Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences April 22, 2026For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing […]Andrew Byrd
- Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise April 22, 2026By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […]AdExchanger Guest Columnist
- Agents Play Nice, Ad Tech Does Not; The Cool Kids Click April 22, 2026The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click appeared first on AdExchanger.AdExchanger
- Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age April 21, 2026Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first on AdExchanger.Joanna Gerber
- The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama April 21, 2026Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms off in a huff. Now, IAB Tech Lab is trying to keep everyone at the table long enough to hash out shared ground rules – or at least argue their way […]Allison Schiff
- Going Global? Contextual AI Needs To Be Your Strategy April 21, 2026In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time. Let’s say a big brand or agency in the US or UK is launching campaigns across dozens of global markets. Exciting on paper. […]AdExchanger Content Studio
- AI Is The New Ad Space April 21, 2026Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use the code PAI200. A lot of marketers talk about AI as a tool, something that can help them move faster, […]Allison Schiff
- Erstwhile Competition; What We Lose By Gamifying The News April 21, 2026Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival […]AdExchanger
- Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers April 20, 2026Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers appeared first on AdExchanger.Joanna Gerber
- Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits April 20, 2026If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping […]Allison Schiff
Digiday
- Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis April 22, 2026This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?Tim Peterson
- How The Financial Times is betting on personality-led vodcasts as its next subscription lever April 22, 2026By pairing star journalists with a subject‑specific standalone YouTube channel, the publisher hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.Jessica Davies
- Vibes over metrics: Why more creators are holding IRL events to own their audience April 22, 2026IRL events are becoming increasingly important pillars of a content creator's growth strategy; here's why.Alyssa Mercante
- Marketing strategists search for a solution to AI’s all-too predictable outputs April 22, 2026Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.Sam Bradley
- Uber, Time and eos are 2026 Future Leader Awards finalists April 21, 2026The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]Digiday Awards
- How native CTV is solving the channel’s attention problem April 21, 2026Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — or, more specifically, on which formats can most effectively turn attention into action. It’s among the clearest reasons why native […]Nexxen
- OpenAI turns on cost-per-click ads inside ChatGPT April 21, 2026The move come as the platform looks to hire its first Advertising Marketing Science Lead.Krystal Scanlon
- Why OpenAI is ‘running at lightning speed’ to build an ad business April 21, 2026The AI ad wars have officially begun, and OpenAI is staffing up and dropping rates to lure brands away from the likes of Meta and Google.Kimeko McCoy
- David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback April 21, 2026David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.Allison Smith
- Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus April 21, 2026Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add.Ronan Shields
Adweek Feed
- Tim Cook Grew Apple by Reducing Its Ambition April 21, 2026There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”
- EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AI April 21, 2026The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4.
- Every Brand Needs An Enemy April 21, 2026Every brand needs a competitor you choose to benchmark against and beat.
- The Power of Creator and Brand Collaboration Put to the Test April 21, 2026This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. […]
- ‘Fastvertising’ Puts Real-Time Cultural Moments in Every Marketer’s Hands April 21, 2026This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. […]
- Bringing Brands and Creators Together in the Participation Economy April 21, 2026This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with […]
- 5 Ways Apple’s Marketing Evolved in the Tim Cook Era April 21, 2026As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company's marketing evolved during his tenure.
- Inside Paramount’s 2026 Upfront Dinners April 21, 2026These are Paramount's first upfront dinners following its $8 billion merger with Skydance.
- After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One April 21, 2026The new CEO of MONO will expand the creative boutique into integrated marketing and transformation services
- Beats and Jennie Are Back Together With an Unreleased Song and New Headphones April 21, 2026K-pop superstar Jennie's latest Beats collab features an exclusive track, new headphones, and a pop-up for fans.
