Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- How Realtor.com Is Using AI Creative To Expand Its Ad Footprint March 11, 2026Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared first on AdExchanger.Joanna Gerber
- How Molson Coors Keeps Creative Effectiveness On Tap March 11, 2026For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health. Who cares how funny or award winning a piece of creative is if it’s not helping sell beer, said Sofia Colucci, North America CMO of Molson Coors, speaking at the Marketecture Live event in […]Allison Schiff
- Healthy Growth In The Age Of AI March 11, 2026Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of customers say an AI engine pointed them to Thorne, according to Chief Growth Officer Mary Beech on this week’s episode […]Allison Schiff
- Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock March 11, 2026A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers […]AdExchanger
- Advertisers Should Think Of Video Holistically. Consumers Already Do. March 10, 2026Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better, not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across other […]AdExchanger Content Studio
- How Programmatic – And AI – Took Over The 2026 Winter Olympics March 10, 2026NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI – […]Alyssa Boyle
- The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech March 10, 2026For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […]Allison Schiff
- Behind NYT’s First Foray Into In-Game Advertising March 10, 2026Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself. The post Behind NYT’s First Foray Into In-Game Advertising appeared first on AdExchanger.Joanna Gerber
- The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer Trust? March 10, 2026Amazon’s Fire TV redesign is extra friendly for ads; Anthropic benefits from its newfound spine; and the children yearn for the malls. The post The Amazon Ads Spigot; Has Claude Earned Its Newfound Consumer Trust? appeared first on AdExchanger.AdExchanger
- The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming March 9, 2026Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or linear vs. streaming, then they’re missing out on the real meaning behind convergent TV, according to Mike Fogarty, head of client development, brand and agency […]AdExchanger Content Studio
Digiday
- The in-house entertainment studio is having its social media team moment March 11, 2026Brands are becoming media companies (again). This time they mean it.Seb Joseph
- AI surfacing is messy: Data shows publisher visibility and traffic often misalign March 11, 2026Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.Sara Guaglione
- Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision March 11, 2026This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.Tim Peterson
- Best Buy wants to be the hub for AI-powered hardware like glasses, laptops March 11, 2026The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.Mitchell Parton
- OpenAI is building the ad tech stack it’s currently borrowing March 10, 2026Tech companies don’t build out an internal ads org – let alone pay up to $385,000 to do it – if they’re planning to rely on outside vendors forever.Krystal Scanlon
- Target CEO says ‘busy families’ will be company’s focus as it seeks growth March 10, 2026The company is making tweaks to departments like food and baby, as well as services like same-day delivery.Mitchell Parton
- Ad Tech Briefing: Embattled, embittered and determined March 10, 2026Company executives come out swinging as the markets issue their judgements on Wall Street pitches.Ronan Shields
- TikTok after the legal fight and why it’s coming for Meta’s ad dollars March 10, 2026With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.Kimeko McCoy
- GEO hype busted: How it differs (and how it doesn’t) from SEO March 10, 2026GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.Sara Guaglione
- Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies March 9, 2026The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflowsMichael Bürgi
Adweek Feed
- 11 AI Tools That Ad Creatives Can’t Stop Using Now March 11, 2026ADWEEK asked creative leaders to name AI tools that have transformed their work.
- Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief March 11, 2026The founder of them and former Out Magazine editor joins the publisher amid its push for a broader editorial revival.
- Suntory Beverage and Food Europe CMO François Bazini Departs March 11, 2026Bazini tells ADWEEK he's leaving to write a series of books and focus on mentoring
- 2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’ March 10, 2026CBS Sports and TNT Sports execs say March Madness is cutting through for advertisers, but they don't 'give too much specificity.'
- Agency Creatives: Looking for Job Satisfaction? Consider Moving to the Brand Side March 10, 2026Brand marketers enjoy a better quality of life, according to a new survey.
- Cannes Lions Names Agency Icon Susan Credle 2026 Lion of St. Mark Honoree March 10, 2026The lifetime achievement award honors Credle’s four-decade career.
