Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women’s Voices in Ad Tech March 20, 2026New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across the programmatic advertising ecosystem. The partnership will span Programmatic AI, […]AdExchanger
- Beyond Programmatic: A New Model For Buying Premium CTV Inventory March 20, 2026If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that force advertisers to compromise on cost, transparency or execution. With traditional DIO, buyers negotiate directly with […]AdExchanger Content Studio
- America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu March 20, 2026America's Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu appeared first on AdExchanger.Alyssa Boyle
- The Media Spend Skim March 20, 2026Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers? The post The Media Spend Skim appeared first on AdExchanger.Sarah Sluis
- Comic: Overfrequency March 20, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Overfrequency appeared first on AdExchanger.Kevvo
- The JavaScript Overload; Whatever, AI Will Handle It March 20, 2026Publishers’ Porky Pages News publishers overloading their sites with ads, plus the ever-growing technical requirements for running ad auctions, have given rise to a new online phenomenon: the 49MB web page. To put that bloat into perspective, 49MB was roughly the minimum file size for a clean Windows 95 installation. Ad tech is behind the […]AdExchanger
- The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI March 19, 2026Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as marketing investment grows, clarity on what actually drives ROI and growth continues to shrink. The loss of third-party identifiers, rising privacy restrictions and closed ecosystems […]AdExchanger Content Studio
- What Does A Beta Test Of A Sell-Side Agent Look Like? March 19, 2026Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the […]Andrew Byrd
- Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains March 19, 2026For years, “inventory cleanup” (or “rationalization”) meant one thing: curating the domain list. Whitelists, blacklists, inclusion lists, MFA lists, premium lists, “approved publisher” lists. The industry uses them to reduce risk, improve quality and create a sense of control in an open marketplace that often feels chaotic. That era is ending. It’s not because domain […]AdExchanger Guest Columnist
- To Buy Or Build Your Bot; No Horizon On The Horizon March 19, 2026Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity. The post To Buy Or Build Your Bot; No Horizon On The Horizon appeared first on AdExchanger.AdExchanger
Digiday
- Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio March 20, 2026Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.Melissa Daniels
- Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026 March 20, 2026The company will continue its plans to close 65 Macy’s nameplate stores, as part of a previously announced 150 store closures.Emily Jensen
- Future of Marketing Briefing: Agency operating systems face a differentiation problem March 20, 2026Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.Sam Bradley
- Brands turn niche news creators into a new earned media engine March 19, 2026Brands are shifting earned media strategies to tap niche news creators on social platforms.Kimeko McCoy
- Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition March 19, 2026Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.Jessica Davies
- The real winners of March Madness? Brands that move fast on NIL deals March 19, 2026Companies across sectors, from footwear to personal care, are racing to sign college basketball players.Julia Waldow
- Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market March 19, 2026Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.Jessica Davies
- How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows March 18, 2026AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary […]Amazon Ads
- Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns March 18, 2026Quick Collabs is LTK's latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike.Alyssa Mercante
- Advertisers aren’t happy about picking up Meta’s European tax tab March 18, 2026As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.Krystal Scanlon
Adweek Feed
- Week of March 9 Cable News Ratings: Viewership Drops March 20, 2026Fox News remained the most-watched cable news network.
- How an Air Force Stint in South Korea Helped Make Chuck Norris a Uniquely American Brand March 20, 2026Chuck Norris, the martial-arts meister turned actor—and, later in life, entrepreneur and ambassador for brands from Toyota to Glock—died on March 19 in Hawaii. He was 86. While Norris never […]
- NCAA Women’s Tournament Ads ‘Well Sold’ With Record $1.5 Million for 30-Second Spot March 20, 2026Disney and ESPN achieve new highs for women's tournament ad sales, with pricing up double digits percent-wise.
- Week of March 9 Evening News Ratings: Networks Have Week-to-Week Declines March 20, 2026CBS Evening News falls below 4 million total viewers for the week.
