If you’re navigating programmatic campaigns in Southeast Asia, you’re likely feeling the heat of a rapidly shifting landscape. The region’s ad tech ecosystem is growing fast, but it’s not without its hurdles. From fragmented markets to evolving privacy rules, advertisers face a unique set of challenges that could make or break their 2025 strategies. So, … Read more
If you’re running programmatic campaigns in Southeast Asia, you’ve probably noticed how fast things are changing. More brands are shifting budgets toward Connected TV (CTV), retail media is booming, and AI is playing a bigger role in ad buying. At the same time, privacy regulations are tightening, and advertisers are rethinking their media supply chains. … Read more
Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers and their behavior, and they are using that information to target them with ads. But do you wish to be targeted?
This article will explore the following: (1) different types of information that can be collected, (2) how they are collected and (3) how they are used to look at how you can protect yourself.
2021 has been a whirlwind year with numerous changes in the ad tech landscape. As investment in the programmatic landscape continues to grow, we focus on two key programmatic trends that we expect to see in 2022.
Data privacy and ad tracking concerns will undoubtedly continue to take centre stage. Automation is also one of the key focus for this year as marketers are looking to simplify the process.
There are many glossaries related to programmatic out there, but we’ve come up with our own version by incorporating industry standards and our experience to help you start. This is a living post and will be updated sporadically whenever there are new terms that emerge.
As part of the iOS 14 update, users will soon be able to block the IDFA identifier at an app level. This means that users will now have to give apps permission to collect and share data.
Google Chrome, the world’s most popular internet browser, has announced that it will be removing support for third-party cookies by the end of 2021. Perhaps even more shockingly, they have also announced that they would not use alternate identifiers to track individuals once third-party cookies were phased out.
“Unboxed” is a series aimed to simplify some of common terms in the advertising industry.
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order…
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order…