- The Growth Paradox: Jeff Greenspoon of Kantar on Brand Power March 10, 2026Plus, how CMOs can protect their north star while experimenting boldly.
- An Irish Comedian Turned the Big Arch Launch into a Global Burger War March 10, 2026A routine product launch became a global cultural moment, but not a single dollar of paid media made it happen.
- How Washington’s AI Power Struggle Became a Marketing Headache March 10, 2026As Anthropic sues the Department of War and OpenAI deepens ties with Washington, industry leaders are watching the geopolitical alliances behind AI platforms.
- How Time Turned Events Into Its Biggest Revenue Driver March 10, 2026The business is on pace to generate more than 50% of its total revenue in 2026.
ExchangeWire.com
- Smart Glasses: Data, Privacy and Pineapple on Pizza March 11, 2026This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. Pizza and pineapple. Mentos and cola. Red wine and a [...] The post Smart Glasses: Data, Privacy and Pineapple on Pizza appeared first on […]Shirley Marschall
- NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe March 11, 2026NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers. As part of its continued investment in data-driven audio solutions, SoundCast is [...] The post NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across […]ExchangeWire PressBox
- Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy March 11, 2026Seedtag, the global Neuro-Contextual advertising company, today (11th March, 2026) announced the launch of Liz Agent, an agentic AI Platform designed to optimise media planning and campaign activation for brands and agencies. By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts [...] The post Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter […]ExchangeWire PressBox
- Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb Adds Pre-Campaign Functionality March 11, 2026Today’s digest looks at Anthropic’s decision to sue the US Defence Department, Meta being told by its Oversight Board that deepfake moderation is falling short and failing to handle the spread of misinformation, as well as a new addition to [...] The post Digest: Anthropic Sues US Defence Department; Meta’s Deepfake Moderation Falling Short; Barb […]Aimee Newell Tarín
- Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup March 11, 2026Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union. With [...] The post Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World […]ExchangeWire PressBox
- Perion’s AI Agent Outmax Now Available for TikTok, Delivering up to 25% Greater Media Performance in Early Results March 10, 2026Perion Network Ltd., an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today (10th March, 2026) announced the launch of its proprietary Outmax AI agent for TikTok. This integration extends Perion’s capabilities to one [...] The post Perion’s AI Agent Outmax Now Available for TikTok, Delivering up to 25% […]ExchangeWire PressBox
- Limelight Inc Hires Programmatic Heavyweight Oshri Raz as VP USA Strategic Alliances March 10, 2026Programmatic platform Limelight Inc., the fastest-growing independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company's fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out [...] The post Limelight Inc Hires Programmatic Heavyweight Oshri Raz as VP USA Strategic Alliances […]ExchangeWire PressBox
- RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising March 10, 2026RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced its partnership with The Trade Desk, a global leader in demand-side advertising technology. RAAS LAB’s strategic AI intelligence can now be accessed programmatically via The Trade Desk’s [...] The post RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance […]ExchangeWire PressBox
- PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe March 10, 2026Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. [...] The post PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe […]ExchangeWire PressBox
- Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to Phase Out Vizio Accounts; New US AI Guidelines Challenge EU Regulation March 10, 2026Today’s digest looks at the ads dominating OpenAI’s trial of ads on ChatGPT, Walmart announcing the phase-out of Vizio accounts on its TVs, and the Trump Administration drawing up new rules following its clash with Anthropic. Retail and grocery brands dominate [...] The post Digest: Retail and Grocery Brands Dominate ChatGPT Ads Trial; Walmart to […]Aimee Newell Tarín
MediaPost.com: mobile
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates March 11, 2026An analysis found the "majority of impressions available for purchase lack program, and episode level information, genre classifications, quality, ratings." Research was conducted by Peer39, which specializes in pre-bid targeting/post-buy analysis.
- Nissan Leaf Named 'Supreme Winner' By Women Jurors March 9, 2026The Women's Worldwide Car of the Year was decided by 86 women journalists from 55 countries across five continents.
