Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina February 23, 2026Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales […]James Hercher
- This Election Season, Buyers Can Curate Deals Based On Voter Values February 23, 2026Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers […]Anthony Vargas
- How Agentic AI Can Break In The Real World February 23, 2026There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in some cases, letting bots chat freely in a way no privacy or marketing team would ever approve. This is exactly […]Allison Schiff
- Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults February 23, 2026What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger.AdExchanger
- Gold Medal CTV February 20, 2026The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.Sarah Sluis
- One Chatbot’s Journey To Introducing Ads That Don’t Suck February 20, 2026Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.Joanna Gerber
- Comic: Conversion Optimization February 20, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion Optimization appeared first on AdExchanger.Kevvo
- The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI February 20, 2026Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.AdExchanger
- Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin February 19, 2026Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […]James Hercher
- Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) February 19, 2026During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) […]Victoria McNally
Digiday
- In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record February 23, 2026A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.Seb Joseph
- Walmart says AI users build 35% bigger baskets than others February 23, 2026Walmart customers who use the company's Sparky AI-powered shopping assistant have an order value that's about 35% higher than those who don't.Mitchell Parton
- Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights February 23, 2026Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.Kimeko McCoy
- Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again February 23, 2026Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.Michael Bürgi
- Zero-click reality is rewriting the rules of search for brands February 23, 2026Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.Sam Bradley
- As it ramps up push to fund AI bets, Meta makes a new play for agencies February 23, 2026Even in the age of Advantage+, Meta needs agencies.Krystal Scanlon
- Amazon surpasses Walmart in annual revenue for the first time February 20, 2026Amazon has eclipsed Walmart in annual revenue for the first time ever.Allison Smith
- Future of Marketing Briefing: The mental gymnastics of principal media February 20, 2026Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.Seb Joseph
- WTF is a creator capital market? February 20, 2026What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?Alyssa Mercante
- In Graphic Detail: The state of the marketing agency sector February 20, 2026Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.Sam Bradley
Adweek Feed
- EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness February 23, 2026The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
- Kate Hudson and Team USA Start California Dreamin’ in NBC’s First LA28 Ad February 23, 2026As Milano Cortina 2026 ends, NBCUniversal looks ahead to the Los Angeles Summer Games.
- HubSpot Acquires YouTube-Based Media Brand Starter Story February 23, 2026The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.
- Business Dinners Are Too Long and Boring. Here’s How to Make Them Work. February 23, 2026We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I’d rather do it over quesadillas.
- Dept Powers Up Its Global Content Studio With Adobe AI February 20, 2026Dept Studios is the agency's response to growing content demands for brands
- Streaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spot February 20, 2026The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
- Ticker: MS NOW Signs Deal With Crooked Media February 20, 2026Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
- How News Outlets Are Covering President Trump’s State of the Union Address February 20, 2026Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
- EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha February 20, 2026The exec is focused on retail advertising's growth.
- Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers February 20, 2026Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
ExchangeWire.com
- EscalaX refuerza su privacidad y cumplimiento con BidSafe One February 23, 2026EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech. Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...] The post EscalaX refuerza su privacidad y cumplimiento con BidSafe One appeared first […]ExchangeWire PressBox
- Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer February 23, 2026In today’s Digest we discuss eBay acquiring Depop for USD$1.2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer. The post Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer appeared first on ExchangeWire.com.Sheila Obeng-King
- EscalaX Reinforces its Privacy & Compliance With BidSafe One February 23, 2026EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...] The post EscalaX Reinforces its Privacy & Compliance With BidSafe One appeared first […]ExchangeWire PressBox
- Dig-In Deliver A ‘Refreshing’ Start to Uni Life February 23, 2026Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte [...] The post Dig-In Deliver A ‘Refreshing’ Start to Uni Life appeared first on ExchangeWire.com.ExchangeWire PressBox
- The Stack: Big Moves in AI and Advertising February 20, 2026This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...] The post The Stack: Big Moves in AI and Advertising appeared first on ExchangeWire.com.Sheila Obeng-King
- adWMG Launches a Self-Service Monetisation Platform for Web Publishers February 19, 2026adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...] The post adWMG Launches a Self-Service Monetisation Platform for Web Publishers appeared first on […]ExchangeWire PressBox
- Opportunities in Audio: Where can Advertisers Find the Most Value? February 19, 2026How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights. The post Opportunities in Audio: Where can Advertisers Find the Most Value? appeared first on ExchangeWire.com.Aimee Newell Tarín
- MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio February 19, 2026Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients. Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...] The post MM Creative Agency optimise la gestion du consentement de ses clients […]ExchangeWire PressBox
- EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention February 19, 2026In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the omnichannel outcomes platform, [...] The post EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins […]ExchangeWire PressBox
- Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion February 19, 202659A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...] The post Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A […]ExchangeWire PressBox
MediaPost.com: mobile
- Netflix To Capture 10% of CTV Ad Spend As Media Buyers Reach For Checkbooks February 23, 2026Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025.
