Content displayed below is NOT owned by Programmatic Soup. The articles are owned by the respective publishers (Digiday, Ad Exchanger, Campaign Asia and other sites).
AdExchanger
- Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots April 27, 2026AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a step further by helping marketers develop off-platform brand agents. On Monday, Dappier announced a new […]Joanna Gerber
- Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign April 27, 2026Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign appeared first on AdExchanger.AdExchanger
- Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing? April 24, 2026Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. […]Allison Schiff
- An Audience So Nice You Bought It Twice (And That’s Not A Good Thing) April 24, 2026Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But while attention now flows seamlessly across screens, media plans remain siloed. Upfront and programmatic strategies (and the budgets behind them) each work to […]AdExchanger Content Studio
- Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? April 24, 2026It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu yet. The post Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? appeared first on AdExchanger.Victoria McNally
- Programmatic Peacekeeping April 24, 2026Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict. The post Programmatic Peacekeeping appeared first on AdExchanger.Sarah Sluis
- Why Not Just Read AdExchanger?; Tubi Or Not Tubi April 24, 2026How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain. The post Why Not Just Read AdExchanger?; Tubi Or Not Tubi appeared first on AdExchanger.AdExchanger
- Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments April 23, 2026FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel distribution from Cannes Lions 2026. [NEW YORK, NY]: AdExchanger announced today a strategic partnership with Equativ, the leading independent end-to-end media platform, to capture, convene and amplify the most important conversations shaping the future of […]AdExchanger
- NBCU’s Peacock Is Officially On Its Way To Profitability April 23, 2026NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger.Victoria McNally
- ChatGPT Ads Have Begun Showing Up For Logged-Out Users April 23, 2026Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.Joanna Gerber
Digiday
- Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation April 27, 2026Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.Michael Bürgi
- Marketers join OpenAI’s ad pilot, nudged by FOMO April 27, 2026Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.Kimeko McCoy
- News UK turns The Times’ first-party data into synthetic audiences for advertisers April 27, 2026News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.Jessica Davies
- Meta eyes CTV expansion to fuel its next wave of ad growth April 27, 2026Meta is looking to extend its performance advertising offering onto the biggest screen in the home.Ronan Shields
- Sports guidance to brands from three sources: Keep the fan top of mind and you might just win April 24, 2026Agencies are hiring talent from the big leagues, crystallizing sport-related efforts into full-fledged business opportunities, while others look for the danger in tapping AI in too many places.Michael Bürgi
- Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns April 24, 2026After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.Zofia Zwieglinska
- Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage April 24, 2026in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.Seb Joseph
- Why Coca-Cola has made World Cup TV ads one part of its sports marketing play April 24, 2026The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.Alyssa Mercante
- Beehiiv adds even more features to go up against competitors and win over creators April 23, 2026Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?Alyssa Mercante
- Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal April 23, 2026Consumer brands are waking up to LinkedIn's creator appeal, valuing its affluent, intentional audience over scale and reach alone.Kimeko McCoy
Adweek Feed
- How Hendrick’s Blended AI and Theater For Its Biggest Launch in a Decade April 27, 2026Gin brand enters its next chapter with help from Ace of Hearts and AI artist David Szauder.
- Walmart Targets Small Businesses With Streaming Ad Marketplace April 27, 2026With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.
- Goodway Group and Optable Partner to Feed AI Agents Cleaner Data April 27, 2026AI agents are flooding ad tech. Agencies are still fixing their data
- Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Safety April 27, 2026Google’s GeminiVeo and Nano Banana fix creator content.
- Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot April 27, 2026The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and reshaping how it allocates media budgets.
- Week of April 13 Evening News Ratings: NBC and CBS Grow in Demo April 24, 2026NBC News and CBS News finish the week with growth in the Adults 25-54 demo.
- Ticker: Cable Networks Offer Live Coverage of the WHCD April 24, 2026NBC News’ Jenna Bush Hager recently interviewed four former U.S. presidents.
- Week of April 13 Morning News Ratings: CBS Has Only Morning Show to Grow April 24, 2026The Hoda Kotb and Savannah Guthrie reunion kept NBC News’ Today at No. 1.
