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AdExchanger
- Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO July 9, 2025Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products. The post Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO appeared first on AdExchanger.Victoria McNally
- The ‘Taboo’ Of Women’s Health Care Advertising Complicates Access To Treatment July 9, 2025Charli xcx got it right: It’s so confusing sometimes to be a girl. Or, more accurately, a woman trying to access medical treatment. And it’s just as challenging for women’s health care companies trying to reach their audiences. HerMD, a women’s health startup with a focus on menopause and sexual health, has struggled with this […]Joanna Gerber
- CTV Is Not A One-to-One Channel, So Stop Buying It Like One July 9, 2025The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen. Treating it like a digital channel has led to inefficiency, waste and false […]AdExchanger Guest Columnist
- Don’t Trust The AI Salesman; The Upfront Slowdown July 9, 2025Fresh Legs HouseFresh, a website dedicated to reviewing air purifiers and household air quality products, was one of the first (of a great many) long-tail consumer review sites to lash out at Google after its core update in March of last year. At the time, traffic to those specialty sites was being effectively siphoned off […]AdExchanger
- Why Alaska Airlines Sees Promise In Google Meridian July 8, 2025Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) analysis, alongside incrementality and lift studies. Wait, did I say straightforward? I meant extremely complicated. But there’s no way around using an assortment of methodologies for marketing measurement, said […]James Hercher
- Rockerbox’s Attribution Journey July 8, 2025Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 of the top startups in the US, as per a Business Insider article. He fortuitously landed at AppNexus […]James Hercher
- Consent Management Consolidates With Didomi’s Acquisition Of Sourcepoint July 8, 2025Two key players in the consent management space are merging. On Tuesday, French consent management platform (CMP) Didomi announced its acquisition of Sourcepoint, a CMP that started in 2015 as an anti-ad-blocking solution for publishers. Since then, Sourcepoint evolved into a privacy platform with an emphasis on compliance and consent, which brought it into direct […]Allison Schiff
- Can Cloudflare Really Block Google’s AI Crawlers?; Knock It Off, Knockoffs July 8, 2025Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; and web traffic is careening off a cliff. The post Can Cloudflare Really Block Google’s AI Crawlers?; Knock It Off, Knockoffs appeared first on AdExchanger.AdExchanger
- Why Advertisers Can’t Figure Out If They’re Monetizing Illicit Content On YouTube July 7, 2025Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on YouTube eluding the platform’s IP and rights monitoring tech to distribute movies, shows and live sports that should be exclusive to streaming or cable subscriptions. The findings, published on Monday, were first reported by The […]James Hercher
- Paapi’s Hybrid Model Tackles Ad Measurement Without Third-Party Cookies July 7, 2025A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement. If your first thought was, “Wonder if they’re named after the Protected Audience API in the Privacy Sandbox?” then I’m sorry to inform you that your brain is broken. […]Allison Schiff
Digiday
- Questions swirl after X CEO Linda Yaccarino departs from the platform July 9, 2025Her departure marks the end of two tumultuous years at the platform.Krystal Scanlon
- WTF is request duplication? July 9, 2025Request duplication is becoming increasingly popular in programmatic media trading, but it raises questions over ethics.Ronan Shields
- Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event July 9, 2025This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.Tim Peterson
- Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns July 9, 2025AI Max, which launched May and rolls out this summer, aims to provide advertisers with a “one-click feature suite” for search campaigns.Krystal Scanlon
- Digiday+ Research: Publishers pull back their dependence on digital revenue July 9, 2025After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.Julia Tabisz
- Creator marketing has the reach — CMOs want the rigor July 9, 2025The creator economy got big enough to be taken seriously.Seb Joseph
- WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart July 8, 2025This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue; and what to look for […]Fluent
- LinkedIn makes it easier for creators to track performance across platforms July 8, 2025Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn's creator platform evolution.Alexander Lee
- Michelle Khare on building Emmy-worthy content — one challenge at a time July 8, 2025Michelle Khare’s not just taking on wild YouTube challenges — she’s eyeing an Emmy while she’s at it. Tune in for a peek behind the curtain at how she’s leveling up creator content.Kimeko McCoy
- TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet July 8, 2025TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.Krystal Scanlon
Adweek Feed
- Week of June 30 Morning News Ratings: Independence Day Weekend Affects Viewership July 9, 2025NBC News' Today had gains in both measured categories.
