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  • Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights April 7, 2026
    A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on AdExchanger.
    Joanna Gerber
  • What Regulators Talk About When They Talk About Ad Tech April 7, 2026
    If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering the same points: protect kids, honor opt-outs, back up your privacy promises, stop collecting more data than you need and […]
    Allison Schiff
  • Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools April 7, 2026
    Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […]
    Andrew Byrd
  • When AI Efficiency Is A Red Flag; Partners Plus Partners April 7, 2026
    Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative.  Medvi was profiled as an example of AI efficiency, having reportedly earned $400 million last year and a projected $1.8 billion in 2026 with just two employees. But a […]
    AdExchanger
  • Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories April 6, 2026
    Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or […]
    Anthony Vargas
  • Archer Goes Brand Building To Protect Its Place On Grocery Shelves April 6, 2026
    I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of marketing for the meat snack brand Archer, who was being offered to speak to a case study with GumGum regarding pause ads. (We’ll get to that.) I had seen the popularity of […]
    James Hercher
  • AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era April 6, 2026
    The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage.  First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71% […]
    AdExchanger Guest Columnist
  • DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports April 6, 2026
    DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD […]
    AdExchanger
  • Data Privacy At The Kitchen Table April 3, 2026
    We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which […]
    Sarah Sluis
  • Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement April 3, 2026
    Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.
    Joanna Gerber
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  • Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group April 7, 2026
    Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at Sportradar. The Programmatic Working Group brings together key stakeholders from across [...] The post Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group appeared […]
    ExchangeWire PressBox
  • Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are Still Airborne April 7, 2026
    Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future [...] The post Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are […]
    ExchangeWire PressBox
  • Kargo Announces Closed Beta of Project KERA April 7, 2026
    Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns [...] The post Kargo Announces Closed Beta of Project KERA appeared first on ExchangeWire.com.
    ExchangeWire PressBox
  • Harish Pandey Joins GoWit as Head of Growth for MENA & India April 7, 2026
    GoWit, a global ad tech company leading omnichannel commerce and retail media advertising for retailers, brands, and agencies, is excited to announce the appointment of Harish Pandey as head of growth for MENA and India, where he will lead the [...] The post Harish Pandey Joins GoWit as Head of Growth for MENA & India […]
    ExchangeWire PressBox
  • Digest: OpenAI Buys TBPN; CNN International Commercial Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO? April 7, 2026
    In today's Digest, we look at OpenAI's purchase of TBPN: Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok, and the growing 'passive' approach to social media The post Digest: OpenAI Buys TBPN; CNN International Commercial Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO? appeared first on ExchangeWire.com.
    John Still
  • AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices April 7, 2026
    Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...] The post AI Agents are Becoming the Fourth Place of Commerce and OOH is […]
    editorial
  • Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’ April 7, 2026
    Adtelligent Inc., a global advertising technology company, has been recognised in the Financial Times and Statista "Americas’ Fastest Growing Companies 2026" ranking. The list highlights companies across North and South America that have demonstrated outstanding revenue growth and business performance. This [...] The post Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’ appeared […]
    ExchangeWire PressBox
  • The Stack: AI Surges while Social Platforms Face Scrutiny April 3, 2026
    This week, the spotlight fell on AI’s growth, evolving streaming models, and mounting regulatory pressure on global platforms. In today’s MadTech Daily, we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date [...] The post The Stack: AI Surges while Social Platforms Face Scrutiny appeared first on […]
    Sheila Obeng-King
  • Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026? April 2, 2026
    In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...] The post Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of […]
    Aimee Newell Tarín
  • Digest: OpenAI’s Latest $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal April 2, 2026
    In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...] The post Digest: OpenAI’s Latest $122bn Funding Round; Anthropic to Sign Australia AI Safety […]
    Sheila Obeng-King
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.