Learn programmatic

Evergreen explainers and practical tutorials on the formats, platforms and workflows behind programmatic advertising.

10 guides and tutorials · Ad formats

Guide14 Dec 2023

Exploring the Benefits of Programmatic Native Advertising

Explore how programmatic buying supports native advertising through audience targeting, creative adaptation, campaign measurement and optimisation.

Guide15 Nov 2023

Introduction Display advertising has evolved significantly over the years, becoming a powerful tool for businesses to reach their target audience…

Guide11 Sep 2023

Compare programmatic and traditional advertising across audience targeting, personalisation, optimisation, cost and measurement.

Guide22 May 2023

Explore digital out-of-home advertising, from billboards and transit screens to targeting, dynamic messaging and campaign measurement.

Guide30 Apr 2023

Learn what native advertising is, the main formats available, and how to balance engagement with clear ad disclosure.

Guide23 Apr 2023

In recent years, there has been a significant shift in the way people consume video content. Traditional cable and satellite…

Guide16 Mar 2022

Outstream video ads refer to video ad placements that exist and appear outside of online video content that a user…

Guide4 Dec 2021

YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of…

Guide15 Nov 2021

YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While…

Guide30 May 2021

Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…