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AdExchanger
- The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech February 26, 2026The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847 […]James Hercher
- WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” February 26, 2026Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.Victoria McNally
- AI Feeds On YouTube Sponcon; MFA Comes To Podcasting February 26, 2026LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook. The post AI Feeds On YouTube Sponcon; MFA Comes To Podcasting appeared first on AdExchanger.AdExchanger
- CTV Fueled Magnite’s Q4 Growth As Display Falters February 26, 2026Display advertising is old and busted. Streaming CTV is the new hotness. Obviously, those aren’t the exact words Magnite CEO Michael Barrett used, but it’s pretty much what the numbers say. The post CTV Fueled Magnite’s Q4 Growth As Display Falters appeared first on AdExchanger.Victoria McNally
- Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth February 26, 2026Paramount Skydance reported 10% year-over-year revenue growth in the previous quarter coming from direct-to-consumer, which is marketingese for subscription revenue. Overall revenue grew 2% YoY in Q4 to $8.15 billion. The post Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth appeared first on AdExchanger.Alyssa Boyle
- TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences February 25, 2026Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s consumer insights arm, Scarborough, which is a local analytics database that helps media sellers and buyers better compare local, national and streaming TV campaigns. The post TV Media Buyers Want Outcomes – So Nielsen Is […]Alyssa Boyle
- From Avoiding Bad Ads To Demanding ROI February 25, 2026Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that verification drives performance – which, increasingly, means demonstrating that premium placements move the needle, says Lisa Utzschneider, CEO of verification provider Integral Ad Science, on […]Allison Schiff
- No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing February 25, 2026For as long as most of us in digital media can remember, professional publishing has relied on a fragile assumption: If you build a destination – a site, an app, a channel – audiences will come. And if you have an audience, you can make content publishing economics work through advertising, subscriptions or some mix […]AdExchanger Guest Columnist
- Warming Up To Netflix Ads; OpenTable Is OpenTo Ads February 25, 2026Netflix Flexes Its Ad Muscles Advertisers who were once lukewarm on Netflix’s ad offering are giving it another look. When Netflix first launched an ad-supported tier in late 2022, buyers were concerned about the limited scale and targeting options – you know, the stuff that makes streaming worth the premium CPMs. Then Amazon showed up with […]AdExchanger
- Publishers Don’t Need A Reset Button. They Need Stability. February 24, 2026Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025, it was AI disruption. In 2026, they’re just looking for stability. Back in January, before Q1 earnings calls and the latest layoff headlines, I asked nearly twenty publishers a simple question: What are you actually […]Lynne d Johnson
Digiday
- Rising demand for principal media buying underpins WPP’s turnaround plan February 26, 2026The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.Sam Bradley
- Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools February 26, 2026Here’s a rundown of lessons brands have shared about their AI implementations so far.Melissa Daniels
- Reddit has carved out an upper funnel niche for brand advertisers February 26, 2026The platform's rapidly growing ads business has attracted brands like JC Penney hoping to reach its specialist communities with upper-funnel messaging.Sam Bradley
- Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them February 26, 2026Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.Sara Guaglione
- Urban Outfitters shifts its influencer strategy from reach to participation February 26, 2026Me@UO is Urban Outfitters' new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.Alyssa Mercante
- Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update February 26, 2026Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.Ronan Shields
- Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to February 25, 2026As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.Michael Bürgi
- The Rundown: Why YouTube has become key for brand GEO strategies February 25, 2026Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.Sam Bradley
- Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend February 25, 2026This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.Tim Peterson
- Brands celebrate tariff reprieve, but fresh uncertainty looms February 25, 2026After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.Allison Smith
Adweek Feed
- 5 Key Takeaways From WPP’s Turnaround Plan February 26, 2026From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
- EXCLUSIVE: MS NOW Names Scott Foster White House Director February 26, 2026The network also announced that Ali Velshi has become its chief data reporter.
- WBD CEO Addresses ‘Highly Competitive’ Sales Process as Netflix Deal Comes Under Question February 26, 2026WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
- Brandtech Names Regional CEOs to Power AI Push In Key Markets February 26, 2026Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
- EXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting 25M Devices February 26, 2026As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
- Cindy Rose Says WPP ‘No Longer a Holdco’ as $676M Annual Savings Drive Begins February 26, 2026The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.
- WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan February 26, 2026CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
- Fortune 500 CMOs Turn to Freelancers in Major Talent Shift February 26, 2026New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
- EXCLUSIVE: Higgsfield Wants AI to Direct Your Next Video With Its Latest Tool February 26, 2026The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.
