Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Why CTV Is Becoming The First Real Test Of Agentic Advertising April 13, 2026Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […]AdExchanger Guest Columnist
- OpenAI’s Big Ambitions; Tricks Of The Trade April 13, 2026ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again. The post OpenAI’s Big Ambitions; Tricks Of The Trade appeared first on AdExchanger.AdExchanger
- Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth April 10, 2026Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first […]Alyssa Boyle
- How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers April 10, 2026I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it makes me curious about how a big brand marketer might see these theoretical (and real) customer journeys play out in […]James Hercher
- Comic: Benchmarking April 10, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Benchmarking appeared first on AdExchanger.Kevvo
- Primed For Upfronts; How Much AI Is Too Much AI? April 10, 2026Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? appeared first on AdExchanger.AdExchanger
- What Is AI Automating In Ad Tech? April 9, 2026Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.Sarah Sluis
- 5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like April 9, 2026When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds […]AdExchanger Content Studio
- Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply April 9, 2026European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable […]Andrew Byrd
- The Price And Promo Paradox; YouTube’s Interactive TV Push April 9, 2026Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads? For many of the biggest CPG brands, marketing budgets are tightening after years of inflation. When shoppers decreased their grocery […]AdExchanger
Digiday
- ‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions April 13, 2026Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.Kimeko McCoy
- Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts April 13, 2026As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.Michael Bürgi
- With the World Cup around the corner, media buyers expect streaming prices to soar April 13, 2026Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.Sam Bradley
- In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity April 13, 2026New data shows publishers face a surge in AI bots and third-party scrapers harvesting content without compensation.Sara Guaglione
- Creator scandals have turned morality clauses into brands’ go-to exit strategy April 13, 2026The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.Alyssa Mercante
- ‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all April 13, 2026News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?Alyssa Mercante
- Future of Marketing Briefing: The ad industry has an AI label problem April 10, 2026People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.Seb Joseph
- OpenAI has quietly launched its ads manager as it races to build out its ads business April 10, 2026The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.Krystal Scanlon
- Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control April 10, 2026As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.Sam Bradley
- How did Nike’s embattled heritage brand Converse reach a 15-year revenue low? April 10, 2026The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.Danny Parisi
Adweek Feed
- Set Designers Weigh the Real Cost of News Networks Looking Like Podcasts April 13, 2026Is the casual on-air look of news shows a threat to the set design business?
- Audio Ads Are Coming to 6,000 More Dollar General Stores April 13, 2026Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.
- Possible Wants to Be Davos for Adland April 13, 2026Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.
- ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend April 13, 2026The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer
- The Cockroach of Marketing Concepts Will Never Die April 13, 2026The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.
- Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows April 13, 2026Platform's first work under new CMO Claudine Cheever encourages users to get out in the world
- Revolving Door Roundup: CNN Names Alex MacCallum COO April 10, 2026CNN names new COO and other moves from around the news industry.
- YouTuber Jesser Launches Parent Company, Preps Business Expansion April 10, 2026The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.
- Marketers on the Move: Hires and Exits at Babylist, OpenAI, McDonald’s, and more April 10, 2026A weekly roundup of the biggest U.S. and global brand leadership appointments.
- WPP Taps Estée Lauder’s Anne-Isabelle Choueiri as Chief Transformation Officer April 10, 2026She’ll be central to the holdco's three-year turnaround plan.
