Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Reclaiming The Original Promise Of Programmatic March 31, 2026No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web. Instead, the ecosystem has steadily moved in the […]AdExchanger Content Studio
- Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It March 31, 2026It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ad revenue siphoned away from premium publishers – further eroding high-quality video inventory. If programmatic video is going to mature […]AdExchanger Content Studio
- Why Scripps Is All In On Women’s Sports March 31, 2026Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ad sales meant “traditional GRPs” and the buyers were almost exclusively large brands working through holding companies, he says on […]Allison Schiff
- CIMM Is Out To Prove That All Media Isn’t Equal March 31, 2026The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, […]Anthony Vargas
- She’s So Anthro-popular; Junked Food March 31, 2026Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its being declared a national “Supply Chain Risk”; Americans rushed to download Claude. But as the dust settles, will Anthropic enjoy […]AdExchanger
- Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward March 30, 2026Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth? These campaigns are working, but the industry lacks a consistent, credible way to prove exactly how much of […]AdExchanger Content Studio
- TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically March 30, 2026Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. The post TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically appeared first on AdExchanger.Victoria McNally
- The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? March 30, 2026In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading […]AdExchanger Content Studio
- The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads March 30, 2026Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week! The post The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads appeared first on AdExchanger.AdExchanger
- Five Questions To Ask Before Handing The Keys To Your Programmatic Partner March 30, 2026If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part. The harder part is admitting what your checklist can’t tell you. Plugging in cleanly doesn’t reveal whether […]AdExchanger Guest Columnist
Digiday
- Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth March 31, 2026Criteo is bringing itself into more direct competition with Amazon and Google.Ronan Shields
- CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem March 31, 2026CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.Alyssa Mercante
- Why The Guardian’s first reader-facing AI product isn’t a chatbot March 31, 2026The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.Tim Peterson
- In graphic detail: The long road to accountability for social media platforms March 31, 2026Last week's social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.Krystal Scanlon
- Time pitches GEO insights into a new brand offering March 31, 2026Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.Sara Guaglione
- The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality March 31, 2026The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dollars' a year.Ronan Shields
- Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace? March 30, 2026As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.Michael Bürgi
- Pinterest bets measurement and SMBs will boost performance revenue March 30, 2026Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.Krystal Scanlon
- AI influencer discovery tools are changing how agencies cast creators March 30, 2026As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.Sam Bradley
- After newsroom cuts, The Washington Post turns to creator-led video deals March 30, 2026The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.Sara Guaglione
Adweek Feed
- News Outlets Share Coverage Plans for Historic Artemis II Launch March 31, 2026The historic launch will take place from the Kennedy Space Center in Florida.
- The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama March 31, 2026Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.
- Top Shelf: How Patrón Stays Premium With Craft and Conviction in a Digital World March 31, 2026Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.
- Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels March 31, 2026How Lego is designing seamless ecosystems across DTC, retail partners, and physical experiences.
- ‘Letting Cam Be Cam’: How Brands Can Work With Athlete Creators Like Cam Newton March 31, 2026Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.
- Virtual Vanguard Recap: David Sable March 31, 2026In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic […]
- EXCLUSIVE: Yahoo Moves Downmarket With DSP Performance Push March 31, 2026A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.
- Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break March 31, 2026New Partnership Accelerator proactively addresses tensions and pressures before things go south
- Verizon Casts Heated Rivalry’s Connor Storrie in Cabin Thriller Ad With a Twist Ending March 31, 2026Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.
- Redfin Just Listed Rocket Arena as Its Biggest Open House, and Everyone’s Invited March 31, 2026Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio.
