Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought March 28, 2025Bots get a bad rap, but they’re not all bad. Without web crawlers, for example, search engines couldn’t index new content on the internet. But what is bad is when verification providers, including HUMAN Security, Integral Ad Science and DoubleVerify, serve ads to these garden-variety bots, calling into question whether they’re letting malicious bot traffic […]Anthony Vargas
- Beyond CDPs: The Rise Of AI-Driven Customer Intelligence March 28, 2025Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AI’s promise, many in marketing remain trapped in outdated systems that fail to deliver. To fully realize AI’s potential, marketers must move beyond incremental solutions toward a more integrated and intelligent approach. The problem with the […]AdExchanger Content Studio
- In The Room Where (The Ad Auction) Happens March 28, 2025The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard? The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.Sarah Sluis
- Exploring The Science Of Eye Tracking And Ad Attention March 28, 2025Attention is not always a good thing. Just ask Barbara Streisand. The post Exploring The Science Of Eye Tracking And Ad Attention appeared first on AdExchanger.Victoria McNally
- Comic: Ad Tech Startup Hype Cycle March 28, 2025Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ad Tech Startup Hype Cycle appeared first on AdExchanger.Kevvo
- AI Overviews Across The Atlantic; The Haters And The Generators March 28, 2025Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli. The post AI Overviews Across The Atlantic; The Haters And The Generators appeared first on AdExchanger.AdExchanger
- Local Car Dealerships Are Buying CTV Ads To Boost Their Brand Building March 27, 2025That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. The post Local Car Dealerships Are Buying CTV Ads To Boost Their Brand Building appeared first on AdExchanger.Victoria McNally
- iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount March 27, 2025On Thursday, iSpot announced the launch of a new solution, called Outcomes at Scale, that aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising. The post iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount appeared first on AdExchanger.Victoria McNally
- Why Ad Tech Leads The On-Prem Revolution March 27, 2025The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the Google Cloud Platform, are investing heavily in their own ad tech and marketing verticals. But, funnily enough, ad tech vendors themselves tend to avoid the big public clouds, instead relying on their own servers and network hardware. In […]James Hercher
- Wonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business March 27, 2025The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category. But another deal caught my eye earlier this month, when the food-delivery app and restaurant tech company Wonder acquired Tastemade, a social-based and streaming media startup, for $90 million. Wonder is itself a physical restaurant […]James Hercher
Digiday
- How Time evaluates and vets AI tools March 28, 2025Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process.Sara Guaglione
- The Economist is looking beyond traffic to measure the success of its brand marketing push March 28, 2025One year into The Economist's brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.Alexander Lee
- Ad Tech Briefing: The futility of a Google breakup? March 28, 2025The chameleon-like nature of the master of ad tech means effective remedies require serious thought. `Digiday Editors
- ‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash March 28, 2025These days, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background.Kimeko McCoy
- Agencies call foul as Google reps play hardball with AI pitches to clients March 28, 2025Agencies say Google reps are using aggressive sales tactics to push AI media buying tools like Performance Max and Demand Gen.Marty Swant
- Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition March 27, 2025Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.Sara Guaglione
- Athlete creators have become must-have partners for brands at March Madness March 27, 2025March Madness marketers have leaned heavily on NIL creators for campaigns during this year's tournament, including a water boy.Sam Bradley
- One year into the BBC’s website revamp, traffic is booming March 27, 2025One year in, the BBC's relaunched website has experienced double-digit growth year-over-year for the past seven months.Alexander Lee
- IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments March 27, 2025Publisher advocates debate whether or not it is needed, especially when Prebid is already there.Ronan Shields
- Meta moves into controversial ad space: principal-based trading March 27, 2025Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holdcos.Krystal Scanlon
Adweek Feed
- Here’s the Roundup for the Week Ending March 28 March 28, 2025An Oregon station explains away a missed forecast while a local anchor lives my dream and sings some Les Miz on air.
