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AdExchanger
- StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights June 9, 2026Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […]Andrew Byrd
- Advertising Doesn’t Need More Tools – It Needs Better Workflows June 9, 2026For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance […]AdExchanger Content Studio
- Marketers Are Getting Used To AI In The Ad Stack June 9, 2026Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.Alyssa Boyle
- Gopuff Knows What Snacks You Want, Thanks To This Composable CDP June 9, 2026Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But putting that issue aside, retail media is becoming a lucrative revenue generator for Gopuff, purveyor of aforementioned late-night snacks. On […]Joanna Gerber
- Don’t Hate, Communicate; Trading Up And Out June 9, 2026Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands. But the job is morphing, not going away. Take Hinge’s Chief Marketing and Communications Officer Tamika Young, who insisted on adding the “comms” element to her remit when she was promoted last year, The Wall Street […]AdExchanger
- For Video Publishers, Performance And AI Go Hand In Hand June 8, 2026In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. The post For Video Publishers, Performance And AI Go Hand In Hand appeared first on AdExchanger.Alyssa Boyle
- Here’s What It Takes To Reach Decision-Makers On CTV Today June 8, 2026Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. Audiences are engaged across CTV, and advertiser dollars are following. According to eMarketer, US CTV ad spending is projected to […]AdExchanger Content Studio
- Independent Ad Tech Is Reframing Itself Around Cloud Hardware June 8, 2026Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position themselves in the market. The positioning essentially comes down to owning one’s own cloud infrastructure or renting bandwidth and cloud […]James Hercher
- Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation June 8, 2026For a long time, dynamic take rates were something ad exchanges experimented with quietly. That is changing. Google has been doing it for years under the “Average Revenue Share” banner, and Index Exchange published its own model, positioning it as a feature. Others are moving in the same direction, some publicly and some not. Once […]AdExchanger Guest Columnist
- YouTube Doubles Down On AI Tools; Social Media Ad Scams Take The Cup June 8, 2026A (Re)mixed Bag Last month, Google revamped YouTube’s Remix tool to include access to Gemini Omni so that users can now directly edit and remix existing creator videos. The tool allows them to “pull from existing templates, create music or generate new content from text,” Digiday reports. The idea is that creators now have more […]AdExchanger
Digiday
- How automation and AI is reshaping the traditional upfront marketplace June 9, 2026As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.Kimeko McCoy
- Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp June 9, 2026Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward.Ronan Shields
- Mile Marker acquires Lift to enhance its creative and digital performance chops June 9, 2026The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.Michael Bürgi
- ‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop June 9, 2026The south of France isn’t the only place in June CMOs flock to for creative currency.Seb Joseph
- Brands are catching World Cup fever even without official sponsorships June 9, 2026Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.Gabriela Barkho
- Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers June 9, 2026Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.Sara Guaglione
- Media Buying Briefing: The upfront has started to move, as sports leads the way again June 8, 2026The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.Michael Bürgi
- Walmart executives see the promise of AI, but also the costs June 8, 2026Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.Mitchell Parton
- TikTok now has a seat next to Amazon and Walmart in RFPs June 8, 2026TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.Krystal Scanlon
- ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules June 8, 2026OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.Krystal Scanlon
Adweek Feed
- How New CMO Jill Cress Is Pushing Babylist Past the Registry June 9, 2026Financial marketing vet aims to create a holistic parenting platform as Babylist prepares to IPO
- The Experience Economy of Sports Marketing with the Atlanta Hawks’ Steve Koonin June 9, 2026Building cultural relevance and fostering fan loyalty beyond winning games.
- Nestlé’s Stefan Kovačević on Building Brands for Both Humans and AI June 9, 2026Marketers need to rethink how they build trust and differentiation.
- Hearst Magazines Launches Aura IQ, an AI-Powered Ad Platform June 9, 2026The new offering can build custom audiences from RFPs in minutes, down from hours.
- Submissions Now Open for ADWEEK Agency of the Year 2026 June 9, 2026Entries for ADWEEK’s 2026 Agency of the Year awards are now open. From industry stalwarts to emerging shops, ADWEEK annually celebrates the agencies pushing marketing forward while driving strong business […]
- ADWEEK’s Cannes Lions 2026 Map: Your Key to the Croisette June 9, 2026Will you make it to all of these activations in five days?
- Shopsense AI Bets on Shoppable Intelligence With New CEO June 9, 2026Bryan Quinn previously spent 11 years at Amazon.
