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  • Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep April 8, 2026
    Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and […]
    Allison Schiff
  • Who Needs ‘Corrosive Intermediaries’ Anyway? April 8, 2026
    The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro pressure, signal loss and traffic dips. “There’s something unique about this moment,” Spears says on this week’s episode of AdExchanger […]
    Allison Schiff
  • The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI April 8, 2026
    We used to have a saying at the first agency I worked for: “Money flows to new.”  Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off and programmatic advertising, augmented reality and data-driven insights became the new “new.” AI was also a thing, but it wasn’t […]
    AdExchanger Guest Columnist
  • No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All April 8, 2026
    A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its flagship metaverse-like gaming property. And on Monday, a federal court dished Epic some bad news in its yearslong legal fight […]
    AdExchanger
  • Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing April 7, 2026
    No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality […]
    James Hercher
  • Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights April 7, 2026
    A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on AdExchanger.
    Joanna Gerber
  • What Regulators Talk About When They Talk About Ad Tech April 7, 2026
    If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering the same points: protect kids, honor opt-outs, back up your privacy promises, stop collecting more data than you need and […]
    Allison Schiff
  • Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools April 7, 2026
    Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […]
    Andrew Byrd
  • When AI Efficiency Is A Red Flag; Partners Plus Partners April 7, 2026
    Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative.  Medvi was profiled as an example of AI efficiency, having reportedly earned $400 million last year and a projected $1.8 billion in 2026 with just two employees. But a […]
    AdExchanger
  • Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories April 6, 2026
    Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or […]
    Anthony Vargas
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  • Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel April 8, 2026
    Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight".  Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...] The post Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps […]
    ExchangeWire PressBox
  • Silverpush’s Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control April 8, 2026
    Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys on YouTube, and how brands can use contextual solutions to [...] The post Silverpush’s Paul Briggs on Navigating YouTube and using Contextual to regain Visibility […]
    editorial
  • Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard April 8, 2026
    Teads, the omnichannel outcomes platform, today (8th April, 2026) announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace.  Through this [...] The post Teads Expands Commitment to Inventory Quality & Safety Through Partnership with […]
    ExchangeWire PressBox
  • Ryan Burnett Promoted to Group Sales Director at Azerion April 8, 2026
    Omnichannel advertising platform, Azerion continues its round of promotions with the announcement that Ryan Burnett will take up the role of group sales director. Previously Azerion’s international senior account director, Burnett was responsible for raising awareness of the company’s suite of [...] The post Ryan Burnett Promoted to Group Sales Director at Azerion appeared first […]
    ExchangeWire PressBox
  • BIGO Ads Becomes a Registered Vendor under IAB Europe’s Transparency & Consent Framework (TCF) April 8, 2026
    We’re excited to share that BIGO Ads, Programmatic Advertising Platform under JOYY Inc., is now a registered vendor of the IAB Europe’s Transparency & Consent Framework (TCF) v2.2.  This recognition marks an important milestone in BIGO Ads’ continued commitment to data [...] The post BIGO Ads Becomes a Registered Vendor under IAB Europe’s Transparency & […]
    ExchangeWire PressBox
  • When Ad Tech Sprinkles Fairy Dust… April 8, 2026
    Shirley is back, and this week's column looks at why sometimes special ingredients are there to drive the narrative, not the performance... The post When Ad Tech Sprinkles Fairy Dust… appeared first on ExchangeWire.com.
    Shirley Marschall
  • Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn Takeover Bid; Netflix Launches Kids Gaming App April 8, 2026
    In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...] The post Digest: Publicis Acquires 160/90 to Expand Sports Marketing; Universal Music Gets €55bn […]
    Sheila Obeng-King
  • Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group April 7, 2026
    Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at Sportradar. The Programmatic Working Group brings together key stakeholders from across [...] The post Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group appeared […]
    ExchangeWire PressBox
  • Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are Still Airborne April 7, 2026
    Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future [...] The post Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are […]
    ExchangeWire PressBox
  • Kargo Announces Closed Beta of Project KERA April 7, 2026
    Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns [...] The post Kargo Announces Closed Beta of Project KERA appeared first on ExchangeWire.com.
    ExchangeWire PressBox
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.