Learn programmatic
Evergreen explainers and practical tutorials on the formats, platforms and workflows behind programmatic advertising.
The SPO Mini Exercise: One DV360 Report to Clean Your Supply Path in 30 Minutes
Supply Path Optimisation (SPO) doesn’t need to be complicated - especially if you’re running campaigns in DV360 and you just…
How-to: DV360 Plans
Did you know you can do more than activate campaigns on DV360? It has quite a robust set of features…
Navigating the Complexities of DV360 Reporting
Digital advertising is becoming increasingly data-driven, with marketers relying on comprehensive reporting to measure the effectiveness of their campaigns. Google's…
How-to: Set up campaign on LinkedIn
LinkedIn is the largest professional social network available in the world. The site boasts about 224 million users in APAC…
How to: PMP Setup on TTD
Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar…
Summing it up: How to Use SUMIFs and Pivot Tables for Data Analysis
In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow…
Outcome Based Buying on DV360
Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance…
Unboxed: What’s in a Bid Request?
Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a…
How-to: Set up campaign in TTD (Solimar Edition)
Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…
How to: Set up campaign in The Trade Desk
Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…
How-to: Set up campaign in DV360
Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…
Useful Browser Extensions for Digital Marketers
Extensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and…