- Live-Streamers Killed the Vertical-Video Star February 25, 2026The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
ExchangeWire.com
- AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de publicidad en vídeo February 26, 2026AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...] The post AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de […]ExchangeWire PressBox
- Ogury estende la pubblicità basata sulle personas alla Connected TV February 26, 2026Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...] The post Ogury estende la pubblicità basata sulle personas alla Connected TV appeared first […]ExchangeWire PressBox
- Ogury bringt Persona-basiertes Targeting ins Connected TV February 26, 2026Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...] The post Ogury bringt Persona-basiertes Targeting ins Connected TV appeared first on ExchangeWire.com.ExchangeWire PressBox
- Automation vs Control: Striking the Balance with AI February 26, 2026With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control? The post Automation vs Control: Striking the Balance with AI appeared first on ExchangeWire.com.Aimee Newell Tarín
- AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player February 26, 2026AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...] The post AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player appeared […]ExchangeWire PressBox
- Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools February 26, 2026In today’s Digest we look at DoorDash ending Deliveroo operations in Singapore, ITV Studios launching Studio 55 and opening its content library, as well as Apple rolling out global age-verification tools. The post Digest: DoorDash to End Deliveroo Operations in Singapore; ITV Studios Launches Studio 55; Apple Rolls Out Global Age-Verification Tools appeared first on […]Sheila Obeng-King
- Ogury bringt Persona-basiertes Targeting ins Connected TV February 26, 2026Das Adtech-Unternehmen Ogury macht seine Persona-basierte Werbelösung nun auch für Connected TV (CTV) verfügbar. Werbetreibende können damit dieselben Personas kanalübergreifend einsetzen und im Rahmen einer Multi-Channel-Strategie konsistent über alle Screens hinweg aktivieren. Die Fragmentierung der Mediennutzung erschwert es Advertisern zunehmend, Zielgruppen [...] The post Ogury bringt Persona-basiertes Targeting ins Connected TV appeared first on ExchangeWire.com.ExchangeWire PressBox
- Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation February 25, 2026Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...] The post Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation appeared […]ExchangeWire PressBox
- Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers February 25, 2026Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers. This strategic partnership marks a major step forward [...] The post Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital […]ExchangeWire PressBox
- Ogury amplía la publicidad basada en personas a la televisión conectada February 25, 2026Ogury ha anunciado hoy la disponibilidad de su solución de publicidad basada en personas en Televisión Conectada (CTV), lo que permite a los anunciantes activar las mismas personas de forma coherente en todas las pantallas como parte de una estrategia [...] The post Ogury amplía la publicidad basada en personas a la televisión conectada appeared […]ExchangeWire PressBox
MediaPost.com: mobile
- Websites Are Fading: Brands Prepare For What's Next February 25, 2026Traditional, static websites are no longer the primary point of entry for consumers to buy products and services, but websites will not disappear. Their purpose has changed from a discovery tool to a source for AI structured data. Here's what marketers need to know.
- BarkleyOKRP Creates Digital Salvation Army Story Via Roblox February 25, 2026Players explore thrift-inspired digital finds for their in-game avatars.
- AWS Reframes Live Video For TikTok, Reels, YouTube February 24, 2026Customers like Fox Sports Digital and NBCU are early adopters, using the technology to reach younger audiences on their phones, scrolling vertically.
- Confessions From Nekter Juice Bar's CTO: Why Personalization and Perfect Execution Still Win February 24, 2026Jon Asher shares his perspective on using loyalty to shift behaviors, how customers increasingly experience Nekter Juice Bar beyond the store, and why flawless execution is now demanded by customers.
- Smartphone Users Battle Meta Over 'Brazen Plot' To Identify Web Surfers February 24, 2026Meta should be required to face claims that it engaged in a "brazen plot" to identify people who thought they were browsing the mobile web anonymously, Android users argue in new court papers.
- On 'Scrubs' Revival, The Doctors Are Back In February 24, 2026'Scrubs" does not miss a beat in its return to television 16 years after its first run ended in 2010.
- Microsoft Names New Gaming Head As Xbox Turns 25 February 23, 2026Asha Sharma, former president of Microsoft's CoreAI product, has been named EVP and CEO of its gaming division. She is one of the first women to run a major console manufacturer.
- Netflix To Capture 10% of CTV Ad Spend As Media Buyers Reach For Checkbooks February 23, 2026Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of Q4 2025.
- Etsy Sells Depop To EBay February 20, 2026The $1.2 billion deal may help eBay deepen its connection with Gen Z's resale-loving shoppers.
- Meta Focuses On Developers, Mobile In Major Horizon Worlds VR Shift February 20, 2026Meta plans to cut off its Horizon Worlds platform from its Quest virtual-reality headsets, exclusively recentering the app's existence around mobile while investing in developer communities.
MediaPost.com: video
- Viral Monkey Video Drives Ikea Toy Sell-Out February 26, 2026Shortly after the bullying incident, Ikea posted a photo of a plush monkey wrapping its arms around the comfort orangutan with the words: "We're ALL Punch's family now."
- Havas Touts Fake Food Brand To Highlight Danger Of Algorithms February 25, 2026The "Algorithm" collection includes items like "Racist White Bread" and "Free Range Misogyny,"
- 5 Reasons Why Ads In LLMs Are No Big Deal February 25, 2026It's better to embrace ad integration than pretend it doesn't already exist.
- Trump Urges Big Tech To Build Their Own Power Plants February 25, 2026President Donald Trump said in his State of the Union address Tuesday that his administration has told major tech companies they must build their own power plants for data centers. Those companies include Anthropic, Amazon, Google, Microsoft, Meta and others.
- No Words? Savannah Guthrie Found Them Yesterday February 25, 2026For Savannah Guthrie, her social-media pleas for her mother's release have been the most important broadcasts of her life.
- AWS Reframes Live Video For TikTok, Reels, YouTube February 24, 2026Customers like Fox Sports Digital and NBCU are early adopters, using the technology to reach younger audiences on their phones, scrolling vertically.
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina February 24, 2026AI-operated buying will become the norm within the next five years, with autonomous agents managing the majority of programmatic ad spend, said Brian Kaminsky, COO of Infillion. With the acquisition of Catalina, he believes Infillion will become the "open, interoperable execution layer powering commerce-centric media."
- Blade Runner: Bailey Lauerman Touts Bosch's 'Innovation' February 24, 2026The spot highlights the engineering precision of automobile wiper blades.
- Fallon Highlights Sleep Number's ComfortMode Mattress February 24, 2026The ad's thrust is you live a better day with a restful night.
- Shedding A Little More Light On 'Dark Political' February 24, 2026If democracy actually dies in darkness, the influence of "dark money" in political media and marketing will be some of the nails in its coffin. Thankfully, some sources have been trying to shed some light on it.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.