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  • Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop? April 30, 2026
    Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help […]
    Allison Schiff
  • Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled April 29, 2026
    Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in Q1 […]
    James Hercher
  • Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data April 29, 2026
    The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […]
    Joanna Gerber
  • A New Standard For Transparency In CTV: What Advertisers Should Expect April 29, 2026
    As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency […]
    AdExchanger Content Studio
  • What’s Really Possible; The New Home Takeover April 29, 2026
    POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger.
    Victoria McNally
  • Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing April 29, 2026
    In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a […]
    AdExchanger Guest Columnist
  • Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen April 29, 2026
    Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […]
    Allison Schiff
  • Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry April 28, 2026
    The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […]
    James Hercher
  • What A Lead Generation Conference Taught Me About Fixing Ad Ops April 28, 2026
    I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […]
    Andrew Byrd
  • The Trade Desk Makes Its DSP Available Within Skai And Pacvue April 28, 2026
    Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms. That sounds like a mundane integration story, of which there are countless within the martech and ad […]
    James Hercher
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  • Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America April 29, 2026
    Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners [...] The post Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in […]
    ExchangeWire PressBox
  • Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems April 29, 2026
    In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad tech in 2026 are not just being [...] The post Rewriting the Rules of Ad Tech: From Black Boxes to AI […]
    John Still
  • Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign April 29, 2026
    Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...] The post Kargo Drives Measurable Store Visits for UCB India with Immersive Festive […]
    ExchangeWire PressBox
  • Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy April 29, 2026
    Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...] The post Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy appeared first […]
    ExchangeWire PressBox
  • Mirror, Mirror… Are LLMs the Fairest of them All? April 29, 2026
    Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the latest ad tech fairy tale... The post Mirror, Mirror… Are LLMs the Fairest of them All? appeared first on ExchangeWire.com.
    Shirley Marschall
  • Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace  April 29, 2026
    In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot. The post Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace  appeared first on ExchangeWire.com.
    Sheila Obeng-King
  • How are Regulations Shaping Ad Tech in 2026? April 28, 2026
    We look at how regulations are shaping at tech at the moment. What are the latest significant changes, and what’s on the horizon for the rest of 2026?   As 2026 unfolds, regulations are one of the driving forces of change.  It looks [...] The post How are Regulations Shaping Ad Tech in 2026? appeared first […]
    Aimee Newell Tarín
  • FreeWheel Launches New Partner Portal April 28, 2026
    FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...] The post FreeWheel Launches New Partner Portal appeared first on ExchangeWire.com.
    ExchangeWire PressBox
  • Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement April 28, 2026
    Aux côtés de trois autres acteurs majeurs du secteur (Didomi, iubenda et Usercentrics), Axeptio annonce la création de l’European CMP Association, une organisation visant à porter une voix commune sur les enjeux du consentement, dans un contexte réglementaire en pleine [...] The post Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et […]
    ExchangeWire PressBox
  • Opti Digital Launches Sixth Edition of Green Challenge to Support Forest Preservation April 28, 2026
    Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...] The post Opti Digital Launches Sixth Edition of Green Challenge to Support Forest […]
    ExchangeWire PressBox
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.