Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).

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  • From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio March 18, 2026
    The BBC is about much more than news.  But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” and “Top Gear” and family favorites like the smash-hit “Bluey.” Sketching out that cross-portfolio play is the main focus of […]
    Andrew Byrd
  • Optimization Isn’t A Growth Strategy: The Leadership Decisions Hidden Behind Marketing Metrics March 18, 2026
    For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, while durable growth remains elusive. Today, there’s a widening gap between what modern marketing systems are designed to optimize and […]
    AdExchanger Guest Columnist
  • The Memo Heard Round The World; The Limits Of Unlimited ChatGPT March 18, 2026
    Public Spat Ruh-roh.  The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by Ebiquity – says TTD applied its DSP fee and charged for opt-in products in unauthorized ways. But that’s not how […]
    AdExchanger
  • MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media March 17, 2026
    Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […]
    James Hercher
  • Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks March 17, 2026
    Last-click attribution isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as […]
    Allison Schiff
  • Future Is Training Its AI On Publisher First-Party Data March 17, 2026
    For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize […]
    Anthony Vargas
  • Perion Is So Over The AI Hype Cycle March 17, 2026
    Perion CEO Tal Jacobson is more than a little sick of talking about AI as if it’s some brand-new innovation. The industry has been using similar techniques to steer ad spend for years, just under a different name. “You know, we’ve been doing AI for 15 years and we called it ‘machine learning,’” Jacobson says […]
    Allison Schiff
  • Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says March 17, 2026
    CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first on AdExchanger.
    AdExchanger
  • To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First March 16, 2026
    Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.
    Victoria McNally
  • Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation March 16, 2026
    “Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week. Nothing like a little Hall & Oates to get you in the mood to talk about cookie-based opt-out […]
    Allison Schiff
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  • The Five-Minute Internet (Estimated Reading Time: Five Minutes) March 18, 2026
    This week, Shirley’s column looks at the digital world’s obsession with speed, and how time became the internet's most aggressively optimised metric... The post The Five-Minute Internet (Estimated Reading Time: Five Minutes) appeared first on ExchangeWire.com.
    Shirley Marschall
  • Digest: Whistleblowers Say Meta & TikTok Amplify Harmful Content for Engagement; Amazon Rolls Out 1-Hour Delivery; UK Gov Launches Local Media Support Initiative March 18, 2026
    In today’s Digest we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative. The post Digest: Whistleblowers Say Meta & TikTok Amplify Harmful Content for Engagement; Amazon Rolls Out 1-Hour Delivery; […]
    Sheila Obeng-King
  • MarkApp Joins IAB MENA March 17, 2026
    MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region.  IAB MENA represents one of the most influential industry organisations [...] The post MarkApp Joins IAB MENA appeared first on ExchangeWire.com.
    ExchangeWire PressBox
  • Shifts in Streaming: Competition, Collaboration, and Consolidation   March 17, 2026
    We examine the latest shifts in the streaming landscape. How are major players working together to compete?  The TV landscape is going through constant evolution. Once limited to linear, it’s now a heavily fragmented ecosystem, dominated by streaming and major players [...] The post Shifts in Streaming: Competition, Collaboration, and Consolidation   appeared first on ExchangeWire.com.
    Aimee Newell Tarín
  • Limelight Inc Report Calls for “Efficiency Reset” in Ad Tech to Tackle Environmental Costs & Waste March 17, 2026
    While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "Title TDB" focuses on how efficiency should be the guiding principle in the next phase of digital advertising.  The whitepaper uses expert and market insights to [...] The post Limelight Inc Report Calls for “Efficiency Reset” in Ad Tech to […]
    ExchangeWire PressBox
  • “Demand Doesn’t Disappear. It Relocates”: Jessica Saunders, Eyeota March 17, 2026
    Jessica Saunders, VP global partner success and operations, joins us to discuss DOOH, CTV, and the continuity challenge for marketing in the AI era.. The post “Demand Doesn’t Disappear. It Relocates”: Jessica Saunders, Eyeota appeared first on ExchangeWire.com.
    editorial
  • Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden March 17, 2026
    Today’s digest covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration.  OpenAI tests Ads Manager [...] The post Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta […]
    Aimee Newell Tarín
  • EscalaX Hosts an Event to Present EX+: Its SSP March 16, 2026
    EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for [...] The post EscalaX Hosts an Event to Present EX+: Its SSP appeared first on […]
    ExchangeWire PressBox
  • Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH March 16, 2026
    impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.  Özal will lead sales strategy in the region, [...] The post Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH […]
    ExchangeWire PressBox
  • SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target March 16, 2026
    Adform, the powerful and safe media buying platform, today (16th March, 2026) announces its near-term science-based greenhouse gas (GHG) emission reduction targets have been officially validated by the Science Based Targets initiative (SBTi). This recognition underscores Adform’s continued leadership in sustainability [...] The post SBTi Approves Adform’s Near-Term Science-Based Emissions Reduction Target appeared first on […]
    ExchangeWire PressBox
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.