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DSP

Unboxed: Demand Side Platform (DSP)

September 7, 2025August 7, 2022 by Programmatic Soup

If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and others like SSP, DMP, PMP, PA, PD, PG, and many more. Welcome to the world of Programmatic! It is confusing for anyone new. Afraid you should not be. In this article, we will be explaining … Read more

Categories Learning Hub, Platforms Tags Ad Technology, DSP, Unboxed Series

Unboxed: An Introduction to Programmatic

May 15, 2023November 9, 2020 by Programmatic Soup

“Unboxed” is a series aimed to simplify some of common terms in the advertising industry.

Categories Industry Insights Tags Digital, DSP, Programmatic, RTB, SSP, Unboxed Series