ExchangeWire.com
- Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, France March 31, 2026At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international [...] The post Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, […]ExchangeWire PressBox
- Regulating Social Media: Where do we go from here? March 31, 2026We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...] The post Regulating Social Media: Where do we go from here? appeared first on […]Aimee Newell Tarín
- Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est March 31, 2026À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...] The post Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance […]ExchangeWire PressBox
- Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote March 31, 2026In today’s Digest, we cover Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to [...] The post Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions […]Sheila Obeng-King
- “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company March 31, 2026We spoke to Neda Lazic, The Coca-Cola Company, about becoming a Wires judge, and what excites her about the industry… The post “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company appeared first on ExchangeWire.com.editorial
- PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM March 31, 2026Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...] The post PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using […]ExchangeWire PressBox
- How Publishers are Balancing AI Fear with Opportunity March 30, 2026In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech… The post How Publishers are Balancing AI Fear with Opportunity appeared first on ExchangeWire.com.Charlotte McEleny
- Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal March 30, 2026In today’s Digest, we discuss OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with [...] The post Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed […]Sheila Obeng-King
- CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video Marketplace Report March 27, 2026FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, has released its latest Video Marketplace Report (VMR), which highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video [...] The post CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video […]ExchangeWire PressBox
- The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback March 27, 2026This week, the digital ecosystem saw advertising formats evolve rapidly and tensions rise between platforms, regulators, and traditional media players. In today’s MadTech Daily, we look at a jury finding Meta and YouTube harmed young users, a judge dismissing publishers’ [...] The post The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback appeared […]Sheila Obeng-King
MediaPost.com: mobile
- SCOTUS Should Uphold Telecoms' Privacy Fines, Watchdogs Argue March 31, 2026Consumer advocates and former FCC heads support the agency's decision to fine wireless carriers for selling customers' geolocation data.
- Google To Judge: Scrap $425M Privacy Verdict March 31, 2026Google is again seeking to reverse a jury verdict requiring the company to pay $425 million for allegedly violating mobile users' privacy.
- Coca-Cola's Creative Strategy Director on Why AI Can't Replace Human Instinct and the 1.7-Second Fight for Attention March 31, 2026Luke Perkins shares why AI produces "correct" work but not meaningful ideas, how the 1.7-second attention window is changing creative, and why lived human experience still drives the most impactful briefs today.
- Amazon MGM Shocks With Massive Original Movie Opening In Theaters March 31, 2026Analysts believe this original, family-friendly sci-fi, real-life action movie is fueling new excitement that original theatrical movie content is still alive and well.
- The Big Seat For The Big Dumper: Cal Raleigh Stars In Alaska Airlines Spot March 26, 2026The Seattle Mariners player enjoys the comfort of the airlines' new lie-flat suites in latest ad. "This never gets old," he says.
- Nearly 80% Of Businesses Struggle To Measure AI Search Impact March 26, 2026In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late 2026, according to findings released today.
- Molnar Joins Home As ECD As Agency Undergoes National Expansion March 25, 2026The two-time Emmy winner joined the agency to build "something enduring."
- Apple Creates Ad Platform For Maps March 24, 2026Apple will launch an ad platform for Maps this summer, allowing agencies and brands to run campaigns in the company's Maps app.
- No Growth For S4 Capital In 2025 Or 2026 March 24, 2026But cost cuts, including an 11.5% staff reduction last year, encouraged investors to boost the company's stock price 25% after full-year earnings were released this morning.
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content? March 23, 2026"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers.
MediaPost.com: video
- The Ben & Jerry's Of Tomato Sauce April 1, 2026Born in Italy, made in Vermont, Dell'Amore contains the secret ingredient needed for a super-premium packaged food brand.
- Comcast Engages In High-Stakes Streaming Pivot March 31, 2026The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X […]
- Ranting Media Mischaracterizes Barkley's Immigration Remarks March 31, 2026Charles Barkley's reflections on immigration during an NCAA pregame show sparked coverage and reactions that mischaracterized his tone and intentions.
- Head & Shoulders Welcomes 'A New Day,' Adds MLS Sponsorship March 30, 2026As the new head of brand marketing, P&G's Omar Goff is pivoting the brand to "culture-forward" marketing.
- IAB Explores Future Video Outcomes From Agentic March 30, 2026The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured and created.
- Advertisers Battle '11th-Hour' Meta Arbitration Bid March 30, 2026Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflated metrics are fighting the company's attempt to force most class members into arbitration.
- Health Doesn't Need To Be 'Ludacris,' Says One A Day Campaign March 30, 2026"There's only room for one Ludacris in this world," intones a voiceover, "and it ain't gonna be your wellness routine."
- NatureSweet Ups 270B To Creative AOR March 30, 2026First work launches in June with a brand repositioning.
- MediaPost Names Best In Auto Marketing For 2025 March 30, 2026The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on Wednesday at the Javits Center in New York.
- 'Politico' Powerhouse: Jonathan Greenberger Appointed As Global Editor In Chief March 30, 2026Existing EIC John Harris moves to chairman role. Dasha Burns will serve as global anchor.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.