- Ticker: Layoffs Hit CBS News Again, CBS News Radio Shuttered March 20, 2026NBC News to partner with Joanna Stern on tech coverage.
- Formal Training for Marketers Is the Real Competitive Advantage March 20, 2026Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”
- Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viral March 20, 2026A personal conversation about connecting with audiences and working with brands.
- Women’s Sports Are Booming and Adtech Must Keep Pace March 20, 2026How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.
- EXCLUSIVE: X Dangles $200K for Advertisers to Return to the Platform, Leaked Deck Shows March 20, 2026As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.
- Quicken Is Producing 100 Pieces of Content Every Few Weeks Using AI March 20, 2026The brand is also replacing junior copywriters with more senior staff.
ExchangeWire.com
- Shaping Supply: Is Curation the Antidote to Ad Wastage? March 20, 2026We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale against the costly risk of ad wastage… The post Shaping Supply: Is Curation the Antidote to Ad Wastage? appeared first on ExchangeWire.com.John Still
- The Stack: Ads, Accountability, and AI March 20, 2026This week, mounting scrutiny over platform responsibility converged with growing questions around advertising integrity and the future of AI. In today’s MadTech Daily, we discuss publishers backing a government U-turn on AI copyright rules, IAB Australia launching a measurement initiative, [...] The post The Stack: Ads, Accountability, and AI appeared first on ExchangeWire.com.Sheila Obeng-King
- The Last Mile Problem: Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation March 19, 2026Vijay Kumar, Founder & CEO, Mile tells us what last mile optimisation actually requires... The post The Last Mile Problem: Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation appeared first on ExchangeWire.com.Vijay Kumar
- Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences “In the Zone”- Lumen Research Finds March 19, 2026Venatus Media, in partnership with Lumen Research, have announced new analysis of digital media results across video ad campaigns, showing the company delivers up to five times higher attention by activating audiences it finds "In the Zone". The findings reveal the value [...] The post Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences “In […]ExchangeWire PressBox
- Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group March 19, 2026In today’s Digest, we discuss Publicis advising clients to avoid The Trade Desk, Meta missing 1,000 illegal financial ads in Britain, and Alibaba forming a new AI business group. The post Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group appeared first on ExchangeWire.com.Sheila Obeng-King
- UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning March 19, 2026Today, (19th March, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK's digital [...] The post UK Programmatic DOOH Spend to Rise 41% as it Becomes Core […]ExchangeWire PressBox
- Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals March 18, 2026Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...] The post Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals appeared first […]ExchangeWire PressBox
- Hamnet is UK’s Most Read-About Oscar Film, Despite Missing Out on Best Picture Award March 18, 2026Chloé Zhao’s Hamnet has won big with British readers despite missing out on this year’s Best Picture award at the Oscars, according to data from Taboola. Articles about the film, which deals with the relationship between playwright William Shakespeare and his [...] The post Hamnet is UK’s Most Read-About Oscar Film, Despite Missing Out on […]ExchangeWire PressBox
- The Five-Minute Internet (Estimated Reading Time: Five Minutes) March 18, 2026This week, Shirley’s column looks at the digital world’s obsession with speed, and how time became the internet's most aggressively optimised metric... The post The Five-Minute Internet (Estimated Reading Time: Five Minutes) appeared first on ExchangeWire.com.Shirley Marschall
- Digest: Whistleblowers Say Meta & TikTok Amplify Harmful Content for Engagement; Amazon Rolls Out 1-Hour Delivery; UK Gov Launches Local Media Support Initiative March 18, 2026In today’s Digest we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative. The post Digest: Whistleblowers Say Meta & TikTok Amplify Harmful Content for Engagement; Amazon Rolls Out 1-Hour Delivery; […]Sheila Obeng-King
MediaPost.com: mobile
- Judge Questions Whether Android Users Consented To Meta Tracking March 19, 2026"If I tell a friend she can stay at my house and treat it as her own, I would be upset if she went through my underwear drawer, because her actions exceeded the scope of what I agreed to, given ordinary social expectations," U.S. District Court Judge Rita Lin wrote Thursday.
