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AdExchanger
- Upfronts Day Two: Dancing And Data May 13, 2026TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger.Victoria McNally
- Warner Bros. Discovery’s Upfront Was All About Performance May 13, 2026Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The initiative aims to help advertisers connect outcomes data to their own first-party data for video campaigns through a standardized conversion API (CAPI). The CAPI will include […]Alyssa Boyle
- Forget Dances. TikTok Wants People To Shop May 13, 2026TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. And now, TikTok is going “one step further,” Tao Baecklund, global head of content and services ads, told reporters during […]Joanna Gerber
- Zoom’s Next Act May 13, 2026Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications officer at Zoom, it’s her remit to stretch people’s perception of a brand that many now treat not unlike basic infrastructure. Zoom […]Allison Schiff
- Never Trust A Sponsored Result; Brokering A Peace May 13, 2026Search For the Next Scam Last month, this newsletter cited a case successfully brought by the DOJ against a network of credit rating companies that used fake apartment rental listing ads to lure customers into payments and subscriptions that were practically impossible to cancel. Well, the DOJ is back and taking another crack at Google […]AdExchanger
- Upfronts Day One: Publishers Jostle For Position As Performance Drivers May 12, 2026AdExchanger Senior Editor Alyssa Boyle and Associate Editor Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon. The post Upfronts Day One: Publishers Jostle For Position As Performance Drivers appeared first on AdExchanger.Alyssa Boyle
- Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech May 12, 2026Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the […]James Hercher
- TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’ May 12, 2026Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at TelevisaUnivision after former head Tim Natividad left in April, but he’s in a good position to meet the challenge. Other […]Victoria McNally
- From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery May 12, 2026The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and acting on our behalf, discovery will no longer happen on a search page. It will happen inside the answers with […]AdExchanger Content Studio
- Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles May 12, 2026Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain. Omnicom CEO John Wren told investors last week that the holdco is testing agent-to-agent campaigns without ad tech fees, Digiday reports. Stagwell, Butler/Till and others are pursuing similar […]AdExchanger
Digiday
- The state of agentic advertising May 13, 2026This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is the latest optimization tactic across media, supporting initiatives like agentic advertising. However, because agentic AI is described as “a situation […]Optable
- TikTok launches MCP server to let AI agents run campaigns May 13, 2026The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.Krystal Scanlon
- Why Target killed its creator program, launched 2 new ones May 13, 2026Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers.Mitchell Parton
- MrBeast’s creator platform signals a more programmatic creator economy May 13, 2026MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.Alyssa Mercante
- Ad tech is lining up behind OpenAI (it’s been here before) May 13, 2026OpenAI needs ad tech. Ad tech knows it won’t always.Krystal Scanlon
- Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack May 13, 2026Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.Jessica Davies
- Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch May 13, 2026This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.Tim Peterson
- Why Duluth trusts AI agents with bidding, but not brand storytelling May 12, 2026There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there are those who have drawn a line in the sand, allowing AI […]Kimeko McCoy
- OpenAI makes it easier to run shopping ads in ChatGPT May 12, 2026OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.Krystal Scanlon
- How GameStop went from struggling retailer to eBay bidder May 12, 2026It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.Mitchell Parton
Adweek Feed
- MS NOW Reveals New Show Names Ahead of Debuts May 13, 2026The new weekday programs debut Monday, June 15.
- Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads May 13, 2026At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
- Jeep Wrangler Marks 85 Years With Muscle From Captain America May 13, 2026The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
- TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads May 13, 2026TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.
- With Breeze Airways Partnership, Archer Roose Turns to Travel to Build Its Brand May 13, 2026Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
- Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch May 12, 2026Disney had more than 100 celebrities, but live events and the Big Game were the true stars of its upfront.
- YouTube’s Brandcast Puts Creator Partnerships Front and Center May 12, 2026Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'
- Why Some Brands Chose Stagecoach Over Coachella This Year May 12, 2026Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche
- Gold House Turns Its Gala Into a Brand Partnership Playbook May 12, 2026Gold Gala featured activations and experiences from brands that share Gold House’s mission.
- Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice May 12, 2026Coca-Cola is the marketing masterclass we should have been studying all along.
