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AdExchanger
- Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers April 20, 2026Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers appeared first on AdExchanger.Joanna Gerber
- Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits April 20, 2026If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping […]Allison Schiff
- What Happens When The Attribution Cartel Meets Advertising’s Halo Effect? April 20, 2026With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […]AdExchanger Guest Columnist
- Prompt For More Ads; Who Advertises The Advertisers? April 20, 2026OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech. The post Prompt For More Ads; Who Advertises The Advertisers? appeared first on AdExchanger.AdExchanger
- Reaching For More Reach April 17, 2026With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger.Sarah Sluis
- Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV April 17, 2026Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV […]Alyssa Boyle
- Comic: ‘But, But… You Need A Licensing Deal!’ April 17, 2026Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger.Kevvo
- The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott April 17, 2026OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott appeared first on AdExchanger.AdExchanger
- Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery April 16, 2026Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.Victoria McNally
- Paramount’s Upfront Pitch Is About Three Things April 16, 2026Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.Alyssa Boyle
Digiday
- Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet April 20, 2026Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.Michael Bürgi
- The World Cup is set to lift demand for digital out-of-home spending April 20, 2026Digital out-of-home providers are competing for a greater share of ad spend during the FIFA World Cup.Sam Bradley
- As upfront negotiations near, buyers chart path through complex sports market April 20, 2026The DOJ's NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.Sam Bradley
- From page views to propensity: How the Daily Mail is retooling for a zero-click world April 20, 2026The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.Jessica Davies
- Why Mondelez is hiring a global lead to solve for AI-driven shopping bots April 20, 2026Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.Kimeko McCoy
- Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify April 20, 2026Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.Catherine Wolf
- Future of Marketing Briefing: Why brand builders are back in fashion April 17, 2026For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand.Seb Joseph
- ‘Everything is coming down’: ChatGPT ads are getting cheaper April 17, 2026While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.Krystal Scanlon
- The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket April 17, 2026LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.Ronan Shields
- Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge April 17, 2026Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.Julia Waldow
Adweek Feed
- Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves April 20, 2026Three agency leaders on why legacy and fee-based are no longer viable.
- Casper Returns to Advertising With Daymares You Can Finally Sleep Off April 20, 2026Casper hopes to regain momentum with first work from Orchard.
- Ticker: Brian Williams Teams With Netflix for New Podcast Series April 17, 2026Christine Romans to get a two-hour show on NBC News Now.
- Week of April 6 Cable News Ratings: Artemis II Coverage Lifts Cable Nets April 17, 2026Artemis II and Iran coverage led to viewership for cable.
- Week of April 6 Evening News Ratings: WNT Stays on Top April 17, 2026ABC News also led the way with coverage of Artemis II's return.
- The Next ANA CEO Will Have to Face Down The Threat of AI April 17, 2026Bob Liodice says his successor must be more than a "brand guy" to tackle the challenges facing today's marketers
- Week of April 6 Morning News Ratings: Savannah Guthrie Returns April 17, 2026Today remained in the lead
- Marketers on the Move: Hires and Promotions at E.l.f, SharkNinja, LA Galaxy, and More April 17, 2026A weekly roundup of the biggest U.S. and global brand leadership appointments.
- Goop Kitchen Lands in New York With a Love Letter to the City’s Energy April 17, 2026As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.
- Anthropic Debuts Claude Design for Building Marketing Assets, Decks, and UIs April 17, 2026The AI lab is taking on design incumbents like Adobe and Figma with a new tool powered by its frontier model, Claude Opus 4.7
ExchangeWire.com
- Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes April 20, 2026Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes. By using proprietary real-world [...] The post Lumen Research Partners with Cint to Strengthen the Link Between Attention […]ExchangeWire PressBox
- Adzymic Makes Key Appointment to Drive Growth in North Asia April 20, 2026Adzymic, a Singapore-headquartered ad tech company, has appointed industry veteran Sally Ng as its new regional lead for the North Asia region. Based in Hong Kong, Sally will spearhead commercial growth and market development across Hong Kong, Taiwan, and the [...] The post Adzymic Makes Key Appointment to Drive Growth in North Asia appeared first […]ExchangeWire PressBox
- Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts April 20, 2026Today we cover advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning massive workforce cuts. Price drops for ChatGPT ads OpenAI is lowering the [...] The post Digest: Price Drops for ChatGPT Ads; Google in Talks with […]Aimee Newell Tarín
- The Stack: Advertising’s Next Phase April 17, 2026This week, advertising, streaming, and regulation converged as platforms doubled down on monetisation while facing growing scrutiny. In today’s MadTech Daily, we discuss OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban [...] The post The Stack: Advertising’s Next Phase appeared first on ExchangeWire.com.Sheila Obeng-King
- Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive April 17, 2026Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising... The post Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive appeared first on ExchangeWire.com.editorial
- Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce? April 16, 2026In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment... The post Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce? appeared first on ExchangeWire.com.Charlotte McEleny
- AdPlayer.Pro presenta sus resultados del primer trimestre de 2026 April 16, 2026AdPlayer.Pro, el proveedor global de tecnologías SaaS innovadoras para publicidad en vídeo, ha publicado sus resultados del primer trimestre de 2026, destacando las nuevas funciones introducidas en su reproductor de publicidad en vídeo insignia, así como las próximas actualizaciones de [...] The post AdPlayer.Pro presenta sus resultados del primer trimestre de 2026 appeared first on […]ExchangeWire PressBox
- Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad Safety April 16, 2026AppHarbr, the in-app ad quality and safety platform developed by GeoEdge, and Wizz App, the Gen Z social discovery app, today (16th April, 2026) shared the results of their first full year working together. AppHarbr’s independent ad security technology marks [...] The post Wizz App & AppHarbr by GeoEdge Set a New Standard for Ad […]ExchangeWire PressBox
- IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years April 16, 2026We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape. The post IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years […]Sheila Obeng-King
- Shinka Achieves SOC 2 Type II Certification April 16, 2026Shinka, an ad tech platform for CTV and DOOH mediation, announced it has achieved SOC 2 Type II certification, after completing its SOC 2 Type I audit, signalling an accelerated approach to security and compliance as the company scales globally. The SOC 2 [...] The post Shinka Achieves SOC 2 Type II Certification appeared first on ExchangeWire.com.ExchangeWire PressBox
MediaPost.com: mobile
- Meta Redesigns Threads Website, Tests DMs & Shortcuts April 17, 2026Overall, Threads' upcoming web layout is more detailed than its current appearance, with written labels under the left-side navigation options, including the For You feed, the New thread composition tab, Search, Notifications, and Profile.
- With 'The Mandalorian & Grogu,' Archer Meats Finds Its Big-Deal Moment April 17, 2026The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap.
- Starbucks Invites Orders Via ChatGPT Partnership April 17, 2026Prompts can focus on nutrition or get whimsical, with users saying, "Recommend a drink that matches the vibe of my outfit."
- YouTube Lets Users Remove Shorts From Its Home Feed Via Timer Setting April 16, 2026YouTube now allows users to cut out its most popular media format - Shorts - from their app feed.
- What Barbie Learned From Her First Trip To Coachella April 16, 2026The brand hopes its festival marketing strategy can help the toy brand reignite Gen Z fandom.
- Amazon Ads Donates Framework To Improve Ad Bidstreams April 15, 2026The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend.
- Amazon, Roku Maintain Strong Streaming Positions April 15, 2026Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.
- Alabama Lawmakers Pass Privacy Bill Opposed By Advocates April 14, 2026Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't give consumers the right to opt out of common forms of behavioral ad targeting.
- TiVo Builds Performance Data Play From Home To Car April 13, 2026TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.
- AT&T, Verizon Press SCOTUS To Nix Privacy Fines April 10, 2026The carriers say they had the right to a trial by jury before being fined by the FCC.
MediaPost.com: video
- Zig-Zag To 4/20 Stoners: Slow It Down April 17, 2026The venerable brand of rolling papers is greeting the upcoming 4/20 "pot holiday" by sponsoring music-centered festivals in six states this weekend.
- With 'The Mandalorian & Grogu,' Archer Meats Finds Its Big-Deal Moment April 17, 2026The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap.
- Stagwell Expands 'Owned Media' Management Team April 17, 2026Stagwell, which has been expanding its portfolio of owned-media properties, named publishing vets David Olesnevich and Drew Schutte chief growth officer and chief revenue officer, respectively.
- Apple TV: When Will Ad Revenue Be Part Of The Plan? April 17, 2026Apple is moving to bring advertising to Apple Maps. The largest source of ad revenue now comes from app developers buying advertising on the App Store.
- Conde Nast Shrinks: Publisher Is Closing 'Self' And Several 'Glamour' Editions April 17, 2026The affected markets comprise a little over 1% of total revenue.
- Predictable Irrationality In TV And Streaming Ad-Buying April 16, 2026Not cool: spending the majority of a TV budget on streaming, certain that no one who matters anymore is watching linear TV.
- Why It's Best For Marketers To Reach Gen Z On The Go April 16, 2026Lyft released data from a study analyzing experiences and real-life moments of today's generation, which represents 24% of riders and 28% of rides and often head to restaurants, nights out and events.
- YouTube Lets Users Remove Shorts From Its Home Feed Via Timer Setting April 16, 2026YouTube now allows users to cut out its most popular media format - Shorts - from their app feed.
- IAB: Ad Revenue Reached $294.6B In 2025 April 16, 2026The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, up 13.9% YoY.
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big April 16, 2026Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney's ABC/Hulu has four of the top 20 programs.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.