Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Pinterest Is Ready For Its CTV Debut April 27, 2026Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first on AdExchanger.Victoria McNally
- Predictive Analysis And Performance Go Hand In Hand April 27, 2026Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads. The post Predictive Analysis And Performance Go Hand In Hand appeared first on AdExchanger.Alyssa Boyle
- Even PayPal Ads Has Its Own ID Now April 27, 2026If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for […]James Hercher
- Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots April 27, 2026AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a step further by helping marketers develop off-platform brand agents. On Monday, Dappier announced a new […]Joanna Gerber
- Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign April 27, 2026Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign appeared first on AdExchanger.AdExchanger
- Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing? April 24, 2026Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. […]Allison Schiff
- An Audience So Nice You Bought It Twice (And That’s Not A Good Thing) April 24, 2026Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to […]AdExchanger Content Studio
- Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? April 24, 2026It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu yet. The post Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? appeared first on AdExchanger.Victoria McNally
- Programmatic Peacekeeping April 24, 2026Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict. The post Programmatic Peacekeeping appeared first on AdExchanger.Sarah Sluis
- Why Not Just Read AdExchanger?; Tubi Or Not Tubi April 24, 2026How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?; Tubi Or Not Tubi appeared first on AdExchanger.AdExchanger
Digiday
- Advertisers are flying blind on ChatGPT ads — Adthena wants to change that April 27, 2026Adthena has launched ChatGPT AdBridge -- a tool which aims to turn clients' existing Google Ads accounts into ready-to-run ChatGPT campaigns.Krystal Scanlon
- Pinterest debuts audience extension offering on CTV April 27, 2026Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.Ronan Shields
- Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation April 27, 2026Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.Michael Bürgi
- Marketers join OpenAI’s ad pilot, nudged by FOMO April 27, 2026Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.Kimeko McCoy
- News UK turns The Times’ first-party data into synthetic audiences for advertisers April 27, 2026News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.Jessica Davies
- Meta eyes CTV expansion to fuel its next wave of ad growth April 27, 2026Meta is looking to extend its performance advertising offering onto the biggest screen in the home.Ronan Shields
- Sports guidance to brands from three sources: Keep the fan top of mind and you might just win April 24, 2026Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.Michael Bürgi
- Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns April 24, 2026After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.Zofia Zwieglinska
- Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage April 24, 2026in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.Seb Joseph
- Why Coca-Cola has made World Cup TV ads one part of its sports marketing play April 24, 2026The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.Alyssa Mercante
Adweek Feed
- 5 Questions For… the CNN Team in the Control Room During the WHCD Shooting April 27, 2026CNN's Eric Hall and David Foote shared their control room experience as the WHCD went from a light-hearted affair to a breaking news situation.
- Netflix’s Running Point Scores Several Integrated Brand Partnerships in Season 2 April 27, 2026Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.
- 3,000 Images, Zero Dialogue: How This Studio Made AI Films Without Sacrificing the Creative Soul April 27, 2026Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech
- VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model April 27, 2026New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method
- Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In April 27, 2026TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.
- Week of April 13 Cable News Ratings: Cable News Networks See Drops April 27, 2026A slower news week resulted in all cable networks seeing week-to-week decreases.
- Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region April 27, 2026Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America
- Possible 2026 Opening Remarks: Marketing’s Age of Opinion Is Ending April 27, 2026Marketing does not advance through opinion. It advances through building knowledge.
- Goodway Group and Optable Partner to Feed AI Agents Cleaner Data April 27, 2026AI agents are flooding ad tech. Agencies are still fixing their data
- Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Standards April 27, 2026Google’s GeminiVeo and Nano Banana fix creator content.
