Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- CIMM Is Out To Prove That All Media Isn’t Equal March 31, 2026The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, […]Anthony Vargas
- She’s So Anthro-popular; Junked Food March 31, 2026Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its being declared a national “Supply Chain Risk”; Americans rushed to download Claude. But as the dust settles, will Anthropic enjoy […]AdExchanger
- Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward March 30, 2026Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth? These campaigns are working, but the industry lacks a consistent, credible way to prove exactly how much of […]AdExchanger Content Studio
- TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically March 30, 2026Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. The post TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically appeared first on AdExchanger.Victoria McNally
- The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? March 30, 2026In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading […]AdExchanger Content Studio
- The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads March 30, 2026Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week! The post The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads appeared first on AdExchanger.AdExchanger
- Five Questions To Ask Before Handing The Keys To Your Programmatic Partner March 30, 2026If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part. The harder part is admitting what your checklist can’t tell you. Plugging in cleanly doesn’t reveal whether […]AdExchanger Guest Columnist
- Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings March 30, 2026Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions. The post Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings appeared first on AdExchanger.AdExchanger
- The Sports World Is Getting The Retail Media Bug March 27, 2026The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s […]James Hercher
- AdMarketplace’s Sam Cox On AI Search: ‘This Is A Time For Betting – And Betting Hard’ March 27, 2026AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an example of an independent search ad competitor harmed by Google’s dominance. Well, now one of adMarketplace’s key executives is a […]Allison Schiff
Digiday
- CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem March 31, 2026CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.Alyssa Mercante
- Why The Guardian’s first reader-facing AI product isn’t a chatbot March 31, 2026The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.Tim Peterson
- In graphic detail: The long road to accountability for social media platforms March 31, 2026Last week's social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.Krystal Scanlon
- Time pitches GEO insights into a new brand offering March 31, 2026Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.Sara Guaglione
- The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality March 31, 2026The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dollars' a year.Ronan Shields
- Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace? March 30, 2026As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.Michael Bürgi
- Pinterest bets measurement and SMBs will boost performance revenue March 30, 2026Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.Krystal Scanlon
- AI influencer discovery tools are changing how agencies cast creators March 30, 2026As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.Sam Bradley
- After newsroom cuts, The Washington Post turns to creator-led video deals March 30, 2026The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.Sara Guaglione
- What AI disruption means for experimental ad budgets March 30, 2026The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.Kimeko McCoy
Adweek Feed
- Virtual Vanguard Recap: Jim Lecinski March 30, 2026Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications […]
- Week of March 16 Cable News Ratings: MS NOW Grows in Primetime and Total Day March 30, 2026Fox News was still the most-watched cable news network.
- EXCLUSIVE: Leaked Pitchdeck Reveals Amazon’s Pitch to Get Advertisers on Rufus March 30, 2026The retail giant positions Rufus as a “virtual product expert” that can surface sponsored recommendations to shoppers within conversational interactions.
- What the Netflix–Warner Music Deal Really Means for Artists and Brands March 30, 2026What does the Netflix-Warner Music deal signal about the future of artists and music IP, and should brands be taking notice?
- Director Billy Boman’s Rules for Rewriting Ads With AI March 30, 2026After his stunt for Fiverr caused a stir, ADWEEK talks to the director about how AI is changing his work
- Peter Alexander Joins MS NOW as Daytime Anchor March 30, 2026Alexander was most recently at NBC News.
- EXCLUSIVE: CourtAvenue Acquires GTX Solutions to Bolster Enterprise Data And AI Capabilities March 30, 2026The independent agency plans to grow the consultancy and embed it across its client base as demand grows for systems that can connect and activate data in real time.
- ADWEEK Introduces the Marketing Vanguard Newsletter: Your Definitive CMO Digest to Getting Stuff Done March 30, 2026This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspiration Excursions and annual Summit; our weekly Marketing Vanguard podcast; our annual Marketing Vanguard Awards list; and curated content and dialogs, with membership at the center.
- These 9 Shoptalk Conversations Are Shaping Commerce’s Future March 28, 2026Three frenetic days at Shoptalk revealed tons of anxieties about the future of commerce—from uncertainty around what it will look like, big questions at companies like Home Depot and Stratacache, and big plays from powerhouses like Google and Meta.
- Ticker: Versant Looking to Acquire Vox’s Podcast Division, According to Report March 27, 2026Rahel Solomon departs CNN, and Scott MacFarlane has a new home.