- X Has Been Acquired by xAI in $45B Deal, Elon Musk Announces March 28, 2025X, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok, in a deal worth $45 billion.
- Wednesday, March 26 Evening Cable News Ratings: Jesse Watters Leads in the Demo March 28, 2025Rachel Maddow and Kaitlan Collins were No. 1 in the demo for MSNBC and CNN, respectively.
- Ticker: The 50th Annual Gracie Awards Honor the 3 Broadcast Networks March 28, 2025ABC News, CBS News, and NBC News all received five Gracie Awards.
- Former GM of KDFW in Dallas Kathy Saunders Dies Suddenly March 28, 2025She led Dallas Fox owned station KDFW-KDFI for more than 26 years.
- How Joy and Connection Delivers for Brands March 28, 2025This post was created in partnership with Fetch Key takeaways Personalization, trust, and delight have become the baseline expectations in modern commerce. Consumers decide which ads and experiences they interact […]
- Not Everyone Will Like ‘With Love, Meghan.’ And That’s OK March 28, 2025When I watched the new Netflix show, I saw the complete opposite of inauthenticity.
- Tapping Into the Rise of AI Personal Shoppers March 28, 2025This post was created in partnership with Kantar Key takeaways AI personal shoppers are here, and they’re changing how consumers discover, evaluate, and buy products. From simplifying everyday purchases to […]
- The New Rules of Seamless Shopping March 28, 2025This post was created in partnership with SmartCommerce Key takeaways Shopping habits have transformed. With just a few taps, consumers can buy what they see—whenever, wherever. Inspiration now drives instant […]
- Kate Bolduan Reveals the Whole Story Behind 2-Year Fentanyl Investigation March 28, 2025Fentanyl in America: A Way Out premieres Sunday on CNN
ExchangeWire.com
- The Stack: Major Advancements in AI March 28, 2025This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff reductions, Google’s antitrust hearing, and copyright lawsuits The AI race is heating up with major players rolling out significant upgrades. OpenAI [...] The post The Stack: Major Advancements in AI appeared first on ExchangeWire.com.Sheila Obeng-King
- Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech March 27, 2025With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders… Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [...] The post Fingerprinting and Beyond: The Future of Alternative IDs in […]editorial
- Digest: Instagram Enhances Partnership Ads; ChatGPT’s Image Generator Gets an Upgrade March 27, 2025Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. Instagram Enhances Partnership Ads Instagram is expanding its Marketing API, making it easier for advertisers to run [...] The post Digest: Instagram Enhances Partnership Ads; ChatGPT’s Image Generator Gets an […]Sheila Obeng-King
- Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights March 27, 2025Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate [...] The post Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights […]ExchangeWire PressBox
- Opti Digital Launches Ad Manager Hub: The Next-Gen SaaS Platform for Publishers March 26, 2025Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager Hub, previously an in-house management tool, is now available globally as a powerful SaaS platform [...] The post Opti Digital Launches Ad Manager Hub: The Next-Gen SaaS Platform for Publishers appeared […]ExchangeWire PressBox
- MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory March 26, 2025MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...] The post MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App […]ExchangeWire PressBox
- AI in Ad Tech: Promise, Hype, or Just Another Cash Grab? March 26, 2025Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges. Privacy? Solved. Fraud? Eliminated. Performance? Optimised. Fragmentation? Gone. But what happens when [...] The post AI in Ad Tech: Promise, Hype, or Just Another Cash […]editorial
- Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups? March 26, 2025In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws. Outsmart Calls on [...] The post Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease […]Sheila Obeng-King
- Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth March 25, 2025Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key positions to support its acceleration in France and internationally. These strategic appointments underscore the Group's commitment to unlocking the full potential [...] The post Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth appeared first […]ExchangeWire PressBox
- Invibes Advertising annonce deux nominations stratégiques pour accélérer sa croissance March 25, 2025Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane Allard à des postes clés pour accompagner son accélération en France et à l’international. Ces nominations s’inscrivent dans la volonté du [...] The post Invibes Advertising annonce deux nominations stratégiques pour accélérer sa croissance appeared […]ExchangeWire PressBox
MediaPost.com: mobile
- BarkeyOKRP Flies Frontier Airlines As AOR March 28, 2025The agency will play a key role in shaping Frontier's brand strategy, creative and design.