ExchangeWire.com
- Overwolf Ads Launches Gamer Grid April 27, 2026Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC [...] The post Overwolf Ads Launches Gamer Grid appeared first on ExchangeWire.com.ExchangeWire PressBox
- Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance Audio’ Tool April 27, 2026Audion, an AI-powered advertising platform specialising in digital audio, announces USD$15m (£11m) in Series B funding. This will enable it to build on its UK and European growth with a launch in the United States; it will also accelerate the [...] The post Audion Raises $15m for US Expansion & Global Scaling of AI-based ‘Performance […]ExchangeWire PressBox
- Silverpush Grows 200% Across Americas Market, Expands Regional Footprints Across North America April 27, 2026Silverpush, the contextual intelligence company, today (27th April, 2026) announced a rapid expansion across the Americas, with the business achieving the biggest period of revenue growth in history and new offices across Chicago, LA, and New York. Since last year, the [...] The post Silverpush Grows 200% Across Americas Market, Expands Regional Footprints Across North […]ExchangeWire PressBox
- Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel April 27, 2026Stagwell, the global challenger network transforming marketing through AI, today (27th April, 2026) announced a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure [...] The post Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel appeared first […]ExchangeWire PressBox
- LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey April 27, 2026LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for 'overall experience' with a score of 90.5%, reflecting its [...] The post LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring […]ExchangeWire PressBox
- DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions April 27, 2026DAIVID, the creative intelligence platform, and ADIN.AI, the AI-native operating system for digital marketing, have partnered to put AI-driven creative insights at the heart of media and budget decisions – enabling advertisers to predict performance and optimise campaigns as they [...] The post DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of […]ExchangeWire PressBox
- The Web’s Highest-Quality Publishers are Shifting, Picnic’s PIQ 10 Shows April 27, 2026Picnic, has unveiled the PIQ 10 2026, its annual ranking of the publishers delivering the most consistently high-quality advertising environments on the open web. Published as part of the Inventory Quality Report 2026, the PIQ 10 reflects a year of significant [...] The post The Web’s Highest-Quality Publishers are Shifting, Picnic’s PIQ 10 Shows appeared […]ExchangeWire PressBox
- From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech Trends April 27, 2026We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating opportunities for the next generation of ad tech professionals. With five events now under its belt, the AdTech Connect initiative is [...] The post From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech […]Aimee Newell Tarín
- Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App April 27, 2026In today’s Digest, we discuss ChatGPT beginning to show ads to logged-out users, and Norway planning an under-16 social media ban as Turkey passes an under-15 ban. We also look at Meta launching an Instagram spinoff app, ‘Instants’. The post Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social […]Sheila Obeng-King
- Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale April 24, 2026Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop Index Exchange’s Index Cloud infrastructure. The integration introduces a new model for how DSPs host their bidders at scale on the open internet, reshaping [...] The post Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding […]ExchangeWire PressBox
MediaPost.com: mobile
- Stellantis Reorganizes Marketing Department April 24, 2026Employees who have departed include Wendy Orthman, vice president of brand marketing and communications at Jeep, who was with the automaker less than a year.
- Instagram Launches Photo-Sharing Copycat App April 24, 2026"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms.
- Pedigree, Spot & Tango Campaigns Feature Real Dog Owners April 23, 2026Legacy pet food brand Pedigree and direct-to-consumer company Spot & Tango both appeal to the love consumers have for their dogs.
- Time's Running Out: Email Senders Are Offered A Countdown Timer April 23, 2026Service eliminates the need for pasting HTM, firm says.
- EU Watchdog Eyes Google Agentic April 23, 2026Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is AI-generated, up from 50% last fall, and 25% in 2024.
- House Republicans Introduce Industry-Friendly Privacy Bill April 22, 2026Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and wouldn't require businesses to allow consumers to reject common forms of ad targeting.
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads April 22, 2026The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
- Elvis Enhances Brand Partnerships, Names Prince Head Of Entertainment April 22, 2026The new hire will build on the agency's "SeriousEntertainment" mission.
- Apple Focuses On 'Hardware': Thinking Big Screens? April 22, 2026Apple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks April 21, 2026Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
MediaPost.com: video
- Oprah's All In: Signs Multi-Year Agreement With Amazon April 27, 2026Amazon and Oprah Winfrey's Harpo Entertainment have signed a multi-year deal that will give Wondery exclusive distribution and advertising rights to The OprahPodcast on audio and video.
- X Launches Ad-Free 'Private' Messaging App April 27, 2026X has launched X Chat, an encrypted messaging app that has the ability to block screenshots, edit messages, set disappearing messages, send large photo and video files and create "massive" group chats, according to a post from X's head of product Nikita Bier.
- Walmart Connect Makes CTV Ad Inventory More Accessible April 27, 2026Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has become the center of the media plan as performance media becomes a top channel.
- Advocates Urge SCOTUS To Revive Privacy Suit Against Paramount April 27, 2026"Video streaming services have become ubiquitous, vastly expanding the amount and types of personal data that can be collected about video viewers," the Electronic Privacy Information Center writes in a friend-of-the-court brief.
- Connected Home Is Really The Connected Tollbooth: Hub Survey April 27, 2026For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision.
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising April 27, 2026Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner.
- Pinterest Brings Audience Data To CTV Through tvScientific April 27, 2026Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across screens.
- The Orange Sweat Is Back: Gatorade Reintroduces Classic Theme For The World Cup April 26, 2026Ad, filmed in both color and black-and-white, shows players' sweat as bright orange -- the same orange used in the brand's logo.
- To Be A Good Neighbor, Catholic Charities Is There April 24, 2026A new national campaign encourages people to visit PeopleOfHope.US to connect with a local Catholic Charities chapter.
- Omnicom Unveils Daring 'Brave Bot,' Teams With Google For 'Dual-AI' Mode April 24, 2026"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and built to be remembered."
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.