Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Netflix Plans To Acquire Warner Bros. For $83 Billion December 5, 2025After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83 billion offer on Friday to acquire the Warner Bros. side of the business. The post Netflix Plans To Acquire Warner Bros. For $83 Billion appeared first on AdExchanger.Victoria McNally
- Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs December 5, 2025Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday, Criteo debuted new AI tech and […]James Hercher
- The Incredibly High Stakes Of Black Friday December 5, 2025Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas. The post The Incredibly High Stakes Of Black Friday appeared first on AdExchanger.Sarah Sluis
- Why Hyper-Local Planning Agency Novus Media Likes Buying CTV Programmatically December 5, 2025Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning of March, I’ve learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I’m setting a goal for […]Victoria McNally
- Comic: Resold Actually December 5, 2025Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Resold Actually appeared first on AdExchanger.Kevvo
- A Meta Success; From Paradise To Ad Placements December 5, 2025The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive. The post A Meta Success; From Paradise To Ad Placements appeared first on AdExchanger.AdExchanger
- New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive December 4, 2025We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard, CEO of Compliant, a startup that tracks data quality […]Allison Schiff
- App Installs Aren’t Enough: Why Marketers Need Life Cycle Measurement In The AI Era December 4, 2025Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing. For years, most attribution models have stopped at the install. A campaign drives a download, a metric gets logged, and […]AdExchanger Content Studio
- New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students December 4, 2025The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full time on Fizz, an (optionally) anonymous social media platform they co-founded in […]Joanna Gerber
- AI Mode, Activate; The Trade Desk Bends On Agency Incentives December 4, 2025On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop on YouTube. The post AI Mode, Activate; The Trade Desk Bends On Agency Incentives appeared first on AdExchanger.AdExchanger
Digiday
- Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more December 5, 2025The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama.Jessica Davies
- Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper December 5, 2025That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.Seb Joseph
- European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off December 5, 2025The European Union's attempt at a legislative spring clean for Europe's web of data privacy rules, has landed flat with publishers.Jessica Davies
- Ulta, Best Buy and Adidas dominate AI holiday shopping mentions December 5, 2025The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.Anna Hensel
- In Graphic Detail: Here’s what the creator economy is expected to look like in 2026 December 5, 2025Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.Krystal Scanlon
- ‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year December 4, 2025This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.Mitchell Parton
- Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026 December 4, 2025Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.Sara Guaglione
- From lawsuits to lobbying: How publishers are fighting AI December 4, 2025We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.Jessica Davies
- U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer December 4, 2025For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.Sam Bradley
- Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others December 4, 2025Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.Li Lu
Adweek Feed
- Week of Nov. 24 Morning News Ratings: Macy’s Parade Coverage Boosts Today December 5, 2025NBC News came ahead in total viewers and the demo.
- Week of Nov. 24 Evening News Ratings: ABC News and CBS News Grow Across-the-Board December 5, 2025NBC Nightly News was the only newscast to decline in total viewers.
- Streaming Ratings, Week of November 3: Frankenstein Scares Its Way to No. 1 December 5, 2025After a week with no titles with a billion viewing minutes, Netflix delivered.
- Versant Reveals New MS NOW DTC Platform, New CNBC Logo December 5, 2025CNBC will adopt a new logo across all of its platforms beginning Saturday, December 13.
- The Biggest Questions as Netflix Buys WBD: ‘Will It Go Through?’ December 5, 2025Industry experts answer the burning questions after Netflix announces it's acquiring Warner Bros. Discovery.
- ADWEEK Commerce Advantage: Leadership Reset Kicks Off Retail’s Next Phase December 5, 2025The wave of new CEOs need to prove growth to both investors and advertisers.
- FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer December 5, 2025The latest ads, stunts, and activations around the men's tournament.
- Dr. Squatch Enlists Stranger Things’ Murray Bauman to Expose ‘Big Soap’ Conspiracy December 5, 2025Dr. Squatch has called on Stranger Things character Murray Bauman, played by actor Brett Gelman, to expose what’s really lurking behind men’s shower curtains.
- What to Know About Netflix’s $83 Billion Acquisition of WBD December 5, 2025Deal set to shake up the entertainment landscape, and boost Netflix’s advertising ambitions.
