Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen April 29, 2026Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […]Allison Schiff
- Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry April 28, 2026The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […]James Hercher
- What A Lead Generation Conference Taught Me About Fixing Ad Ops April 28, 2026I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week. Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […]Andrew Byrd
- The Trade Desk Makes Its DSP Available Within Skai And Pacvue April 28, 2026Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms. That sounds like a mundane integration story, of which there are countless within the martech and ad […]James Hercher
- AdMarketplace Is Piloting Performance Ads In AI Chat April 28, 2026AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […]Allison Schiff
- Ready, Set, Upfront April 28, 2026Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a handful of digital-first companies that recently entered the upfront fray and are competing against traditional networks for annual advertiser budgets […]Alyssa Boyle
- Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising April 28, 2026Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a new product suite aimed at improving transparency. It’s not the flashiest theme at the conference […]AdExchanger
- Pinterest Is Ready For Its CTV Debut April 27, 2026Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first on AdExchanger.Victoria McNally
- Predictive Analysis And Performance Go Hand In Hand April 27, 2026Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads. The post Predictive Analysis And Performance Go Hand In Hand appeared first on AdExchanger.Alyssa Boyle
- Even PayPal Ads Has Its Own ID Now April 27, 2026If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for […]James Hercher
Digiday
- ‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen April 29, 2026The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.Seb Joseph
- The rise of deepfakes poses a new trust challenge for publishers April 29, 2026As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.Sara Guaglione
- WPP CFO says The Trade Desk operates in a smaller slice of the ad market April 29, 2026Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.Seb Joseph
- Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026 April 29, 2026This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.Tim Peterson
- ‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever April 29, 2026The ad industry’s hottest M&A target isn’t what you think.Seb Joseph
- Podcast engagement drives brand audio spending ahead of World Cup April 29, 2026Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer's big moment.Sam Bradley
- Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve April 28, 2026Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.Michael Bürgi
- CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study April 28, 2026Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.Michael Bürgi
- How Netflix is rewriting the streaming ad playbook April 28, 2026Netflix is thriving on third-party DSPs, raising a critical question: Can the streaming giant afford to pursue its own adtech platform?Kimeko McCoy
- Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree April 28, 2026Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.Ronan Shields
Adweek Feed
- The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Months of Tension April 28, 2026The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.
- Omnicom Focuses Investors on ‘Core Operations’ in Q1 as It Plans to Offload Agencies April 28, 2026The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.
- FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke April 28, 2026The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.
- The Funnel Is Dead: Now What? April 28, 2026Conversations with Sephora, SmartCommerce, Liquid Death, and more.
- Mastercard Is Building for a World Where AI Makes the Decisions April 28, 2026Plus, how experiential marketing builds brand equity that traditional advertising no longer can.
- Pitch Deck: How This Creator-Founded Energy Drink Brand Raised $6 Million April 28, 2026Three-year-old energy drink brand Neutonic has raised $6 million to fund expansion across the U.S., U.K., and other international markets.
- Paris Hilton and McCormick Are Dropping a Product Range Targeting Millennials April 28, 2026The 11:11 Media founder is co-creating a seasoning line, with a digital-first cooking series close behind.
- Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM April 28, 2026A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.
- Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs April 28, 2026The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era
- Chipotle Hires Ex-Burger King CMO Fernando Machado as Chief Brand Officer April 28, 2026Machado will be tasked with executing on Chipotle's 'Recipe for Growth' 2026 turnaround plan.
