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  • The Sports World Is Getting The Retail Media Bug March 27, 2026
    The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s […]
    James Hercher
  • AdMarketplace’s Sam Cox On AI Search: ‘This Is A Time For Betting – And Betting Hard’ March 27, 2026
    AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an example of an independent search ad competitor harmed by Google’s dominance. Well, now one of adMarketplace’s key executives is a […]
    Allison Schiff
  • Comic: Ad-vil March 27, 2026
    Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad-vil appeared first on AdExchanger.
    Kevvo
  • Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash Arrives March 27, 2026
    Netflix's MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X's antitrust allegations. The post Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash Arrives appeared first on AdExchanger.
    AdExchanger
  • Meta’s NewFronts Message To Advertisers: Embrace The Noise March 26, 2026
    Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products. Yet inside the Manhattan Center, you wouldn’t know it. The post Meta’s NewFronts Message To Advertisers: Embrace The […]
    Victoria McNally
  • Ad Tech’s Off-Broadway Debut March 26, 2026
    The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play? The post Ad Tech’s Off-Broadway Debut appeared first on AdExchanger.
    Sarah Sluis
  • Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout March 26, 2026
    AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements. The post Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout appeared first on AdExchanger.
    Joanna Gerber
  • Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US March 26, 2026
    Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […]
    Andrew Byrd
  • Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks March 26, 2026
    Scouting Out AI Search  Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon.  During its NewFronts event this week, Yahoo touted its AI-based answer engine as a centerpiece of its efforts to bolster ad targeting and user experience. Yahoo Scout entered beta in the […]
    AdExchanger
  • Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending March 25, 2026
    The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.
    Joanna Gerber
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  • CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video Marketplace Report March 27, 2026
    FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, has released its latest Video Marketplace Report (VMR), which highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video [...] The post CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video […]
    ExchangeWire PressBox
  • The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback March 27, 2026
    This week, the digital ecosystem saw advertising formats evolve rapidly and tensions rise between platforms, regulators, and traditional media players. In today’s MadTech Daily, we look at a jury finding Meta and YouTube harmed young users, a judge dismissing publishers’ [...] The post The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback appeared […]
    Sheila Obeng-King
  • VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform March 26, 2026
    Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media(OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to [...] The post VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic […]
    ExchangeWire PressBox
  • Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court March 26, 2026
    In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban.  The post Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the […]
    Sheila Obeng-King
  • The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” March 25, 2026
    Meet the latest recruits for our Wires judging panel… The post The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” appeared first on ExchangeWire.com.
    John Still
  • Dig-In Target a New Generation of Fitness Focused Students March 25, 2026
    Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...] The post Dig-In Target a New Generation of Fitness Focused Students appeared first on […]
    ExchangeWire PressBox
  • 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic March 25, 2026
    New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...] The post 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic […]
    ExchangeWire PressBox
  • Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers March 25, 2026
    In today’s Digest, we cover OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X promising a new deal in efforts to win back advertisers. The post Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers appeared […]
    Sheila Obeng-King
  • Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands March 24, 2026
    Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about in the UK - revealing the importance of tradition in Britain’s car culture. Cars developed by Chinese companies made up 9.7% of the [...] The post Brits Buying More Chinese Cars – But Prefer Reading About Classic […]
    ExchangeWire PressBox
  • Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP March 24, 2026
    Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...] The post Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP appeared […]
    ExchangeWire PressBox
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.