Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).

RSS AdExchanger
  • Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending March 25, 2026
    The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.
    Joanna Gerber
  • AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials March 25, 2026
    Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by […]
    Anthony Vargas
  • AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage March 25, 2026
    Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […]
    AdExchanger Guest Columnist
  • The ‘C’ In CTV Is For Cart; Held To Account March 25, 2026
    Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and prove it. Most notably, Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an […]
    AdExchanger
  • Sussing Out ‘Performance TV’ March 24, 2026
    Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display. No matter how digitized CTV becomes, it’s still a different beast. “Advertisers see streaming TV as a performance […]
    Alyssa Boyle
  • How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent March 24, 2026
    Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent appeared first on AdExchanger.
    Joanna Gerber
  • Why Ad-Blocking Browser Brave Introduced Its Own Ads March 24, 2026
    Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […]
    Anthony Vargas
  • AI Media Is Already Here. Here’s What Marketers Need to Know March 24, 2026
    Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […]
    AdExchanger Guest Columnist
  • Google’s Antitrust Teflon; Apple Goes For Map Ads March 24, 2026
    Google The Untouchable Penske Media, Chegg and the Helena World Chronicle brought speedy antitrust lawsuits against Google last year following the DOJ’s yearslong monopoly cases against Google Search and Google’s publisher ad tech services. The DOJ landed guilty verdicts, although the remedies were considered clement in the Search decision, and experts who tracked the publisher […]
    AdExchanger
  • Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie March 23, 2026
    During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a major advertising and data opportunity for advertisers. The post Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad […]
    Alyssa Boyle
RSS Digiday
RSS Adweek Feed
RSS ExchangeWire.com
  • The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” March 25, 2026
    Meet the latest recruits for our Wires judging panel… The post The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” appeared first on ExchangeWire.com.
    John Still
  • xpln.ai Supports WPP Media & AXA in Driving More Sustainable Advertising Attention March 25, 2026
    How can advertising effectiveness be reconciled with environmental responsibility? This is the question xpln.ai and WPP Media set out to answer for AXA as part of a campaign deployed in the United Kingdom, Germany, Mexico, and Thailand. The objective: to [...] The post xpln.ai Supports WPP Media & AXA in Driving More Sustainable Advertising Attention […]
    ExchangeWire PressBox
  • Dig-In Target a New Generation of Fitness Focused Students March 25, 2026
    Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...] The post Dig-In Target a New Generation of Fitness Focused Students appeared first on […]
    ExchangeWire PressBox
  • 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic March 25, 2026
    New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...] The post 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic […]
    ExchangeWire PressBox
  • Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers March 25, 2026
    In today’s Digest, we cover OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X promising a new deal in efforts to win back advertisers. The post Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers appeared […]
    Sheila Obeng-King
  • Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands March 24, 2026
    Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about in the UK - revealing the importance of tradition in Britain’s car culture. Cars developed by Chinese companies made up 9.7% of the [...] The post Brits Buying More Chinese Cars – But Prefer Reading About Classic […]
    ExchangeWire PressBox
  • Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP March 24, 2026
    Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...] The post Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP appeared […]
    ExchangeWire PressBox
  • Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership March 24, 2026
    Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...] The post Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership appeared first […]
    ExchangeWire PressBox
  • Álvaro Mayol Appointed CEO of Taptap Digital March 24, 2026
    Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...] The post Álvaro Mayol Appointed CEO of Taptap Digital appeared first on ExchangeWire.com.
    ExchangeWire PressBox
  • Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules March 24, 2026
    In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe. The post Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter […]
    Sheila Obeng-King
RSS MediaPost.com: mobile
RSS MediaPost.com: video
RSS MediaPost | Data and Targeting Insider
  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.