ExchangeWire.com
- Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI May 13, 2026Taboola, a global leader in delivering performance at scale for advertisers, today (13th May, 2026) announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens. While agentic AI has driven strong [...] The post Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI […]ExchangeWire PressBox
- Adform Opens Full-Stack Infrastructure for Agentic Advertising May 13, 2026Adform today (13th May, 2026), announced the next evolution of its integrated advertising platform, allowing clients to connect directly to Adform FLOW, including its integrated DSP, Ad Server, DMP, and ID Fusion, through the AI tools of their choice. With more than 800 [...] The post Adform Opens Full-Stack Infrastructure for Agentic Advertising appeared first on ExchangeWire.com.ExchangeWire PressBox
- OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital May 13, 2026OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed [...] The post OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access […]ExchangeWire PressBox
- Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally May 13, 2026DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, released its 2026 Global Insights report, Must-CTV: Streaming’s Shift From Promise to Performance. The insights are based on proprietary DV measurement data spanning billions of [...] The post Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally […]ExchangeWire PressBox
- Fox Sports Nets World Cup Win Before Ball Is Even Kicked as “Miracle” Tops Early 2026 Ad Rankings May 13, 2026The World Cup may still be weeks away, but Fox Sports has already claimed an early win — at least in the ad break. The broadcaster’s bold promo campaign "Miracle", which imagines Team USA defying the odds to win the [...] The post Fox Sports Nets World Cup Win Before Ball Is Even Kicked as […]ExchangeWire PressBox
- Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory May 13, 2026Ozen.fm, a global audio monetisation network and curated podcast marketplace, today (13th May, 2026) announced a strategic partnership with NumberEight, a leader in ID-less audience intelligence, to deliver more scalable and effective podcast targeting across its global ecosystem. Through this partnership, [...] The post Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting […]ExchangeWire PressBox
- Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent May 13, 2026Concord announces Skills, a new feature that lets the Concord agent remember how each team works. Skills are short, named memories that capture the recurring rules and decisions behind every campaign, from brand naming conventions to audience setups, reporting defaults, [...] The post Concord Launches Skills, a New Form of Memory for its AI Media […]ExchangeWire PressBox
- AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies May 13, 2026Azerion and AdMove.ai, have launched a customisable AI agent platform designed to enable creative agencies of all sizes to manage complex, multi-brand campaigns. This new solution addresses agencies' need to maintain strategic and creative control while benefiting from AI automation [...] The post AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies appeared […]ExchangeWire PressBox
- Digest: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads May 13, 2026In today’s Digest we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California. The post Digest: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam […]Sheila Obeng-King
- “By the time a child turns 13, there are 72 million pieces of data on them”: Dan Richardson on Australia’s Children’s Online Privacy Code May 13, 2026Charlotte McEleny talks to independent ad tech consultant and parent Dan Richardson about Australia's proposed Children's Online Privacy Code... The post “By the time a child turns 13, there are 72 million pieces of data on them”: Dan Richardson on Australia’s Children’s Online Privacy Code appeared first on ExchangeWire.com.Charlotte McEleny
MediaPost.com: mobile
- 'Googlebook' Emerges As A New Line Of AI-Enabled Laptops From Google May 13, 2026Google unveiled agentic media-buying tools at its NewFront, and on Tuesday debuted a new line of AI-enabled laptops. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation for the company's agentic ecosystem.
- Google Android AI Features Emerge Ahead Of Apple Siri's May 12, 2026As operating systems evolve, Google demonstrates that by changing the mobile OS to an agentic environment, user online actions can lead more often to conversions by automating commerce.
- Meta Must Face Suit For Allegedly Tracking Android Users' Web Browsing May 12, 2026Meta must face a lawsuit alleging that it secretly tracked Android users' browsing activity on mobile websites that embedded Meta's analytics pixel, and linked that activity to users' Facebook and Instagram profiles, a federal judge ruled Monday.
- RAPP UK Ups Cascarina To ECD May 12, 2026Cascarina will focus on the agency's AI capabilities and lead the creative team.
- Your Data Is Worth Thousands To Google. You're Still Getting Free Email May 11, 2026Google's entire ecosystem is designed to maximize lifetime value by keeping users engaged, tracked and neatly packaged for advertisers, a report claims.
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration May 11, 2026"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields.
- Brand Agency Akcelo Launches London Office, Expands European Reach May 11, 2026New office clients include TikTok, Anytime Fitness, OpenAi, Amazon and PepsiCo.
- Amazon Dynamically Changes TV Ads To Personalize Content May 11, 2026"Dynamic TV creative" is the first Amazon Ads capability to automatically personalize "Interactive Video Ads" on Prime Video series and films based on the viewer's shopping behavior.
- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15% May 8, 2026Trade Desk execs gave Q2 guidance for an 8% revenue gain YoY to around $750 million. The company credits rising ad spend for its platform to brands' interest in the "open internet" placement of digital media advertising vs. "walled garden" media sellers such as Meta Platforms and Google.
- Proximity Beyond Audiences Reimagines Performance Metric For TV May 7, 2026The metric is poised to overtake audience targeting for TV to become one of the most effective performance strategies that advertisers tend to overlook, according to a joint report released today from Blockgraph and the 4As.
MediaPost.com: video
- Upfront Sports Market Advertising, Audience Shift Scenarios May 13, 2026Leveraging live viewership for sports seems to be pulling in higher ad revenue. There is a lesser focus, especially for legacy-owned streaming platforms, on young audiences.
- Wright-Patt Credit Union Banks On Cactus As AOR May 13, 2026The agency is responsible for creative, media and brand strategy.
- OpenAP Unifies Big Nine Member 'Outcome' Measurement May 13, 2026As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign results.
- The Audacity Of 'Baywatch,' Other Upfront Notes May 13, 2026Fox positions its new "Baywatch" as a drama, but it drew some scattered laughs around the audience at the Fox Upfront Monday in New York.
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV May 13, 2026A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery.
- Jeep, Marvel Unite For Jeep Wrangler America250 Effort May 12, 2026"We felt there was an opportunity to do something more meaningful" than putting an American flag on a car, says Stellantis Global CMO.
- Billy Ballz Shills For Cancer-Fighting Stressticles May 12, 2026Ballz, perhaps best described as a cheerful, walking pair of blue balls, promotes a DIY test for testicular cancer.
- TikTok Brings In-Feed Travel Promo To U.S. May 12, 2026TikTok is launching a new way for U.S. users to discover and book hotels, attractions, tours and other local services directly within their main feeds.
- Confessions From Kimberly-Clark's Sr. Social Media Manager: Creator-Led Content, Platform-Native Strategy, and Building Cultural Fluency Over Trend Chasing May 12, 2026Kim Tipton shares why creator-led content wins over celebrity endorsements, how platform-native strategy beats cross-platform repurposing, and why brands that chase trends will always lose to those that build cultural fluency.
- TBWA\Chiat\Day LA Showcases DIRECTV For Upfront May 12, 2026DirecTV Advertising worked with the agency to take an in-market approach.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.