Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- DOJ Divided Over Paramount’s WBD Deal; M&A Is So Back June 17, 2026Paramounting Concerns On Monday, the DOJ closed a months-long investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers weren’t satisfied with the process. Per the Wall Street Journal, career staffers at the DOJ hadn’t made a final recommendation, but were planning to challenge the bid over antitrust concerns. The […]AdExchanger
- The AI Tool That’s Giving Landlords A Leg Up On Zillow June 16, 2026In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said Anda Gansca, CEO and co-founder of customer journey intelligence platform Knotch. This means that consumers have higher standards for the […]Joanna Gerber
- Hyundai Tests Containerized Ad Tech To Drive New Efficiency June 16, 2026There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP […]James Hercher
- Papa Johns Can Predict When Your Fridge Is Empty June 16, 2026Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa Johns Can Predict When Your Fridge Is Empty appeared first on AdExchanger.Alyssa Boyle
- The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It June 16, 2026Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing […]AdExchanger Content Studio
- California Regulatin’ June 16, 2026There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute. CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated […]Allison Schiff
- Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars June 16, 2026A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars appeared first on AdExchanger.AdExchanger
- Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why June 15, 2026WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The post Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why appeared first on AdExchanger.Victoria McNally
- Fox Announces Plans To Acquire Roku For $22 Billion June 15, 2026Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The post Fox Announces Plans To Acquire Roku For $22 Billion appeared first on AdExchanger.Victoria McNally
- The Future Of Bidding Won’t Be Won By DSPs Alone June 15, 2026Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the last 15 years of programmatic power dynamics better than any discussion of algorithms or auction mechanics. The DSP owns outcome […]AdExchanger Content Studio
Digiday
- Future of TV Briefing: Fox finds its programmatic identify in Roku June 17, 2026This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.Tim Peterson
- OpenAI moves to automate ad creative June 17, 2026OpenAI wants to automate the last thing advertisers still do themselves.Krystal Scanlon
- WPP Media is testing synthetic audiences based on charity donations for programmatic buys June 17, 2026Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.Sam Bradley
- Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera June 17, 2026Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.Alyssa Mercante
- ‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy June 17, 2026Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”Danny Parisi
- Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents June 17, 2026Le Monde is "figuring out" how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.Jessica Davies
- WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready June 16, 2026This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical […]Talon.One
- Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists June 16, 2026This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to […]Digiday Awards
- Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners June 16, 2026This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms […]Digiday Awards
- Marketing’s most valuable influencer has zero followers June 16, 2026The most valuable influencer in a given category probably has no followers, no media kit and no idea they’re influencing anyone. But when they pay, their friends do too. Partner insights from PayPal Ads.PayPal Ads
ExchangeWire.com
- Opti Digital Expands into the DACH Region with the Appointment of Niklas Hamann as Publisher Development Director June 17, 2026Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (17th June, 2026) announced the appointment of Niklas Hamann as publisher development director, marking the company's official expansion into the DACH region. This strategic hire represents the next [...] The post Opti Digital Expands into the DACH Region with the Appointment of […]ExchangeWire PressBox
- Six Sells Announces Strategic Partnership with Intelligent Assistance June 16, 2026Six Sells, the leading executive visibility agency for people in media and advertising, has today (16th June, 2026) announced a strategic partnership with Intelligent Assistance. Intelligent Assistance and Six Sells have joined forces to ensure that people stay front and centre [...] The post Six Sells Announces Strategic Partnership with Intelligent Assistance appeared first on […]ExchangeWire PressBox
- Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots & Virtual Assistants June 16, 2026Taboola, a global leader in delivering performance at scale for advertisers, today (16th June, 2026) announced it is opening up the monetisation engine behind DeeperDive, one of the fastest-growing generative AI answer engines in the world, to generative AI companies, [...] The post Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots […]ExchangeWire PressBox
- New York Post Partners with VideoElephant to Launch its First Fast Channel June 16, 2026New York Post Media Group (NYPMG), home of The New York Post, The California Post, Page Six, Page Six Hollywood, and Decider, is launching a new FAST channel in collaboration with VideoElephant Fast Managed Services. The deal expands VideoElephant's longstanding [...] The post New York Post Partners with VideoElephant to Launch its First Fast Channel […]ExchangeWire PressBox
- FranceTV Publicité & FreeWheel Expand Partnership June 16, 2026FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s largest public broadcaster, have announced the extension of their longstanding partnership. As part of [...] The post FranceTV Publicité & FreeWheel Expand Partnership appeared first on ExchangeWire.com.ExchangeWire PressBox
- Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform June 16, 2026Nexxen, the advertising technology platform powered by unique data and media, today (16th June, 2026) announced the next evolution of nexAI, with new interoperability capabilities that allow external AI agents to connect to its platform via open protocols such as [...] The post Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform appeared first on […]ExchangeWire PressBox
- “This Industry Isn’t Done Innovating.”: Andrew Casale on Index Exchange’s Containerised Future and a DSP Renaissance June 16, 2026ExchangeWire head of content, John Still, sat down with Index Exchange’s CEO and President, Andrew Casale, to discuss the Index Cloud, the future of DSPs... The post “This Industry Isn’t Done Innovating.”: Andrew Casale on Index Exchange’s Containerised Future and a DSP Renaissance appeared first on ExchangeWire.com.John Still
- 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate June 16, 2026New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77% of marketers saying AI-related questions are not being asked rigorously [...] The post 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate appeared […]ExchangeWire PressBox
- Brand Metrics Launches Predictive+, the Industry’s First Predictive Brand Lift Solution for Connected TV June 16, 2026Brand Metrics, the global leader in brand lift measurement and winner of Best CTV Ad Tech Innovation at the 2025 VideoWeek European Video Awards, today (16th June, 2026) announced the launch of Predictive+, the industry’s first predictive brand lift solution built specifically for [...] The post Brand Metrics Launches Predictive+, the Industry’s First Predictive Brand Lift Solution for […]ExchangeWire PressBox
- Former Playground xyz Founder Launches Parallel to Pioneer Customer Suitability in Digital Advertising June 16, 2026Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, today (16th June, 2026) announced his return to ad tech with the launch of Parallel, an industry-first platform introducing Customer Suitability - a new approach [...] The post Former Playground xyz Founder Launches Parallel to Pioneer Customer Suitability in Digital […]ExchangeWire PressBox
MediaPost.com: mobile
- Education Has Nothing To Do With Peacock College Microdrama June 16, 2026"Campus Confidential: Miami" is the first Peacock app-based microdrama to premiere out of at least 11 more on the way this summer, the company says.