- Ads of the Week: 8 Notable Campaigns from Spotify, Apple, and More December 5, 2025ADWEEK rounds up notable campaigns of the week from Spotify, Apple, McDonald's, and more
ExchangeWire.com
- DAIVID Partners With CreativeX On Launch Of Datalink: A New Framework Connecting Marketing’s Fragmented Creative Data Ecosystem December 5, 2025Creative data provider DAIVID announced it has partnered with CreativeX – the system of control for creative, content and media – on the launch of Datalink, a first-of-its-kind data backbone designed to connect the fragmented world of creative data. Over the past decade, [...] The post DAIVID Partners With CreativeX On Launch Of Datalink: A New Framework […]ExchangeWire PressBox
- LG Ad Solutions And Taboola Partner to Bring TV-Driven Performance to the Open Web December 5, 2025Taboola, announced a new partnership with LG Ad Solutions on 4th December, 2025 to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes. Advertisers are investing in TV because it delivers unmatched reach and impact—and [...] The post LG Ad Solutions And Taboola Partner to Bring TV-Driven Performance to […]ExchangeWire PressBox
- The Stack: Bold AI Moves December 5, 2025This week’s headlines paint a clear picture: AI is becoming the backbone of business strategy. In today’s MadTech Daily, we discuss global ad spend set to top $1tn in 2026, WPP poised for FTSE 100 demotion, and the EU probing [...] The post The Stack: Bold AI Moves appeared first on ExchangeWire.com.Sheila Obeng-King
- Adsquare and DistrictNine Partner to Bring Real World Measurement into Programmatic Performance December 4, 2025Adsquare, the global location intelligence platform, today announced a new measurement integration with DistrictNine, a leading programmatic agency and technology partner, enabling advertisers to measure the real-world impact of their campaigns directly within the DistrictNine platform. Through this integration, DistrictNine [...] The post Adsquare and DistrictNine Partner to Bring Real World Measurement into Programmatic Performance […]ExchangeWire PressBox
- Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting, & Analytics Across All Channels December 4, 2025Clinch, the Agentic AI platform for omnichannel content orchestration, today (4th December, 2025) announced major enhancements to its AI Copilot, introducing new AI data agents that revolutionise the way advertisers analyse and act on campaign performance. This enables teams to [...] The post Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting, & […]ExchangeWire PressBox
- Locala Launches ‘Omni Planner’ to Help Marketers Navigate the ‘Phygital’ Maze December 4, 2025Locala, a global leader in omnichannel advertising solutions, announced the launch of Omni Planner in Singapore. This strategic advancement is designed to help marketers overcome the growing complexity of phygital consumer behaviour – where 70% of consumers now expect a [...] The post Locala Launches ‘Omni Planner’ to Help Marketers Navigate the ‘Phygital’ Maze appeared […]ExchangeWire PressBox
- GoWit One: The Unified AI Operating SystemSet to Revolutionise Commerce & Retail Media December 4, 2025GoWit, a global ad tech leader in omnichannel commerce and retail media, announced the launch of GoWit One, the unified AI operating system that brings automation, unification, and real-time intelligence into a single ad platform for agencies operating across multiple retailers, [...] The post GoWit One: The Unified AI Operating SystemSet to Revolutionise Commerce & Retail […]ExchangeWire PressBox
- AdPlayer.Pro amplía su gama de formatos publicitarios con Vídeo Intersticial 2.0 December 4, 2025AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha ampliado su gama de formatos publicitarios de vídeo con Vídeo Intersticial 2.0, una opción orientada al rendimiento. Según el comunicado de la empresa, este formato de vídeo intersticial, que [...] The post AdPlayer.Pro amplía su gama de formatos publicitarios con Vídeo Intersticial 2.0 […]ExchangeWire PressBox
- Adnami Accelerates European Growth With Benelux Expansion December 4, 2025Adnami, a leading attention-first ad tech company, is expanding its European footprint with the opening of a new office in Amsterdam, following strong growth in the Dutch market and the company’s continued international expansion. As part of this move, Adnami [...] The post Adnami Accelerates European Growth With Benelux Expansion appeared first on ExchangeWire.com.ExchangeWire PressBox
- Digest: AI Race Intensifies as Anthropic Eyes IPO; Google Tests AI Overviews Merged with AI Mode; Eventbrite Acquired by Bending Spoons for $500m December 4, 2025In today’s Digest, we cover the Anthropic hiring IPO counsel in its race against OpenAI to go public, Mistral unveiling new AI models, as well as Sam Altaman declaring ‘code red’. We also discuss Google testing AI overviews blended with [...] The post Digest: AI Race Intensifies as Anthropic Eyes IPO; Google Tests AI Overviews […]Sheila Obeng-King
MediaPost.com: mobile
- Snapchat And FaceTime Banned In Russia December 5, 2025Russia has officially banned citizens from accessing Snapchat and Apple's FaceTime app, according to a report by Bloomberg.
