Programmatic Soup
Programmatic Soup
Programmatic Soup

Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).

RSS AdExchanger
  • Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO July 9, 2025
    Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products. The post Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO appeared first on AdExchanger.
    Victoria McNally
  • The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment July 9, 2025
    Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]
    Joanna Gerber
  • CTV Is Not A One-to-One Channel, So Stop Buying It Like One July 9, 2025
    The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen. Treating it like a digital channel has led to inefficiency, waste and false […]
    AdExchanger Guest Columnist
  • Don’t Trust The AI Salesman; The Upfront Slowdown July 9, 2025
    Fresh Legs HouseFresh, a website dedicated to reviewing air purifiers and household air quality products, was one of the first (of a great many) long-tail consumer review sites to lash out at Google after its core update in March of last year.  At the time, traffic to those specialty sites was being effectively siphoned off […]
    AdExchanger
  • Why Alaska Airlines Sees Promise In Google Meridian July 8, 2025
    Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) analysis, alongside incrementality and lift studies. Wait, did I say straightforward? I meant extremely complicated. But there’s no way around using an assortment of methodologies for marketing measurement, said […]
    James Hercher
  • Rockerbox’s Attribution Journey July 8, 2025
    Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 of the top startups in the US, as per a Business Insider article. He fortuitously landed at AppNexus […]
    James Hercher
  • Consent Management Consolidates With Didomi’s Acquisition Of Sourcepoint July 8, 2025
    Two key players in the consent management space are merging. On Tuesday, French consent management platform (CMP) Didomi announced its acquisition of Sourcepoint, a CMP that started in 2015 as an anti-ad-blocking solution for publishers. Since then, Sourcepoint evolved into a privacy platform with an emphasis on compliance and consent, which brought it into direct […]
    Allison Schiff
  • Can Cloudflare Really Block Google’s AI Crawlers?; Knock It Off, Knockoffs July 8, 2025
    Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; and web traffic is careening off a cliff. The post Can Cloudflare Really Block Google’s AI Crawlers?; Knock It Off, Knockoffs appeared first on AdExchanger.
    AdExchanger
  • Why Advertisers Can’t Figure Out If They’re Monetizing Illicit Content On YouTube July 7, 2025
    Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on YouTube eluding the platform’s IP and rights monitoring tech to distribute movies, shows and live sports that should be exclusive to streaming or cable subscriptions. The findings, published on Monday, were first reported by The […]
    James Hercher
  • Paapi’s Hybrid Model Tackles Ad Measurement Without Third-Party Cookies July 7, 2025
    A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement. If your first thought was, “Wonder if they’re named after the Protected Audience API in the Privacy Sandbox?” then I’m sorry to inform you that your brain is broken. […]
    Allison Schiff
RSS Digiday
RSS Adweek Feed
RSS ExchangeWire.com
  • Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation July 9, 2025
    Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel [...] The post Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation appeared […]
    ExchangeWire PressBox
  • The Slop Web: Welcome to the AI-Generated Ghost Town July 9, 2025
    Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media… The post The Slop Web: Welcome to the AI-Generated Ghost Town appeared first on ExchangeWire.com.
