Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- AI-Driven Ad Tech Acquisitions September 15, 2025From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI. The post AI-Driven Ad Tech Acquisitions appeared first on AdExchanger.Sarah Sluis
- The False Trade-Off: Why Marketers No Longer Have To Choose Between Precision And Scale September 15, 2025For too long, marketers have been stuck in a false dilemma: Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by cookies and basic demographics. Today, it’s outdated and limiting. You no longer have to choose. The smartest marketers are already unlocking both precision and […]AdExchanger Content Studio
- Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback September 15, 2025Rembrand, the virtual product placement startup helmed by ad tech vet Omar Tawakol, and creative automation startup Spaceback share a similar schtick, which is to create ads that don’t look like ads. Now they’re also going to share one roof. On Monday, Rembrand announced that it’s merging with Spaceback to build a unified AI-powered platform […]Allison Schiff
- Endless Antitrust; Third-Party Sellers Lose Their Party Invites September 15, 2025The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity's ad business garners criticism. The post Endless Antitrust; Third-Party Sellers Lose Their Party Invites appeared first on AdExchanger.AdExchanger
- What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite? September 12, 2025On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns. The post What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite? appeared first on AdExchanger.Victoria McNally
- From Branding To Action: Best Practices For Using QR Codes In Performance CTV September 12, 2025At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in prominence to provide menus and other information during COVID-19, is making a marketing comeback. Will QR codes really be the tech that finally makes TV […]AdExchanger Guest Columnist
- Comic: Grading Your Own Homework September 12, 2025Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Grading Your Own Homework appeared first on AdExchanger.Kevvo
- The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen September 12, 2025Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren't sold on virtual influencers. The post The Trade Desk Gets A Downgrade; WBD Shakes Hands With Nielsen appeared first on AdExchanger.AdExchanger
- Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing September 11, 2025Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works. That was the vibe at the IAB Connected Commerce event in New York City, at least. […]James Hercher
- Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course) September 11, 2025When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, the post got 30 million likes, 2.3 million reposts and 9.7 million reshares. Not every cultural moment generates that kind of […]Allison Schiff
Digiday
- H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling September 15, 2025Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%. […]DMEXCO
- Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands September 15, 2025The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny.Michael Bürgi
- In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations September 15, 2025These days, it's still where business gets done, but increasingly for a narrower slice of the ecosystem.Seb Joseph
- Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’ September 15, 2025Discord isn’t a broadcast platform – it’s built around tight-knit servers where people spend hours chatting, sharing, and building culture.Alexander Lee
- Publishers and advertisers face new AI agent oversight hurdles September 15, 2025Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.Jessica Davies
- WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy September 15, 2025The technology giant is evolving its media model in a manner that will alter its relationships with third-parties.Ronan Shields
- WTF is Model Context Protocol (MCP) and why should publishers care? September 15, 2025Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?Sara Guaglione
- ‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media September 12, 2025Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like.Kimeko McCoy
- Still spending, still nervous: the paradox of Q4 advertising September 12, 2025In a precarious economy, marketers opt for controlled risk.Seb Joseph
- When it comes to Perplexity’s ad business, the platform is at a crossroads September 12, 2025The departure of Perplexity's ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.Krystal Scanlon
Adweek Feed
- Emmys Hit 4-Year Viewership High, Making CBS the Big Winner September 15, 2025The show reached 7.4 million viewers on CBS and Paramount+.
- KFC Taps Melissa Cash From Wingstop as U.S. CMO September 15, 2025She'll help write the next chapter of the chicken chain's 'comeback era.'
- Eos CMO Soyoung Kang Promoted to President September 15, 2025The marketer is behind the brand's rise from lip balm challenger to Gen Z fave.
- Jude Law Dumps Romcoms But Finds Happily Ever After With Uber Eats September 15, 2025Jude Law gives up on romance in a new ad from Uber Eats.
- US and Chinese Officials Reach Deal to Allow TikTok to Continue US Operations September 15, 2025The Trump administration on Monday said it has arrived at a deal with China that will allow TikTok to continue operating in the U.S.
- NFTs and Labubus Prove the Hype Has Become the Product September 15, 2025The dizzying trend cycle is both a prime opportunity and a challenge for marketers.
- Rembrand Merges With Spaceback to Build AI-Powered ‘Ad Factory’ September 15, 2025The merger pairs virtual product placement with social-content automation to make ads more engaging—and harder to ignore.