- Bloomberg Turns To Play, Starts Weekly News Quiz March 28, 2025Bloomberg has also announced the start of a marketing series.
- Synchronized Shopping: New Ad Formats Let People Buy While Enjoying Content March 28, 2025Brands can target readers of "Marie Claire," "Homes & Gardens" and "PC Gamer," among others.
- Perplexity Partners With Agentic Commerce Platform To Change Shopping March 27, 2025Perplexity can connect brands and retailers to any ecommerce merchant or new sales channel with one integration to firmly.ai's API, while retaining their merchant of record status - without the need for engineering resources to start selling on Perplexity, the companies said.
- How Digital Media Publishers Can Survive The Next 25 Years March 26, 2025Publishers need to accomplish three things. Number one: Maintain an advantage and stay competitive with your content.
- Vistar Media Teams With Western Union to Create Multicultural RMN March 25, 2025According to the companies, research indicates that Western Union's customers are 70% more likely to make a purchase immediately after engaging with one of Western Union's services.
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes March 24, 2025Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, and Dr. Scholl's spotlights the mom behind a top Duke recruit.
- AT&T 'Guarantee' Campaign Extends To Famously Unpredictable March Madness March 24, 2025The longtime March Madness sponsor's campaign features some 10 college and NBA basketball stars.
- What Google, Microsoft AI Can See March 24, 2025Google and Microsoft have begun to roll out AI multimodal models with vision capabilities with user permission, demonstrating the features in the past year - and now have begun to show us what the tech can do and how it will change search.
- The Many Extends Panda Express Alliance, Named Media AOR March 24, 2025Prior to the assignment, The Many served as creative AOR.
MediaPost.com: video
- Movie Theaters Not Covered By Reagan-Era Privacy Law, Court Says March 28, 2025The Video Privacy Protection Act, passed in 1988, doesn't apply to movie theaters, the 9th Circuit Court of Appeals ruled.
- Why AI-Powered Creativity Requires A Strong Human Touch March 28, 2025AI is only as good as the data you feed it. While off-the-shelf models can produce impressive results, the secret behind ready-for-prime-time work is training.
- Roku Poised For Long-Term Growth As Streaming Surges, Linear TV Declines, Says BofA March 28, 2025With rising subscription fatigue and churn, the industry is shifting toward ad-supported video-on-demand platforms.
- Oi Ocha Releases Limited-Edition Shohei Ohtani Bottle For MLB Opening Day March 28, 2025Partnership with Ohtani as a global brand ambassador began last year and includes a second limited-edition bottle in May.
- Mazda Creator-Led Campaign Promotes 'First' Doc March 28, 2025The social push enlisted motorsports and lifestyle influences to highlight the MX-5 Cup.
- Google's Next Step In AI: Reasoning March 28, 2025Google released what it calls a thinking model that takes users into its thought process to reveal assumptions and why it chose the line of reasoning for its responses.
- Synchronized Shopping: New Ad Formats Let People Buy While Enjoying Content March 28, 2025Brands can target readers of "Marie Claire," "Homes & Gardens" and "PC Gamer," among others.
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud March 27, 2025Dealer Stream, a streaming ad company for the auto industry, announced an exclusive partnership with programmatic ad platform Blockboard to eliminate streaming ad waste for franchise auto dealerships.
- Organically Kismet Sea Moss Gel Goes National Via D2C March 27, 2025The supplement's "four-week shelf life" is extremely short in the brick-and-mortar CPG space, notes CEO.
- 6 Reasons I'm Bullish On Independent Agencies In 2025 And Beyond March 27, 2025Among indies' benefits: a massive range and diversity of capabilities and scale; more focus on mission and less on Wall Street.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.