"Unboxed" is a series aimed to simplify some of common terms in the advertising industry.
Read MoreNaming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are your team would already have a naming convention in place.
Read MoreWith most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital marketing and programmatic online courses to productively utilise your spare time.
Read MoreAs a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more difficult than it already is, some clients have multiple KPIs to meet, and as a programmatic trader, you are answerable and accountable for the results promised to the clients.
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