- Nate Bargatze Makes Jeans Joke While Introducing Sydney Sweeney and Other Emmys Takeaways September 15, 2025The 77th Emmys were a big night for The Studio and brands.
- Ticker: Fox News to Air Charlie Kirk Tribute Special Saturday September 12, 2025NBC News announced the hosts for its upcoming Dateline Live event in Nashville, Tenn.
- Streaming Ratings, Week of Aug. 11: Wednesday Stays at No. 1 for the Second Week in a Row September 12, 2025KPop Demon Hunters continues to defy trends, remaining in the top half of the chart.
ExchangeWire.com
- 10 Years of goTom: Swiss Ad Tech Provider Celebrates Milestone & Looks Ahead September 15, 2025goTom, the Swiss SaaS company for ad sales management, celebrated its 10th anniversary on September 11. Together with clients, partners, and employees, the company hosted a summer party on Lake Zurich. With BBQ, cool drinks, and music, the evening brought [...] The post 10 Years of goTom: Swiss Ad Tech Provider Celebrates Milestone & Looks […]ExchangeWire PressBox
- Novicue Unveils Critical Audio Inventory Checklist September 15, 2025With growing demand for premium ad placements and trusted inventory, Novicue rolls out an essential audio inventory checklist to help advertisers secure the right inventory at the right price. Inventory quality issues have been a major concern for advertisers for a [...] The post Novicue Unveils Critical Audio Inventory Checklist appeared first on ExchangeWire.com.ExchangeWire PressBox
- Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory September 15, 2025Nippon Television Network (Nippon TV), Japan’s leading broadcaster, has named PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, as a Premier Partner for Sugree, its programmatic TV advertising platform. Nippon TV reaches more than 100 million [...] The post Nippon TV Partners with PubMatic to Expand Global Access to Premium […]ExchangeWire PressBox
- Digest: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry; Microsoft Endorses OpenAI’s For-Profit Move September 15, 2025In today’s Digest, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI’s for-profit move. The post Digest: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry; Microsoft Endorses OpenAI’s For-Profit Move appeared […]Sheila Obeng-King
- United Nations Children’s Fund (UNICEF) Recognises Pixalate as Key Innovator in Protecting Children’s Online Privacy September 12, 2025Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, announced that a UNICEF "Compliance Tech" case study – under the Data Governance for Children Project – features Pixalate’s Children’s Online Privacy Protection Act (COPPA) Compliance Tool [...] The post United Nations Children’s Fund (UNICEF) Recognises Pixalate as Key Innovator in Protecting […]ExchangeWire PressBox
- Fortune Media & Great Place To Work Name Clinch a 2025 Best Workplace in Advertising & Marketing for the Fourth Consecutive Year September 12, 2025Great Place To Work® and Fortune have selected Clinch for the 2025 Fortune Best Workplaces in Advertising & Marketing™ List. This marks Clinch’s fourth consecutive appearance (2022–2025). The company has also been recognised on the Best Workplaces in New York [...] The post Fortune Media & Great Place To Work Name Clinch a 2025 Best […]ExchangeWire PressBox
- Agentic AI: Is it Ready to Run the Show? September 12, 2025Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...] The post Agentic AI: Is it Ready to Run the Show? appeared first on […]Aimee Newell Tarín
- MarkApp & Odeeo: Unlocking the Power of In-Game Audio Advertising September 12, 2025MarkApp partners with Odeeo to bring in-game audio innovation into Pantheon, delivering immersive brand experiences across global mobile audiences MarkApp, a global ad tech innovator, announced a new partnership with Odeeo, the leading in-game audio platform, to expand Pantheon’s supply channels [...] The post MarkApp & Odeeo: Unlocking the Power of In-Game Audio Advertising appeared […]ExchangeWire PressBox
- The Stack: Battles in Big Tech September 12, 2025This week’s stories spotlight a week of fierce competition from regulators, challenging Big Tech on safety, to media giants battling AI companies in court. In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK [...] The post The Stack: Battles in Big Tech appeared first on ExchangeWire.com.Sheila Obeng-King
- Kargo & Contagion Launch First CTV Tiles Campaign with PlaceMakers in APAC September 11, 2025Following the APAC launch of four new CTV ad formats 2 months ago, Kargo has successfully delivered its first CTV Tiles campaign, in partnership with Contagion for PlaceMakers, one of New Zealand’s leading home improvement retailers. Production cost and complexity have [...] The post Kargo & Contagion Launch First CTV Tiles Campaign with PlaceMakers in […]ExchangeWire PressBox
MediaPost.com: mobile
- White Castle Invites Craver Nation Rewards Members To "Level Up" With Season Two September 15, 2025The revamped loyalty program's campaign invites cravers to "Level Up Your Cravings" with new quests, rewards and exclusive offers.
