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AdExchanger
- Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth April 10, 2026Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first […]Alyssa Boyle
- How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers April 10, 2026I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it makes me curious about how a big brand marketer might see these theoretical (and real) customer journeys play out in […]James Hercher
- Comic: Benchmarking April 10, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Benchmarking appeared first on AdExchanger.Kevvo
- Primed For Upfronts; How Much AI Is Too Much AI? April 10, 2026Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? appeared first on AdExchanger.AdExchanger
- What Is AI Automating In Ad Tech? April 9, 2026Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.Sarah Sluis
- 5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like April 9, 2026When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds […]AdExchanger Content Studio
- Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply April 9, 2026European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable […]Andrew Byrd
- The Price And Promo Paradox; YouTube’s Interactive TV Push April 9, 2026Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads? For many of the biggest CPG brands, marketing budgets are tightening after years of inflation. When shoppers decreased their grocery […]AdExchanger
- Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep April 8, 2026Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and […]Allison Schiff
- Who Needs ‘Corrosive Intermediaries’ Anyway? April 8, 2026The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it. The post Who Needs ‘Corrosive Intermediaries’ Anyway? appeared first on AdExchanger.Allison Schiff
Digiday
- Future of Marketing Briefing: The ad industry has an AI label problem April 10, 2026People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.Seb Joseph
- OpenAI has quietly launched its ads manager as it races to build out its ads business April 10, 2026The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.Krystal Scanlon
- Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control April 10, 2026As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.Sam Bradley
- How did Nike’s embattled heritage brand Converse reach a 15-year revenue low? April 10, 2026The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.Danny Parisi
- While AI is building the web faster than ever, accessibility can’t be left behind April 9, 2026Chad Sollis, Chief Marketing Officer, AudioEye AI has given marketers something they’ve wanted for years: speed. Landing pages that used to take weeks now take minutes, and product content scales without headcount. That’s genuinely good news, but speed has a side effect that most marketing teams haven’t fully reckoned with yet. The experiences being built […]AudioEye
- Possible expands not only its area but also its marketer presence, aka ‘gold dust’ April 9, 2026Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.Michael Bürgi
- The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic April 9, 2026The Washington Post's Arc XP adds TollBit to help smaller publishers monetize AI bot traffic, offering a path into AI licensing revenue.Sara Guaglione
- Media Briefing: Another AI threat emerges for publishers: the third-party scraper April 9, 2026A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.Sara Guaglione
- Ford and Nissan are embedding their brands in sports as they chase fandoms April 9, 2026Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.Sam Bradley
- Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces April 9, 2026The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.Emily Jensen
Adweek Feed
- Revolving Door Roundup: CNN Names Alex MacCallum COO April 10, 2026CNN names new COO and other moves from around the news industry.
- YouTuber Jesser Launches Parent Company, Preps Business Expansion April 10, 2026The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.
- Marketers on the Move: Hires and Exits at Babylist, OpenAI, McDonald’s, and more April 10, 2026A weekly roundup of the biggest U.S. and global brand leadership appointments.
- WPP Taps Estée Lauder’s Anne-Isabelle Choueiri as Chief Transformation Officer April 10, 2026She’ll be central to the holdco's three-year turnaround plan.
- Week of March 30 Cable News Ratings: Wednesday’s Live Events Lift Cable Networks April 10, 2026Fox News was the most-watched network during President Donald Trump’s primetime address.
- Stagwell Brings in Growth Chief to Step Up Push for Big Clients April 10, 2026Nicole Souza joins from Publicis Groupe as the holding company ramps up its new business push in North America
- Ads of the Week: 9 Campaigns That Caught Our Eye, From On to Coca-Cola April 10, 2026On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.
- AppLovin’s CEO Is No Longer Board Chair and Two Top Execs Are Stepping Down April 9, 2026Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.
- Build Your First AI Agent at Social Media Week April 9, 2026Code and Theory experts will walk you through hands-on agent building, and you'll leave with tools you can actually use.
- EXCLUSIVE: Intuit Is Shutting Down Its Ad Network for Small Businesses April 9, 2026SMB MediaLabs launched in 2023.
