Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- MNTN Had A Big First Year As A Public Company. What’s Next? February 12, 2026If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven CTV advertising to small and mid-sized businesses. The post MNTN Had A Big First Year As A Public Company. What’s […]Victoria McNally
- Programmatic’s Next Era: Clarity Is The New Currency February 12, 2026Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […]AdExchanger Content Studio
- How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield February 12, 2026Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid, the open-source framework publishers already use to manage competition across buyers. Now publishers, who have spent years trying to regain control of the ad auction, are testing to see if the changes deliver on that […]Andrew Byrd
- When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising February 12, 2026For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation. In a prompt-driven environment like […]AdExchanger Guest Columnist
- TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules February 12, 2026TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling counterfeit products. The post TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules appeared first on AdExchanger.AdExchanger
- Criteo Says It’s Bullish On The Future, But The Market’s All Bears February 11, 2026Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […]James Hercher
- Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness February 11, 2026The first age of online personal shopping tools came via browser toolbars and other download services, such as Honey, that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and […]James Hercher
- Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat February 11, 2026Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem, retail media leaders are facing new challenges — and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question […]Lynne d Johnson
- How GEO Startup Evertune Found Its Way Back To Programmatic Targeting February 11, 2026Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.Joanna Gerber
- In Platforms We Trust? February 11, 2026The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way […]Allison Schiff
Digiday
- Overheard at the Digiday AI Marketing Strategies event February 12, 2026Marketers, brands, and tech companies chat in-person at Digiday's AI Marketing Strategies event about internal friction, how best to use AI tools, and more.Alyssa Mercante
- With AI backlash building, marketers reconsider their approach February 12, 2026With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.Kimeko McCoy
- Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think February 12, 2026Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.Sam Bradley
- Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces February 12, 2026Amazon plans an AI content marketplace to join Microsoft's efforts and pay publishers — but it relies on AI com stop scraping for free.Jessica Davies
- Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world February 12, 2026Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.Anna Hensel
- Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce February 11, 2026Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.Michael Bürgi
- In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping February 11, 2026AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.Sara Guaglione
- Future of TV Briefing: CTV identity matches are usually wrong February 11, 2026This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.Tim Peterson
- AI is changing how retailers select tech partners February 11, 2026The quick rise of artificial intelligence-powered tools has reshaped retailers' process of selecting technology partners for anything from marketing to supply chain to merchandising.Mitchell Parton
- Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search February 11, 2026This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.Catherine Wolf
Adweek Feed
- Submissions Open for ADWEEK Tech Stack Awards 2026 February 12, 2026Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]
- Retargeting Has Found Its Way to the Chatbots February 11, 2026A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
- Week of Feb. 2 Cable News Ratings: Fox News Only Network to Grow February 11, 2026Fox News had its highest-rated week in total viewers and the demo since September 2025.
- Week of Feb. 2 Evening News Ratings: World News Tonight Leads February 11, 2026NBC's Nightly News was the only broadcast with viewership gains in both measured categories.
- Workday CMO Emma Chalwin on Humanizing B2B Marketing February 11, 2026Plus, why acquiring new customers are not the best way to growth.
- Week of Feb. 2 Morning News Ratings: Today Remains No. 1 February 11, 2026The three news outlets continue to cover the disappearance of Savannah Guthrie’s mother
- Disney Reveals Super Bowl Plans, Including a Yearlong Big Game Celebration February 11, 2026ESPN and Disney announce content and programming ahead of Super Bowl LXI.
- From Retail Relic to Market Darling: Sharon Price John on Reinventing Build-A-Bear February 11, 2026Fixing the business, not just the brand.