- S4 Capital Downgrades 2025 Outlook After Tough First Half September 15, 2025Company shares on the London Exchange were down nearly 14% in afternoon trading on news of the earnings report.
- Walmart Gives Data Tool Search Metrics, An Update September 15, 2025Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes tool last week, part of a redesign introducing more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app.
- Gmail In The Groove: Deliveries, Updates Can Be Found In One Place September 12, 2025A streamlined Promotions tab is now rolling out, Gmail says.
- Blockchain.com, Dallas Cowboys Launch Partnership's First AI-Generated Ad September 12, 2025The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a first for the football franchise - bridging sports, technology and the future of finance. The spot premieres Sunday and will play throughout the season.
- Senators Urge ICE To Stop Using Facial-Recognition App To Surveil Americans September 11, 2025Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the "Mobile Fortify" app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, including American citizens.
- Court Rejects Verizon Challenge To $47 Million Privacy Fine. September 11, 2025Siding with the FCC, the 2nd Circuit Court of Appeals upheld a decision fining AT&T for sharing wireless users' location data with aggregators that resold the data.
- California Passes Bill Mandating Browser-Based Opt-Out Controls September 11, 2025The measure is opposed by the ANA and other business groups.
- A/B Scores: Marketers See Success With Age-Old Testing Tool September 10, 2025Many marketers are using AI to help them with their A/B testing, Unbounce and Ascend2 report.
- Most U.S. Consumers Use AI Tools Weekly, Prefer Transparency In Ads September 10, 2025AI is reshaping browsing behavior and setting new expectations for digital advertising.
MediaPost.com: video
- Dove Men+Care, Marshawn Lynch Team Up With Target September 15, 2025With a new whiff of Beast Mode, the Unilever-owned brand hopes the exclusive with the retailer can generate buzz on the crowded men's grooming category.
- 3.know: Why 'ARM' Is The New CRM September 15, 2025Listen to my conversation with MRM's Nicolas Guzman on why the Interpublic shop is launching an "AI Relationship Management" practice and how it relates to and/or differs from classic CRM in a world of agent-to-agent marketing.
- Amazon Ads Presses Vinyl, Coffee Too, For Nespresso Campaign September 15, 2025Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating the musician's Ethiopian roots to bring fans an immersive coffee and music experience through the Amazon Ads Brand Innovation Lab.
- Wilson, Vaughn Team To Enjoy Xfinity Sports Options September 15, 2025The "Wedding Crashers" duo star in ongoing spots throughout the football season.
- Paramount/WBD Deal: Digital-First Counteroffers? September 15, 2025A bigger story is that the quick all-cash bid was rushed to counter possible offers from companies "such as Amazon and Apple," per the "WSJ" report. That kind of news would really turn heads.
- Meta Ad Updates: For Reels, Threads, Targeting September 12, 2025Advertisers with a Meta sales rep can now experiment with Reels trending ads, which use AI to curate trending short-form video inventory for brands running campaigns across Meta's family of apps.
- Rebuilding A Linear TV Network: Maybe Not Just With Sports September 12, 2025Paramount Skydance execs, including Paramount President Jeff Shell, believe they can re-launch/re-commit to networks like MTV, VH1 and BET, but details are sketchy.
- Streaming Bringing Nomination Domination To Sunday's Emmys September 12, 2025Each year, the Emmys give us a chance to check in on the world of TV content creation - who's up, who's down and who stayed the same.
- Blockchain.com, Dallas Cowboys Launch Partnership's First AI-Generated Ad September 12, 2025The AI ad featuring Rowdy, the Dallas Cowboys' mascot, is a first for the football franchise - bridging sports, technology and the future of finance. The spot premieres Sunday and will play throughout the season.
- Paramount Skydance Reportedly Mulling All-Cash Deal To Acquire WBD September 11, 2025WBD's stock price rocketed up 26% to $15.79 in midday Thursday trading, while Paramount Skydance shares were up 11.5% to $16.85.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.