ExchangeWire.com
- Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance April 22, 2026DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to help advertisers navigate [...] The post Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance […]ExchangeWire PressBox
- Navigate Health Drives +48% Ad Revenue Growth with Opti Digital April 22, 2026Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced a successful collaboration with Navigate Health through its Ad Manager Hub. Navigate Health is a UK-based digital health company dedicated to making healthcare more accessible, personalised, and [...] The post Navigate Health Drives +48% Ad Revenue Growth with Opti Digital appeared […]ExchangeWire PressBox
- Digest: California Lawsuit Accuses Amazon of Price Fixing; Singapore Proposes Global Standard for Gen AI Testing; Apple Names Ternus CEO Successor April 22, 2026In today’s Digest, we cover California filing a price-fixing legal claim against Amazon, Singapore proposing a global standard for generative AI testing, and Apple naming John Ternus as CEO successor to Tim Cook. The post Digest: California Lawsuit Accuses Amazon of Price Fixing; Singapore Proposes Global Standard for Gen AI Testing; Apple Names Ternus CEO […]Sheila Obeng-King
- Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX April 22, 2026Seedtag, the global Neuro-Contextual advertising company, today (22nd April, 2026) announced the launch of NeuroX, Seedtag’s Neuro-Contextual Exchange, representing a move toward the new foundation for media planning and activation that enables unseen levels of scale and precision. NeuroX was built [...] The post Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX […]ExchangeWire PressBox
- Broadsign Partners with JB Hi-Fi to Accelerate Retail Media Network April 21, 2026Broadsign announced that leading Australian consumer electronics retailer JB Hi-Fi is deploying the Broadsign Platform to build and scale its in-store retail media network (RMN), which spans over 200 stores across Australia. The technology will streamline operations, enabling JB Hi-Fi [...] The post Broadsign Partners with JB Hi-Fi to Accelerate Retail Media Network appeared […]ExchangeWire PressBox
- OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation April 21, 2026OpenX,The Intelligent SSP, today (21st April, 2026) announced the appointment of Lior Charka as VP, product, alongside the promotions of Joseph Worswick to SVP, global partnerships, and Erika Loberg to VP, CTV and curation. These leadership updates reflect OpenX’s continued [...] The post OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships […]ExchangeWire PressBox
- StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch April 21, 2026StackAdapt, the leading AI advertising and orchestration platform, today (21st April, 2026) announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign intelligence directly accessible within AI tools such as Claude. The MCP Server extends [...] The post StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch appeared […]ExchangeWire PressBox
- impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption April 21, 2026impact.com, the world’s leading commerce partnership marketing platform, today (21st April, 2026) announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage [...] The post impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption appeared first on […]ExchangeWire PressBox
- Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires Judges are Looking For April 21, 2026We reveal the last wave of individuals who will be judging The Wires 2026. What do they believe makes a winning entry? As we advance through Q2, this year's The Wires ceremony edges closer. Our judges, chosen from a selection of experts [...] The post Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires […]Aimee Newell Tarín
- Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners April 21, 2026Axis, a multi-product ad tech company building high-performance programmatic infrastructure for publishers and advertisers, announced it has been granted Google Authorised Buyer status (Buyer ID: 8045927652). The accreditation gives Axis and its partners direct access to Google's Ad Exchange (AdX), [...] The post Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners […]ExchangeWire PressBox
MediaPost.com: mobile
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks April 21, 2026Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
- Microsoft Works With Target, Expands UCP For Loyalty Program April 21, 2026Microsoft Advertising introduced general availability in the U.S. for Universal Commerce Protocol feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on structured data that brands provide.
- 'Always On' Isn't Broken -- The Way We Use It Is April 21, 2026Brands are showing up everywhere, but not necessarily where or when it matters.
- Apple's Cook Steps Down, Product Engineer Ternus Named New CEO April 21, 2026Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers.
- Pizza Meets AI: Little Caesars Rolls Out New ChatGPT Feature April 20, 2026Orders can be personalized through the app's recommendations, by dietary needs or budget constraints, and/or need to order in a hurry,
- TikTok's Emerging Ad Formats Now Covered By Zefr April 20, 2026TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - including Zefr, which is extending its services to TikTok's newest ad environments.
- KDPOne, Green Mountain Coffee Launch New Ambassador, 'Good' Taste April 20, 2026Brewce, the brand's goat, explains the effort behind the smooth taste.
- Meta Redesigns Threads Website, Tests DMs & Shortcuts April 17, 2026Overall, Threads' upcoming web layout is more detailed than its current appearance, with written labels under the left-side navigation options, including the For You feed, the New thread composition tab, Search, Notifications, and Profile.
- With 'The Mandalorian & Grogu,' Archer Meats Finds Its Big-Deal Moment April 17, 2026The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap.
- Starbucks Invites Orders Via ChatGPT Partnership April 17, 2026Prompts can focus on nutrition or get whimsical, with users saying, "Recommend a drink that matches the vibe of my outfit."
MediaPost.com: video
- BMW, PepsiCo, IPG Mediabrands, Saatva, Northwell Health, Lead Insights at our TV & Video Insider Summit April 21, 2026At our TV & Video Summit in New Orleans, leaders from BMW, PepsiCo, Saatva, Northwell Health, IPG Mediabrands shared insights on celebrity campaigns, smarter data strategies, Olympics advertising, fandom-driven video content, and AI efficiency.
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks April 21, 2026Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
- Money Crazy: Bloomberg Media Unveils Multichannel Ad Campaign April 21, 2026The new effort boasts that Boomberg "follows the money."
- Fallon Savors Bertolli Alfredo Pasta Sauce April 21, 2026"Take the Alfredo" shakes up culinary status quo.
- Supergood Spots Highlight U.S. Bank-NFL Partnership April 21, 2026The ads feature Minnesota Vikings' Justin Jefferson and zzy Geraci, U.S. Women's Flag Football QB.
- 'Always On' Isn't Broken -- The Way We Use It Is April 21, 2026Brands are showing up everywhere, but not necessarily where or when it matters.
- Define YouTube's Brand: More A Premium Streamer? April 21, 2026On the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports.
- Apple's Cook Steps Down, Product Engineer Ternus Named New CEO April 21, 2026Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers.
- Google Testing Video In Search Tied To Maps April 20, 2026Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads.
- Zig-Zag To 4/20 Stoners: Slow It Down April 17, 2026The venerable brand of rolling papers is greeting the upcoming 4/20 "pot holiday" by sponsoring music-centered festivals in six states this weekend.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.