ExchangeWire.com
- “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company March 31, 2026We spoke to Neda Lazic, The Coca-Cola Company, about becoming a Wires judge, and what excites her about the industry… The post “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company appeared first on ExchangeWire.com.editorial
- PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM March 31, 2026Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...] The post PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using […]ExchangeWire PressBox
- How Publishers are Balancing AI Fear with Opportunity March 30, 2026In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech… The post How Publishers are Balancing AI Fear with Opportunity appeared first on ExchangeWire.com.Charlotte McEleny
- Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal March 30, 2026In today’s Digest, we discuss OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with [...] The post Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed […]Sheila Obeng-King
- CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video Marketplace Report March 27, 2026FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, has released its latest Video Marketplace Report (VMR), which highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video [...] The post CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video […]ExchangeWire PressBox
- The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback March 27, 2026This week, the digital ecosystem saw advertising formats evolve rapidly and tensions rise between platforms, regulators, and traditional media players. In today’s MadTech Daily, we look at a jury finding Meta and YouTube harmed young users, a judge dismissing publishers’ [...] The post The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback appeared […]Sheila Obeng-King
- VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform March 26, 2026Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media(OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to [...] The post VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic […]ExchangeWire PressBox
- Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court March 26, 2026In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban. The post Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the […]Sheila Obeng-King
- The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” March 25, 2026Meet the latest recruits for our Wires judging panel… The post The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” appeared first on ExchangeWire.com.John Still
- Dig-In Target a New Generation of Fitness Focused Students March 25, 2026Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...] The post Dig-In Target a New Generation of Fitness Focused Students appeared first on […]ExchangeWire PressBox
MediaPost.com: mobile
- The Big Seat For The Big Dumper: Cal Raleigh Stars In Alaska Airlines Spot March 26, 2026The Seattle Mariners player enjoys the comfort of the airlines' new lie-flat suites in latest ad. "This never gets old," he says.
- Nearly 80% Of Businesses Struggle To Measure AI Search Impact March 26, 2026In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late 2026, according to findings released today.
- Molnar Joins Home As ECD As Agency Undergoes National Expansion March 25, 2026The two-time Emmy winner joined the agency to build "something enduring."
- Apple Creates Ad Platform For Maps March 24, 2026Apple will launch an ad platform for Maps this summer, allowing agencies and brands to run campaigns in the company's Maps app.
- No Growth For S4 Capital In 2025 Or 2026 March 24, 2026But cost cuts, including an 11.5% staff reduction last year, encouraged investors to boost the company's stock price 25% after full-year earnings were released this morning.
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content? March 23, 2026"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers.
- Judge Questions Whether Android Users Consented To Meta Tracking March 19, 2026The Android users claim Meta covertly tracked their browsing activity on mobile websites that embed its analytics pixel, and then linked that activity to their identities.
- Meta To Rely More Heavily On AI For Content Moderation March 19, 2026Meta plans to deploy more advanced AI systems across its family of apps that will reduce the tech giant's reliance on third-party vendors for content moderation.
- Agents Ran Entire Butler/Till Campaign, They Share Results March 19, 2026As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.
- Meta Payout Program Aims To Lure More Creators To Facebook March 18, 2026To persuade more creators to focus on Facebook, the platform announced a "Creator Fast Track" program designed to help creators grow their audience and increase monetization from short-form videos.
MediaPost.com: video
- Head & Shoulders Welcomes 'A New Day,' Adds MLS Sponsorship March 30, 2026As the new head of brand marketing, P&G's Omar Goff is pivoting the brand to "culture-forward" marketing.
- IAB Recognizes Future Video Outcomes From Agentic March 30, 2026The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured, and created.
- Advertisers Battling Meta Over Metrics Blast '11th-Hour' Arbitration Bid March 30, 2026Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflated metrics are fighting the company's attempt to force most class members into arbitration.
- Health Doesn't Need To Be 'Ludacris,' Says One A Day Campaign March 30, 2026"There's only room for one Ludacris in this world," intones a voiceover, "and it ain't gonna be your wellness routine."
- NatureSweet Ups 270B To Creative AOR March 30, 2026First work launches in June with a brand repositioning.
- 'Politico' Powerhouse: Jonathan Greenberger Appointed As Global Editor In Chief March 30, 2026Existing EIC John Harris moves to chairman role. Dasha Burns will serve as global anchor.
- Hollister Makes Gen Z-Oriented 'Green Day' Video March 29, 2026Abercrombie & Fitch brand collaborated with singer-songwriter Gigi Perez on a cover of the iconic "Good Riddance (Time of Your Life)."
- Reminder: Football Players DO Get Concussions March 27, 2026"Madden NFL 2026," a football simulation game, is modified to reflect that fact.
- Virginia AG: 'Addiction' Verdicts Show Need For Social Media Restrictions March 27, 2026"Every day Virginia's statute is enjoined, its children face greater injury," Virginia's attorney general says in a new filing with the 4th Circuit Court of Appeals.
- TikTok NewFront Highlights U.S. Venture, Ad Reach March 27, 2026At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promoted several new ad formats designed for brands seeking enhanced reach across the platform.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.