- Sunday, July 6 Evening Cable News Ratings: Big Weekend Show Is No. 1 July 9, 2025The news networks continued to cover the central Texas flooding tragedy.
- As Yaccarino Steps Down, Public Opinion of X Is More Divided Than Ever July 9, 2025Men and Republicans have a positive view of the platform, while women and Democrats do not.
- Rebuffed by Chrome, Perplexity Launches AI Browser Comet, OpenAI Reportedly Prepares Its Own July 9, 2025The launch of Comet signals AI startups' growing push to challenge Google's search dominance, a cornerstone of its ad business.
- 5 Moments at X That Ex-CEO Linda Yaccarino Would Probably Like to Forget July 9, 2025It's been a bumpy road for the former NBCU executive.
- Courtney King Leaving Cincinnati Fox Station After Nearly Six Years July 9, 2025She joined WXIX after working at WACH Fox News in Columbia, S.C. for five years.
- Linda Yaccarino’s Departure Deepens Uncertainty for X’s Ad Business July 9, 2025CEO's exit spotlights the growing issue of advertiser confidence amid X's pivot to a subscription model.
- What AI-Powered Chatbots Think Is Important in Human Love July 9, 2025How AI is responding to questions of the human heart.
- Coke Pops, Maruchan Cools: The Brands Winning and Losing Gen Z in 2025 July 9, 2025Purchase consideration is up for Coca-Cola, but down for instant ramen noodles brand Maruchan.
- Got Anime? Why MilkPEP Turned to Crunchyroll to Sell Dairy to Gen Z July 9, 2025Campaign marks a bold pivot for the industry aimed at a younger, more diverse audience.
ExchangeWire.com
- Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation July 9, 2025Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology company shaping the future of digital advertising’s supply chain. This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel [...] The post Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation appeared […]ExchangeWire PressBox
- The Slop Web: Welcome to the AI-Generated Ghost Town July 9, 2025Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media… The post The Slop Web: Welcome to the AI-Generated Ghost Town appeared first on ExchangeWire.com.Shirley Marschall
- Digest: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU July 9, 2025In today’s Digest, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU The post Digest: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK […]Sheila Obeng-King
- JWP Connatix Appoints Dr. Kenneth Rona as First Chief AI Officer July 8, 2025JWP Connatix, a leading video technology and monetisation platform, today (8th July, 2025) announced the appointment of Kenneth Rona, Ph.D. as its first chief AI officer. In this newly created role, Dr. Rona will lead efforts to transform JWP Connatix into [...] The post JWP Connatix Appoints Dr. Kenneth Rona as First Chief AI Officer […]ExchangeWire PressBox
- Seedtag Appoints Brian Gleason as New Chief Executive Officer July 8, 2025Seedtag, the global leader in neuro-contextual advertising, today (8th July, 2025) announced the appointment of Brian Gleason as its new chief executive officer, effective August 1. Gleason, an accomplished growth-driven industry leader, will step into the role of chief executive [...] The post Seedtag Appoints Brian Gleason as New Chief Executive Officer appeared first on […]ExchangeWire PressBox
- Axeptio et Stape unissent leurs expertises pour rendre accessible le server-side tracking à l’international July 8, 2025Axeptio, leader des solutions de gestion du consentement en Europe et sur les continents américains, et Stape, acteur incontournable du server-side sur la scène internationale, annoncent un partenariat pour démocratiser le tagging côté serveur à l’échelle mondiale. Dans un contexte où [...] The post Axeptio et Stape unissent leurs expertises pour rendre accessible le server-side […]ExchangeWire PressBox
- Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide July 8, 2025Today (8th July, 2025), Axeptio, a leading provider of consent management solutions in Europe and across the Americas, and Stape, a key player in server-side tracking on the global stage, are announcing a partnership to make server-side tagging more accessible [...] The post Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide […]ExchangeWire PressBox
- Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google’s Hidden Search Terms Cost Advertisers Millions July 8, 2025In today’s Digest, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools. Adalytics Reports YouTube Billing Advertisers for Ads [...] The post Digest: Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; […]Sheila Obeng-King
- Adelaide Releases Independent Review by MediaSense Validating AU’s Effectiveness & Predictive Power July 7, 2025Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...] The post Adelaide Releases Independent Review by MediaSense Validating AU’s Effectiveness & Predictive Power […]ExchangeWire PressBox
- Digest: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions; AI Factchecking on X Sparks Conspiracy Concerns July 7, 2025In today’s Digest, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship [...] The post Digest: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon […]Sheila Obeng-King
MediaPost.com: mobile
- Bob's Gets Real With 'Till Decor Do Us Part' Social Series July 9, 2025The furniture retailer hopes the social media push will help it attract higher-income shoppers.
