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AdExchanger
- Gold Medal CTV February 20, 2026The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.Sarah Sluis
- One Chatbot’s Journey To Introducing Ads That Don’t Suck February 20, 2026Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.Joanna Gerber
- Comic: Conversion Optimization February 20, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion Optimization appeared first on AdExchanger.Kevvo
- The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI February 20, 2026Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.AdExchanger
- Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin February 19, 2026Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […]James Hercher
- Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) February 19, 2026During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) […]Victoria McNally
- Ad Tech Says It’s Not In The Surveillance Business. Now Is The Time To Prove It February 19, 2026I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spelled it out: “The Government is seeking to understand the current state […]Allison Schiff
- CTV Should Be Automated – But It Doesn’t Need To Be Programmatic February 19, 2026Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel. The post CTV Should Be Automated – But It Doesn’t Need To Be Programmatic […]Alyssa Boyle
- The End of ‘Good Enough’ Data: Advertising’s Shift Toward Defensible Performance February 19, 2026For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, because performance without accountability is no longer credible. Performance is being redefined as not only the ability to generate outcomes […]AdExchanger Content Studio
- Local Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way February 19, 2026When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our family. That connection between local media and local livelihoods left a lasting impression on me and pulled me […]AdExchanger Guest Columnist
Digiday
- Amazon surpasses Walmart in annual revenue for the first time February 20, 2026Amazon has eclipsed Walmart in annual revenue for the first time ever.Allison Smith
- Future of Marketing Briefing: The mental gymnastics of principal media February 20, 2026Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.Seb Joseph
- WTF is a creator capital market? February 20, 2026What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?Alyssa Mercante
- In Graphic Detail: The state of the marketing agency sector February 20, 2026Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.Sam Bradley
- Pitch deck: Why Amazon believes its premium streaming inventory is worth the money February 20, 2026Amazon is pitching its DSP to make the case.Krystal Scanlon
- Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing February 19, 2026Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic GroupMichael Bürgi
- Media Briefing: Publishers explore selling AI visibility know-how to brands February 19, 2026Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.Sara Guaglione
- How the MLS plans to convert World Cup interest into lasting soccer fandom February 19, 2026Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.Sam Bradley
- ‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push February 19, 2026Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.Kimeko McCoy
- TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges February 19, 2026TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.Allison Smith
Adweek Feed
- Dept Powers Up Its Global Content Studio With Adobe AI February 20, 2026Dept Studios is the agency's response to growing content demands for brands
- Streaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spot February 20, 2026The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
- Ticker: MS NOW Signs Deal With Crooked Media February 20, 2026Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
- How News Outlets Are Covering President Trump’s State of the Union Address February 20, 2026Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
- EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha February 20, 2026The exec is focused on retail advertising's growth.
- Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers February 20, 2026Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
- EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency February 19, 2026The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain
- Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT February 19, 2026Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
- AI Is Moving Faster Than Agency Contracts February 19, 2026Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.
- How Build-A-Bear’s Sharon Price John Made the CMO to CEO Jump Flawlessly February 19, 2026Why softness, not power, propelled a brand from malls into the digital realm.
ExchangeWire.com
- The Stack: Big Moves in AI and Advertising February 20, 2026This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...] The post The Stack: Big Moves in AI and Advertising appeared first on ExchangeWire.com.Sheila Obeng-King
- adWMG Launches a Self-Service Monetisation Platform for Web Publishers February 19, 2026adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...] The post adWMG Launches a Self-Service Monetisation Platform for Web Publishers appeared first on […]ExchangeWire PressBox
- Opportunities in Audio: Where can Advertisers Find the Most Value? February 19, 2026How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights. The post Opportunities in Audio: Where can Advertisers Find the Most Value? appeared first on ExchangeWire.com.Aimee Newell Tarín
- MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio February 19, 2026Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients. Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...] The post MM Creative Agency optimise la gestion du consentement de ses clients […]ExchangeWire PressBox
- EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention February 19, 2026In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the global media platform, [...] The post EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins […]ExchangeWire PressBox
- Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion February 19, 202659A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...] The post Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A […]ExchangeWire PressBox
- “AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch February 19, 2026We sat down with to Clinch CEO and co-founder Oz Etzioni to discuss the impact of AI on advertising workflows… The post “AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch appeared first on ExchangeWire.com.editorial
- Digest: Perplexity Abandons Ads to Protect Trust in AI; Havas Posts Gains in ‘Transformative’ Year February 19, 2026In today’s Digest, we discuss Perplexity stopping ads to protect AI trust, Havas posting APAC gains in a ‘transformative’ year, and Nvidia landing a multibillion-dollar deal with Meta. The post Digest: Perplexity Abandons Ads to Protect Trust in AI; Havas Posts Gains in ‘Transformative’ Year appeared first on ExchangeWire.com.Sheila Obeng-King
- Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor February 19, 2026Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. The round brings additional strategic capital and deep ad tech [...] The post Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures […]ExchangeWire PressBox
- MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio February 18, 2026Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...] The post MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands […]ExchangeWire PressBox
MediaPost.com: mobile
- Etsy Sells Depop To EBay February 20, 2026The $1.2 billion deal may help eBay deepen its connection with Gen Z's resale-loving shoppers.