- ADWEEK’s Commerce All-Stars 2026: Bringing Excitement Back to Shopping June 9, 2026The way we shop is changing. Meet the executives driving results for brands and retailers, along with moments of genuine delight for shoppers.
- Knix Hires Ex-Nike Marketer Cyntia Leo as CMO Amid U.S. Expansion June 9, 2026Leo was most recently head of brand marketing at Urban Outfitters.
- The Discipline Behind Enduring Brands June 9, 2026A combination of AI, automation, and low-barrier platforms have made it simple for any company to harness the buzzwords, claim the right credentials, and show up on the same stage as brands that spent years earning theirs.
ExchangeWire.com
- Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung June 9, 2026Ogury, ein globales ad tech-Unternehmen mit Fokus auf Persona Intelligence, bringt mit SONA eine agentenbasierte Lösung für die Zielgruppenplanung und -aktivierung auf den Markt. SONA schließt eine Lücke, die in der digitalen Mediaplanung häufig entsteht: Zielgruppen werden in der Strategiephase [...] The post Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung appeared first on ExchangeWire.com.ExchangeWire PressBox
- Mobupps & ID Finance Expand Strategic Partnership June 9, 2026Mobupps, a global leading ad tech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s [...] The post Mobupps & ID Finance Expand Strategic Partnership appeared first on ExchangeWire.com.ExchangeWire PressBox
- Ogury lanza SONA, una solución agéntica para mejorar la coherencia entre la planificación de audiencias y la ejecución de campañas June 9, 2026Ogury, la empresa global de ad tech impulsada por Persona Intelligence, ha anunciado hoy el lanzamiento de SONA, su solución agéntica diseñada para resolver la brecha persistente entre la planificación de audiencias y la ejecución de campañas. Mientras muchas plataformas [...] The post Ogury lanza SONA, una solución agéntica para mejorar la coherencia entre la […]ExchangeWire PressBox
- Ogury lancia SONA, una soluzione basata su AI agentica per migliorare la coerenza tra pianificazione delle audience e attivazione delle campagne June 9, 2026Ogury, azienda globale ad tech basata sulla Persona Intelligence, annuncia oggi il lancio di SONA, una soluzione basata su AI agentica progettata per colmare il persistente divario tra la pianificazione delle audience e l’attivazione delle campagne. Mentre molte piattaforme si [...] The post Ogury lancia SONA, una soluzione basata su AI agentica per migliorare la […]ExchangeWire PressBox
- The Buyer Journey That Marketers Don’t See June 9, 2026In his latest column, Alex Lamarro-McCrindle of Miroma Founders Network, turns an old proverb on its head as he looks at the hidden funnel, and the unseen user journey... The post The Buyer Journey That Marketers Don’t See appeared first on ExchangeWire.com.Alex Lamaro-McCrindle
- Assertive Yield Promotes Daniel Pedersen to Lead US Sales June 9, 2026Assertive Yield announced the promotion of Daniel Pedersen to lead the sales organisation in North America. In this new role, Daniel will oversee the company’s US commercial operations, bringing all American revenue teams under his direction, and drive publisher adoption [...] The post Assertive Yield Promotes Daniel Pedersen to Lead US Sales appeared first on […]ExchangeWire PressBox
- Ogury lance la solution agentique SONA afin d’apporter plus de cohérence entre stratégie d’audience et activation média June 9, 2026Ogury, société ad tech mondiale fondée sur la Persona Intelligence,annonce aujourd’hui le lancement de SONA, sa solution agentique conçue pour répondre à un défi persistant : maintenir une définition des audiences cohérente de la planification à l’exécution des campagnes. Alors [...] The post Ogury lance la solution agentique SONA afin d’apporter plus de cohérence entre stratégie […]ExchangeWire PressBox
- Ogury Launches SONA, an Agentic Solution to Improve Consistency Between Audience Planning & Campaign Execution June 9, 2026Ogury, the global ad tech company powered by Persona Intelligence, today (9th June, 2026) announced the launch of SONA, its agentic solution designed to address the persistent gap between audience planning and campaign execution. While many platforms focus on optimising [...] The post Ogury Launches SONA, an Agentic Solution to Improve Consistency Between Audience Planning & […]ExchangeWire PressBox
- Digest: Portugal Fines Telcos Over Ad Collusion; Trade Desk CRO Out After 7 Months June 9, 2026In today’s Digest, we discuss Portugal fining telecoms companies over ad collusion, The Trade Desk’s CRO stepping down after seven months, and software buyouts falling to pandemic-era lows amid an AI-driven market rout The post Digest: Portugal Fines Telcos Over Ad Collusion; Trade Desk CRO Out After 7 Months appeared first on ExchangeWire.com.Sheila Obeng-King
- IAB Europe – Entries Now Open for the 2026 MIXX Awards Europe June 9, 2026IAB Europe is excited to announce that entries are now open for the 2026 MIXX Awards Europe, returning for its 15th edition under this year’s theme: Once In, Always In. Made to Belong. Built to Last. For 15 years, the MIXX [...] The post IAB Europe – Entries Now Open for the 2026 MIXX Awards […]ExchangeWire PressBox
MediaPost.com: mobile
- Big Events, New Tech Fuel Experiential Marketing Spending June 9, 2026The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ Media.
