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AdExchanger
- Paramount’s Upfront Pitch Is About Three Things April 16, 2026Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.Alyssa Boyle
- Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First April 16, 2026One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first on AdExchanger.Victoria McNally
- Hard Truths For Retail Media At The IAB Connected Commerce Summit April 16, 2026The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […]James Hercher
- As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data April 16, 2026Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools […]Andrew Byrd
- Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently April 16, 2026Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to earn money by playing games and completing surveys. It hit the No. 2 spot in the US App Store after […]AdExchanger
- Meta Is Launching An Easy Button For CAPI April 15, 2026CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is […]Allison Schiff
- Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests April 15, 2026The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests appeared first on AdExchanger.Joanna Gerber
- TelevisaUnivision Joins The Streaming Self-Service Bandwagon April 15, 2026TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning and activation company fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement. For […]Alyssa Boyle
- For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate April 15, 2026The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a […]James Hercher
- Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’ April 15, 2026Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations. Despite the addition of the Global Privacy Control (GPC) system, which informs websites when a user has opted out of data collection for certain purposes, the audit observed Google honoring that […]AdExchanger
Digiday
- U.K. brands increase media spend despite economic storm clouds April 16, 2026The IPA's quarterly Bellwether report provides a window into CMO thinking amid ongoing Iran stalemate and other troubling indicators.Sam Bradley
- Agencies compete for SEO talent as client demand for zero-click expertise surges April 16, 2026Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.Sam Bradley
- How college athlete Carson Roney went from TikTok dances to Gatorade commercials April 16, 2026Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.Alyssa Mercante
- Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers April 16, 2026As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.Sara Guaglione
- OpenAI builds tool to track whether ChatGPT ads convert April 16, 2026The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.Krystal Scanlon
- Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt April 16, 2026The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.Allison Smith
- Google AI Max moves out of beta: Marketers sound off on the inevitable migration April 15, 2026Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.Kimeko McCoy
- Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic April 15, 2026Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.Sara Guaglione
- Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement April 15, 2026This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.Tim Peterson
- Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media April 15, 2026A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.Gabriela Barkho
Adweek Feed
- Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier. April 16, 2026The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.
- Paramount’s New Ads Leader Revamps Upfront Pitch, Tunes Out Noise April 16, 2026Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.
- Known Strengthens Client Leadership to Support Bigger Global Briefs April 16, 2026Lynn Lewis joins from McCann Worldgroup
- 3 Ways PBS, Planned Parenthood, and Minn. Public News Fight On Amid Budget Cuts April 16, 2026Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.
- Expedia Courts Non-Travel Brands With New Adtech Deal April 16, 2026Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.
- The People Behind the News Movement Launched a Platform for Newsfluencers April 15, 2026The news media startup Caliber is launching SaySo, an ‘Apple News for creators,’ as part of its broader vision for the future of media.
- Molly McPherson Analyzes 3 PR Fiascos and the Brand Mistakes Behind Them April 15, 2026The crisis PR guru analyzed some recent blunders at ADWEEK's Social Media Week.
- Emma Grede’s 4 Rules for Making Your Brand Actually Matter on Social April 15, 2026The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social Media Week.
- How Manscaped Used AI to Evolve Beyond Ball Memes April 15, 2026The brand shared how it transformed its social presence at Social Media Week 2026.
- Why Refusing to Change the Format Led Subway Takes to Viral Success April 15, 2026Kareem Rahma talks about how he keeps brand collaborations authentic at Social Media Week.