- IAB Adds Compliance Questionnaire, Evolving Regulations Cited July 9, 2025Updates made to the IAB Diligence Platform on Wednesday aim to help the digital ad industry comply with evolving privacy regulations.
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness July 9, 2025Fraud-free ad inventory supported by safety and metrics that can analyze content to help advertisers and publishers meet media-quality requirements seems an ideal match - even for smaller companies.
- Meta Updates Branded DMs On Messenger App July 8, 2025In an attempt to help brands engage and retain customers continuously through in-app messaging, Meta is launching an updated version of marketing messages on Messenger.
- Sports Coverage Now Concentrated On Streaming Content: The Implications July 8, 2025And the majority of age 44 and younger fans say they prefer streaming highlights rather than watching the entire game.
- Snapchat Turns Lens To European With Palace Art Project July 7, 2025Four especially historic spaces in the gardens of the Palace of Versailles, will become AR-rendered scenes revealing "an iconic dance of the era," harkening back to the Royal Academy of Dance, founded in 1661 by Louis XIV.
- Performance CTV And Digital Ad Gaps Filled By Out-Of-Home: Kantar July 7, 2025A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels.
- Amazon's Prime Day Party To Drive $23.8B Across All Online Retail July 7, 2025Adobe estimates that the extended sales event will drive a 28% jump in spending compared to last year, equivalent to two Black Fridays.
- 'Made In America' Increasingly Under Fire Due To Costs July 6, 2025Choosing between low-priced or American-made products, 39% of shoppers mostly value affordability, a feature associated with imports.
- ChatGPT Traffic Referrals To Publishers Rising July 3, 2025ChatGPT continues to push referral traffic to news publisher sites, but not enough to counter declines in clicks from users who increasingly get news from AI-powered search results, according to a report released this week.
MediaPost.com: video
- Why This Mattel Director Can Be Anything! July 9, 2025What do attending nine schools in twelve years, glow-in-the-dark basketballs, and raising your hand have in common? For Leigh Anna Trelenberg, they all speak to perseverance and adaptability- the common threads that run through her life and career. As Mattel's Director of U.S. Media, Leigh Anna shares how growing up all over the country and […]
- Linda Yaccarino To Step Down As X CEO July 9, 2025Yaccarino announced her departure from X less than two years after becoming the company's chief executive. In a post on X, Yaccarino highlights her responsibilities at the company, including "protecting free speech, turning the company around, and transforming X into the Everything App."
- Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7% July 9, 2025Five races on broadcast networks Fox and NBC are higher - up 14% to 4.5 million viewers. New entry Prime Video through four races is averaging 2.1 million.
- Affleck's AI Insights: A Blueprint For Moviemaking's Creative Future July 9, 2025AI can significantly impact the industry, but moviemaker Ben Affleck believes it will not replace human artistry. It will play a supporting role similar to the launch of "Paramount+ Fan Frontier," an interactive social experience that builds on the streaming service's "Find Your Mountain on Paramount+" campaign.
- OAAA Launches First Agency Council July 9, 2025The 11-member council will provide industry guidance on emerging media trends.
- Untangld Taps Gilmore To Direct UK, Europe Strategy July 9, 2025Previously, she headed strategy for creative agency Accenture Song.
- Streaming Q1: Third-Party Streaming Distributors Gaining Strength July 9, 2025Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness July 9, 2025Fraud-free ad inventory supported by safety and metrics that can analyze content to help advertisers and publishers meet media-quality requirements seems an ideal match - even for smaller companies.
- Google, Microsoft Push Changes To Support Publishers July 8, 2025Google and Microsoft have made significant changes in the ways they court publishers - partly driven by rising demand for sustainable ad inventory in programmatic buying and production, as well as automation, AI, competition and regulatory changes.
- Trump Media Expands To Streaming Video: Bellwether For Tariffs? Media? July 8, 2025The new video streaming platform called Truth+ will be available on all major third-party distributors including Apple iTunes, Google Play, Apple TV, Android TV, Amazon Fire TV, Roku TV and Roku web platforms.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.