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  • Reclaiming The Original Promise Of Programmatic March 31, 2026
    No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web. Instead, the ecosystem has steadily moved in the […]
    AdExchanger Content Studio
  • Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It March 31, 2026
    It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ad revenue siphoned away from premium publishers – further eroding high-quality video inventory. If programmatic video is going to mature […]
    AdExchanger Content Studio
  • Why Scripps Is All In On Women’s Sports March 31, 2026
    Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance  to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ad sales meant “traditional GRPs” and the buyers were almost exclusively large brands working through holding companies, he says on […]
    Allison Schiff
  • CIMM Is Out To Prove That All Media Isn’t Equal March 31, 2026
    The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, […]
    Anthony Vargas
  • She’s So Anthro-popular; Junked Food March 31, 2026
    Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its being declared a national “Supply Chain Risk”; Americans rushed to download Claude. But as the dust settles, will Anthropic enjoy […]
    AdExchanger
  • Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward March 30, 2026
    Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth? These campaigns are working, but the industry lacks a consistent, credible way to prove exactly how much of […]
    AdExchanger Content Studio
  • TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically March 30, 2026
    Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. The post TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically appeared first on AdExchanger.
    Victoria McNally
  • The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? March 30, 2026
    In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now compete for eyeballs, making traditional media planning feel like navigating with an outdated map. Yet amid this chaos, one leading […]
    AdExchanger Content Studio
  • The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads March 30, 2026
    Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week! The post The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads appeared first on AdExchanger.
    AdExchanger
  • Five Questions To Ask Before Handing The Keys To Your Programmatic Partner March 30, 2026
    If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part. The harder part is admitting what your checklist can’t tell you. Plugging in cleanly doesn’t reveal whether […]
    AdExchanger Guest Columnist
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  • Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, France March 31, 2026
    At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international [...] The post Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, […]
    ExchangeWire PressBox
  • Regulating Social Media: Where do we go from here?  March 31, 2026
    We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...] The post Regulating Social Media: Where do we go from here?  appeared first on […]
    Aimee Newell Tarín
  • Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est March 31, 2026
    À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...] The post Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance […]
    ExchangeWire PressBox
  • Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote March 31, 2026
    In today’s Digest, we cover Claude’s paid user growth surging, AdGreen’s findings on how changes to  advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to [...] The post Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions […]
    Sheila Obeng-King
  • “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company March 31, 2026
    We spoke to Neda Lazic, The Coca-Cola Company, about becoming a Wires judge, and what excites her about the industry… The post “Tech can make something powerful. Human insight is what makes it resonate.” Neda Lazic, The Coca-Cola Company appeared first on ExchangeWire.com.
    editorial
  • PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM March 31, 2026
    Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...] The post PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using […]
    ExchangeWire PressBox
  • How Publishers are Balancing AI Fear with Opportunity March 30, 2026
    In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech… The post How Publishers are Balancing AI Fear with Opportunity appeared first on ExchangeWire.com.
    Charlotte McEleny
  • Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal March 30, 2026
    In today’s Digest, we discuss OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with [...] The post Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed […]
    Sheila Obeng-King
  • CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video Marketplace Report March 27, 2026
    FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, has released its latest Video Marketplace Report (VMR), which highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video [...] The post CTV Accounts for 50% of Ad Views Across Europe – FreeWheel Video […]
    ExchangeWire PressBox
  • The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback March 27, 2026
    This week, the digital ecosystem saw advertising formats evolve rapidly and tensions rise between platforms, regulators, and traditional media players. In today’s MadTech Daily, we look at a jury finding Meta and YouTube harmed young users, a judge dismissing publishers’ [...] The post The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback appeared […]
    Sheila Obeng-King
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  • Study: Gap Found Between Customer Expectations And Reality April 27, 2017
    According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
  • Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017
    This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
  • Gen Zers Are Savvy Ad Blockers April 13, 2017
    Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
  • Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017
    Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
  • ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017
    ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
  • Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017
    The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
  • Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017
    Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
  • Facebook To Release Advanced Measurement Tool March 9, 2017
    Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
  • Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017
    Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
  • Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017
    Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.