    Shirley Marschall
  • Digest: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU July 9, 2025
    In today’s Digest, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU The post Digest: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK […]
    Sheila Obeng-King
  • JWP Connatix Appoints Dr. Kenneth Rona as First Chief AI Officer July 8, 2025
    JWP Connatix, a leading video technology and monetisation platform, today (8th July, 2025) announced the appointment of Kenneth Rona, Ph.D. as its first chief AI officer.  In this newly created role, Dr. Rona will lead efforts to transform JWP Connatix into [...] The post JWP Connatix Appoints Dr. Kenneth Rona as First Chief AI Officer […]
    ExchangeWire PressBox
  • Seedtag Appoints Brian Gleason as New Chief Executive Officer July 8, 2025
    Seedtag, the global leader in neuro-contextual advertising, today (8th July, 2025) announced the appointment of Brian Gleason as its new chief executive officer, effective August 1. Gleason, an accomplished growth-driven industry leader, will step into the role of chief executive [...] The post Seedtag Appoints Brian Gleason as New Chief Executive Officer appeared first on […]
    ExchangeWire PressBox
  • Axeptio et Stape unissent leurs expertises pour rendre accessible le server-side tracking à l’international July 8, 2025
    Axeptio, leader des solutions de gestion du consentement en Europe et sur les continents américains, et Stape, acteur incontournable du server-side sur la scène internationale, annoncent un partenariat pour démocratiser le tagging côté serveur à l’échelle mondiale.  Dans un contexte où [...] The post Axeptio et Stape unissent leurs expertises pour rendre accessible le server-side […]
    ExchangeWire PressBox
  • Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide July 8, 2025
    Today (8th July, 2025), Axeptio, a leading provider of consent management solutions in Europe and across the Americas, and Stape, a key player in server-side tracking on the global stage, are announcing a partnership to make server-side tagging more accessible [...] The post Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide […]
    ExchangeWire PressBox
  • Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google’s Hidden Search Terms Cost Advertisers Millions July 8, 2025
    In today’s Digest, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools. Adalytics Reports YouTube Billing Advertisers for Ads [...] The post Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; […]
    Sheila Obeng-King
  • Adelaide Releases Independent Review by MediaSense Validating AU’s Effectiveness & Predictive Power July 7, 2025
    Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...] The post Adelaide Releases Independent Review by MediaSense Validating AU’s Effectiveness & Predictive Power […]
    ExchangeWire PressBox
  • Digest: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions; AI Factchecking on X Sparks Conspiracy Concerns July 7, 2025
    In today’s Digest, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship [...] The post Digest: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon […]
    Sheila Obeng-King
RSS MediaPost.com: mobile
RSS MediaPost.com: video
  • Why This Mattel Director Can Be Anything! July 9, 2025
    What do attending nine schools in twelve years, glow-in-the-dark basketballs, and raising your hand have in common? For Leigh Anna Trelenberg, they all speak to perseverance and adaptability- the common threads that run through her life and career. As Mattel's Director of U.S. Media, Leigh Anna shares how growing up all over the country and […]
  • Linda Yaccarino To Step Down As X CEO July 9, 2025
    Yaccarino announced her departure from X less than two years after becoming the company's chief executive. In a post on X, Yaccarino highlights her responsibilities at the company, including "protecting free speech, turning the company around, and transforming X into the Everything App."
  • Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7% July 9, 2025
    Five races on broadcast networks Fox and NBC are higher - up 14% to 4.5 million viewers. New entry Prime Video through four races is averaging 2.1 million.
  • Affleck's AI Insights: A Blueprint For Moviemaking's Creative Future July 9, 2025
    AI can significantly impact the industry, but moviemaker Ben Affleck believes it will not replace human artistry. It will play a supporting role similar to the launch of "Paramount+ Fan Frontier," an interactive social experience that builds on the streaming service's "Find Your Mountain on Paramount+" campaign.
  • OAAA Launches First Agency Council July 9, 2025
    The 11-member council will provide industry guidance on emerging media trends.
  • Untangld Taps Gilmore To Direct UK, Europe Strategy July 9, 2025
    Previously, she headed strategy for creative agency Accenture Song.
  • Streaming Q1: Third-Party Streaming Distributors Gaining Strength July 9, 2025
    Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
  • DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness July 9, 2025
    Fraud-free ad inventory supported by safety and metrics that can analyze content to help advertisers and publishers meet media-quality requirements seems an ideal match - even for smaller companies.
  • Google, Microsoft Push Changes To Support Publishers July 8, 2025
    Google and Microsoft have made significant changes in the ways they court publishers - partly driven by rising demand for sustainable ad inventory in programmatic buying and production, as well as automation, AI, competition and regulatory changes.
  • Trump Media Expands To Streaming Video: Bellwether For Tariffs? Media? July 8, 2025
    The new video streaming platform called Truth+ will be available on all major third-party distributors including Apple iTunes, Google Play, Apple TV, Android TV, Amazon Fire TV, Roku TV and Roku web platforms.
RSS MediaPost | Data and Targeting Insider
  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.