreal faces.
- WPP Hires Ex-Burberry and Lego Exec Mark Taylor as Chief People Officer April 14, 2026Marie-Claire Barker will move into a performance and culture-focused role.
- YouTube, TikTok, and Meta Are Betting Creator Talent Is Portable April 14, 2026Creators can expand, but the real test is whether the platforms helping them can rebuild what makes them work.
- Arthur Sadoun Won’t ‘Squeeze to Please Wall Street’ in the Age of AI April 14, 2026Publicis Groupe's CEO says growth can't come at the cost of talent or assets.
- Pacvue Enters AI Agent Race With Amazon-Focused Tool April 14, 2026With Pacvue Agent, the company aims to provide a more specialized agentic tool for managing ad budgets. It's also aiming to catch up with competitor Skai, which launched an agent in April 2025.
- Publicis Groupe Grows for 20th Straight Quarter, But Momentum Slows April 14, 2026Conflict in the Middle East weighed on the Group’s revenue growth.
- JCPenney Brings Its Battle Against Fashion Elitism to Women’s Basketball April 14, 2026JCPenney breaks into women's sports with Inside Lane, an extension of its message that great style doesn't have to cost a fortune.
- Nespresso’s Gen Z Glow-Up: Dua Lipa, Iced Drinks, and a Bold New Visual World April 13, 2026Behind Nespresso's big brand overhaul to reach Gen Z, including Dua Lipa as ambassador and a colorful redesign
- Meta is Quietly Becoming a Bigger Ad Business Than Google April 13, 2026According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.
- Ticker: Fox News Media Partners With Kalshi April 13, 2026Fox News Media joins CNN and CNBC in partnering with Kalshi.
ExchangeWire.com
- GoWit & Numatec Forge Retail Media Partnership in Spain and Italy April 14, 2026GoWit, a leading omnichannel commerce and retail media provider, today (14th April, 2026) announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption across Spain and Italy, two of Europe’s [...] The post GoWit & Numatec Forge Retail Media Partnership in Spain and Italy appeared […]ExchangeWire PressBox
- Ad Quality is a Monetisation Problem: What Publishers Need to Do Now April 14, 2026In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... The post Ad Quality is a Monetisation Problem: What Publishers Need to Do Now appeared first on ExchangeWire.com.John Still
- OpenX Repositions as The Intelligent SSP™ to Simplify Advertising April 14, 2026OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media [...] The post OpenX Repositions as The Intelligent SSP™ to Simplify Advertising appeared first on […]ExchangeWire PressBox
- Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency April 14, 2026In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...] The post Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and […]Aimee Newell Tarín
- Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices April 14, 2026In today’s Digest, we look at the FTC moving toward a settlement in an ad boycott investigation, the Massachusetts Supreme Judicial Court ordering Meta to face a youth addiction lawsuit, and YouTube raising Premium prices. The post Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube […]Sheila Obeng-King
- Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026 April 13, 2026During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance [...] The post Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026 appeared first […]ExchangeWire PressBox
- Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push April 13, 2026In today’s Digest, we cover OpenAI quietly launching an Ads Manager, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube denying plans for 90-second unskippable ads amid its CTV push. The post Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits; YouTube Tests […]Sheila Obeng-King
- New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March Madness Visibility By 55% April 10, 2026Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today (10th April, 2026) released new analysis of sports drink advertising across the 2025 and 2026 NCAA Men’s and Women’s March Madness tournaments, marking [...] The post New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March […]ExchangeWire PressBox
- The Importance of Confidence in an Unpredictable World April 10, 2026Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making. The post The Importance of Confidence in an Unpredictable World appeared first on ExchangeWire.com.Dana Lee
- The Stack: Streaming Shake-Up April 10, 2026This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...] The post The Stack: Streaming Shake-Up appeared first on ExchangeWire.com.Sheila Obeng-King
MediaPost.com: mobile
- TiVo Builds Performance Data Play From Home To Car April 13, 2026TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.
- AT&T, Verizon Press SCOTUS To Nix Privacy Fines April 10, 2026The carriers say they had the right to a trial by jury before being fined by the FCC.
- Gmail Defense: Email Service Explains How It Is Protecting Privacy April 10, 2026Gmail has made its end-to-end encryption available to Android and iOS. And it says that Gemini is no threat to email privacy.
- Local Ad Spend Forecast To Grow 8.1% This Year April 10, 2026Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.
- Search Fills Gaps For AI Chat Queries April 9, 2026Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year.
- Netflix Launches Ad-Free 'Playground' For Kids April 8, 2026From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids' program titles.
- Brave's New World: Less Data, More Agentic April 6, 2026The Internet is on the cusp of being rewritten based on agentic services.
- April Fool's Day Follies Continue April 3, 2026Food brands seemed to have the most fun with April Fool's Day this year.
- TikTok Gamifies DMs With Emojis, Pixelated Alligators April 2, 2026Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats.
- SCOTUS Should Uphold Telecoms' Privacy Fines, Watchdogs Argue March 31, 2026Consumer advocates and former FCC heads support the agency's decision to fine wireless carriers for selling customers' geolocation data.
MediaPost.com: video
- Harley-Davidson Creative Features Willie Nelson's Ultimate Road Trip Anthem April 13, 2026The motorcycle brand revealed a new visual identity in a nod to its heritage that dates back to the company's founding in 1903.
- 'Advil Exchange' Hopes To Convert Tylenol Users April 13, 2026With the exchange, users scan an expired over-the-counter pain product and unlock a code to switch to Advil.
- Don't Forsake Humans To Appease Bots April 13, 2026Advertisers may think agentic creates another audience they need to reach online, but Flywheel Chief Creative Officer Phil Camarota believes there is still only one - humans. Here's why.
- 'Extreme' Reveal: TDA Boulder Unboxes Orijen Freshprey April 13, 2026The new dog-food line chose a novel approach to a product launch.
- TiVo Builds Performance Data Play From Home To Car April 13, 2026TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.
- Mazda CX-5 Campaign Drives Surge In Attention, Brand Perception April 12, 2026"Algorithm management across social platforms is critical, and you have to stay ahead of creative fatigue," Mazda's Brad Audet tells "Marketing Daily."
- Beyond the Spirit: Fever-Tree Urges Drinkers To 'Mix With The Best' April 10, 2026After recently entering into a strategic partnership with Molson Coors, the non-alcoholic Fever-Tree's first campaign rolls out nationally this month.
- When Was The Golden Age Of Media Services Agencies? April 10, 2026According to some who should know, it's happening right now. If you don't believe me, listen to Laura Desmond, David Kenny, Bill Koenigsberg and Matt Seiler explain why.
- Gamers May Have A Future In Air Traffic Control April 10, 2026A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about 45,000 U.S. flights per day.
- VML, WPP Media Help Recruit U.S. Navy Healthcare April 10, 2026The integrated marketing push targets key cities and early-career medical pros.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.