Learn programmatic
Evergreen explainers and practical tutorials on the formats, platforms and workflows behind programmatic advertising.
How-to: DV360 Plans
Did you know you can do more than activate campaigns on DV360? It has quite a robust set of features…
Navigating the Complexities of DV360 Reporting
Digital advertising is becoming increasingly data-driven, with marketers relying on comprehensive reporting to measure the effectiveness of their campaigns. Google's…
Unboxed: Demand Side Platform (DSP)
If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and…
Unboxed: Google Ads vs DV360
As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with…
How to: PMP Setup on TTD
Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar…
Outcome Based Buying on DV360
Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance…
How-to: Set up campaign in TTD (Solimar Edition)
Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…
How to: Set up campaign in The Trade Desk
Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…
How-to: Set up campaign in DV360
Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…
How to choose the right bid strategy in DV360
Having the right bid strategy can often make or break a campaign’s performance and the time you will need to…