ExchangeWire.com
- Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce? April 16, 2026In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment... The post Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce? appeared first on ExchangeWire.com.Charlotte McEleny
- AdPlayer.Pro presenta sus resultados del primer trimestre de 2026 April 16, 2026AdPlayer.Pro, el proveedor global de tecnologías SaaS innovadoras para publicidad en vídeo, ha publicado sus resultados del primer trimestre de 2026, destacando las nuevas funciones introducidas en su reproductor de publicidad en vídeo insignia, así como las próximas actualizaciones de [...] The post AdPlayer.Pro presenta sus resultados del primer trimestre de 2026 appeared first on […]ExchangeWire PressBox
- Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety April 16, 2026AppHarbr, the in-app ad quality and safety platform developed by GeoEdge, and Wizz App, the Gen Z social discovery app, today (16th April, 2026) shared the results of their first full year working together. AppHarbr’s independent ad security technology marks [...] The post Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad […]ExchangeWire PressBox
- IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years April 16, 2026We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape. The post IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years […]Sheila Obeng-King
- Shinka Achieves SOC 2 Type II Certification April 16, 2026Shinka, an ad tech platform for CTV and DOOH mediation, announced it has achieved SOC 2 Type II certification, after completing its SOC 2 Type I audit, signalling an accelerated approach to security and compliance as the company scales globally. The SOC 2 [...] The post Shinka Achieves SOC 2 Type II Certification appeared first on ExchangeWire.com.ExchangeWire PressBox
- AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results April 16, 2026AdPlayer.Pro, a global provider of innovative SaaS video advertising technology, has released its Q1 2026 results, highlighting newly introduced features in its flagship ad-enabled video player, as well as upcoming product updates. According to the announcement, one of the most notable [...] The post AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results appeared […]ExchangeWire PressBox
- Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson April 16, 2026In today’s Digest, we cover Netflix’s plan to refocus on ads and content after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm The post Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; […]Sheila Obeng-King
- Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem April 16, 2026Digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. Meanwhile, the dominance of familiar, upper funnel metrics is limiting the channel’s potential. These are the key findings of ‘The State of UK [...] The post Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a […]ExchangeWire PressBox
- StackAdapt Launches Industry First Live Events Campaign Workflow for CTV April 15, 2026StackAdapt, the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a [...] The post StackAdapt Launches Industry First Live Events Campaign Workflow for CTV appeared first […]ExchangeWire PressBox
- Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership April 15, 2026Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into [...] The post Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership appeared first […]ExchangeWire PressBox
MediaPost.com: mobile
- Amazon Ads Donates Framework To Improve Ad Bidstreams April 15, 2026The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend.
- Amazon, Roku Maintain Strong Streaming TV Positions April 15, 2026Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
- Alabama Lawmakers Pass Privacy Bill Opposed By Advocates April 14, 2026Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't give consumers the right to opt out of common forms of behavioral ad targeting.
- TiVo Builds Performance Data Play From Home To Car April 13, 2026TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.
- AT&T, Verizon Press SCOTUS To Nix Privacy Fines April 10, 2026The carriers say they had the right to a trial by jury before being fined by the FCC.
- Gmail Defense: Email Service Explains How It Is Protecting Privacy April 10, 2026Gmail has made its end-to-end encryption available to Android and iOS. And it says that Gemini is no threat to email privacy.
- Local Ad Spend Forecast Revised To +8.1% This Year April 10, 2026Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.
- Search Fills Gaps For AI Chat Queries April 9, 2026Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year.
- Netflix Launches Ad-Free 'Playground' For Kids April 8, 2026From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids' program titles.
- Brave's New World: Less Data, More Agentic April 6, 2026The Internet is on the cusp of being rewritten based on agentic services.
MediaPost.com: video
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big April 16, 2026Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney's ABC/Hulu has four of the top 20 programs.
- HIV: A 'Guest From The '80s' That's 'Still Here' April 15, 2026"You act like I don't exist. While you ignore me, I'm out here changing lives," says a ViiV ad aimed at adults under 35.
- Brands Blur Lines Between Ads, Entertainment April 15, 2026Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign that "Glamour " says borders on NSFW, due to his "very short shorts."
- No Attention, No Outcomes April 15, 2026I'm writing this for those not fortunate enough to attend the Advertising Research Foundation's recent Audience X Science conference in New York City. You will want to pay attention, because one session in particular -- the ARF's Tracy Adams' and Paul Donato's review of Phase 3 of its attention measurement validation initiative -- is all […]
- Social Platforms Keep Teens Hooked, Parents Keep Losing The Argument April 15, 2026Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful.
- Viant DSP Buys TVision For $40M April 15, 2026Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "first of its kind attention-adjusted CPM [cost per thousand viewers] measure."
- Can Hollywood Talent, Creative Impact Paramount-WBD Deal? April 15, 2026An open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next?
- Amazon, Roku Maintain Strong Streaming Positions April 15, 2026Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
- TikTok Expands 'Symphony,' Offers AI Video For Brands, Creators April 14, 2026TikTok has begun integrating ByteDance's next-generation AI video model into its Symphony suite for advertisers, expanding video-script generation to actual branded video automation for in-app promotions.
- YouTube To Pause Ads During Peak Livestream Engagement April 14, 2026YouTube is making changes to the way it delivers ads during popular livestream sessions, declining to rely on AI to pause ads entirely when a creators' viewers are engaging with the video most.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.