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AdExchanger
- Ad Tech’s Online Watering Hole Reacts to Antitrust Ruling That Google Is A Monopoly April 18, 2025The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses therein. But in the meantime, it’s only natural to see programmatic veterans letting off a bit of steam. The post Ad Tech’s Online Watering Hole Reacts to Antitrust Ruling That Google Is A Monopoly appeared first […]Victoria McNally
- Comic: Don’t Forget To Touch Grass! April 18, 2025Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Don’t Forget To Touch Grass! appeared first on AdExchanger.Kevvo
- Pin Your Hopes To Ad Tech; Retail Media Ex Machina April 18, 2025Earlier this year, Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech for retailers, and why? The post Pin Your Hopes To Ad Tech; Retail Media Ex Machina appeared first on AdExchanger.AdExchanger
- Netflix’s Smaller Piece Of The Ad Spend Pie Might Shield It From Economic Upheaval April 17, 2025It’s still too soon to tell what kind of impact Netflix’s proprietary ad tech platform is having on the streaming service’s larger revenue goals –- but so far, leadership says, the rollout has "gone well." The post Netflix’s Smaller Piece Of The Ad Spend Pie Might Shield It From Economic Upheaval appeared first on AdExchanger.Victoria McNally
- Google Is Found Guilty Of Operating An Ad Tech Monopoly (!) April 17, 2025Serious news headlines don’t typically include exclamation marks, but this isn’t just any news story. On Thursday morning, US District Court Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets. According to Judge Brinkema, Google violated Section 2 of the Sherman Act by […]Allison Schiff
- Precise TV Has A New Tool It Claims Can Target Kids Without Sacrificing Privacy April 17, 2025Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these brands to reach their target audiences without compromising on privacy. On Wednesday, Precise TV formally announced the launch of PACE, a new […]Victoria McNally
- All Aboard The AIO Train To Nowhere; Talk About Overfeeding April 17, 2025Ahhh, “Diversity” Google has often had to defend its generative AI search product, called AI Overviews (AIOs), to investors, long-tail publishers, large pubs, advertisers and regulators. Two of Google’s most common refrains are that AIOs are simply superior answers (as in, fewer people click a link and immediately bail back to the Search page) and […]AdExchanger
- How Chips Ahoy, A Product Everyone Knows, Went About Reinventing The Brand April 16, 2025Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids and Swedish Fish and its confectionery business. In December 2019, she took on marketing for the US Chips Ahoy! business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand. Five years […]James Hercher
- Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’ April 16, 2025It’s like that line from “The Godfather: Part III”: “Just when I thought I was out, they pull me back in.” OG ad tech entrepreneurs just can’t seem to stay away from ad tech. Case in point: Firsthand, a startup that describes itself as an “AI-powered brand agent platform,” which was launched last year by […]Allison Schiff
- The Brand Safety Myth: Why Most Marketers Don’t Need Brand Safety Verification April 16, 2025When I started working with marketers in the early 2000s, they were advertising on fewer digital channels than today, and there were fewer nefarious challenges, like fraud and malicious advertising attacks. But brand marketing has gotten more challenging over the years. Today, marketers expect their partners to monitor and measure viewability, engagement and conversions, because […]AdExchanger Guest Columnist
Digiday
- How Google took control over online advertising, according to those who watched it happen April 18, 2025A U.S. judge just called it: Google broke the law to cement its monopoly over online advertising.Seb Joseph
- Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now? April 18, 2025Experts share their thoughts on the most effective remedies to drive market impact.Ronan Shields
- When it comes to ads, Apple isn’t playing coy anymore April 18, 2025Apple’s rebrand of its search ads business is the latest in a string of changes that suggest the tech company is gearing up for a more concerted move for ad dollars.Seb Joseph
- How kid-rearing tips are helping Willa Bennett reignite legacy media brands April 18, 2025Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.Tony Case
- How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads April 18, 2025Hyundai's CMO explains how the automaker put its latest tariff-tinged ad on the road in just a week.Sam Bradley
- Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’ April 18, 2025As the trade war escalates, social media narratives about how goods are made is pressuring brands to increase transparency.Antoinette Siu
- Judge rules against Google in ad tech antitrust case April 17, 2025However, the DOJ failed to prove Google monopolized ad network market.Ronan Shields
- The state of audience data monetization: Evolving strategies for identity, privacy and revenue April 17, 2025This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing targeting capabilities and embracing new opportunities for data collaboration. As digital advertising navigates the loss of third-party data signals, the tools and tactics for targeting, measurement and privacy compliance are […]Optable
- Temu’s tariff-induced ad retreat opens a window for retail rivals April 17, 2025Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it's pulling back due to tariff pressure.Sam Bradley
- Inside WPP’s $150 million InfoSum purchase April 17, 2025InfoSum's 'data bunker' is now front and center of the GroupM-led effort to turn around WPP's fortunes.Seb Joseph
Adweek Feed
- Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New Pop’d Candy April 18, 2025After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
- Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad April 18, 2025The comedian's musical number highlights multiple payment options.