- Meta Focuses On Developers, Mobile In Major Horizon Worlds VR Shift February 20, 2026Meta plans to cut off its Horizon Worlds platform from its Quest virtual-reality headsets, exclusively recentering the app's existence around mobile while investing in developer communities.
- Reading Matters February 19, 2026Fifty-two percent of Americans hadn't read a book in a year -- a stat perhaps pointing toward a scary future in a post-literate society.
- AppLovin Draws On Mobile To Create Social Network February 19, 2026AppLovin is preparing to build a social network, and recently experienced a shift into broader AI and multiple advertising channels like streaming TV.
- The Half Life Of AI Brand Affinity, Moltbook, More: A Conversation With Josh Lovison February 18, 2026Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" column to combine two important videos featuring my favorite AI whisperer, Josh Lovison.
- Netflix Projected To Double Ad Revenue This Year February 18, 2026Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030.
- Hearst Rallies, Invests To Overcome Magazine Publishing Challenges February 17, 2026Hearst saw revenue gains in 2025, CEO Steven R. Swartz writes.
- Ogilvy Debuts First MLS Creative To Up Soccer Engagement February 16, 2026The year-long effort targets fans across digital platforms and match-day experiences.
- Meta Eyes Controversial Facial Recognition For Smart Glasses February 13, 2026Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The New York Times."
- Brush Up Your Emails: 10 Tips For Boosting Customer Acquisition February 13, 2026Claritas offers tactics that can help brands drive conversions while remaining compliant.
MediaPost.com: video
- Roku Remains Top CTV Open Ad Platform With 32% Share February 20, 2026Open programmatic CTV represents around 20% of all programmatic CTV advertising - estimated to climb to $6.8 billion this year, up from $6.0 billion a year ago, according to industry analysts.
- Media Is Still Main Character For CMOs, Now With Algorithms And Bigger Budgets February 20, 2026CMOs now expect media to drive growth, relevance and transformation all at once.
- Jeep Wins Non-Super Bowl With Billy Bass February 20, 2026The almost two-minute video has been so well-received that Stellantis is rolling it out across television as a 30-second commercial to support the launch campaign for the 2026 Jeep Cherokee.
- Folgers Reimagines 'Best Part Of Waking Up' February 20, 2026Seven different "wake up" songs from different decades and genres are introduced in a new musical-inspired spot.
- How Regulation Is Rewriting The Pharma Marketing Script February 19, 2026If compliance becomes a differentiator rather than a constraint, brands that adapt earliest could set a new standard for trust and performance.
- Epic Games Acquires Firm That Makes 3D 'Humans' February 19, 2026Epic Games has purchased the digital human company Meshcapade, with plans to bring its AI-powered 3D video-rendering tech to creators working in gaming, film, and virtual production across Fortnite and Unreal Engine.
- Weddings Hold Steady At $34K, Gen Z Drives 'Lab-Grown' Boom February 19, 2026The Knot's latest survey finds wedding spending is steady, despite economic pressures.
- Sports On Streamers Up 52% In Q1, Prime Video Leads February 19, 2026As of the first quarter, Amazon remains the top worldwide distributor of sports programming content - now with a 38.5% share.
- LSD's Full Circle Trip, Nears Pharma Comeback February 19, 2026A massive backlash against LSD eventually culminated in a 1970 Congressional law declaring it a Schedule 1 drug, meaning it officially has "no accepted medical use" in the U.S.
- Mother New York, StreetEasy Celebrate New Yorkers February 19, 2026New Yorker live longer than most Americans - so why not live here?
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.