Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Feeding A DSP With Shopper Data February 27, 2026The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money. The post Feeding A DSP With Shopper Data appeared first on AdExchanger.Sarah Sluis
- Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos February 27, 2026Who says TV is the only media channel that could benefit from converged buying? The post Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos appeared first on AdExchanger.Victoria McNally
- Comic: CAPI-baras February 27, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: CAPI-baras appeared first on AdExchanger.Kevvo
- Hitting Pause On FAST; Hate Ads? Why Not Turn Your TV Into A Botnet February 27, 2026Pump The Brakes Can FAST be too fast? As in, there’s been a FAST revolution, but can it last? That’s the question posed in a report by Puck. FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from “Judge Judy” and “Westworld” to “Portlandia” and […]AdExchanger
- PubMatic Is All In On Agentic AI February 27, 2026PubMatic says its company and the ad industry are at an inflection point. And the SSP is betting its future on agentic AI. PubMatic reported $80 million in revenue during its Q4 2025 earnings call on Thursday, which was down 6% year over year. It also reported $282.9 million for the full year of 2025, […]Anthony Vargas
- WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label February 26, 2026During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco. The post WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label appeared first on AdExchanger.Joanna Gerber
- The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech February 26, 2026The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847 […]James Hercher
- WBD Improved Its Ad Business In 2025, But Still Has “A Ways To Go” February 26, 2026Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business In 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.Victoria McNally
- AI Feeds On YouTube Sponcon; MFA Comes To Podcasting February 26, 2026LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook. The post AI Feeds On YouTube Sponcon; MFA Comes To Podcasting appeared first on AdExchanger.AdExchanger
- CTV Fueled Magnite’s Q4 Growth As Display Falters February 26, 2026Display advertising is old and busted. Streaming CTV is the new hotness. Obviously, those aren’t the exact words Magnite CEO Michael Barrett used, but it’s pretty much what the numbers say. The post CTV Fueled Magnite’s Q4 Growth As Display Falters appeared first on AdExchanger.Victoria McNally
Digiday
- WPP is betting its future on getting paid for outcomes February 27, 2026At the presentation for its new strategy, WPP made the most explicitly public cases that the future of agency compensation look less like a staffing invoice and more like a performance contract.Seb Joseph
- Future of Marketing Briefing: The case for and against an agency subscription remuneration model February 27, 2026The real problem subscriptions solve isn’t pricing its cost absorption. As AI moves from pilot to scale, agencies are racking up real expenses.Seb Joseph
- The case for and against publisher content marketplaces February 27, 2026The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.Jessica Davies
- Footwear brands navigate uncertainty after latest tariffs flip-flop February 27, 2026Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America.Julia Waldow
- Why Edward Jones’ agentic AI trial comes with limits February 27, 2026Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.Kimeko McCoy
- Rising demand for principal media buying underpins WPP’s turnaround plan February 26, 2026The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.Sam Bradley
- Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools February 26, 2026Here’s a rundown of lessons brands have shared about their AI implementations so far.Melissa Daniels
- Reddit has carved out an upper funnel niche for brand advertisers February 26, 2026The platform's rapidly growing ads business has attracted brands like JCPenney hoping to reach its specialist communities with upper-funnel messaging.Sam Bradley
- Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them February 26, 2026Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.Sara Guaglione
- Urban Outfitters shifts its influencer strategy from reach to participation February 26, 2026Me@UO is Urban Outfitters' new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.Alyssa Mercante
Adweek Feed
- Ticker: CNN’s First of All Celebrates 100 Episodes, CNBC Layoffs February 27, 2026Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
- With Netflix Out, Paramount and WBD Could Reshape TV Advertising February 27, 2026Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
- What’s CNN’s Future Under Paramount Skydance? February 27, 2026CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
- Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Two February 27, 2026Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
- Ads of the Week: 8 Campaigns That Caught Our Eye, From American Eagle to Dove February 27, 2026American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.
- Saucony’s 4-Minute Ad Celebrates the Community in Solo Running February 27, 2026The campaign pushes for emotion over performance.
- Show’s Over: Netflix Declines to Up Offer After WBD Chooses Paramount Bid [UPDATED] February 26, 2026Netflix is out after WBD calls Paramount bid 'superior.'
- Week of Feb. 16 Cable News Ratings: Across-the-Board Declines February 26, 2026MS NOW fell by single digits outside of the primetime demo.