- Google Head Of Search Nurtures Human Reasoning, Thinking March 9, 2026Does Google prohibit reasoning skills or teach humans to think? As AI takes hold, Liz Reid, VP/head of search at Google, has some strong ideas on the subject. She has been working at Google for more than 20 years, mostly in Maps and Search.
- Malicious Ads Through In-App Networks On The Rise March 5, 2026iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering drops in non-game app rankings and store complaints, according to data published by AppHarbr Research from cybersecurity firm GeoEdge.
- TDA Boulder Wins AOR For First Interstate Bank March 5, 2026The remit includes a strategic brand overhaul and a creative campaign.
- Google Non-Skip Ad Concerns Bleeding Into YouTube March 4, 2026YouTube Android and iOS apps are showing persistent overlay ads, just as Google launches general availability of "Video Reach Campaign Non-Skip Ads" in Google Ads and Display & Video 360.
- Google To Enforce Minimum Budget For Demand-Gen Buys March 2, 2026The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.
- AI Running Fraud Network Across More Than 25M Devices March 2, 2026Mobile apps generate hidden in-app browser activity to load sites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab determined the threats are AI-driven.
- Teens 'Zill' In New Ad Council Mental Health Campaign March 2, 2026Campaign strategists hope they've created a new buzzword for teens: "zill," "any action to show love to your mind on good, bad, or whatever days."
- Virginia Bill Banning Sale Of Location Data Nears Final Passage February 27, 2026Lawmakers in Virginia's house unanimously passed a bill that would ban businesses from selling data that can pinpoint residents' locations within a 1,750-foot radius.
MediaPost.com: video
- Nicole Kidman Is An Italian-American Coroner In 'Scarpetta' March 11, 2026The drama seems forced in the new coroner-detective drama "Scarpetta" starring Nicole Kidman in the lead role as a crack coroner in northern Virginia.
- Opera, Ballet Companies, Even 'SNL' Respond To Timothee Chalamet March 11, 2026Chalamet's remarks that "no one cares" about ballet and opera led the Seattle Opera to offer a discount for using the promo code TIMOTHEE.
- YouTube Brings AI Likeness Detection To Journalists, Civic Leaders March 10, 2026YouTube has expanded the application of its likeness-detection tech to a small group of government officials, journalists and political candidates to protect the identities of reporters and civic leaders against misleading AI-generated content.
- YouTube's 2025 Ad Revenue Surpasses All Major Hollywood Studios: Report March 10, 2026YouTube now ranks as the world's largest media company, beating out Disney, Paramount, NBC and Warner Bros. Discovery in total ad revenue intake for 2025, according to a new report from financial research firm MoffettNathanson.
- Snoop Dogg Honors Tupac Shakur With '2 Of Amerikaz Most Wanted' Wine March 10, 2026Wine is named for the only music video ever produced featuring both artists, released 30 years ago.
- Google To Add AI Voice-Overs To Performance Max Video Ads March 10, 2026Google will add AI-generated voice-over capabilities to Performance Max video ads using ad headlines and descriptions, but there's an opt-out deadline for marketers working for brands that do not want to participate.
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals March 10, 2026It's a different story for the NBA, NHL, and MLB with the slow demise of regional sports cable networks like Main Street Sports Group (formerly the Diamond Sports Group's Bally Sports RSNs). Station groups have made local team deals.
- McDonald's Launches Reality-TV-Inspired Campaign March 9, 2026Fast-food giant McDonald's is turning an order kiosk into a confessional. In four cities, consumers who share first-job stories will receive gift cards.
- Veteran Soccer Stars Celebrate Release Of Don Julio World Cup Bottle March 9, 2026Roberto Carlos and Thierry Henry show off some fancy footwork while watching the World Cup with friends and loved ones.
- TV Still Rules Purchase Funnel, Even For People Who Swear They Only Watch Streaming March 9, 2026Television remains the most influential ad channel at every stage of the purchase funnel, from awareness to purchase consideration.
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.