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AdExchanger
- Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV April 17, 2026Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV […]Alyssa Boyle
- Comic: ‘But, But… You Need A Licensing Deal!’ April 17, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger.Kevvo
- The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott April 17, 2026OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott appeared first on AdExchanger.AdExchanger
- Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery April 16, 2026Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.Victoria McNally
- Paramount’s Upfront Pitch Is About Three Things April 16, 2026Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.Alyssa Boyle
- Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First April 16, 2026One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first on AdExchanger.Victoria McNally
- Hard Truths For Retail Media At The IAB Connected Commerce Summit April 16, 2026The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […]James Hercher
- As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data April 16, 2026Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools […]Andrew Byrd
- Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently April 16, 2026Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to earn money by playing games and completing surveys. It hit the No. 2 spot in the US App Store after […]AdExchanger
- Meta Is Launching An Easy Button For CAPI April 15, 2026CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is […]Allison Schiff
Digiday
- Future of Marketing Briefing: Why brand builders are back in fashion April 17, 2026For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.Seb Joseph
- ‘Everything is coming down’: ChatGPT ads are getting cheaper April 17, 2026While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.Krystal Scanlon
- The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket April 17, 2026LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.Ronan Shields
- Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge April 17, 2026Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.Julia Waldow
- Bauer Media Group slashes publishing headcount in company-wide restructure April 17, 2026Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.Ronan Shields
- U.K. brands increase media spend despite economic storm clouds April 16, 2026The IPA's quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.Sam Bradley
- Agencies compete for SEO talent as client demand for zero-click expertise surges April 16, 2026Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.Sam Bradley
- How college athlete Carson Roney went from TikTok dances to Gatorade commercials April 16, 2026Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.Alyssa Mercante
- Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers April 16, 2026As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.Sara Guaglione
- OpenAI builds tool to track whether ChatGPT ads convert April 16, 2026The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.Krystal Scanlon
Adweek Feed
- Netflix Ad Revenue Set to Reach $3 Billion in 2026, New Ad Products Coming April 16, 2026Netflix reveals ad sales projections and new products on the way in 2026.
- The Team Behind Zohran Mamdani’s Viral Campaign Wants More Political Candidates to Get Candid on Social Media April 16, 2026Melted Solids and the New York mayor's video director discuss how political campaigns can break through.
- ‘Brands Can’t Guide Culture’: Creators and Marketers on Ditching Skin-Deep Allyship April 16, 2026Marketing experts endorsed a strategy of conscious engagement and cultural immersion over prescriptive tactics to generate true belonging on social media.
- What Dove, Netflix, and Nike Didn’t Do on Reddit Is Why They’re Winning April 16, 2026Reddit's global head of insights Rob Gage dishes on how brands are hacking the platform at Social Media Week.
- EXCLUSIVE: Complex Is Scaling Its Food Festival Family Style Into a Year-Round Media Brand April 16, 2026The streetwear brand is launching a slate of original Family Style programming, expanding its event footprint, and projecting $20 million in revenue.
- ESPN Reveals Football-Focused Creator Program Ahead of 2027 Super Bowl April 16, 2026At Social Media Week, ESPN announces a new Creator Network initiative for the upcoming NFL and college football seasons.
- Bob Liodice Will Step Down as the ANA’s CEO at the End of 2026 April 16, 2026The end of a three-decade tenure at advertising's largest trade organization.
- How The Daily Show Is Outsmarting the Social Media Algorithm April 16, 2026The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.
- How The Dogist Turned His Passion for Photographing Dogs Into a Media Brand April 16, 2026Elias Weiss Friedman is expanding into new formats including YouTube.
- Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood April 16, 2026Liquid Death and Pop-Tarts team up in a 'wild but tasty collab.'
