Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US March 26, 2026Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […]Andrew Byrd
- Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks March 26, 2026Scouting Out AI Search Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon. During its NewFronts event this week, Yahoo touted its AI-based answer engine as a centerpiece of its efforts to bolster ad targeting and user experience. Yahoo Scout entered beta in the […]AdExchanger
- Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending March 25, 2026The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.Joanna Gerber
- AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials March 25, 2026Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by […]Anthony Vargas
- AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage March 25, 2026Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […]AdExchanger Guest Columnist
- The ‘C’ In CTV Is For Cart; Held To Account March 25, 2026Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and prove it. Most notably, Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an […]AdExchanger
- Sussing Out ‘Performance TV’ March 24, 2026Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display. No matter how digitized CTV becomes, it’s still a different beast. “Advertisers see streaming TV as a performance […]Alyssa Boyle
- How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent March 24, 2026Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent appeared first on AdExchanger.Joanna Gerber
- Why Ad-Blocking Browser Brave Introduced Its Own Ads March 24, 2026Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […]Anthony Vargas
- AI Media Is Already Here. Here’s What Marketers Need to Know March 24, 2026Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […]AdExchanger Guest Columnist
Digiday
- Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition March 26, 2026With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue -- but it's not easy.Sara Guaglione
- Reddit’s new shopping ads are a play for beauty brands’ business March 26, 2026This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […]Zofia Zwieglinska
- Lowe’s is fighting to prevent AI agent overload March 26, 2026Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.Mitchell Parton
- Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’ March 25, 2026Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream […]Kimeko McCoy
- People Inc.’s Jon Roberts on the AI licensing boom – and the revenue lag March 25, 2026People Inc's Jon Roberts discusses the boom in AI content licensing marketplaces -- and the revenue that could materialize for publishers.Sara Guaglione
- “It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder March 25, 2026Sir Martin Sorrell says agencies can't fix the billable hour until brands fix their AI problem.Seb Joseph
- ‘Be an engineer to understand the engine’: Why consultant Nick Manning thinks principal media is anti-marketer March 25, 2026An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group's recovery back.Sam Bradley
- Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama? March 25, 2026This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.Tim Peterson
- Marketers shift growing shares of search spending to GEO March 25, 2026Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks.Kimeko McCoy
- Adobe, Nasdaq and Samsung are 2026 Digiday Video and TV Awards finalists March 24, 2026The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms. Premium video and original programming are increasingly amplified through omnichannel strategies […]Digiday Awards
Adweek Feed
- EXCLUSIVE: Amazon Is Planning a First-of-Its-Kind Audio Ad Deal in the U.K. March 25, 2026The company plans to unveil a data partnership next month with Dax, the latest in a series of tie-ups signalling Amazon's growing ambitions.
- LA Verdict Against Meta and YouTube Is a Warning Sign for Social Media March 25, 2026After years of allegations of harm by youth advocacy groups and corresponding denials from corporate, Meta and YouTube have been found liable for causing mental duress to an adolescent girl—identified […]
- Two-Thirds of American Marketers Would Fail a Basic Marketing Test March 25, 2026Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep telling them they need to master, many of them need to learn something more basic. They need to learn marketing.
- Brands Strut Into The Devil Wears Prada 2 Universe March 25, 2026Diet Coke, Grey Goose, and L’Oréal are among the brands making their Runway debut
- 3 Targeting Mistakes That Drive Me Crazy March 25, 2026After over 25 years in marketing, I learned that many targeting decisions aren't driven by sound commercial logic. Here are the three biggest mistakes.
- Principal Media Is Changing the Agency Model—Whether We Like It or Not March 25, 2026Principal media is reshaping the economics and the trust dynamics of our business.
- Week of March 16 Evening News Ratings: Broadcasts Enter Spring With No Losses March 25, 2026CBS Evening News finished above 4 million total viewers.
- The Female Quotient Adds Beach Presence at Cannes Lions March 25, 2026The Female Quotient is heading to the beach for Cannes Lions 2026. The media and advisory company announced the launch of FQ Beach and Camp on Wednesday (March 25), an […]
- Brands Want to Be Hollywood Power Players. This Time, It Might Work March 25, 2026With brands like Under Armour and Dick's Sporting Goods running their own studios, brand entertainment is finally coming of age.
- Indeed Hires 72andSunny as Global Creative AOR Amid AI Job Market Disruption March 25, 2026The appointment expands a years-long project-based relationship into a full-funnel partnership.