ExchangeWire.com
- Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push April 13, 2026In today’s Digest, we cover OpenAI quietly launching an Ads Manager, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube denying plans for 90-second unskippable ads amid its CTV push. The post Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads for Addiction Lawsuits; YouTube Tests […]Sheila Obeng-King
- New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March Madness Visibility By 55% April 10, 2026Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today (10th April, 2026) released new analysis of sports drink advertising across the 2025 and 2026 NCAA Men’s and Women’s March Madness tournaments, marking [...] The post New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March […]ExchangeWire PressBox
- The Importance of Confidence in an Unpredictable World April 10, 2026Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making. The post The Importance of Confidence in an Unpredictable World appeared first on ExchangeWire.com.Dana Lee
- The Stack: Streaming Shake-Up April 10, 2026This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...] The post The Stack: Streaming Shake-Up appeared first on ExchangeWire.com.Sheila Obeng-King
- LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth April 9, 2026LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand. With this launch, LoopMe positions itself as the definitive nexus between web SSPs, [...] The post LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher […]ExchangeWire PressBox
- Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP April 9, 2026Clinch, the agentic AI platform for omnichannel content orchestration, today (9th April, 2026) announced the appointment of Melvin Stern as vice president of growth, strengthening its North American team as brands and agencies seek more integrated ways to connect creative [...] The post Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern […]ExchangeWire PressBox
- Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director April 9, 2026Fifty, the audience intelligence and media solutions partner, today (9th April, 2026) announced the appointment of Charlie Firebrace, formerly head of strategy and partnerships at AudienceScan, as its new growth director. Bringing nearly two decades of experience building and scaling B2B [...] The post Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director appeared first on […]ExchangeWire PressBox
- 2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds April 9, 2026Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...] The post 2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming […]ExchangeWire PressBox
- Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads April 9, 2026In today’s Digest we discuss a leadership shakeup at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments. The post Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; […]Sheila Obeng-King
- Scaling Success: How AI is Reshaping Publisher Deals April 9, 2026Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. As 2026 planning cycles accelerate, one pressure point remains front [...] The post Scaling Success: How AI is Reshaping Publisher Deals appeared first on ExchangeWire.com.Aimee Newell Tarín
MediaPost.com: mobile
- AT&T, Verizon Press SCOTUS To Nix Privacy Fines April 10, 2026The carriers say they had the right to a trial by jury before being fined by the FCC.
- Gmail Defense: Email Service Explains How It Is Protecting Privacy April 10, 2026Gmail has made its end-to-end encryption available to Android and iOS. And it says that Gemini is no threat to email privacy.
- Local Ad Spend Forecast To Grow 8.1% This Year April 10, 2026Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.
- Search Fills Gaps For AI Chat Queries April 9, 2026Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year.
- Netflix Launches Ad-Free 'Playground' For Kids April 8, 2026From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids' program titles.
- Brave's New World: Less Data, More Agentic April 6, 2026The Internet is on the cusp of being rewritten based on agentic services.
- April Fool's Day Follies Continue April 3, 2026Food brands seemed to have the most fun with April Fool's Day this year.
- TikTok Gamifies DMs With Emojis, Pixelated Alligators April 2, 2026Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats.
- SCOTUS Should Uphold Telecoms' Privacy Fines, Watchdogs Argue March 31, 2026Consumer advocates and former FCC heads support the agency's decision to fine wireless carriers for selling customers' geolocation data.
- Google To Judge: Scrap $425M Privacy Verdict March 31, 2026Google is again seeking to reverse a jury verdict requiring the company to pay $425 million for allegedly violating mobile users' privacy.
MediaPost.com: video
- Mazda CX-5 Campaign Drives Surge In Attention, Brand Perception April 12, 2026"Algorithm management across social platforms is critical, and you have to stay ahead of creative fatigue," Mazda's Brad Audet tells "Marketing Daily."
- Beyond the Spirit: Fever-Tree Urges Drinkers To 'Mix With The Best' April 10, 2026After recently entering into a strategic partnership with Molson Coors, the non-alcoholic Fever-Tree's first campaign rolls out nationally this month.
- When Was The Golden Age Of Media Services Agencies? April 10, 2026According to some who should know, it's happening right now. If you don't believe me, listen to Laura Desmond, David Kenny, Bill Koenigsberg and Matt Seiler explain why.
- Gamers May Have A Future In Air Traffic Control April 10, 2026A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about 45,000 U.S. flights per day.
- VML, WPP Media Help Recruit U.S. Navy Healthcare April 10, 2026The integrated marketing push targets key cities and early-career medical pros.
- Offside: Trump Admin Steps Over NFL Media Line April 10, 2026Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?
- TikTok Adds Wix Integration For SMB Brands April 9, 2026By connecting their Wix websites directly to TikTok for Business, brands are invited to create, manage and optimize ad campaigns in one unified space while receiving ad signals and performance data.
- Red Bull, Chobani, Unilever Named CPG Leaders -- But Smaller Brands Are Coming For Them April 9, 2026Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size.
- Amazon CEO's Case For Major AI Spend April 9, 2026Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and consumers.
- Consumers Want Video, Brands Keep Sending Emails Anyway April 9, 2026A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.