- Week of Feb. 16 Morning News Ratings: Today Remains No. 1 Despite Losing Viewers February 26, 2026CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
- Week of Feb. 16 Evening News Ratings: World News Tonight Sees Growth February 26, 2026NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
ExchangeWire.com
- Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian February 27, 2026Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola. Data from Taboola Newsroom, which captures readership behaviour from across the platform’s national publisher network, shows that articles about Weston [...] The post Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian appeared […]ExchangeWire PressBox
- Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM February 27, 2026Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. Creative quality is consistently proven to [...] The post Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM […]ExchangeWire PressBox
- Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member February 27, 2026Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, [...] The post Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation […]ExchangeWire PressBox
- The Stack: Digital Rules Tighten February 27, 2026This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...] The post The Stack: Digital Rules Tighten appeared first on ExchangeWire.com.Sheila Obeng-King
- AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de publicidad en vídeo February 26, 2026AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...] The post AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de […]ExchangeWire PressBox
- Ogury estende la pubblicità basata sulle personas alla Connected TV February 26, 2026Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...] The post Ogury estende la pubblicità basata sulle personas alla Connected TV appeared first […]ExchangeWire PressBox
- Ogury rend le ciblage par personas activable en TV connectée February 26, 2026Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury rend le ciblage par personas activable en TV connectée appeared first […]ExchangeWire PressBox
- Automation vs Control: Striking the Balance with AI February 26, 2026With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control? The post Automation vs Control: Striking the Balance with AI appeared first on ExchangeWire.com.Aimee Newell Tarín
- AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player February 26, 2026AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...] The post AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player appeared […]ExchangeWire PressBox
- Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools February 26, 2026In today’s Digest we look at DoorDash ending Deliveroo operations in Singapore, ITV Studios launching Studio 55 and opening its content library, as well as Apple rolling out global age-verification tools. The post Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools appeared first on […]Sheila Obeng-King
MediaPost.com: mobile
- Why The 'Digital Marketing Transformation Playbook' Is Obsolete For AI February 27, 2026Many marketing leaders find themselves paralyzed because they're trying to "implement AI" as a line item. You can't.
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission February 27, 2026The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management Protocols Initiative - serving as the "trust layer" of agentic commerce that enables companies to register their agents and provide transparency and accountability across the ad ecosystem.
- X Invites Advertisers To Recycle Creative From Other Platforms February 26, 2026Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer or the Campaign Form and apply new aspect ratios, according to the company's announcement.
- Data Broker Kochava Reaches Privacy Deal With FTC Lawyers February 26, 2026If finalized, the deal will resolve charges that Kochava sells the type of geolocation data that could expose sensitive information -- such as whether people visited doctors' offices or religious institutions.
- Websites Are Fading, Brands Prepare For What's Next February 25, 2026It's no surprise that traditional, static websites are no longer the primary point of entry for consumers to buy products and services, but the sites will not disappear. AI structured data will take them over. Here's what marketers need to know.
- BarkleyOKRP Creates Digital Salvation Army Story Via Roblox February 25, 2026Players explore thrift-inspired digital finds for their in-game avatars.
- AWS Reframes Live Video For TikTok, Reels, YouTube February 24, 2026Customers like Fox Sports Digital and NBCU are early adopters, using the technology to reach younger audiences on their phones, scrolling vertically.
- Confessions From Nekter Juice Bar's CTO: Why Personalization and Perfect Execution Still Win February 24, 2026Jon Asher shares his perspective on using loyalty to shift behaviors, how customers increasingly experience Nekter Juice Bar beyond the store, and why flawless execution is now demanded by customers.
- Smartphone Users Battle Meta Over 'Brazen Plot' To Identify Web Surfers February 24, 2026Meta should be required to face claims that it engaged in a "brazen plot" to identify people who thought they were browsing the mobile web anonymously, Android users argue in new court papers.
- On 'Scrubs' Revival, The Doctors Are Back In February 24, 2026'Scrubs" does not miss a beat in its return to television 16 years after its first run ended in 2010.
MediaPost.com: video
- Ryan Reynolds Debuts 'Robot' Sidekick For Aviation Gin's First New Flavor February 27, 2026Spot takes a different turn after the gin-spilling robot turns out "to obviously be a person in a suit," says Reynolds.
- Trade Desk's CTV Gross Ad Spend: Competitive Factors? February 27, 2026Gross ad-spend growth - media dollars ad clients spend on Trade Desk's platform - shows 11% growth for the full year to $13.4 billion, below many analysts' estimates.
- Adam&Eve\TBWA Enlists 'Heroes' For Legoland February 27, 2026The spot highlights a new high-tech roller coaster visitors can design before riding.
- X Invites Advertisers To Recycle Creative From Other Platforms February 26, 2026Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer or the Campaign Form and apply new aspect ratios, according to the company's announcement.
- The Ultimate Social Distance: Sweden Is Giving Away Custodianship Of 5 Private Islands February 26, 2026A new campaign for Visit Sweden, the country's travel and tourism board, is inviting consumers to apply to actually win custodianship of one of five pre-selected islands out of the more than 267,000 islands in the Nordic country.
- Mr. Clean Announces Retirement February 26, 2026"After a career with zero stains on the record, he's ready for new adventures," according to a social media post.
- New Coach Campaign Turns Books Into Bag Charms February 26, 2026With sales up 25%, the new work builds on Gen Z's love of analog reading, turning literary choices into fashion statements.
- Attention Sports Fans: Gravity Global Invites Fernet-Branca Drinkers To Take A 'Shot' February 26, 2026City-specific ads will run in key markets, adding local touches to a national push.
- Viral Monkey Video Drives Ikea Toy Sell-Out February 26, 2026Shortly after the bullying incident, Ikea posted a photo of a plush monkey wrapping its arms around the comfort orangutan with the words: "We're ALL Punch's family now."
- Havas Touts Fake Food Brand To Highlight Danger Of Algorithms February 25, 2026The "Algorithm" collection includes items like "Racist White Bread" and "Free Range Misogyny,"
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.