- How Brands Build Big Game Momentum Through Data and Cultural Alignment February 11, 2026This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]
- Why Marketers Need to Think Globally About Engaging Sports Fans February 11, 2026This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with international audiences. It’s also creating […]
ExchangeWire.com
- AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth February 12, 2026AudioStack, the leading enterprise solution for AI audio production, has appointed Alexis van de Wyer as chief executive officer. Founder Timo Kunz will continue leading the company's technology development and product innovation initiatives. van de Wyer brings 25 years of experience [...] The post AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth […]ExchangeWire PressBox
- Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets February 12, 2026Teads, the omnichannel outcomes platform, today (12th February, 2026) announced a strategic partnership with Samsung Ads to deliver CTV homescreen display and video advertising solutions across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. Under the agreement, Teads [...] The post Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA […]ExchangeWire PressBox
- xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange February 12, 2026xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...] The post xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange appeared first on ExchangeWire.com.ExchangeWire PressBox
- Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices February 12, 2026In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices. The post Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising […]Sheila Obeng-King
- Lunar New Year 2026: The Opportunities and Challenges for Advertisers February 12, 2026With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about... The post Lunar New Year 2026: The Opportunities and Challenges for Advertisers appeared first on ExchangeWire.com.Aimee Newell Tarín
- OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown February 11, 2026OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th February, 2026) announced the appointment of Natalie Fisher-Brown as regional vice president, EMEA buyer development. Fisher-Brown will lead, develop, and manage OpenX’s buy-side sales and account management [...] The post OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown appeared first on […]ExchangeWire PressBox
- Life, Ads and Planet Google… February 11, 2026Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is... The post Life, Ads and Planet Google… appeared first on ExchangeWire.com.Shirley Marschall
- Which Super Bowl LX Ads Are Still Winning After the Final Whistle? February 11, 2026Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend [...] The post Which Super Bowl LX Ads Are Still Winning After the Final Whistle? […]ExchangeWire PressBox
- Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes February 11, 2026In today’s Digest, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe The post Digest: Paramount Sweetens WBD Deal; Apple & Google Propose App Store Changes appeared first on ExchangeWire.com.Sheila Obeng-King
- State of Programmatic UK 2025: Volume Up, Value Down for UK Publishers February 11, 2026Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. In 2025, UK programmatic impressions increased +10.51% year-on-year, while programmatic revenue declined by -2.29% year-on-year, driven by a -10.54% [...] The post State of Programmatic UK 2025: Volume Up, Value Down for UK […]ExchangeWire PressBox
MediaPost.com: mobile
- BarkleyOKRP Positions Sierra As 'Athletish' February 12, 2026The apparel brand celebrates all forms of recreation.
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube February 12, 2026In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according to TVision.
- Tech Group Seeks To Block Utah Restrictions On App Downloads February 10, 2026The Utah App Store Accountability Act amounts to "a sweeping censorship regime," the Computer & Communications Industry Association argues in a request to enjoin enforcement.
- Gen Z, Tech And Democracy: A Gathering February 9, 2026Among the themes that kept surfacing: Gen Z is not one thing.
- Wall-to-Wall Bloomberg: Publisher Launches An Integrated Video Hub February 8, 2026The announcement follows gains in viewership in 2025.
- Backstreet Boys Explain 'Why It's Better' At T-Mobile In Big Game Spot February 8, 2026The band does a reimagined take on its 1999 hit "I Want It That Way," in an ad shot in at the T-Mobile store in Times Square NYC.
- Amazon Twists AI Phobia In Super Bowl Ad February 6, 2026Amazon addresses AI phobia through humor in its "Alexa trying to kill me" theme in the Super Bowl LX ad. Alexa makes the fear so absurd that the actual tech feels harmless in comparison. Well, maybe,
- Tech Industry Sues Over Utah Law Restricting App Downloads February 5, 2026The Texas App Store Accountability Act "imposes a broad censorship regime on mobile apps," the Computer & Communications Industry Association says in a lawsuit filed Thursday.
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays February 5, 2026Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard? Developers at EDO believe they found a solution. There's a clean line between AI-driven ad targeting and touchdowns.
- Keeping Customers Close: Ways To Keep Them, Ways To Drive Them Away February 5, 2026Attentive reports that 43% of consumers opt out because of message fatigue.
MediaPost.com: video
- BarkleyOKRP Positions Sierra As 'Athletish' February 12, 2026The apparel brand celebrates all forms of recreation.
- Greatest Common Factory Names Courtney Tsitouris Chief Creative Officer February 12, 2026The title is new at the agency but she succeeds John Trahar, GCF co-founder and former head of strategy and creative, who died in November.
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube February 12, 2026In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according to TVision.
- Comcast Rolls Out Deterministic Data For Travel Advertisers February 12, 2026A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in the U.S.
- Hologic Taps WNBA Star For Cervical Cancer Screening Campaign February 11, 2026WNBA star Erica Wheeler, whose mother died of the disease, stars in "Ultimate Defense," a campaign emphasizing the importance of Pap tests and HPV tests.
- Google Reinvents Ads, Drives Search Agentic February 11, 2026"We aren't just bringing ads to AI experiences in Search; we are reinventing what an ad is," explains Google's Vidhya Srinivasan.
- Threads Users Can Now Personalize Their Feed With AI Prompts February 11, 2026Meta's Threads app has introduced a feature called "Dear Algo," which invites users to personalize their main feed by typing in what types of content they want to see more or less of.
- Trump Admin Sued Over Censorship Of ICE App, Facebook Group February 11, 2026"Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations," advocates allege in a new lawsuit.
- Chili's Launches Margarita Of The Month Club With New Merch February 11, 2026Collection includes a nautical-inspired cabana shirt, embroidered crewneck, and collared polo shirt, all featuring Margarita of the Month Club graphics.
- Peak TV: After Declines, Rising Again February 11, 2026The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis says, which have risen 22% vs. the previous year.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.