- Etsy Sells Depop To EBay February 20, 2026The $1.2 billion deal may help eBay deepen its connection with Gen Z's resale-loving shoppers.
- Meta Focuses On Developers, Mobile In Major Horizon Worlds VR Shift February 20, 2026Meta plans to cut off its Horizon Worlds platform from its Quest virtual-reality headsets, exclusively recentering the app's existence around mobile while investing in developer communities.
- Reading Matters February 19, 2026Fifty-two percent of Americans hadn't read a book in a year -- a stat perhaps pointing toward a scary future in a post-literate society.
- AppLovin Draws On Mobile To Create Social Network February 19, 2026AppLovin is preparing to build a social network, and recently experienced a shift into broader AI and multiple advertising channels like streaming TV.
- The Half Life Of AI Brand Affinity, Moltbook, More: A Conversation With Josh Lovison February 18, 2026Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" column to combine two important videos featuring my favorite AI whisperer, Josh Lovison.
- Netflix Projected To Double Ad Revenue This Year February 18, 2026Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030.
- Hearst Rallies, Invests To Overcome Magazine Publishing Challenges February 17, 2026Hearst saw revenue gains in 2025, CEO Steven R. Swartz writes.
- Ogilvy Debuts First MLS Creative To Up Soccer Engagement February 16, 2026The year-long effort targets fans across digital platforms and match-day experiences.
- Meta Eyes Controversial Facial Recognition For Smart Glasses February 13, 2026Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The New York Times."
MediaPost.com: video
- Netflix To Capture 10% of CTV Ad Spend As Media Buyers Reach For Checkbooks February 23, 2026Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025.
- Hellmann's Turns To Amazon For Electric Energy February 23, 2026Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's the whole idea.
- The Social Media Business Model Goes On Trial February 23, 2026This is the arena where product design choices, internal knowledge, and claims of responsibility get tested under oath.
- Is Yahoo Ready For Another IPO? February 23, 2026Yahoo could see an initial public offering or sale to another company soon. It's not clear whether going public or selling the business will prevail, but it is certain the company is preparing to go out on its own once again.
- Roku Remains Top CTV Open Ad Platform With 32% Share February 20, 2026Open programmatic CTV - which represents around 20% of all programmatic CTV advertising - is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts.
- Media Is Still Main Character For CMOs, Now With Algorithms And Bigger Budgets February 20, 2026CMOs now expect media to drive growth, relevance and transformation all at once.
- Jeep Wins Non-Super Bowl With Billy Bass February 20, 2026The almost two-minute video has been so well-received that Stellantis is rolling it out across television as a 30-second commercial to support the launch campaign for the 2026 Jeep Cherokee.
- Folgers Reimagines 'Best Part Of Waking Up' February 20, 2026Seven different "wake up" songs from different decades and genres are introduced in a new musical-inspired spot.
- How Regulation Is Rewriting The Pharma Marketing Script February 19, 2026If compliance becomes a differentiator rather than a constraint, brands that adapt earliest could set a new standard for trust and performance.
- Epic Games Acquires Firm That Makes 3D 'Humans' February 19, 2026Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.