- 'Do As You're Told': Behind New Telehealth Platform's 'Anti-Marketing' Campaign December 5, 2025"'Do As You're Told' is intentionally bold and counter to today's 'do whatever you want' culture," according to Methodiq's CEO.
- Prophet Adds Inge As VP/Creative Director December 5, 2025Previously, Inge was a creative director at McCann, working on Volvo and FedEx.
- Aging Cable First Steps: Rebrand, New Digital Businesses - Is That All? December 5, 2025MS NOW will have a new direct-to-consumer offering next summer under the new brand name.
- Brain Activity Study Shows Neuro-Contextual Ads Drive Higher Engagement December 5, 2025A study conducted by a neuro-contextual ad company in partnership with a neuroscientist at Columbia University found neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads.
- Snapchat Holiday Market Features Luxury Brands December 2, 2025The AR "Winter Village" experience represents digital boutiques with "up close" product discovery and direct purchasing of luxury brands via Snapchat's e-commerce site. It is accessible on Snap's Lens Carousel, as well as each brand's public profile, and will differ depending on the brand.
- WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot December 2, 2025Access to Copilot via WhatsApp will end on January 15, 2026. WhatsApp parent company Meta will prohibit use of general-purpose AI chatbots including ChatGPT and Perplexity AI through its app.
- OOH Posts 18th Quarter Of Growth, +4.5% In Q3 December 2, 2025For the first nine months of the year, OOH revenue reached $6.98 billion, up 3.2% versus the same period a year ago.
- From Basket To Behavior: Causal Data Identifies CPG Purchases December 1, 2025What if CPG marketers had technology to identify and track purchases for a specific product and could use that data to build something similar for lookalike audiences based on AI causal analysis?
- Cyber Week Reckoning: Sales Are Up - And AI Agent Use November 28, 2025Salesforce projects Black Friday sales of $18 billion in the U.S.
MediaPost.com: video
- Brands Gain Recognition By Building Faster Consumer Connections December 5, 2025Brands that can trigger positive feelings immediately, stand out quickly in memory and maintain a distinctive identity consistently outperform their peers.
- Pringles Turns Keychain Culture Into Share Growth December 5, 2025Inside the analog-loving strategy behind Pringamabobs, mystery flavors and the "Once You Pop" comeback.
- Outthink, Not Outspend: Inside Church's Smart Bet on Digital December 5, 2025This week we sit down with CMO Navin Sharma to talk about how he's making smart bets on increasingly digital channel mixes and guiding his team to shift their mindset around speed, agility, and performance.
- 'Bells' Are Ringing: MiltonOne Updates Hershey's Holiday Tradition December 5, 2025The ad is the company's longest-running commercial, debuting in December 1989.
- Aging Cable First Steps: Rebrand, New Digital Businesses - Is That All? December 5, 2025MS NOW will have a new direct-to-consumer offering next summer under the new brand name.
- Crunchyroll Invites Viewers To 'Choose Unordinary' December 4, 2025The global campaign centers around an ad made with hand-drawn animation, positioning the brand as viewers' portal into the genre.
- Glad, Oscar The Grouch, Team Up In Trash Lovefest December 4, 2025The Clorox brand's "Don't Get Mad, Get Glad" tagline is revived with a new music video of Oscar's classic song "I Love Trash."
- Jaguar Land Rover Reportedly Fires Chief Creative Officer December 4, 2025However, the company's website still lists McGovern as a member of the executive team. A spokesperson declined comment.
- How This Kepler VP Keeps Her Future In Focus December 4, 2025Nicole Moore thrives on innovation - but to her it isn't about disruption, it's about the everyday decisions that make life/work better even when plans fall apart. The Kepler Group's VP of Client Excellence knows innovation isn't just a buzzword - it's a mindset shaped in real time, by real life. In this episode of […]
- Publicis Holiday Wishes This Year Celebrates The Company's First 100 Years December 4, 2025The film, "A Lion Never Gives Up,' blends live action and GenAI and was created by Publicis Conseil, the agency built by Marcel Bleustein-Blanchet, beginning in 1926.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.