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  • Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories April 6, 2026
    Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or […]
    Anthony Vargas
  • Archer Goes Brand Building To Protect Its Place On Grocery Shelves April 6, 2026
    I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of marketing for the meat snack brand Archer, who was being offered to speak to a case study with GumGum regarding pause ads. (We’ll get to that.) I had seen the popularity of […]
    James Hercher
  • AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era April 6, 2026
    The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage.  First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71% […]
    AdExchanger Guest Columnist
  • DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports April 6, 2026
    DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD […]
    AdExchanger
  • Data Privacy At The Kitchen Table April 3, 2026
    We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which […]
    Sarah Sluis
  • Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement April 3, 2026
    Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.
    Joanna Gerber
  • How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social April 3, 2026
    I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social appeared first on AdExchanger.
    Victoria McNally
  • Comic: The Ten Plagues Of Programmatic April 3, 2026
    Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Ten Plagues Of Programmatic appeared first on AdExchanger.
    Kevvo
  • Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam April 3, 2026
    Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year. The post Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam appeared first on AdExchanger.
    AdExchanger
  • The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? April 2, 2026
    Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.
    Joanna Gerber
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  • The Stack: AI Surges while Social Platforms Face Scrutiny April 3, 2026
    This week, the spotlight fell on AI’s growth, evolving streaming models, and mounting regulatory pressure on global platforms. In today’s MadTech Daily, we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date [...] The post The Stack: AI Surges while Social Platforms Face Scrutiny appeared first on […]
    Sheila Obeng-King
  • Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026? April 2, 2026
    In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...] The post Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of […]
    Aimee Newell Tarín
  • Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI  April 2, 2026
    Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...] The post Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI  appeared […]
    editorial
  • Digest: OpenAI’s Latest $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal April 2, 2026
    In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...] The post Digest: OpenAI’s Latest $122bn Funding Round; Anthropic to Sign Australia AI Safety […]
    Sheila Obeng-King
  • Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald’s Singapore April 1, 2026
    Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD. The campaign brings together digital out-of-home (DOOH), premium programmatic display, and dynamic creative [...] The post Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald’s Singapore appeared first on […]
    ExchangeWire PressBox
  • Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem April 1, 2026
    In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...] The post Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem appeared first […]
    Shirley Marschall
  • Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands April 1, 2026
    In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...] The post Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with […]
    Sheila Obeng-King
  • Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, France March 31, 2026
    At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international [...] The post Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, […]
    ExchangeWire PressBox
  • Regulating Social Media: Where do we go from here?  March 31, 2026
    We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...] The post Regulating Social Media: Where do we go from here?  appeared first on […]
    Aimee Newell Tarín
  • Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est March 31, 2026
    À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...] The post Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance […]
    ExchangeWire PressBox
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.