- Hallmark Embraces Reality Programming, Immersive Experiences for Upfront April 18, 2025Hallmark looks to present all its offerings under a unified brand
- Why Hacks’ Season 4 Marketing Campaign Is So (Jean) Smart April 18, 2025HBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean Smart
- Why Coachella’s OOH Campaigns Have Such Lasting Appeal April 18, 2025A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
- ‘Complete AdX-Ad Manager Separation:’ Here’s What Ad Experts What From a Google Breakup April 18, 2025Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
- Streaming Ratings, Week of March 17: Netflix’s Adolescence Jumps to No. 1 April 17, 2025Netflix took the top spots in the chart, with original drama series The Residence at No. 2.
- Netflix Ditches Reporting on Subscribers April 17, 2025Netflix also rolled out its in-house adtech platform for the US.
- The Ad Council Appoints 17 New Members to Its Board of Directors April 17, 2025Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
- Tariffs Impact Hyundai and Nissan’s Ad Plans, But It’s Business As Usual for Kia April 17, 2025On March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]
ExchangeWire.com
- The Stack: Tariff Exemptions and AI Shifts April 18, 2025This week has brought major developments in trade tensions and the AI landscape. In today’s MadTech Daily, we also cover DoubleVerify’s threat to sue Check My Ads for alleged defamation, TikTok’s test of ‘Footnotes’, and the news that Temu and [...] The post The Stack: Tariff Exemptions and AI Shifts appeared first on ExchangeWire.com.Sheila Obeng-King
- The MadTech Sketch: How to Break Up Google April 18, 2025After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on how the Google ad tech business could look if it is broken up. First published July 2022 Ever since the WSJ broke [...] The post The MadTech Sketch: How to Break Up Google appeared first […]Ciaran O'Kane
- IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years April 17, 2025We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...] The post IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four […]Aimee Newell Tarín
- Digest: Google Faces UK Lawsuit and Cease and Desist Order in Japan; OpenAI Developing its Own Social Network April 17, 2025In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its online search dominance OpenAI’s early steps toward launching its own social network, and YouTube’s exemption from Australia’s upcoming [...] The post Digest: Google Faces UK Lawsuit and Cease and Desist Order in Japan; […]Sheila Obeng-King
- How Partnerships Create More Authentic Brand Experiences in Gaming April 16, 2025Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media collaborations, portable gaming, and crafting meaningful experiences in a mobile world. In an era where entertainment boundaries are increasingly blurred, [...] The post How Partnerships Create More Authentic Brand Experiences in Gaming appeared first on […]editorial
- TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience April 16, 2025TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with [...] The post TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User […]ExchangeWire PressBox
- Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU April 16, 2025In today’s digest, we explore the decline in news ad spend, Meta’s decision to begin training its AI models on public content in the EU, and Barb’s beta launch of overnight commercial spot ratings. Sharp Decline in News Ad Spend According to [...] The post Digest: Sharp Decline in News Ad Spend; Meta to Train […]Sheila Obeng-King
- Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance April 15, 2025Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...] The post Mantis Announces New Attention Metrics Tool to Enhance Campaign Performance appeared first […]ExchangeWire PressBox
- JWP Connatix Now Available in AWS Marketplace April 15, 2025JWP Connatix, the leading video technology and monetisation platform, today (April 15th, 2025) announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetisation strategies, [...] The post JWP Connatix Now Available in AWS Marketplace appeared first on ExchangeWire.com.editorial
- Triplelift Commemorates 100 Years of Television with Landmark Industry Report April 15, 2025TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of Television," marking the centennial of television's first public demonstration. This milestone anniversary commemorates John Logie [...] The post Triplelift Commemorates 100 Years of Television with Landmark Industry Report appeared […]ExchangeWire PressBox
MediaPost.com: mobile
- Hermes Is Raising Prices. Marketers Should Pay Attention April 17, 2025In announcing 10% price hikes in the U.S., the luxury brand is among the first to signal honest pricing to consumers.