- U.K. Plans Ban Of Social Media Platforms For All Teens Under 16 June 15, 2026The U.K. plans to ban all teens in the region under 16 from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well as select game platforms and livestreaming apps.
- Consumers Ready To Accept Ads For Free AI Services June 15, 2026As AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services.
- Meta Seeks To Appeal Ruling In Battle Over Mobile Tracking June 11, 2026Meta wants to immediately appeal a decision requiring it to face claims by Android users who said they were secretly tracked on mobile websites.
- Akcelo Wins Yoto Global AOR, Focuses On Integrated Creative, Brand Strategy June 11, 2026The U.S. is now the largest market for the children's audio company.
- Southwest Airlines Partners With Foundation Media June 9, 2026The production, publishing, and brand partnership company will help "reignite the spirit" of the brand, says CMO Sabrina Callahan.
- Ohio Appeals Court Sides With Google In Battle Over Search Results June 9, 2026An Ohio appellate court rejected former state Attorney General David Yost's bid to revive a lawsuit alleging that Google wrongly gives preferential treatment to its own products and services in search results.
- Big Events, New Tech Fuel Experiential Marketing Spending June 9, 2026The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ Media.
- Redbarn Ad Campaign Has A Data Strategy June 8, 2026"We are looking at the KPIs, but also doing a brand-lift study via this campaign," said Redbarn VP of Marketing Megan Robles. Measurement details will become available in late July.
- Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities June 5, 2026Just ahead of its WWDC26 event, Apple is expected to showcase its AI agentic opportunities, seeking to convince advertisers it has what it takes.
MediaPost.com: video
- Hershey's Been Waiting for This: Captain America Just Passed Ronaldo June 16, 2026The chocolate brand has a hometown claim on soccer star Christian Pulisic -- and a limited-edition candy bar ready to prove it.
- Fake Doctor Notes, Free Drinks: Cuervo's New Campaign Supports Summer Fridays June 16, 2026Brand's Summer Fridays HQ contains downloadable excuses, out-of-office templates, and the chance to win $1,500 to fund an "ideal Summer Friday."
- Snap Unveils New-Gen AR Glasses, Plans Late 2026 Launch June 16, 2026Snap has officially unveiled its long-awaited Specs, a new generation of AR glasses designed to compete with wearables from Meta and Apple slated for next year.
- Serta Simmons Bedding Taps Tinuiti As AOR June 16, 2026This win reinforces Tinuiti's momentum in the home category.
- Fox-Roku Estimate: Third In Viewing, With 11% Share June 16, 2026Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV network businesses. This deal changes all that, analysts say.
- Publicis Drops Video, Stirs Pre-Cannes 'Agentic' Buzz June 16, 2026The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency and agendas.
- YouTube To Spotlight Artists, Venues In Live Music Initiative June 15, 2026YouTube has announced the launch of "Music Nights," a series of live concerts featuring a variety of famous artists performing in major cities across the globe.
- Meta Users Press Appeals Court To Reinstate Monopoly Claims June 15, 2026Meta users pressed a court to revive a lawsuit alleging that Facebook monopolized a market for "personal social network services" that enabled it to obtain users' personal data without compensation.
- Test Drive: Polestar 4 Pushes The Envelope On Technology, Marketing June 15, 2026The video rearview mirror has been offered by other automakers and can be turned off to reveal a regular mirror. But in this case, there is no rear window so the video monitor is the only way to see behind the vehicle.
- Florida Sues TikTok Over Teen Accounts June 15, 2026"We are going to get our kids their lives back," Florida Attorney General James Uthmeier said Monday.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.