Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Meta Is Launching An Easy Button For CAPI April 15, 2026CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is […]Allison Schiff
- Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests April 15, 2026The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests appeared first on AdExchanger.Joanna Gerber
- TelevisaUnivision Joins The Streaming Self-Service Bandwagon April 15, 2026TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning and activation company fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement. For […]Alyssa Boyle
- For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate April 15, 2026The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a […]James Hercher
- Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’ April 15, 2026Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations. Despite the addition of the Global Privacy Control (GPC) system, which informs websites when a user has opted out of data collection for certain purposes, the audit observed Google honoring that […]AdExchanger
- Betterment’s ‘Anti‑Marketing’ Machine April 14, 2026Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do […]Allison Schiff
- Can An AI Solution Fix Misaligned Marketing Orgs? April 14, 2026Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.Joanna Gerber
- Programmatic Live Sports Buying Is Starting To Get Less Complicated April 14, 2026Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less Complicated appeared first on AdExchanger.Victoria McNally
- Curation Is Changing Programmatic — But Not Always For The Better April 14, 2026For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of […]AdExchanger Content Studio
- When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method April 14, 2026Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish channels playing in the background at the supermarket. Discount retailer Dollar General has outfitted 6,000 of its 21,000 locations with […]AdExchanger
Digiday
- Google AI Max moves out of beta: Marketers sound off on the inevitable migration April 15, 2026Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.Kimeko McCoy
- Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic April 15, 2026Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.Sara Guaglione
- Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement April 15, 2026This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.Tim Peterson
- Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media April 15, 2026A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.Gabriela Barkho
- A closer look at OpenAI’s ads manager – and how much work it still needs April 15, 2026OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.Krystal Scanlon
- ‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute April 14, 2026CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.Seb Joseph
- Inside The Trade Desk’s programmatic power struggle April 14, 2026The Trade Desk faces rising tensions with agencies over transparency — and more importantly, programmatic control.Kimeko McCoy
- Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’ April 14, 2026So many exits, so much confusion in a buyer's market.Ronan Shields
- MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit April 14, 2026Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.Alyssa Mercante
- Creator content has become critical for retail media networks April 14, 2026Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.Mitchell Parton
Adweek Feed
- The People Behind the News Movement Launched a Platform for Newsfluencers April 15, 2026The news media startup Caliber is launching SaySo, an ‘Apple News for creators,’ as part of its broader vision for the future of media.
- Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them April 15, 2026The crisis PR guru analyzed some recent blunders at ADWEEK's Social Media Week.
- Emma Grede’s 4 Rules for Making Your Brand Actually Matter on Social April 15, 2026The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social Media Week.
- How Manscaped Used AI to Evolve Beyond Ball Memes April 15, 2026The brand shared how it transformed its social presence at Social Media Week 2026.
- Why Refusing to Change the Format Led Subway Takes to Viral Success April 15, 2026Kareem Rahma talks about how he keeps brand collaborations authentic at Social Media Week.
- Megan Fox Puts Men Through Deodorant School for Dr. Squatch April 15, 2026Dr. Squatch enlists actress and model Megan Fox to remind men there are healthier choices when it comes to deodorant.
- FTC Orders WPP, Publicis, and Dentsu to Stop Alleged Brand Safety Collusion April 15, 2026WPP, Publicis, and Dentsu agree to halt coordinated ad restrictions tied to political viewpoints after regulators say industry standards fueled a de facto boycott of conservative media.
- 3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics April 15, 2026Justin Karp, vp of social media at NBC Sports, explained the company's game plan for the Olympics at Social Media Week.
- Why the Inbox Is the New Algorithm April 15, 2026At Social Media Week, marketers and media executives made the case for an inbox-first strategy.