- Report: Delivery, Takeout Make Up 75% Of Restaurant Traffic April 16, 2025More than 90% of respondents said they'd order a greater variety of items "if the food maintained on-premises quality during delivery,"
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance April 16, 2025For years, the ad industry spoke about "the year of mobile." Combine that today with the year of AI and automation.
- When Markets Crash, New Channels Emerge April 16, 2025Periods of instability and budget cuts are rife with innovation and reallocation.
- Vivo Launches Campaign Addressing Smart Phone Addiction April 15, 2025The "Toxic Relationship" campaign uses Olivia Rodrigo's 2021 hit song "jealousy, jealousy" to draw attention to the psychological impact of excessive screen time, particularly among younger generations.
- Comcast Faces Broadband Challenges Amid Pivot To Wireless Bundles, Wells Fargo Says April 14, 2025Broadband is the backbone of Comcast's earnings, but it is now being squeezed by aggressive fiber overbuilding from rivals.
- Common Sense Messaging: Consumers Want Relevance - And Utility April 11, 2025Some of the most effective messages are those that do not sell directly, Attentive reports.
- Targeting AIs And Filtering Invalid Human Traffic April 11, 2025How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and ended with me asking MRC if they've started thinking about standards for filtering out human traffic for buys targeting AIs.
- Google, Meta Could See Retaliatory Tax On Digital Ads In EU April 11, 2025European Commission President Ursula von der Leyen said Europe could tax Google's and Meta Platforms' digital ad revenue in retaliation for tariffs imposed by the U.S. on Europe.
- Uber Advertising Strategizes About Attention, Big Bites In Carrots April 11, 2025A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in 2 chance of being recalled by consumers. Brand consideration also rose 27% on average, said Megan Petrie Ramm, director of Americas, Uber Advertising.
MediaPost.com: video
- Consumers Crave Personalized AI Video Content, But Most Brands Don't Offer It April 18, 2025Just 30% of consumers recall receiving interactive video content, and only 20% say they've ever encountered a video that was AI-generated.
- Penske Partners With Middle Eastern Company To Expand Programmatic Reach April 18, 2025Brands serving the Middle East and North Africa can now leverage more than 40 Penske brands.
- New Jersey Sues Discord For Exposing Children To Harmful Content April 17, 2025New Jersey became the first state to sue Discord Thursday, accusing the app of exposing children to harmful content, including graphic violence, as well as sexual abuse and exploitation.
- Thanks, VAB, For Your Leadership In Better Defining CTV Advertising April 17, 2025CTV advertising has a real mislabeling problem today, with billions of dollars of spend going to web video and bot traffic improperly presented.
- When The Whole Is Lesser Than The Sum Of The Parts April 17, 2025Weeks after WPP acquired InfoSum for an undisclosed sum, there still are many unanswered questions. Here are a few of them.
- Google Harmed Publishers By Monopolizing Ad Tech, Judge Rules April 17, 2025Google harmed publishers and consumers by monopolizing key components of the ad-tech market, a federal judge in Virginia ruled Thursday.
- Marketers Find Performance Advertising A Tariff Workaround April 17, 2025CMOs have maintained performance marketing budgets and investments in conversion to sales strategies, but have reduced brand awareness, according to Gartner Senior Director Analyst for Marketing Kassi Socha.
- Popsycle Rebrands As Tara Media, Underscores Tech-Enabled Marketing April 17, 2025The rebrand reflects the agency's growth and efforts to optimize advertising for clients.
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend April 17, 2025Digital ad revenue grew nearly 15% to $259 billion in 2024, according to the IAB, which released its annual internet ad revenue report on Thursday.
- YouTube Series 'CoComelon' Aims To Help Overstressed Parents April 17, 2025Candle Media-owned Moonbug Entertainment launched a campaign promoting 3D animated children's YouTube series "CoComelon."
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.