ExchangeWire.com
- How are Regulations Shaping Ad Tech in 2026? April 28, 2026We look at how regulations are shaping at tech at the moment. What are the latest significant changes, and what’s on the horizon for the rest of 2026? As 2026 unfolds, regulations are one of the driving forces of change. It looks [...] The post How are Regulations Shaping Ad Tech in 2026? appeared first […]Aimee Newell Tarín
- FreeWheel Launches New Partner Portal April 28, 2026FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...] The post FreeWheel Launches New Partner Portal appeared first on ExchangeWire.com.ExchangeWire PressBox
- Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement April 28, 2026Aux côtés de trois autres acteurs majeurs du secteur (Didomi, iubenda et Usercentrics), Axeptio annonce la création de l’European CMP Association, une organisation visant à porter une voix commune sur les enjeux du consentement, dans un contexte réglementaire en pleine [...] The post Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et […]ExchangeWire PressBox
- Opti Digital Launches Sixth Edition of Green Challenge to Support Forest Preservation April 28, 2026Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...] The post Opti Digital Launches Sixth Edition of Green Challenge to Support Forest […]ExchangeWire PressBox
- IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV April 28, 2026Integral Ad Science (IAS) announced 'IAS Total TV', a new comprehensive suite of connected TV (CTV) solutions designed specifically to bring 'linear-like' transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data [...] The post IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected […]ExchangeWire PressBox
- VIOOH Expands Programmatic DOOH Reach Across Brazil’s Major Cities With We OOH Partnership April 28, 2026Today (28th April, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital [...] The post VIOOH Expands Programmatic DOOH Reach Across Brazil’s Major Cities With We OOH […]ExchangeWire PressBox
- Axeptio Co-Founds the European CMP Association to Support a European, Interoperable & Sustainable Approach to Consent April 28, 2026Together with three other leading players in the sector (Didomi, iubenda and Usercentrics), Axeptio announces the creation of the European CMP Association, an organisation designed to provide a common voice on consent-related issues at a time of fast-moving regulatory change, [...] The post Axeptio Co-Founds the European CMP Association to Support a European, Interoperable & […]ExchangeWire PressBox
- Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court April 28, 2026In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen targeting and prove ROI, plus Musk and Altman heading to trial in a high-stakes battle over OpenAI’s future. The post Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for […]Sheila Obeng-King
- Overwolf Ads Launches Gamer Grid April 27, 2026Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC [...] The post Overwolf Ads Launches Gamer Grid appeared first on ExchangeWire.com.ExchangeWire PressBox
- Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance Audio’ Tool April 27, 2026Audion, an AI-powered advertising platform specialising in digital audio, announces USD$15m (£11m) in Series B funding. This will enable it to build on its UK and European growth with a launch in the United States; it will also accelerate the [...] The post Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance […]ExchangeWire PressBox
MediaPost.com: mobile
- Agentic Is Changing Agency, Consulting Business Models April 28, 2026Goodway Group announced a partnership with Optable to embed agentic AI into connected commerce, with more than 70 team members using the platform.
- Stellantis Reorganizes Marketing Department April 24, 2026Employees who have departed include Rajoielle "Raj" Register, senior vice president and chief marketing officer.
- Instants-Gram: Meta Launches Photo-Sharing Copycat April 24, 2026"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms.
- Pedigree, Spot & Tango Campaigns Feature Real Dog Owners April 23, 2026Legacy pet food brand Pedigree and direct-to-consumer company Spot & Tango both appeal to the love consumers have for their dogs.
- Time's Running Out: Email Senders Are Offered A Countdown Timer April 23, 2026Service eliminates the need for pasting HTM, firm says.
- EU Watchdog Eyes Google Agentic April 23, 2026Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is AI-generated, up from 50% last fall, and 25% in 2024.
- House Republicans Introduce Industry-Friendly Privacy Bill April 22, 2026Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and wouldn't require businesses to allow consumers to reject common forms of ad targeting.
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads April 22, 2026The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
- Elvis Enhances Brand Partnerships, Names Prince Head Of Entertainment April 22, 2026The new hire will build on the agency's "SeriousEntertainment" mission.
- Apple Focuses On 'Hardware': Thinking Big Screens? April 22, 2026Apple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.
MediaPost.com: video
- Trade Desk's Jeff Green Says Ad Supply Chain Is Being 'Cleaned Up' As Agencies Face New Trust Questions April 28, 2026Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference.
- Teremana Tequila Aims To 'Share the Mana' For Good Vibes IRL April 28, 2026Teremana partnered with social networking app Timeleft to connect small groups over drinks at participating bars and restaurants across the U.S.
- Shortcut To Popularity: Grubhub's Loyalty Program April 28, 2026Spot shows everyone in town flirting with program member. "When you have something great, other people want in," says Grubhub VP.
- How to Make This Prime Day Profitable April 28, 2026For one, base profitability on long-term value rather than one-time purchase.
- Google Tests 'Ask YouTube' AI Search April 28, 2026An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text.
- TDA Boulder Wins Organic Valley's Brand Strategy/Creative Assignment April 28, 2026The agency's remit is to enhance national visibility and household penetration.
- Two Screens Of Content - At The Same Time? YouTube Is One April 28, 2026Multitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens.
- 'Eyes-Off Driving' Could Create Biggest New Media Daypart Since Commuting April 28, 2026Morning drive radio may become morning drive everything if drivers feel safe enough to let the robots take over.
- Haleon, Henkel Hanker For Soccer Tie-Ins April 28, 2026Henkel's U.S. Soccer Summer of Soccer Sweepstakes prizes include match tickets and official U.S. team jerseys.
- Oprah's All In: Signs Multiyear Agreement With Amazon April 27, 2026The deal will give Wondery exclusive distribution and advertising rights to "The Oprah Podcast" on audio and video.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.