Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers and their behavior, and they are using that information to target them with ads. But do you wish to be targeted? This article will explore the following: (1) different types of information that can be collected, (2) how they are collected and (3) how they are used to look at how you can protect yourself.
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Outstream video ads refer to video ad placements that exist and appear outside of online video content that a user is watching. This would include placements such as video ads that play in-between articles that users are reading. The goal of this format is to increase brand awareness of your videos, giving you reach outside of the YouTube environment. These placements are mobile-only ads that appear on partner sites and apps outside of YouTube, playing in either an app or within content on the page. This is particularly useful for marketers in Asia, where strong mobile usage ensures that we can still reach our desired target audiences.
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Google Chrome, the world’s most popular internet browser, has announced that it will be removing support for third-party cookies by the end of 2021. Perhaps even more shockingly, they have also announced that they would not use alternate identifiers to track individuals once third-party cookies were phased out.
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