ExchangeWire.com
- Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive April 17, 2026Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising... The post Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive appeared first on ExchangeWire.com.editorial
- Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce? April 16, 2026In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment... The post Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce? appeared first on ExchangeWire.com.Charlotte McEleny
- AdPlayer.Pro presenta sus resultados del primer trimestre de 2026 April 16, 2026AdPlayer.Pro, el proveedor global de tecnologías SaaS innovadoras para publicidad en vídeo, ha publicado sus resultados del primer trimestre de 2026, destacando las nuevas funciones introducidas en su reproductor de publicidad en vídeo insignia, así como las próximas actualizaciones de [...] The post AdPlayer.Pro presenta sus resultados del primer trimestre de 2026 appeared first on […]ExchangeWire PressBox
- Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety April 16, 2026AppHarbr, the in-app ad quality and safety platform developed by GeoEdge, and Wizz App, the Gen Z social discovery app, today (16th April, 2026) shared the results of their first full year working together. AppHarbr’s independent ad security technology marks [...] The post Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad […]ExchangeWire PressBox
- IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years April 16, 2026We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape. The post IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years […]Sheila Obeng-King
- Shinka Achieves SOC 2 Type II Certification April 16, 2026Shinka, an ad tech platform for CTV and DOOH mediation, announced it has achieved SOC 2 Type II certification, after completing its SOC 2 Type I audit, signalling an accelerated approach to security and compliance as the company scales globally. The SOC 2 [...] The post Shinka Achieves SOC 2 Type II Certification appeared first on ExchangeWire.com.ExchangeWire PressBox
- AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results April 16, 2026AdPlayer.Pro, a global provider of innovative SaaS video advertising technology, has released its Q1 2026 results, highlighting newly introduced features in its flagship ad-enabled video player, as well as upcoming product updates. According to the announcement, one of the most notable [...] The post AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results appeared […]ExchangeWire PressBox
- Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson April 16, 2026In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm The post Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; […]Sheila Obeng-King
- Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem April 16, 2026Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics is limiting the channel’s potential. These are the key findings of ‘The State of UK [...] The post Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a […]ExchangeWire PressBox
- StackAdapt Launches Industry First Live Events Campaign Workflow for CTV April 15, 2026StackAdapt, the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a [...] The post StackAdapt Launches Industry First Live Events Campaign Workflow for CTV appeared first […]ExchangeWire PressBox
MediaPost.com: mobile
- YouTube Lets Users Remove Shorts From Its Home Feed Via Timer Setting April 16, 2026YouTube now allows users to cut out its most popular media format - Shorts - from their app feed.
- What Barbie Learned From Her First Trip To Coachella April 16, 2026The brand hopes its festival marketing strategy can help the toy brand reignite Gen Z fandom.
- Amazon Ads Donates Framework To Improve Ad Bidstreams April 15, 2026The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend.
- Amazon, Roku Maintain Strong Streaming Positions April 15, 2026Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
- Alabama Lawmakers Pass Privacy Bill Opposed By Advocates April 14, 2026Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't give consumers the right to opt out of common forms of behavioral ad targeting.
- TiVo Builds Performance Data Play From Home To Car April 13, 2026TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.
- AT&T, Verizon Press SCOTUS To Nix Privacy Fines April 10, 2026The carriers say they had the right to a trial by jury before being fined by the FCC.
- Gmail Defense: Email Service Explains How It Is Protecting Privacy April 10, 2026Gmail has made its end-to-end encryption available to Android and iOS. And it says that Gemini is no threat to email privacy.
- Local Ad Spend Forecast Revised To +8.1% This Year April 10, 2026Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.
- Search Fills Gaps For AI Chat Queries April 9, 2026Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year.
MediaPost.com: video
- Conde Nast Shrinks: Publisher Is Closing 'Self' And Several 'Glamour' Editions April 17, 2026The affected markets comprise a little over 1% of total revenue.
- Predictable Irrationality In TV & Streaming Ad-Buying April 16, 2026Not cool: spending the majority of a TV budget on streaming, certain that no one who matters anymore is watching linear TV.
- Why It's Best For Marketers To Reach Gen Z On The Go April 16, 2026Lyft released data from a study analyzing experiences and real-life moments of today's generation, which represents 24% of riders and 28% of rides and often head to restaurants, nights out and events.
- YouTube Lets Users Remove Shorts From Its Home Feed Via Timer Setting April 16, 2026YouTube now allows users to cut out its most popular media format - Shorts - from their app feed.
- IAB: Ad Revenue Reached $294.6B In 2025 April 16, 2026The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, up 13.9% YoY.
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big April 16, 2026Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney's ABC/Hulu has four of the top 20 programs.
- HIV: A 'Guest From The '80s' That's 'Still Here' April 15, 2026"You act like I don't exist. While you ignore me, I'm out here changing lives," says a ViiV ad aimed at adults under 35.
- Brands Blur Lines Between Ads, Entertainment April 15, 2026Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign that "Glamour " says borders on NSFW, due to his "very short shorts."
- No Attention, No Outcomes April 15, 2026I'm writing this for those not fortunate enough to attend the Advertising Research Foundation's recent Audience X Science conference in New York City. You will want to pay attention, because one session in particular -- the ARF's Tracy Adams' and Paul Donato's review of Phase 3 of its attention measurement validation initiative -- is all […]
- Social Platforms Keep Teens Hooked, Parents Keep Losing The Argument April 15, 2026Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.