- Meta To Rely More Heavily On AI For Content Moderation March 19, 2026Meta plans to deploy more advanced AI systems across its family of apps that will reduce the tech giant's reliance on third-party vendors for content moderation.
- Agents Ran Entire Butler/Till Campaign, They Share Results March 19, 2026As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.
- Meta Payout Program Aims To Lure More Creators To Facebook March 18, 2026To persuade more creators to focus on Facebook, the platform announced a "Creator Fast Track" program designed to help creators grow their audience and increase monetization from short-form videos.
- Smartly To Acquire Incrmntal, Improve Campaign Measurements March 18, 2026The acquisition aids brands and agencies in media planning.
- BuzzFeed Looks To Avoid Bankruptcy With Anti-Slop AI Apps March 17, 2026BuzzFeed is launching "Branch Office," an initiative made up of AI-powered mobile apps designed to connect people and offset the buildup of AI "slop" content, while potentially saving the media company from imminent bankruptcy.
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network March 17, 2026This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and grocery delivery, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to build a retail media network (RMN).
- OAAA Reports OOH Advertising Rose 3.6% In 2025 March 17, 2026According to the group's analysis, momentum accelerated in the fourth quarter, with revenue increasing 4.8% versus the prior year period.
- News Publishers Stay Calm, Carry On, Monetize Everything In Sight March 17, 2026Events, partnerships and content services now make up a significant portion of publisher revenue.
- Study Finds Social Channel Delivering 29% Of Results On 27% Of Spend March 16, 2026Publicis Media and Snap found that Snapchat may deliver conversions more efficiently than its rivals.
MediaPost.com: video
- 'I Do' Season Begins: Dunkin' Celebrates With Treats, Vera Wang Contest March 20, 2026The brand gives away limited-edition "I Dough" ring boxes which, instead of a ring, come with a Wedding Cake Munchkin inside.
- With New Look And Sound, Streetwise Sprite Is Back On The Court March 20, 2026Themed "It's That Fresh," the new campaign revives an NBA partnership after 11 years while tapping its deep roots in music and street culture.
- It's Time To Do A 180 On Amazon March 20, 2026The platform's biggest opportunity is external marketing to buyer profiles on the DSP, yet most brands overlook it.
- The 'Booch' Is Back: Lindsay Lohan Stars In Health-Ade Campaign March 19, 2026In spot for Health-Ade Kombucha, actress says she's "always been a fan of the booch."
- Behind Blueair's Transition To Sports For Marketing Healthy Air March 19, 2026The 30-year-old air purifier brand taps tennis pro Jessica Pegula and the Knicks as its first sports partners.
- Watchdogs: California Deep Fake Law Would 'Impoverish' Public Discourse March 19, 2026The law "would impoverish public discourse by interfering with the ability of journalists to gather and publish information online," the Reporters Committee for Freedom of the Press argues in a proposed friend-of-the-court brief filed Wednesday with the 9th Circuit Court of Appeals.
- Agents Ran Entire Butler/Till Campaign, They Share Results March 19, 2026As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.
- Disney+ Is Company's 'Digital Centerpiece,' New CEO Says March 19, 2026Incoming CEO Josh D'Amaro said Disney+ would essentially be a "portal" for Disney's entire ecosystem, aligning the "One Disney" philosophy with the goal to create a direct line between new digital experiences and physical experiences with Disney theme parks. This includes bringing video interactive gaming and "vertical" short-form video into Disney+.
- As D'Amaro Steps In, Big Changes Ahead For Disney - Including Linear TV? March 19, 2026New CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN.
- Patron Teams With Guillermo Del Toro To Showcase 'The Perfect Pour' March 18, 2026Academy Award-winning filmmaker directs spot featuring a whimsically creepy skeleton crew working behind the scenes.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.