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Video Archives – Programmatic Soup

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Over-the-top (OTT) vs Connected TV (CTV)

In recent years, there has been a significant shift in the way people consume video content. Traditional cable and satellite…

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Unboxed: YouTube Outstream Ads

Outstream video ads refer to video ad placements that exist and appear outside of online video content that a user…

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Unboxed: YouTube Advertising (Video Discovery Ads)

YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of…

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Unboxed: YouTube Advertising (In-Stream Ads)

YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While…

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