- HP Quietly Launched a Streaming App to Grow Its Advertising Ambitions April 24, 2026HP TV+ wants to capitalize on laptop-based viewing.
- ‘It Existed Before Fox News Channel’: Inside the 30th Anniversary of Fox News Sunday April 24, 2026Fox News Sunday's Shannon Bream and executive producer Jessica Loker share vision for 30th anniversary and beyond.
ExchangeWire.com
- LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey April 27, 2026LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for 'overall experience' with a score of 90.5%, reflecting its [...] The post LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring […]ExchangeWire PressBox
- DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions April 27, 2026DAIVID, the creative intelligence platform, and ADIN.AI, the AI-native operating system for digital marketing, have partnered to put AI-driven creative insights at the heart of media and budget decisions – enabling advertisers to predict performance and optimise campaigns as they [...] The post DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of […]ExchangeWire PressBox
- The Web’s Highest-Quality Publishers are Shifting, Picnic’s PIQ 10 Shows April 27, 2026Picnic, has unveiled the PIQ 10 2026, its annual ranking of the publishers delivering the most consistently high-quality advertising environments on the open web. Published as part of the Inventory Quality Report 2026, the PIQ 10 reflects a year of significant [...] The post The Web’s Highest-Quality Publishers are Shifting, Picnic’s PIQ 10 Shows appeared […]ExchangeWire PressBox
- From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech Trends April 27, 2026We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating opportunities for the next generation of ad tech professionals. With five events now under its belt, the AdTech Connect initiative is [...] The post From AI Travel Agents to Creator Technology: Exploring 2026’s Ad Tech […]Aimee Newell Tarín
- Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App April 27, 2026In today’s Digest, we discuss ChatGPT beginning to show ads to logged-out users, and Norway planning an under-16 social media ban as Turkey passes an under-15 ban. We also look at Meta launching an Instagram spinoff app, ‘Instants’. The post Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social […]Sheila Obeng-King
- Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale April 24, 2026Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop Index Exchange’s Index Cloud infrastructure. The integration introduces a new model for how DSPs host their bidders at scale on the open internet, reshaping [...] The post Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding […]ExchangeWire PressBox
- New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories April 24, 2026New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding content [...] The post New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories […]ExchangeWire PressBox
- Taboola Launches Realize+ April 24, 2026Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize. Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...] The post Taboola Launches Realize+ appeared first on ExchangeWire.com.ExchangeWire PressBox
- DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting April 24, 2026DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...] The post DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting appeared first on […]ExchangeWire PressBox
- The Stack: Big Tech Reckoning April 24, 2026This week, industry players faced mounting legal pressure, sweeping job cuts, and major leadership shifts, signalling a period of deep structural change across the industry. In today’s MadTech Daily, we cover WBD shareholders approving Paramount–Skydance deal , WPP Consolidates Commerce [...] The post The Stack: Big Tech Reckoning appeared first on ExchangeWire.com.Sheila Obeng-King
MediaPost.com: mobile
- Stellantis Reorganizes Marketing Department April 24, 2026Employees who have departed include Wendy Orthman, vice president of brand marketing and communications at Jeep, who was with the automaker less than a year.
- Instagram Launches Photo-Sharing Copycat App April 24, 2026"Instants," the new stand-alone mobile app for iOS and Android, mimics Snapchat's disappearing photo-sharing model - expanding the company's roster of Instagram-connected social platforms.
- Pedigree, Spot & Tango Campaigns Feature Real Dog Owners April 23, 2026Legacy pet food brand Pedigree and direct-to-consumer company Spot & Tango both appeal to the love consumers have for their dogs.
- Time's Running Out: Email Senders Are Offered A Countdown Timer April 23, 2026Service eliminates the need for pasting HTM, firm says.
- EU Watchdog Eyes Google Agentic April 23, 2026Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google's applications - from cloud to ad services - is AI-generated, up from 50% last fall, and 25% in 2024.
- House Republicans Introduce Industry-Friendly Privacy Bill April 22, 2026Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and wouldn't require businesses to allow consumers to reject common forms of ad targeting.
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads April 22, 2026The NFL has achieved something extraordinary: convincing America to watch grown men read names off a card for three consecutive nights.
