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  • NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals) March 13, 2026
    Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals) appeared first on AdExchanger.
    Victoria McNally
  • MMM Platform Mutinex Brings On TransUnion’s Mike Finnerty To Head Its US Business March 13, 2026
    If you want to know which way the wind is blowing in ad measurement, follow the people changing jobs. On Wednesday, marketing mix modeling (MMM) platform Mutinex announced that Mike Finnerty is leaving TransUnion to become its US president and lead the company’s expansion stateside. Finnerty spent more than four years as SVP of marketing […]
    Allison Schiff
  • Are CAPIs The Next Phase Of Performance TV? March 13, 2026
    Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments. The post Are CAPIs The Next Phase Of Performance TV? appeared first on […]
    Alyssa Boyle
  • AdExchanger’s Comic Caption Contest Winner: Thomas Kernan March 13, 2026
    A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… It was neck and neck, but the votes are in and we have a winner! Guess even robots deserve a safe space to process all that data. And hey, it can’t hurt to be polite. 🤖 A big congrats to Thomas Kernan, head […]
    Allison Schiff
  • A Third-Party Promo Gone Awry; OpenAI Has An App For That March 13, 2026
    Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That appeared first on AdExchanger.
    AdExchanger
  • Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms March 12, 2026
    Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior […]
    James Hercher
  • The Year CTV Goes Full Funnel March 12, 2026
    2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode. The post The Year CTV Goes Full Funnel appeared first […]
    Sarah Sluis
  • Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money) March 12, 2026
    It’s a bucolic scene: the out-of-home views framed by the clouds. But, actually, it’s a programmatic UI play. That’s regarding the recent $20 million investment outdoor media giant OUTFRONT made in digital out-of-home (OOH) DSP specialist AdQuick. The OOH market is turning to cloud-based systems to simplify sales across a range of digital and static […]
    Anthony Vargas
  • Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack March 12, 2026
    The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics are harder to talk about. Most conversations about AI in ad tech focus on fewer manual steps, more dynamic creative, […]
    AdExchanger Guest Columnist
  • Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot March 12, 2026
    Jeff Green doubles down on OpenPath's value; Amazon wants Perplexity to disable agentic shopping; and the creator economy takes on political fundraising. The post Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot appeared first on AdExchanger.
    AdExchanger
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  • The Wires 2026: What Are Our Judges Looking For? March 13, 2026
    Our series of insights from this year’s Wires judges continues, with another dive into what the judges feel really defines award-winning work… The post The Wires 2026: What Are Our Judges Looking For? appeared first on ExchangeWire.com.
    John Still
  • The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short  March 13, 2026
    The latest in ad tech…from Meta adding extra fees for advertisers in Europe, to UK ministers extending discussions on AI regulation. On today's MadTech Daily, we look at Ofcom taking action against social media platforms for their failure to protect [...] The post The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short  appeared […]
    Aimee Newell Tarín
  • Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem March 12, 2026
    Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night... The post Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem appeared first on ExchangeWire.com.
    editorial
  • Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook  March 12, 2026
    Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a new Playbook launched by the IPA to help agencies with [...] The post Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf […]
    Aimee Newell Tarín
  • FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG March 11, 2026
    FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (11th March, 2026) announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) Server and a suite of Intelligence tools. These innovations [...] The post FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG […]
    ExchangeWire PressBox
  • OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV March 11, 2026
    OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to easily target high-attention CTV inventory in real time. Powered by TVision, [...] The post OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV appeared […]
    ExchangeWire PressBox
  • Smart Glasses: Data, Privacy and Pineapple on Pizza March 11, 2026
    This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. Pizza and pineapple. Mentos and cola. Red wine and a [...] The post Smart Glasses: Data, Privacy and Pineapple on Pizza appeared first on […]
    Shirley Marschall
  • NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe March 11, 2026
    NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers.  As part of its continued investment in data-driven audio solutions, SoundCast is [...] The post NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across […]
    ExchangeWire PressBox
  • Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy March 11, 2026
    Seedtag, the global Neuro-Contextual advertising company, today (11th March, 2026) announced the launch of Liz Agent, an agentic AI Platform designed to optimise media planning and campaign activation for brands and agencies.  By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts [...] The post Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter […]
    ExchangeWire PressBox
  • Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality  March 11, 2026
    Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...] The post Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb […]
    Aimee Newell Tarín
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.