ExchangeWire.com
- New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March Madness Visibility By 55% April 10, 2026Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today (10th April, 2026) released new analysis of sports drink advertising across the 2025 and 2026 NCAA Men’s and Women’s March Madness tournaments, marking [...] The post New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March […]ExchangeWire PressBox
- The Importance of Confidence in an Unpredictable World April 10, 2026Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making. The post The Importance of Confidence in an Unpredictable World appeared first on ExchangeWire.com.Dana Lee
- The Stack: Streaming Shake-Up April 10, 2026This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...] The post The Stack: Streaming Shake-Up appeared first on ExchangeWire.com.Sheila Obeng-King
- LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth April 9, 2026LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand. With this launch, LoopMe positions itself as the definitive nexus between web SSPs, [...] The post LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher […]ExchangeWire PressBox
- Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP April 9, 2026Clinch, the agentic AI platform for omnichannel content orchestration, today (9th April, 2026) announced the appointment of Melvin Stern as vice president of growth, strengthening its North American team as brands and agencies seek more integrated ways to connect creative [...] The post Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern […]ExchangeWire PressBox
- Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director April 9, 2026Fifty, the audience intelligence and media solutions partner, today (9th April, 2026) announced the appointment of Charlie Firebrace, formerly head of strategy and partnerships at AudienceScan, as its new growth director. Bringing nearly two decades of experience building and scaling B2B [...] The post Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director appeared first on […]ExchangeWire PressBox
- 2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds April 9, 2026Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...] The post 2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming […]ExchangeWire PressBox
- Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads April 9, 2026In today’s Digest we discuss a leadership shakeup at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments. The post Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; […]Sheila Obeng-King
- Scaling Success: How AI is Reshaping Publisher Deals April 9, 2026Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. As 2026 planning cycles accelerate, one pressure point remains front [...] The post Scaling Success: How AI is Reshaping Publisher Deals appeared first on ExchangeWire.com.Aimee Newell Tarín
- Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel April 8, 2026Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight". Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...] The post Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps […]ExchangeWire PressBox
MediaPost.com: mobile
- Gmail Defense: Email Service Explains How It Is Protecting Privacy April 10, 2026Gmail has made its end-to-end encryption available to Android and iOS. And it says that Gemini is no threat to email privacy.
- Local Ad Spend Forecast To Grow 8.1% This Year April 10, 2026Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming from political advertising.
- Search Fills Gaps For AI Chat Queries April 9, 2026Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year.
- Netflix Launches Ad-Free 'Playground' For Kids April 8, 2026From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids' program titles.
- Brave's New World: Less Data, More Agentic April 6, 2026The Internet is on the cusp of being rewritten based on agentic services.
- April Fool's Day Follies Continue April 3, 2026Food brands seemed to have the most fun with April Fool's Day this year.
- TikTok Gamifies DMs With Emojis, Pixelated Alligators April 2, 2026Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats.
- SCOTUS Should Uphold Telecoms' Privacy Fines, Watchdogs Argue March 31, 2026Consumer advocates and former FCC heads support the agency's decision to fine wireless carriers for selling customers' geolocation data.
- Google To Judge: Scrap $425M Privacy Verdict March 31, 2026Google is again seeking to reverse a jury verdict requiring the company to pay $425 million for allegedly violating mobile users' privacy.
- Coca-Cola's Creative Strategy Director on Why AI Can't Replace Human Instinct and the 1.7-Second Fight for Attention March 31, 2026Luke Perkins shares why AI produces "correct" work but not meaningful ideas, how the 1.7-second attention window is changing creative, and why lived human experience still drives the most impactful briefs today.
MediaPost.com: video
- When Was The Golden Age Of Media Services Agencies? April 10, 2026According to some who should know, it's happening right now. If you don't believe me, listen to Laura Desmond, David Kenny, Bill Koenigsberg and Matt Seiler explain why.
- Gamers May Have A Future In Air Traffic Control April 10, 2026A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about 45,000 U.S. flights per day.
- VML, WPP Media Help Recruit U.S. Navy Healthcare April 10, 2026The integrated marketing push targets key cities and early-career medical pros.
- Offside: Trump Admin Steps Over NFL Media Line April 10, 2026Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?
- TikTok Adds Wix Integration For SMB Brands April 9, 2026By connecting their Wix websites directly to TikTok for Business, brands are invited to create, manage and optimize ad campaigns in one unified space while receiving ad signals and performance data.
- Red Bull, Chobani, Unilever Named CPG Leaders -- But Smaller Brands Are Coming For Them April 9, 2026Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size.
- Amazon CEO's Case For Major AI Spend April 9, 2026Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and consumers.
- Consumers Want Video, Brands Keep Sending Emails Anyway April 9, 2026A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly.
- West BBDO, AT&T Make Masters 'Connection' April 9, 2026The spots introduce Ted, the telecom's new brand ambassador.
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32 April 9, 2026It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in five years. Here's what they're saying now.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.