Introduction In the ever-evolving landscape of digital marketing, programmatic native advertising has emerged as a powerful tool for businesses to engage with their target audience in a seamless and non-disruptive manner. This sophisticated approach combines the strengths of programmatic advertising with the subtlety and effectiveness of native advertising. In this article, we will delve into … Read more
Display advertising has evolved significantly over the years, becoming a powerful tool for businesses to reach their target audience online. Unlike traditional advertising mediums, display advertising offers the advantage of precise targeting, real-time tracking, and the ability to engage users with visually appealing ads. However, to achieve success in display advertising, businesses must implement effective … Read more
Advertising: Which Is More Effective The advertising landscape has undergone a seismic shift in recent years, with programmatic advertising emerging as a disruptive force that challenges traditional advertising methods. To determine which is more effective, we’ll compare programmatic advertising and traditional advertising across various dimensions: Audience Targeting: Programmatic: Programmatic advertising excels in audience targeting. It … Read more
Exploring the Power of DOOH (Digital Out of Home) Advertising Introduction: In today’s fast-paced digital era, traditional advertising methods are continuously evolving to capture consumers’ attention. One such evolution is the rise of Digital Out of Home (DOOH) advertising, which combines the effectiveness of out-of-home advertising with the dynamic capabilities of digital technology. This blog … Read more
To ensure that native advertising is effective and ethical, there are several best practices that marketers should follow. Some of these include: 7.Effectiveness of Native Advertising Studies have shown that native advertising can effectively reach and engage audiences. For example, a study by Sharethrough and IPG Media Lab found that consumers looked at native ads … Read more
In recent years, there has been a significant shift in the way people consume video content. Traditional cable and satellite television have taken a backseat to newer technologies such as Over-the-top (OTT) and Connected TV (CTV). These two technologies are often compared to each other, but they serve different purposes and cater to different audiences. … Read more
Outstream video ads refer to video ad placements that exist and appear outside of online video content that a user is watching. This would include placements such as video ads that play in-between articles that users are reading.
The goal of this format is to increase brand awareness of your videos, giving you reach outside of the YouTube environment. These placements are mobile-only ads that appear on partner sites and apps outside of YouTube, playing in either an app or within content on the page. This is particularly useful for marketers in Asia, where strong mobile usage ensures that we can still reach our desired target audiences.
YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of their video watching experience? Cue: Video Discovery Ads, also known as in-feed video ads. As part of our Unboxed: YouTube Advertising series, we will be introducing this format, and it is best used for.
Video Discovery Ads allow us to promote content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
Read on to find out more!
YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While TikTok has steadily risen in watch time in the US, YouTube continues to be a key channel for marketers with users watching it more than ever in this pandemic.
So how then do we get in on the action and what can it be used for? Cue in-stream ads, the most common type of inventory that you can buy on YouTube!
In-stream ads can serve before a video (pre-roll), during a video at a pre-determined timeslot (mid-roll), or when the video ends (post-roll). YouTube inventory can only be bought on Google Ads, DV360 or via direct reservation (from Google or from publishers). All other methods would involve a reseller using one of these channels.
We will be introducing various types of in-stream ads and their cost models on YouTube. Read on to find out more.
Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in different ways. Understanding different ways of transacting media, or as we call “inventory types”, help us to become smarter about how we can maximise value from programmatic buys. Being able to grasp this concept is also critical to help us learn to optimise our supply paths.