- Calling All Soccer Fans: Axe Wants to See Your Craziest Game Day Outfits April 15, 2026NFL fans think they’re pushing the envelope with a wig and a little face paint. But they should take notes from FIFA fans, who know how to dress far crazier—and […]
ExchangeWire.com
- StackAdapt Launches Industry First Live Events Campaign Workflow for CTV April 15, 2026StackAdapt, the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a [...] The post StackAdapt Launches Industry First Live Events Campaign Workflow for CTV appeared first […]ExchangeWire PressBox
- Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership April 15, 2026Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into [...] The post Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership appeared first […]ExchangeWire PressBox
- Ad Tech’s Bielefeld Problem: What If None of It Is Real? April 15, 2026In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise... The post Ad Tech’s Bielefeld Problem: What If None of It Is Real? appeared first on ExchangeWire.com.Shirley Marschall
- 44% of Web Inventory Fails Quality Standards, Picnic Finds April 15, 202644.4% of domains now fall below accepted quality thresholds, according to Picnic’s Inventory Quality Report 2026, highlighting a growing gap between the scale of digital supply and the value it delivers. Based on analysis of more than 120,000 domains, the report [...] The post 44% of Web Inventory Fails Quality Standards, Picnic Finds appeared first […]ExchangeWire PressBox
- AI Crowns the Most Beautiful Artworks of All Time for World Art Day April 15, 2026A new AI study has attempted to answer in seconds a question that art critics and experts have debated for centuries: what is the world’s most beautiful painting? To celebrate World Art Day, creative data provider DAIVID switched the focus of [...] The post AI Crowns the Most Beautiful Artworks of All Time for World […]ExchangeWire PressBox
- Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’ April 15, 2026In today’s Digest, we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’. The post Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’ appeared first […]Sheila Obeng-King
- Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation April 14, 2026Locala today (14th April, 2026) announced the launch of Planning Agents, a new evolution of its platform designed to bridge the gap between advanced strategy and real-world activation. By bringing together proprietary signals, strategic reasoning, and activation readiness within a [...] The post Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation appeared first […]ExchangeWire PressBox
- FreeWheel’s AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video April 14, 2026FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (14th April, 2026) announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, [...] The post FreeWheel’s AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video appeared […]ExchangeWire PressBox
- Huffpost UK adopts Taboola’s DeeperDive GenAI April 14, 2026Taboola, a global leader in delivering performance at scale for advertisers, today (14th April, 2026) announced that HuffPost UK has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content. DeeperDive brings the power [...] The post Huffpost UK adopts Taboola’s DeeperDive GenAI appeared first on ExchangeWire.com.ExchangeWire PressBox
- GoWit & Numatec Forge Retail Media Partnership in Spain and Italy April 14, 2026GoWit, a leading omnichannel commerce and retail media provider, today (14th April, 2026) announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption across Spain and Italy, two of Europe’s [...] The post GoWit & Numatec Forge Retail Media Partnership in Spain and Italy appeared […]ExchangeWire PressBox
MediaPost.com: mobile
- Amazon Ads Donates Framework To Improve Ad Bidstreams April 15, 2026The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend.
- Amazon, Roku Maintain Strong Streaming TV Positions April 15, 2026Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
- Alabama Lawmakers Pass Privacy Bill Opposed By Advocates April 14, 2026Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't give consumers the right to opt out of common forms of behavioral ad targeting.
- TiVo Builds Performance Data Play From Home To Car April 13, 2026TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.
- AT&T, Verizon Press SCOTUS To Nix Privacy Fines April 10, 2026The carriers say they had the right to a trial by jury before being fined by the FCC.
- Gmail Defense: Email Service Explains How It Is Protecting Privacy April 10, 2026Gmail has made its end-to-end encryption available to Android and iOS. And it says that Gemini is no threat to email privacy.
- Local Ad Spend Forecast Revised To +8.1% This Year April 10, 2026Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.
- Search Fills Gaps For AI Chat Queries April 9, 2026Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year.
- Netflix Launches Ad-Free 'Playground' For Kids April 8, 2026From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids' program titles.
- Brave's New World: Less Data, More Agentic April 6, 2026The Internet is on the cusp of being rewritten based on agentic services.
MediaPost.com: video
- HIV: A 'Guest From The '80s' That's 'Still Here' April 15, 2026"You act like I don't exist. While you ignore me, I'm out here changing lives," says a ViiV Healthcare ad targeted to adults under 35.
- Brands Blur Lines Between Ads, Entertainment April 15, 2026Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign that "Glamour " says borders on NSFW, thanks to the actor's "very short shorts."
- No Attention, No Outcomes April 15, 2026I'm writing this for those not fortunate enough to attend the Advertising Research Foundation's recent Audience X Science conference in New York City. You will want to pay attention, because one session in particular -- the ARF's Tracy Adams' and Paul Donato's review of Phase 3 of its attention measurement validation initiative -- is all […]
- Social Platforms Keep Teens Hooked, Parents Keep Losing The Argument April 15, 2026Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful.
- Viant DSP Buys TVision For $40M April 15, 2026Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "first of its kind attention-adjusted CPM [cost per thousand viewers] measure."
- Can Hollywood Talent, Creative Impact Paramount-WBD Deal? April 15, 2026An open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next?
- Amazon, Roku Maintain Strong Streaming Positions April 15, 2026Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
- TikTok Expands 'Symphony,' Offers AI Video For Brands, Creators April 14, 2026TikTok has begun integrating ByteDance's next-generation AI video model into its Symphony suite for advertisers, expanding video-script generation to actual branded video automation for in-app promotions.
- YouTube To Pause Ads During Peak Livestream Engagement April 14, 2026YouTube is making changes to the way it delivers ads during popular livestream sessions, declining to rely on AI to pause ads entirely when a creators' viewers are engaging with the video most.
- Kotex: From Period Art To Acts Of Female Solidarity April 14, 2026Recent activations include a virtual gallery displaying art created with menstrual blood, a longtime practice once censored by museums.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.