- Redbarn Ad Campaign Has A Data Strategy June 8, 2026"We are looking at the KPIs, but also doing a brand-lift study via this campaign," said Redbarn VP of Marketing Megan Robles. Measurement details will become available in late July.
- Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities June 5, 2026Just ahead of its WWDC26 event, Apple is expected to showcase its AI agentic opportunities, seeking to convince advertisers it has what it takes.
- World Cup Ad Spend Projected To Double June 5, 2026Analysis on the U.S. advertising market from publication Sportico says the event could be $850 million. Morgan Stanley estimates $300 million to $400 million for direct advertising on Fox platforms. U.S ad spend for the 2022 World Cup totaled $282 million on Fox Sports and Telemundo, according to estimates from iSpot.
- From Flash Sales To Retail Seasons Tentpoles Are The New Retail Calendar June 5, 2026Beyond short-term lift, retailers are deliberately using tentpole events to shape future shopping behavior, turning what used to be promotional spikes into recurring relationship-building moments. These retail platforms are training consumers when to shop, where to shop, and why to stay loyal.
- Pride And Prejudice And Polling: Gallup Finds America's LGBTQ Attitudes Cooling Off June 4, 2026Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.
- TikTok U.S. Launches Separate App To Highlight Cultural Moments June 3, 2026As it prepares for the World Cup, TikTok's U.S. operation announced a stand-alone app designed to help users, creators and brands celebrate and engage with major cultural moments in real-time.
- Microsoft Rewrites How Brands Reach Audiences June 3, 2026Microsoft previewed a new operating system intended for internet-connected smart devices to give users remote control of AI agents in a move that will rewrite how the company helps advertisers and brands reach audiences in ways not yet discovered or revealed.
- OOH, Experiential: The Skip Button Doesn't Work Out Here June 3, 2026You can't fast-forward a billboard. OOH and experiential are earning attention by being genuinely impossible to ignore. That's not a small thing.
- Privacy Watchdog Urges Lawmakers To Reject GOP Bill June 2, 2026The proposed Secure Act, modeled on a 2024 Kentucky law, would override more stringent state laws.
MediaPost.com: video
- My Tentative Embrace Of AI June 9, 2026While AI may be "intelligent," it is not necessarily "wise," as wisdom requires judgement.
- Only 13% Of U.S. Viewers Plan To Watch FIFA World Cup June 9, 2026According to S&P Global Market Intelligence, other countries' interest in World Cup viewing ranges from 28% to near 50%, compared to 13% in the U.S.
- AI Security Enters A New Consumer Marketing-Like Phase June 9, 2026"Turns out it's pretty cool," comedian and TV host Conan O'Brien says of a series of B2B videos his Team Coco created for Adaptive Security.
- All Quiet On The Upfront Front: Digital-First Players' Market Share? June 9, 2026Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes.
- Redbarn Ad Campaign Has A Data Strategy June 8, 2026"We are looking at the KPIs, but also doing a brand-lift study via this campaign," said Redbarn VP of Marketing Megan Robles. Measurement details will become available in late July.
- Roku Vs. Netflix: Brand Video Home-Screen Battle? June 8, 2026Roku is looking to step up, giving brands (and viewers) more punch. But is it also because of competition - for a similar space on other popular streaming platforms?
- Mariska Hargitay Honors Dad Mickey In Bristol Myers' Myeloma Campaign June 8, 2026Mickey Hargitay died of multiple myeloma cancer 20 years ago, but Mariska is now "heartened by the medical advances in this space" since.
- TikTok, Sundance Writing Program Embraces Episodic Video Content June 5, 2026TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance's digital learning and community platform.
- For World Cup, Adidas Plays Offense As Nike Gets Defensive June 5, 2026Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip the Script."
- Lincoln Affirms Alliance With Williams, Ends Relationship With McConaughey June 5, 2026The relationship with the actor had simply "run its course," according to a Lincoln spokesperson.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.