Programmatic Soup
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Programmatic Soup

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RSS AdExchanger
  • CTV Ad Platform Sabio Tries To Get Into The TV Production Game February 21, 2025
    Launching a TV channel typically starts with zeroing in on a specific target audience or a genre to program around. Figuring out how to sell ads against that programming comes later – you know, once there’s inventory to pitch. But for Creator TV, a free ad-supported TV (FAST) streaming channel that went live in January, […]
    Victoria McNally
  • What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name February 21, 2025
    Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark. The two video monetization platforms see their tech stacks as complementary, hence the merger. JW Player renders videos on thousands of websites, while […]
    Alyssa Boyle
  • Comic: Data Minimization February 21, 2025
    Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Data Minimization appeared first on AdExchanger.
    Kevvo
  • Not Just For Prime; Fearing Reprisals, Agencies Crawl Back To X February 21, 2025
    More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration? The post Not Just For Prime; Fearing Reprisals, Agencies Crawl Back To X appeared first on AdExchanger.
    AdExchanger
  • Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started February 20, 2025
    Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommerce and advertising system at the […]
    James Hercher
  • The Trade Desk Miss That Shook Ad Tech February 20, 2025
    When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment. The post The Trade Desk Miss That Shook Ad Tech appeared first on AdExchanger.
    Sarah Sluis
  • Next-Gen Clean Rooms Signal a New Era for Data Collaboration February 20, 2025
    The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean room architecture is enabling a deeper level of measurement and insights, which is moving us toward something much better than ever before. Next-gen […]
    AdExchanger Content Studio
  • For Snack And Candy Brands, This Is The Start Of The Ozempic Era February 20, 2025
    In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week we’re introducing ad tech to a new three-letter acronym – GLP-1. Even if many of these companies aren’t worried about the impacts this drug is having, 2025 is officially the year that GLP-1 solidifies […]
    James Hercher
  • AI In Q4: What Worked, What Didn’t And What’s Next February 20, 2025
    AI-driven content and personalization are no longer just an advantage; they’re a necessity.  According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […]
    AdExchanger Guest Columnist
  • Generating Demand Gen Demand; Last-Click Attribution On Trial February 20, 2025
    The Next Gen Google has struggled to grow Demand Gen, which is like Performance Max but for online video and social media-type feed placements. Demand Gen’s existence represents a failure of sorts. It launched in 2023 as an upper-funnel branding vehicle for PMax. A demand generator, if you will.  Except, like, shouldn’t PMax be doing […]
    AdExchanger
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  • Meta and X Approve AI Ads Referencing Nazi War Crimes Ahead of German Elections, Research Finds February 22, 2025
    Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps and the burning of synagogues ahead of Germany's federal elections on Feb. 23, according to new research from corporate accountability group Eko. The watchdog submitted 10 extremist ads filled with hate speech to both platforms...
  • Thursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers February 21, 2025
    Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on CNN, it was the 5 p.m. edition of The Lead with Jake Tapper winning in total viewers and...
  • MLB and ESPN Break Up Their Baseball Team Over Fees and Coverage February 21, 2025
    After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to go. While MLB and the sports network have been paired in one form or another since 1990, their current deal was supposed to extend...
  • X Rolls Out AI-Generated Ads in Push to Win Advertisers Back February 21, 2025
    X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for...
  • A$AP Rocky is Ray-Ban’s First Creative Director February 21, 2025
    Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and design. He will kick off his appointment with a "Blacked Out Collection," a redesign of Ray-Ban's iconic sunglasses shapes with a new ultra-black...
  • Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54 February 21, 2025
    There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN, the 10 p.m. ET show, CNN NewsNight with Abby Phillip, led the network in the demo. 25-54 Demographic (Live+SD x 1,000)...
  • Ticker: CBS News Tweaks Format of CBS Evening News February 21, 2025
    Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen three straight weeks of declines in total viewers and the Adults 25-54 demo since its January debut. The show initially favored long-form...
  • Citigroup Scales Back DEI Initiatives February 21, 2025
    The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it no longer require a diverse slate of candidates for job interviews, that it would only set "aspirational representation goals" where required by local law,...
  • Do Marketers Still Care About Brand Safety on YouTube and CTV? February 21, 2025
    With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of...
  • 5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense February 21, 2025
    In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike's share price rose 6.2%, adding $6.7...
RSS ExchangeWire.com
  • iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups February 21, 2025
    In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa Chups in the Roblox gaming universe. The ‘Munch While Gaming’ campaign redefines in-game advertising by integrating Chupa Chups-branded digital items and in-game [...] The post iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups […]
    ExchangeWire PressBox
  • The Stack: Latest Ad Tech Stats  February 21, 2025
    This week on The Stack: Latest Ad Tech Stats; Today’s MadTech Daily  Out-of-home (OOH) revenue is on the rise, as per the latest figures from Outsmart, the trade body for OOH advertising. As expected, digital continues to dominate the landscape: it [...] The post The Stack: Latest Ad Tech Stats  appeared first on ExchangeWire.com.
    Aimee Newell Tarín
  • GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads February 20, 2025
    Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader [...] The post GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer […]
    ExchangeWire PressBox
  • Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets  February 20, 2025
    News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets  Consumers Shift Spend to Align with Values With Trump back in the White House, politics are the cause of many US [...] The post Consumers Shift Spend to Align with Values; Nine in Ten […]
    Aimee Newell Tarín
  • What’s the State of Retail Media in 2025? February 20, 2025
    In this op-ed, Matt Farrington, president, trading & investment, APAC at Dentsu dives in to the state of retail media, and the challenges and opportunities for the year ahead… Matt Farrington, President, Trading & Investment, APAC, Dentsu As we were expecting, 2024 [...] The post What’s the State of Retail Media in 2025? appeared first […]
    John Still
  • Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics  February 19, 2025
    We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...] The post Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away […]
    Aimee Newell Tarín
  • Sustainability ‘Critical’ to 74% of Ad Businesses; Reddit Readying Paywalls February 19, 2025
    News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President  Sustainability 'Critical' to 74% of Ad Businesses Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken [...] The post Sustainability ‘Critical’ to 74% of Ad Businesses; Reddit Readying Paywalls […]
    Aimee Newell Tarín
  • IAB Europe Releases Latest Annual State of Readiness Report February 19, 2025
    IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th, 2025) announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2025. Now in its third year, [...] The post IAB Europe Releases Latest Annual State of Readiness Report appeared first on […]
    ExchangeWire PressBox
  • DoubleVerify Launches Content-Level Controls on Meta February 18, 2025
    DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability, [...] The post DoubleVerify Launches Content-Level Controls on Meta appeared first on ExchangeWire.com.
    ExchangeWire PressBox
  • Taboola Data Reveals Top Holiday Destinations for Brits this Summer February 18, 2025
    British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan to take an affordable staycation in summer 2025.  Taboola, the global leader in powering recommendations for the open web, analysed readership [...] The post Taboola Data Reveals Top Holiday Destinations for Brits this Summer appeared […]
    ExchangeWire PressBox
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RSS MediaPost.com: video
RSS MediaPost | Data and Targeting Insider
  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.