ExchangeWire.com
- The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” March 25, 2026Meet the latest recruits for our Wires judging panel… The post The Wires 2026: “I’m Looking for Authenticity and Real Outcomes” appeared first on ExchangeWire.com.John Still
- xpln.ai Supports WPP Media & AXA in Driving More Sustainable Advertising Attention March 25, 2026How can advertising effectiveness be reconciled with environmental responsibility? This is the question xpln.ai and WPP Media set out to answer for AXA as part of a campaign deployed in the United Kingdom, Germany, Mexico, and Thailand. The objective: to [...] The post xpln.ai Supports WPP Media & AXA in Driving More Sustainable Advertising Attention […]ExchangeWire PressBox
- Dig-In Target a New Generation of Fitness Focused Students March 25, 2026Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...] The post Dig-In Target a New Generation of Fitness Focused Students appeared first on […]ExchangeWire PressBox
- 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic March 25, 2026New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...] The post 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic […]ExchangeWire PressBox
- Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers March 25, 2026In today’s Digest, we cover OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X promising a new deal in efforts to win back advertisers. The post Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers appeared […]Sheila Obeng-King
- Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands March 24, 2026Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about in the UK - revealing the importance of tradition in Britain’s car culture. Cars developed by Chinese companies made up 9.7% of the [...] The post Brits Buying More Chinese Cars – But Prefer Reading About Classic […]ExchangeWire PressBox
- Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP March 24, 2026Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...] The post Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP appeared […]ExchangeWire PressBox
- Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership March 24, 2026Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...] The post Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership appeared first […]ExchangeWire PressBox
- Álvaro Mayol Appointed CEO of Taptap Digital March 24, 2026Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...] The post Álvaro Mayol Appointed CEO of Taptap Digital appeared first on ExchangeWire.com.ExchangeWire PressBox
- Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules March 24, 2026In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe. The post Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter […]Sheila Obeng-King
MediaPost.com: mobile
- Molnar Joins Home As ECD As Agency Undergoes National Expansion March 25, 2026The two-time Emmy winner joined the agency to build "something enduring."
- Apple Creates Ad Platform For Maps March 24, 2026Apple will launch an ad platform for Maps this summer, allowing agencies and brands to run campaigns in the company's Maps app.
- No Growth For S4 Capital In 2025 Or 2026 March 24, 2026But cost cuts, including an 11.5% staff reduction last year, encouraged investors to boost the company's stock price 25% after full-year earnings were released this morning.
- 'The Bachelorette' Pulled: Brands Buying Into Iffy Future Unscripted Content? March 23, 2026"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers.
- Judge Questions Whether Android Users Consented To Meta Tracking March 19, 2026The Android users claim Meta covertly tracked their browsing activity on mobile websites that embed its analytics pixel, and then linked that activity to their identities.
- Meta To Rely More Heavily On AI For Content Moderation March 19, 2026Meta plans to deploy more advanced AI systems across its family of apps that will reduce the tech giant's reliance on third-party vendors for content moderation.
- Agents Ran Entire Butler/Till Campaign, They Share Results March 19, 2026As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.
- Meta Payout Program Aims To Lure More Creators To Facebook March 18, 2026To persuade more creators to focus on Facebook, the platform announced a "Creator Fast Track" program designed to help creators grow their audience and increase monetization from short-form videos.
- Smartly To Acquire Incrmntal, Improve Campaign Measurements March 18, 2026The acquisition aids brands and agencies in media planning.
- BuzzFeed Looks To Avoid Bankruptcy With Anti-Slop AI Apps March 17, 2026BuzzFeed is launching "Branch Office," an initiative made up of AI-powered mobile apps designed to connect people and offset the buildup of AI "slop" content, while potentially saving the media company from imminent bankruptcy.
MediaPost.com: video
- E.L.F. Seizes Women's Sports' Big Moment With Flau'jae Johnson March 25, 2026The beauty brand's new partnership taps one of college basketball's most compelling multihyphenates, right at her big moment.
- OpenAI Prepares For IPO March 25, 2026It makes sense for OpenAI to focus on products and tools that will matter most to investors as the company prepares to go through an initial public offering.
- Share Of Culture March 25, 2026You're probably familiar with Paul Parton's name from the byline that appears on some of the best columns published here. This column is about where it appears next: his just-published, "Share Of Culture."
- DSW Tells A New Story March 25, 2026The shoe giant's "Let Us Surprise You" repositioning is showing early signs of working.
- Amid AI Shakeup, Trump Names Big Tech Advisory Panel March 25, 2026President Trump appointed 13 members to the panel as advisors on how to regulate projects related to AI and the science around it.
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation? March 25, 2026The Trade Desk has been impacted over a highly public condemnation by Publicis due to a "failed" audit. Where does CTV fit in?
- OpenAI Shutters Sora, Ends Disney Deal March 25, 2026Last month, Disney struck a three-year licensing partnership with Open AI for its Sora platform, allowing consumers to create short-form videos based on Disney. As part of the deal, Disney was to take a $1 billion stake in OpenAI.
- Consumers Struggle To Distinguish Between Streamers, Programs On Platforms March 25, 2026When respondents were asked to identify top original programming with its premium streamer, only one hit the 50% level correctly with its streamer association: Netflix's "Squid Game."
- Take The 'Bait' And Don't Miss Amazon's New Comedy March 25, 2026"Bait" is comedic at times, but it can suddenly veer into dark dramatic territory in the blink of an eye.
- Stellantis Brings Back Jeep's Chief 'Family' Officer March 24, 2026Comedian Iliza Shlesinger helps Jeep break through the repetitive creative themes so often found in three-row SUV advertising.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.