Month: April 2023

Supply-side

Programmatic SoupApril 30, 2023
158

What is Native Advertising

Introduction to Native Advertising Native advertising refers to a type of advertising that blends seamlessly with the content and format…
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Ad Formats

Programmatic SoupApril 23, 2023
212

Over-the-top (OTT) vs Connected TV (CTV)

In recent years, there has been a significant shift in the way people consume video content. Traditional cable and satellite…
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