- Elvis Enhances Brand Partnerships, Names Prince Head Of Entertainment April 22, 2026The new hire will build on the agency's "SeriousEntertainment" mission.
- Apple Focuses On 'Hardware': Thinking Big Screens? April 22, 2026Apple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use.
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks April 21, 2026Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates.
MediaPost.com: video
- The Orange Sweat Is Back: Gatorade Reintroduces Classic Theme For The World Cup April 26, 2026Ad, filmed in both color and black-and-white, shows players' sweat as bright orange -- the same orange used in the brand's logo.
- To Be A Good Neighbor, Catholic Charities Is There April 24, 2026A new national campaign encourages people to visit PeopleOfHope.US to connect with a local Catholic Charities chapter.
- Omnicom Unveils Daring 'Brave Bot,' Teams With Google To Create 'Dual-AI' Mode April 24, 2026"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and built to be remembered."
- When Is A Glass Of Beer Like A Cup Of Tea? April 23, 2026When it comes out of a Miller Lite-branded teakettle that allows you to insert a 12-oz can to dispense beer via the pour spout.
- Activation Is Now THE Critical Value Fulcrum In Premium Video Ads April 23, 2026Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.
- Other Gum Is 'Dumb,' Says 'Smart' Neuro In First Campaign April 23, 2026In one spot, "dumb" is symbolized by a sloth blowing bubble gum. The sloth chews Neuro and presto, can play classical piano!
- Is It Time For A Multimodal Media Rep? April 23, 2026YouTube may be the largest "audio" medium in the world, but it's a tiny player in terms of audio ad sales. Which explains why it hired SiriusXM as its rep.
- NBCU Ads Up 4.7%, Peacock A Major Factor April 23, 2026The increase was largely driven by an NBA programming deal for NBCU including major gains from Peacock, which now represents 26% of overall NBCU ad revenues.
- Netflix: Future Content Wasn't About WBD - What About Other Video? April 23, 2026Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy.
- Band-Aid Runs With Boston Marathon To Promote 5 Day Protect April 23, 2026As the official first aid sponsor of the run, Band-Aid provided samples to 30,000 participants as they approached the infamous "Heartbreak Hill."
MediaPost | Data and Targeting Insider
- Study: Gap Found Between Customer Expectations And Reality April 27, 2017According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale,
- Oracle's Aggressive Move Into TV Based On Data Targeting History April 20, 2017This week Oracle also entered into a partnership with Charter Communications that will allow brands to target connected TV audiences.
- Gen Zers Are Savvy Ad Blockers April 13, 2017Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or turn down the volume on a video or streaming radio ad and return to the content when complete.
- Build America Mutual Finds Ad Data Identifying Niche Audience April 6, 2017Financial advisors managing municipal bond investments for their clients have become an important audience for Build America Mutual, but efficiently targeting them has become a challenge.
- ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly March 30, 2017ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the actions, the locations and the behavior of consumers in real time as they interact with the company's Web site.
- Nielsen Catalina, Moat Link Viewability And Attention To Offline Sales March 22, 2017The NCS Learning Lab studied the relationship between viewability and attention metrics, tied to in-store sales. One part of the study analyzed the effectiveness of time, while another analyzed likability, attention and the connection with in-store sales.
- Lotame Releases Onboarding For People-Based Ad Targeting March 15, 2017Taking offline data and bringing it online for attribution or targeting has become important to IMGE's clients, said Matt Capristo, director of online advertising at the four-year-old digital advertising agency, which works mostly with political campaigns and corporate advocacy groups.
- Facebook To Release Advanced Measurement Tool March 9, 2017Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in their online store.
- Cordial Custom Tracking For Email Gets $6M In Series A Funding March 1, 2017Cordial, a software that tracks consumer behavior across apps and Web sites, announced this week that the company raised $6 million in a Series A funding round from Los Angeles venture capital fund Upfront Ventures. The company built the platform to target marketing emails for each user.
- Google Agrees To MRC Third-Party Audit For YouTube February 22, 2017Google has agreed to have an official agency audit the metrics and technology integrated by third-party companies into YouTube's Web site and mobile applications.